8 Healthcare Professionals Share How They Practice Self-Care During The COVID-19 Pandemic

The COVID-19 pandemic has brought new meaning to the word 'superhero.' Superman and his homies can't hold a candle to the healthcare professionals, grocery store clerks, bank tellers, mail carriers, truckers, non-profit employees, civil service workers and the many more brave people who are at the forefront through this era of heaviness. Every day they sacrifice their wellness for the safekeeping of mankind.
In under two months, the United States is now the epicenter for the coronavirus disease with the number of cases rising daily. Shelter-in-place mandates and social distancing policies have become the new normal as we work together to flatten the curve. Then, there are the extra special people who work double-digit shifts delivering the best care to their patients. No matter the conditions – lack of supplies, overflowing hospitals, less time with family, sleep deprivation – they show up and they give every cell of their being to saving lives. Maybe the new normal is extreme resilience with a healthy cup of self-care.
We know that self-care has never been more important than right now because you can't pour from an empty cup. So we asked eight healthcare professionals what self-care looks like for them. Keep reading to see how they remain motivated along with some bright spots that push back the darkness.
Rose-Krystel Hegngi

Photo Courtesy of Rose-Krystel Hegngi
Emergency Medicine Resident Physician
Baton Rouge, LA
"I recently started yoga (something I've been wanting to do for years). I'm in the very beginner stages but it's so rewarding. My work schedule hasn't really changed at all, but now on the few off days I have each month I take time to stretch and meditate since it's easy to do at home now that gyms are closed.
"The overwhelming support from companies locally and nationwide offering support and goods and free food for those working during this time has been amazing! Recently, we got an email stating medical students at LSU were volunteering to help residents with daily household responsibilities such as running errands, grocery shopping and even childcare while we work if we're feeling overwhelmed. The good that hard times bring out in other people makes me smile!
"The idea that I am doing what God has called me to do, helping others [keeps me going]. Wouldn't have it any other way— it's a privilege and an honor."
Nonee Ngazimbi

Photo Courtesy of Nonee Ngazimbi
APRN/Nurse Practitioner
West Hartford, CT
"This has been a high-stress time for healthcare workers especially when we see our colleagues, young or older, dying from COVID-19. Everyone is anxious and morale continues to dwindle as we come to the realities of this pandemic; not enough personal protective equipment (PPE) and not enough system support to support an influx of ill patients when they come.
"At work, one of my colleagues led out in a mindfulness exercise the other day. Another, brought in an aromatherapy lotion we can use periodically throughout the day to center our energy. I have been working on adequate hydration, eating well, and being intentional about being a helping hand to my friends, family, and colleagues. My colleagues and I started a group chat were we share fact-based information daily such as the newest research and policies that are coming out; helps to ease the anxiety. Lastly, my skincare routine remains the highlight of my personal day. Fresh out of a steamy shower, I always lotion my body from head to toe. I then indulge in a step-by-step facial routine to keep my skin firm, clear, and hydrated. These things are keeping me grounded and secure spiritually, physically, and emotionally right now.
"Local businesses and even former patients have poured out their love and support for us by sending us treats, lunch, dinner, cards and way more! It feels so wonderful to know that you are supported by your community. Also, we have received donations from everywhere with masks and other personal protective equipment since we are nationally short. That has been a huge blessing in the midst of this chaos.
"Every now again, I am reminded why I entered into this helping profession. My experience in various intensive care units in the last seven years has prepared me in every way for such a time as this. Praise the Lord I have the knowledge and the skills and now it really feels like [it is] my duty to humanity to utilize those to bless others."
Khaalisha Ajala

Photo Courtesy of Khaalisha Ajala
Assistant Professor of Medicine Emory Univ. & Grady Memorial Hospital Nonprofit Founder of Heartbeats & HipHop, Inc. Atlanta, GA
"I'm practicing self-care by doing my best to stay prepared during this COVID-19 pandemic where the U.S. now has the highest cases in the world. I care directly for patients who have or are have been tested for COVID-19. How do I try to stay prepared? I try to stay up-to-date on reputable medical literature, remain in daily communication with hospital leadership on the plan for our patients on a daily basis, stay as protected with proper personal protective equipment to decrease my chances of contracting COVID-19 and practice good hand hygiene.
"Also, I cry when needed, rest when needed and know that I can be vulnerable to/with my colleagues and husband as we all try to fight this pandemic and take care of our patients who are battling COVID-19 and other illnesses that bring them to the hospital.
"I'm also a DJ and when I'm not working at Grady or doing global health work in Ethiopia or Thailand, DJing is a mental health practice for me. My bright spot was tuning into D-Nice's IG live session after a really challenging day at work. I danced with 100,000 of my closest friends and witnessed the healing power of music. As a doctor and a DJ, I loved it. For a moment, I was actually the patient and 'the DJ saved my life!' He saved many others by having a social distance party. Go figure!"
Ashley Cockrell

Photo Courtesy of Ashley Cockrell
Family Nurse Practitioner
Houston, TX
"I have an attitude of gratitude for my current health and for my job – it is the mainstay each day and what keeps me sane. After a long day of caring for others, it is even more important to take care of myself. I've learned that self-care is giving the world the best of you and not what's left of you. As soon as I get home from work, I take my puppy for a walk and enjoy the outdoors. I also unwind by lighting my favorite candles and enjoying my favorite music in my favorite place in the house – the couch! It is equally important for me to decompress from the day and clear my mind by engaging meditating practices. My favorite mindfulness apps include Calm, Insight timer, and Headspace.
"One moment that made my heart smile was after performing COVID-19 testing for a patient who appeared severely sick. She informed me that she stood in line at several other testing sites for hours and was eventually turned away due to high volume. Once she arrived, she was extremely thankful because not only did we get her in and out fast, but we were able to accommodate her family members who were at risk as well. She was extremely grateful for the service we provided her and complimented that we truly helped break down barriers to access care. It always brings a smile to my face when I know I've helped someone and served my mission.
"Knowing that I'm fully operating in my calling and my purpose to serve communities and help others keeps me motivated. It's fulfilling and rewarding to know that I am making an impact not only on the people I see daily, but the world at large. The genuine support, encouragement and prayers of my family and friends keeps me going. Because of my faith and support system, I'm feeling recharged and full of hope, positivity, resilience, love, and light. I am extremely grateful!"
ChiChi Okpaleke AKA Dr. Chi

