July is the month to focus on allowing yourself to receive. There are beautiful opportunities for blessings this month when you can get out of your own way, and release self-doubt. With Cancer Season here, emotions are flowing, love is showing up, and home is wherever your happiness is. The power of attraction is strong this month as Pallas enters Gemini on July 4 as well, and deep insights are prevailing. July is the time to gain the clarity and answers you have been looking for, and decide where to move forward from there.
On July 5, Mars moves into Taurus until August 20, and there is strong importance on values, comfort, family, satisfaction, and safety right now. While Mars is in Taurus we are motivated to accumulate and indulge a little. Taurus makes us balance our checkbooks, but this sign also loves their pleasure, and with Jupiter moving retrograde this month, we have been reminded of the importance of non-overindulgence. Mars is overall here to give you a clear view of what happiness feels and looks like to you and to allow more of this heart-centered energy into your life, with balance.
Mercury transits both Cancer and Leo this month, and while Mercury is in Cancer until July 19, communications are colored with a more emotional display. Sensitivities are heightened, and overall the gifts are in speaking from the heart right now and gaining emotional understanding. Once Mercury moves into Leo towards the end of the month, the focus turns to self-expression, personal passion, and defining your personal truths. The Full Moon of July is occurring in Capricorn on July 13 and is the Full Buck Moon of the year. This Full Moon is a time to get grounded, release old stories that restrict your beliefs today, write a list of gratitude, and remember what holds value for you.
Chiron and Jupiter both go retrograde in Aries this month at the end of July, and there is healing and divine contemplation that wants to take place now. Over the next few months, revelations will be taking place, and your worldview expands as Jupiter retrograde brings things front and center to be addressed before moving forward again. Jupiter retrograde is about preparing for blessings, redefining your intentions for them, and gaining some spiritual insight through it all. The New Moon in Leo on July 28 is making sure the month ends with a dramatic flair, and fireworks are appearing. The more you keep the faith and believe you deserve all good things this month, the more you are aligned with what is.
Aries July 2022 Horoscope
Life is moving forward, and you are journeying through new experiences this month, Aries. July is a time of awakening for you, and a space where you are moving through an energetic shift in your life. Things are changing, but it’s nothing your free spirit can’t fully take advantage of. This is the month to expand your worldview and to see where new perspectives will take you. Everything comes together when you can trust yourself and the doors that are opening for you now.
Chiron and Jupiter are currently transiting through your sign, and they both go retrograde this month. On July 19, Chiron, the wounded healer, will enter retrograde in Aries until December 23, and Jupiter in Aries will go retrograde on July 28 until November 23. You are in the process of completing one cycle and manifesting another. You are in a major cleanse this month and are making space for happiness to continue to grow.
Taurus July 2022 Horoscope
July is a month of release, and recovery for you, Taurus. You are seeing some goals and achievements come to fruition right now, and you are also moving through a space of healing from the past and what it’s taken to get you here. Your guidance for the month is to give yourself kindness and safety as you move through this growth process in your life and to believe in the intentions you are seeding right now.
With Mars entering Taurus at the start of the month from July 5 until August 20, you have passion and stamina on your side right now. The energy is with you to see some important goals through, and with Mars in your sign over the next month, you have the inspiration and motivation to do so. July is your month of releasing yourself from the past, gaining a new vision, and reclaiming your power, and success.
Gemini July 2022 Horoscope
July is all about gaining insight and getting the answers you have been looking for, Gemini. There is incredible wisdom and insight to grab ahold of this month, and the clarity is flowing in your life. You are being guided to speak up for what you believe in, and to show up for your unique ideas and perspectives. Pallas enters Gemini from July 4 until September 6, further enhancing the coming together and inner clarity you are experiencing this month.
Your ruling planet Mercury will be moving through your 2nd house of finances until July 19, and your mind is flowing where the money is going. This is a good month to get organized, go over your finances, and plan for the future. The New Moon in Leo on the 28th before the month ends is your time of receiving important messages and following the signs. The clarity that is coming into your life in July is game-changing, Gemini.
Cancer July 2022 Horoscope
This month is all about allowing. Cancer, July is your season, and this Cancer Season is all about opening up to receive the beautiful blessings that are flowing towards you this month. You are an intuitive Moonchild, and this month you are connecting to this sensitive strength of yours. Remember the gift of your existence, and allow others to recognize and appreciate you this month, Cancer.
Mercury enters your sign on July 5 until July 19, and Venus enters Cancer on July 17 until August 11, making July a time where you are gaining mental clarity, having important conversations, moving around, and also a month where you are feeling the love. With the Full Moon happening mid-month also occurring in your 7th house of love and relationships, the universe has one mission for you this month Cancer: for you to know how loved you are and to feel that within.
Leo July 2022 Horoscope
July is all about opening the heart, Leo. You are rising above previous doubts and concerns, and claiming your power in all situations. This is the month to believe in your dreams and to believe in the gifts of love. There have been challenges you have had to move through this year, a lot of them unexpected, but that doesn’t mean you will have to continue to live on a rollercoaster when there is solid ground for you to walk on right now.
July is a powerful month for you overall, with Leo Season beginning this month. This year Mercury will be entering Leo from July 19 until August 4, Leo Season begins on July 22, and there is New Moon in Leo on July 28. July is a month of recognizing the opportunities and peace that comes from letting go of restrictions and allowing yourself to be loved and blessed by the divine, Leo.
