
These Two Influencers Teamed Up To Help Others Glow Up As Five-Figure Boss Chicks

"Collaboration over competition" is the motto.
Ain't nobody got time to be competing with other women especially when they look like you. As women, we are taught to compete with each other and I will admit that I used to think competition was healthy. During my previous trips to New York Fashion Week, I would fall victim to comparing myself to other influencers. And you know where that got me? Nowhere. It took some time and soul-searching but I learned to find the charm in contrast.
There's a special place for influencers of color because we create amazing and endless content. The only problem is that we tend to assume that there can only be one of us at the table. But that's far from the truth and major influencers like Tania Cascilla and Shay Ingleton-Smith are working hard to help other influencers realize their worth by giving them the tools not only to sit at the table but to build their own damn tables.
According to a CMO report, statistics showed that social media advertising budgets are predicted to almost double by 2023. The data also shows that businesses earn at least $6.50 for each dollar that they have spent on influencers. And while brands like to say they have diversity, that's not always the case.
It is taking some time for them to realize that diversity is what you have and inclusivity is what you do.
Through transparency and honesty, Tania and Shay created, The Glow Up, a galvanized group for melanin influencers to speak freely about rates, negotiations, strategies and even how much they are getting paid. Being an influencer is a full-time job and it definitely has its peaks and valleys. In this exclusive, Tania and Shay chat with us about the recipe for The Glow Up, the power in sharing the wealth and advice they have for aspiring influencers.
One of the girl bosses, Coco Bassey said, “The point of The Glow Up has never been to exclude other women. It's about teaching each other how to create a seat at the table.” Why do you think it’s so important to share the wealth in our culture, specifically as black women?
Tania: I think it's important for us share the wealth in our culture for numerous reasons. One being there is strength in numbers...when more of us know our worth, we all win. That's why in our group, we make it a point to discuss things such as rates, which people are normally hush, hush about.
Shay: As women, a lot of us are conditioned to look at each other as competition. After seeing first-hand how much Tania and I benefited from being open and honest and sharing with each other, we realized very quickly that hoarding information and operating in silos helps no one. We felt very strongly that we had to share our knowledge with other girls like us so that they could benefit in the same ways that we have benefited."
And now we have a network of dozens of women from around the world that we can ask for help, without any strings attached. It is a huge source of confidence for all of us.
Tell us how you came to create The Glow Up and why you chose the name.
Tania: Shay and I were in a Facebook group with predominantly Caucasian women and while it was informative and very insightful, there weren't many women that looked like us. We noticed how candid and transparent the women were with each other and thought to ourselves we need a group for women of color. The difference with our group is it's more of an actual sisterhood, friendships and bonds have been formed with members across the world.
"It was important for us to bring black women together in a positive space."
Shay: We would talk about all things blogger-related and the conversations sort of started to take on a life of their own, so we decided to give the "group text" a new home that was more formal, organized and could accommodate new members. We thought about several names for it, but as soon as we decided on the name "The Glow Up," we knew it was perfect.
In Forbes, you share tips on how to help fellow influencers break the mold and command what they are worth. Can you share a story where you had to know your worth and add tax?
Forbes
Tania: This happens far too often. There isn't a day that goes by that I don't get low-balled. But knowing my worth and not settling for less gives me the confidence I need to handle these situations. I've had offers increase by more than 50% by simply breaking down why I deserve to be paid my rate and dropping my receipts so to speak. I think my work speaks for itself.
"I honestly believe when you invest in your brand, you reap the benefits of those efforts."
Shay: I sent in my rates plus an additional fee for exclusivity. Shortly after I sent in my rates, the brand came back to me saying that my rates were much higher than my counterparts and they asked me to justify why I had asked for so much. So I sent them screenshots detailing the income that I had brought in from similar brand deals over the last month and explained that I would need at least that per month in order to move forward with this opportunity. I went in with confidence and in the end they agreed to my rates.
Why do you think we shy away from talking about how much we're getting paid, rates, and negotiations? What strategies do you have for glowing up?