Photo Courtesy of Dr. Chi
Family Medicine Physician
Tampa, FL
"Initially, as a physician, self-care was honestly not on my list of things to consider when being on the frontline in combating COVID-19. My concerns were very patient-centered, and making sure they were being treated appropriately. But it took reality to set in for me to realize that if I am not healthy, how will I be able to treat my patients effectively? These last several weeks have been stressful and I needed to buckle down and control my mental health.
"It's easy to get caught in the panic mode with all the media outlets and uncertainty on what the future holds, but I found for me that my faith never fails me. I vowed to be intentional with my mental, physical, and spiritual health; purposely integrating my workouts with yoga, prayer, and meditation. Even with all the chaos and noise, this is an opportune time to personally slow down and embrace the process of life.
"Even through this storm, a simple moment of hearing my nephews pray with the family on the phone, really made my heart smile. My family motivates me to keep striving in medicine. I'm inspired to continue to treat patients, because I know they deserve someone they can trust with their health, especially during difficult times like these. Life is hard, but the bright side is 'This Too Shall Pass.'"
Sheena Williams
Registered Nurse
Philadelphia, PA
"I have been maintaining a sleep schedule by staying active during the day and having nightly dance fitness workouts on IG live. I think it's important to have a schedule and not get into the habit of being up very late and throwing off your body. When I feel anxious or overwhelmed I pray or meditate and just list the things I'm grateful for to get my mind off of the chaos.
"I think this time home is a blessing in disguise. I rarely have time to watch a favorite show, read a book or work out. This time home has helped me achieve goals, sort through life and force me to be still. I'm enjoying time with my son and the random moments I have to read a book or relax.
"I'm motivated by my son. He needs me more than ever. I'm also motivated by my patients. They need me, so I have to stay healthy and positive for them. Our lives and how we do things will change forever, we have to support each other."
Brittany Grimes

Photo Courtesy of Brittany Grimes
Registered Nurse
Nashville, TN
"As a full-time travel nurse, I'm used to having four days off a weeks to run errands, relax and spend some QT with myself. However, with everything shut down, I can't leave the house for anything more than groceries. So, I started doing yoga and it has been a game-changer for me! I do it every morning on my off days and every night before the days I work. I am less tense, I sleep better, get up earlier and I'm more productive. NAMASTE, sis! I have also found a way to stay creative during this time by practicing calligraphy (modernly knows as 'hand-lettering'). I get lost in it for hours at a time and it makes me so happy. Oddly enough, having to be in the house during this pandemic has made me a lot more active. Although it is stressful, I am grateful.
"As an ICU nurse, I rarely get the chance to talk and interact with my sedated patients. My brightest moment recently was with a woman who had a tracheostomy. She had just gotten her speaking valve and was finally able to eat. I sat with her, fed her, brushed her teeth, combed hair and we talked. Boy, did she talk! Before that, I was having the craziest day, but after watching her hear her own voice again, none of that mattered.
"Being able to see a critical patient make a complete turnaround at the hands of my coworkers and I is what keeps me going. It is not easy and I cry more than I like to share but I will never take it for granted."
Kristamarie Collman

Photo Courtesy of Kristamarie Collman
Family Medicine Physician
Virginia
"In medicine, the mental and physical demands of the profession can be extremely challenging and tiring. Coronavirus and COVID-19 have added increased stress and uncertainty and therefore it's more important now than ever for me to look after myself. As the saying goes, you have to 'secure your own oxygen mask before assisting others.' At the end of the day, I cannot be the best doctor for my patients if I'm not performing at my physical and mental best. To do this, I try to keep a healthy diet, incorporate physical activity, and get regular sleep and rest. With constant reports being released daily about deaths and illness associated with COVID-19, it's important to protect my mental space by scheduling media and social media breaks.
"This is where a period of time where I silence my phones, disconnect from social media and turn the TV off. I use this time to either read for pleasure, journal my feelings, take a mindful walk or simply meditate to check in with my body, reflect and quiet my mind. I have also turned to activities which I used to practice when I was younger but lost touch with during my schooling and training. These activities include playing my old guitar and learning choreographed dance, both of which help me to unwind and brings me joy.
"Throughout the chaos, there have been moments that made my heart smile. A friend of the family is aware that I work in medicine and that we are experiencing a nationwide shortage of equipment such as masks. I came home unexpectedly to a package filled with a few hand-sewn masks along with a thank you note for being a doctor during this time. It reminded me that even in distressed times, human good can still prevail.
"I am constantly asked what motivates me and pushes me to keep going. For one, I know my purpose is so much bigger than me. I know that I'm helping to pave the way for many other individuals who are coming along on the journey to medicine. I am also helping people in a very real way every time I go into work.
"Sometimes I'm the first doctor they have seen in years or the first black female physicians patients have had or either way, I'm helping them in some way and they show appreciation. I will admit, I am also intrigued by the fact that I am experiencing and living through a pandemic and want to be able to tell my future children their mom was helping on the front lines!"
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