Virgo July 2022 Horoscope
This is a month of rejuvenation and bringing things into divine order, Virgo. Positive resolutions and outcomes are happening for you in July, and this is the month to believe in a miracle. Don’t dismiss the possibilities of something really good happening this month, and keep your eyes open for a helping hand. You deserve more time and space to just be. This month is about learning the truth and beauty of doing less and gaining more.
Friendships, community, your network, and where you see yourself going from here are all key themes for you in July. This is a month of forming new connections and strengthening ones that have remained unmoved through the transitions of this year. You are recharging your spirit this month and with a Full Moon in a fellow earth sign, Capricorn, happening in your 5th house of romance this month, July is sure to be full of pleasant surprises.
Libra July 2022 Horoscope
Trust the process, Libra. July is all about remaining in your peace and finding your balance through what is becoming. You are thinking a lot about your career goals, achievements, and responsibilities in the home space. Finding the balance between all the things you want to do and be can be difficult at times, and this month is about giving yourself the time to figure out what works for you and your divine flow right now.
The Full Moon this month is occurring in your 4th house of home and family, and this is a good time of the month to declutter, cleanse the home, rest, and regain your center. A few days later, your ruling planet Venus moves into your 10th house of career, and you are evolving into some new spheres of success this month. Before July ends, there is a New Moon in your house of friendships, and you are feeling a new sense of support in life moving into August.
Scorpio July 2022 Horoscope
July is about recalling your power, Scorpio. You have the divine insight to move through previous challenges and obstacles, and paths are clearing for you this month. There is a deep understanding that is coming into your world in July, and what is coming full circle for you now is everything needed to feel protected and grounded moving forward. This month is about allowing yourself to live by your standards and your truths, and doing so confidently.
The Full Moon on the 13th of this month is moving through your house of the mind, and with this being a Full Moon, you are seeing with clear eyes. The clarity is there, and Venus moving into your 9th house of spirituality and adventure a few days later, is birthing new ideas and opportunities into your life. Before July ends Jupiter goes retrograde in your 6th house, and you are focused on your personal healing and empowerment as the month ends.
Sagittarius July 2022 Horoscope
July is a month of a river of blessings flowing into your life, Sagittarius. You have set yourself up for success and this is the month of experiencing more of those treasured moments. Powerful blessings and manifestations are appearing for you now, and the universe is giving you a big YES to proceed forward. You have listened to your intuition and lived by your personal truths, and have moved into some fortunate circumstances.
The Leo New Moon on the 28th is a passionate affair that you can get on board with, and this New Moon is fueling your sense of adventure and excitement. By the end of the month, you are setting your intentions for the future, and dreaming up the most divine vacations your soul can think of. Your ruling planet Jupiter goes retrograde on the same day until November, and you are being reminded as well, of the importance of following your bliss balanced with logic.
Capricorn July 2022 Horoscope
July is a month of rising above and coming together in love, Capricorn. Soulmate connections are moving into your life this month, and you are connecting with the gifts of clarity of the heart. You have found an inner peace that is both strengthening and also vulnerable, and it’s attracting new experiences for you in love. This is the month to let go of what was, and live in the beauty of what is here today.
Mid-July there is a Full Moon in your sign on July 13. This Full Moon is a time of personal revelation for you, and also a time where you are closing a major chapter in your life. Take as much time as you need with your healing and growth, and trust that where you are going from here is so much better than where you have been. Venus enters your house of love a few days later, and it’s about showing up for divine partnerships right now.
Aquarius July 2022 Horoscope
July is a dynamic month for you, Aquarius. Some deep transformations are taking place this month, and you are living in your wisdom, empowerment, and passion. You are being reminded this month that you are divinely protected with every step you take in life and that you can create some major breakthroughs in your life with the power of belief. July is about being fearless in your pursuits, and about allowing your truth and wisdom to shine.
The Full Moon happening mid-month is occurring in your 12th house of endings, dreams, and the subconscious, and you are ready to let go of what hasn’t served right now. You are releasing old patterns and limitations, and allowing your blessings to unfold. By the end of the month, there is a New Moon in your opposite sign of Leo, and this New Moon is a time of new developments in love. July is all about taking your time and going at your own pace while light unfolds.
Pisces July 2022 Horoscope
July is all about the universe fueling your world with divine support, love, and compassion. This month is a time of nurturing yourself and what you are bringing to fruition right now, Pisces. There is support with you as you take some time to sort through what is and figure out where your heart stands now. July is all about releasing yourself from any attachments to outcomes and allowing the path of least resistance.
With one of your ruling planets, Jupiter, going retrograde on the same day as the Leo New Moon this month on July 28, you are finding the balance between what you need to allow some more time to unfold, and what you are moving forward with now. It’s about giving yourself the grace to move through this time and about speaking up for yourself and what you need as well. Remember how supported you are, Pisces.
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Tayler Barakat is a Mystic who has studied Astrology for over a decade. She does intuitive astrology and tarot readings for people all over the world, and her work focuses on healing and empowering individuals. Follow her on Instagram @taylerbarakat_ and check out her website www.listentothevirgo.com.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
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