August is the time to remain hopeful about what is on the horizon for you. With the Sun officially in Leo and the light shining on what makes you truly happy, August is about connecting to your inner power. You have the power to co-create your reality, and this is the month to claim that. Ground yourself in the present moment with gratitude, and get excited about what you are creating for yourself and the path you are walking on right now. With Mercury entering Virgo as the month begins on August 4 through August 25, the clarity is there to make some significant improvements, and insights, and to find order in what’s felt out of place.
Venus enters Leo and there is a Full Moon in Aquarius on the same day, August 11. With these two signs opposing each other on the zodiac wheel, balance comes into play right now and La Luna is reminding you how to balance the heart, with the mind. Leo wants to feel love, and Aquarius seeks to understand it. Venus in Leo is about taking center stage in your life and showing up for love. Venus will be in Leo until September 5, and love gets an extra spice right now. The Full Moon in Aquarius is the Full Sturgeon Moon of the year, and it’s about finding your flow rather than force. During this Full Moon focus on what you wish to release, and what you want to grow closer to and make more connections from.
Mars makes a significant transit in August, as it enters Gemini for a lengthy seven months. Every few years Mars goes retrograde, making its transit in one particular sign significantly longer than its usual few-month transit. Mars will be moving into Gemini on August 20, 2022, until March 25, 2023, and will be retrograded from October 30, 2022, until January 12, 2023. Mars in Gemini is active, unpredictable, and insightful. Mars in Gemini is curious about everything, and it’s best to think things through before jumping in right away during this time. Mars in Gemini energy can get impulsive, but with the right flow and intentions, this can be a time of great progress, development, connection, and communication.
On August 22, Virgo Season begins, and the Sun moves into the earthy goddess of the zodiac. While the Sun is in Virgo we renew, improve, and give because we can. There is unwavering strength about Virgo that takes us far and makes health, well-being, and self-value the priority. Uranus goes retrograde in Taurus on August 24, and it’s about expecting the unexpected, and grounding yourself in the faith that you can handle whatever life may throw at you. There is a New Moon in Virgo on August 27 before the month ends, and this is when those moments of hope and clarity will be coming through, and when following your inner guidance system is rewarded.
August is the month to trust, take note of your progress, and do the things that are making you happy now, but also in the long run.
Aries Monthly Horoscope for August 2022
AriesKyra Jay for xoNecoleAugust is a month of clarity for you, Aries. You are seeing the vision clearly, and paths are opening up for you to move into these new opportunities you see on the horizon. The spark has been lit, and you have the universe supporting you every step of the way. With Venus moving through your 5th house of romance and happiness for most of August, you are connecting with the things that bring you the most joy in life. August is all about making your happiness the priority and allowing all else to align with this sense of magic.
The Full Moon on August 11 is in your 11th house of friendships, community, and hopes and dreams in life and this is a good time for seeing your manifestations bloom. Intentions you have been setting over the past month will be coming full circle during this time. Before the month ends your ruling planet Mars moves into your 3rd house of communication for the next seven months, and you are driven by connection, self-expression, and inspiration.
Taurus Monthly Horoscope for August 2022
TaurusKyra Jay for xoNecoleThis is a month of new opportunities for you, Taurus. You are bringing forth new intentions and creations in your life, and seeing the reality of things coming together for you. With the Full Moon on August 11 occurring in your 5th house of romance, you are seeing new opportunities develop in love this month, and are also getting clearer on what your heart wants. This is a month of rebirth, and intentions coming to fruition.
Moving into August, Uranus goes retrograde in your sign, shaking things up a bit. With Uranus moving retrograde in your 1st house of self for the rest of 2022, you are being guided towards self-reflection, and discovering the way you see the world around you. It’s all about being the leader of your destiny right now and choosing the way you want things to go for you. You have the power, Taurus.
Gemini Monthly Horoscope for August 2022
GeminiKyra Jay for xoNecoleConnect with the heart space this month, Gemini. August is a time of emotional renewal for you, and removing any clutter you have been feeling in your life. This is the month to get honest about how you have been feeling and to choose love. As you take the time for your healing and health this month, you develop a solid foundation for your dreams to grow. With a Full Moon in Aquarius mid-month August is a time of making new discoveries, gaining clarity, and defining the path forward that you are looking to see through right now.
Mars makes a very important transit into your sign this month on August 20 and will be in Gemini until early 2023. If there was any time to take action, honor your passions, and renew your spirit, it is now. By the end of the month, there is a New Moon occurring in your 4th house and this New Moon is a time of seeing new opportunities sprout in the home, family, and within your foundations and support systems in life.
Cancer Monthly Horoscope for August 2022
CancerKyra Jay for xoNecoleThis is a strong month for communication, Cancer. The focus is there for you to make real progress and experience the breakthroughs that you have been looking for, and it’s all about tapping into the guidance within. As you communicate freely from the heart, you align with divine receptivity, allowing miracles to unfold in your life. With Venus in your sign until August 11, you are entering August with love on your side, and an open heart.
As you move more into the month, there is a Full Moon in your house of commitments, and a New Moon in your house of communication before the month ends. August is all about finding the balance between the emotional ties and past experiences that you are letting go of right now and moving forward with your clear intentions today. This is a month to regroup and use your voice, Cancer.
Leo Monthly Horoscope for August 2022
Leo
Kyra Jay for xoNecoleYour season is here, and you do well in the spotlight, Leo. August is about rewriting your story and seeing yourself as the divine co-creator of your reality. Notice where in your life you have been giving over your power, and make the effort to call back your power this month. Focus on perspectives that make you feel confident and nourished, and release any feelings of lack that keep you stuck in place. This is the month to stand in your courage and live your truths.