Tania: I think there are various reasons. Sometimes people are afraid to say how much they are making because they think someone is getting more and they are ashamed, while others fear they may lose their spot. But the truth is knowledge is power, by sharing that information you may realize you've been shortchanging yourself and could actually be charging more. I feel like what's meant for me is for me period! So I never have any issues sharing intel that could possibly help someone for the better.
Shay: People don't charge more and negotiate more because a lot of times they don't even know that it's a possibility. The other part (for me anyway), is a bit of impostor syndrome. I used to get scared that the client would say no and take their business elsewhere if I tried to negotiate and ask for more. But almost every time that I go in confidently with a request for more, the energy in our correspondence changes. There's a newfound respect from the person at the other end of the negotiation.
If you had to choose a rose and thorn of being an influencer, what would it be?
Tania: Rose would be definitely being able to do something I love every day and being my own boss. The thorn would be the preconceived notions people have about me because I'm an influencer.
"This is still a new profession, a lot of people don't realize this is work for me, it's not all about taking pretty pics...we grind!"
Shay: Rose -- connecting with women around the world and being given the opportunity to tell a brand's story from your own unique perspective. The thorn would be that the industry can take a toll on you mentally. Constantly creating content can be mentally taxing, but the group has been a great outlet. I always know that I am not alone.
What advice do you have for aspiring influencers?
Tania: Invest in your brand!! Do your research, make sure the quality of your work is up to par. Collaborate with others! Shay and I started our journey at the same time, being able to bounce ideas off of her and confide in her was instrumental. Most importantly be authentic and stay true to yourself, don't get caught up in what everyone else is doing and never compare yourself to others. You're you and that's more than enough. Always remember Rome wasn't built in a day, your time will come!
Shay: Be yourself, focus on quality over quantity and invest in yourself and your content so that you can really stand out from the competition.
Meaningful relationships, vulnerability and creativity are the cornerstones of The Glow Up. For more on these beauties, follow them @darling_tee and @torontoshay.
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Did You Know That Certain Traits In Men Can Make It Easier For You To Orgasm?
Recently, while doing a podcast interview on how God, love, and sex all work together, I shared something that I find myself saying quite a bit to church folks (whenever those topics, together, come up): “The main purpose of sex is not procreation, it’s oneness. Adam and Eve did not procreate until after they left the Garden of Eden. They had sex prior to that, though.” (Genesis 2:24-25, Genesis 4:1)
The reason why I think that this is relevant to today’s topic is, as I was doing some research for it, I found myself rolling my eyes quite a bit as I read things like “men need to orgasm in order to release sperm; women don’t need an orgasm to conceive” and “Why do women orgasm? It’s still a mystery.” Umm, is it? Because if you factor in the oneness component that I just mentioned (which more people should take to heart if you ask me) and then add to that the fact that the ONLY purpose of a clitoris is sexual stimulation and satisfaction for a woman — female climaxing and the need for it to happen as much as possible should baffle absolutely no one.
Sex serves a layer of benefits and yes, for both men and women, pleasure should be one of them. And since that is the case, a woman being able to orgasm, as much as she can, should be promoted…in content on a consistent basis.
And that is why I thought some of you might find it interesting that there are certain things about men, specifically, that science says can increase the chances of you climaxing — not only more but more intensely too.
Let’s dive in.
How Masculine a Man Is
I’m gonna be honest: All of the women out here who give pushback on submission and yet want a man to physically look up to (you know, someone who is 6’ or over which is only 15 percent of the male US population, by the way) fascinate me. So, you want a man who towers over you yet you think it is antiquated for a man to lead you? Do tell. Anyway, that is the first thing I thought about when I read that a man’s level of masculinity plays a significant role in how often a woman is able to orgasm and how quickly she is able to do it.
It would appear that some of the backstory on this is, on the physical tip, men with strong jawlines and broad shoulders represent being in good health as well as being able to protect their family while research also reveals that men with beards make many women believe that they would be good fathers. And yes, as much as social media may say — or scream — otherwise, women tend to prefer dominant (exerting authority or influence) men more as well. All of this together, in the bedroom, results in more and faster orgasms for women. Fascinating.
A Man’s Personality
A sense of humor in a man can really take him a long way in life — including when it comes to giving women orgasms. That’s why articles like “Funny Men Give The Best Orgasms, According To Research” exist. Although it’s probably a given that a lot of us are drawn to this character trait because it makes us feel good, research also says that humor taps into our creativity, makes it easier for us to adapt to things, and can help us to be better problem-solvers too.
Sexually, I would think that being funny helps because humor and orgasms both provide dopamine hits which is the feel-good hormone that runs throughout our bodies. While we’re on this topic, other personality traits that will make you cum more when it comes to men include being creative, warm, and faithful — gee, imagine that. #sarcasm
Also, a Man’s Self-Esteem
I’m pretty sure it doesn’t surprise you in the least that the more intense your orgasms are with a guy, the more attractive you’ll find him to be and the more willing you’ll be to have sex with him multiple times a week. Yeah, y’all be careful with this one because something else that science says is whenever a really good orgasm comes your way, as a woman, your brain literally switches all the way off for a moment (which could explain a lot when it comes to who some people choose to deal with out here…just sayin’). Anyway, apparently it would seem that a truly confident man is who’s able to pull all of this off.
That makes sense because confidence is all about having a high sense of self-worth; embracing challenges; not having a lot of self-doubt; listening well to others; standing firm on one’s own beliefs; putting plans into action, and taking control of one’s life. Plus, since a lot of women will admit that they prefer a man to be a provider and protector, which in turn causes them to feel safe, and feeling safe also makes it easier to let go and enjoy sex fully — yes, all of this tracks.
Foreskin
If no one else will say it, I WILL: the double standard on foreskin vs. the extra skin that a lot of women have when it comes to their vulva is absolutely ridiculous. In fact, if you know some things about your clitoris, it’s constructed a lot like a mini-penis in the sense of it experiences an erection of sorts when it’s aroused and the clitoral hood is the clitoris’s “foreskin.” So, to be out here giving the “ick” to men for how they were born when some of us have large or hanging lips — yeah, let’s chill on that.
Besides, according to science, “uncut men” not only have a greater level of sensation during sex, but that extra bit of skin (which isn’t as much as a lot of y’all make it out to be…relax) actually gives women more consistent orgasms too. Don’t believe me? Read this here and this here.
If He Ejaculates
I dunno. If you’re not a selfish partner, this one seems like common sense because, if a man “completes the act”, that means he was able to “get his” and that seems like something any good lover would want for their partner (the only thing better? Experiencing it with him at the same time!). However, what I did find interesting is there’s a greater chance that a woman will orgasm herself if she knows that her partner came.
In fact, one study said that a little over 50 percent of women thought that it was very important that their partner ejaculated during sex while a little over 22 percent said that they experienced more intense orgasms if he came during intercourse.
Some studies say that the sensation of the sperm inside of the vagina may play a role in this; however, since that means that you must engage in unprotected sex (check out “Thinking About Going Condom-Free? Read This Before You Do.”) in order to vouch for this one…I’ll just say to use forethought, wisdom and definitely get tested before attempting it.
BONUS: How Your Friends See Him
The more you learn, boy. Have any of you heard of the sexy son hypothesis before? The gist is this: If you create children with someone who other women find attractive, the belief is that you will end up having sons who have that same quality. And yes, being with someone who you think is appealing to other women — seems to increase the chances of you having an orgasm too (chile).
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Hmph. It’s intel like this that explains why so many think pieces say that the brain is the most powerful sex organ that we have. Anyway, if you’re someone who wants to have more orgasms or more intense orgasms, perhaps take some of this data to heart. For all you know, it might be the blueprint that you’ve been looking for all along.
Thoughts? Comments. Confirmations? LOL.
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