Venus, the planet of love, moves into your sign from August 11 until September 5, and you are entering one of the best times of the year for love. Remain hopeful when it comes to your intentions here, and focus on what you do have rather than what you don’t. The Sun moves out of your sign and into Virgo on August 22, giving you some breathing room to take in what you have learned over the past month and release anything keeping you away from peace.
Virgo Monthly Horoscope for August 2022
VirgoKyra Jay for xoNecoleAugust is a time of honoring the cycles of your life and preparing for a transformation. This isn’t the month to look back and ponder on the past, it’s a time to move forward now, Virgo. You are ready to dive into some new experiences, and in August you are clearing the way, making space, and creating new plans so that you can move forward more effortlessly and with fewer roadblocks. You are being guided this month to have some more fun with the journey that you are on and to make time to just dance, be, and live your dreams.
Virgo Season begins on August 22, and it’s your time to shine and experience the blessings of a new day, Virgo. Virgo Season this year is all about remaining patient, but also about owning your value and how far you have come, knowing that it’s only going to get better for you. The New Moon of the month is occurring in Virgo on August 27 as well, and you are leaving August feeling renewed, supported, and in tune with all that is.
Libra Monthly Horoscope for August 2022
LibraKyra Jay for xoNecoleYou are building your world, Libra. August is about taking as much time as you need for your peace and your growth, and about protecting your energy. Remember that your inner guidance system is always available to you, and many of the answers you have been seeking without can be found within right now. By releasing what hasn’t been working for you, you can strengthen the bonds and experiences that have, creating more solid foundations for your intentions to manifest.
The Full Moon in your fellow air sign happening mid-month is bringing the focus to your heart, and you are ready to let go of relationships that have gone past their expiration date. With Mars moving into your 9th house for the next six months, you are entering a wild adventure this month, and this is an adventure that’s going to take you to new places and introduce you to new faces. You are free, Libra.
Scorpio Monthly Horoscope for August 2022
ScorpioKyra Jay for xoNecoleScorpio, you are entering the garden of your dreams this month. August is your time of connecting to what paradise, happiness, and fulfillment feel like for you, and making this the dominant energy in your life. You have been working on letting go and allowing in more love, and your transformations are evident. Keep creating from the heart and broadening your perspective, and on the New Moon on August 27, make sure to write down your intentions and focus on what you wish to manifest at this time.
Venus will be moving through your 10th house of career for most of August, signaling a time of feeling the love, connection, and possibly some weak spots on the work front. Public life and reputation are being highlighted this month, but overall with Venus in the mix here, you are being received especially favorably right now. Remember that you are worthy and deserving of great things, Scorpio.
Sagittarius Monthly Horoscope for August 2022
SagittariusKyra Jay for xoNecoleAugust is a fun month for you, Sagittarius, and this is the month to have some fun! Plans are following through, friends are connecting, and you are feeling a good social buzz in your life in August. You are making some new discoveries and honoring what is lighting you up inside, and it’s attracting happy experiences and opportunities into your life. The Full Moon on August 11 is when you are going to be seeing a journey complete, and new clarity on where you are headed unfold.
Mars makes an important transit into your 7th house of love and relationships this month, where it will remain until 2023. You are entering a seven-month-long journey of love, and things are going to be emotionally heightened for you for the time being. New connections are entering your life and you are deciding what paths you want to embark on, and who you want to take with you. August is your time to play, unite, and celebrate your life.
Capricorn Monthly Horoscope for August 2022
CapricornKyra Jay for xoNecoleSupport is coming in for you this month, Capricorn. August is about divine intervention and allowing the universe to support your dreams. Sometimes you have to get out of your own way and out of your head, to see the real miracles and gifts that are right in front of you. This month you are getting those moments of clarity and you are receiving the messages. Divine guidance is here to support you right now, and your angels are with you, Capricorn.
The New Moon this month is occurring in an earth sign such as yourself, and you are flowing well with the energies that are flowing through the world as the month ends. You are moving into new territory at the end of August and creating some travel plans and future journeys that you feel inspired to take right now. Remember that the more you release, the more you allow; and the more you trust, the less you have time to doubt. You are safe.
Aquarius Monthly Horoscope for August 2022
AquariusKyra Jay for xoNecoleAugust is a healing month for you, and you are finding your balance right now, Aquarius. There has been loss and there has been gain, and you are finding your balance between this sense of transformation you are experiencing at this time. Remember to give yourself a break from overthinking this month, to look at things from the perspective that they happened for a reason, and not punish yourself for not seeing something clearly sooner. You are everywhere you are supposed to be, and nowhere you are not, Aquarius.
The Full Moon this month is occurring in your sign on August 11, and you are seeing some powerful culminations appear in your life in mid-August. You are being ushered into light and away from any density you have been feeling in your life, and sometimes this means letting go of something you once thought was supportive of your journey. Give yourself the space and freedom to trust your path, and not judge yourself in this process. All is well.
Pisces Monthly Horoscope for August 2022
PiscesKyra Jay for xoNecoleYou are moving forward fearlessly this month, Pisces. August is a month of aligning with your strength and taking intentional action toward your goals. Ask yourself this month, “What would I do if I knew I was supported?” Then allow yourself the freedom to do just that, aligning with the love and empowerment of your heart. You are breaking new ground this month and overcoming previous challenges and obstacles, Pisces.
Mars moves into your 4th house of home and family where it will remain from August 2022 to March 2023, and you are putting the extra effort into your safe spaces and close loved ones during this time. You are entering a new journey where there is more energy and activity in the home, and your passion is flowing towards what feels safe and secure to you. With a New Moon in your opposite sign of Virgo before the month ends on August 27, the people who nurture and support your heart are coming in to make it known to you in August.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff