Women In The Mix: 4 Must Know WOC DJs Who Are Killing It!
After dancing my butt off at Everyday People's notoriously fun day party this past weekend, I was so proud to see so many great female DJs spinning on the ones and twos! As the divine feminine and gender revolution takes over our society, women are stepping into roles previously held exclusively by men.
I think it's important that women, and specifically women of color and QPOC get opportunities to succeed in industries that have been dominated by people with societal privilege. The world of DJing and music production make up two of these industries.
The DJ and music production industry has more diversity than it ever has before, yet awareness of this fact is still quite muted, and women DJ's are underrated. This read will spotlight four journeys and give more insights on why representation of WOC is important as told by four DJ phenoms.
DJ Demi Lobo @demilobo
DJ Demi Lobo is an LA-based DJ. She chose her stage name as her real name because she is an entrepreneur with multiple entrepreneurial ventures. So instead of choosing an artist name, radio name, author name, etc, she decided to go with DJ Demi Lobo, and it works for everything!
Her Style:
"When you hear me spin, you are going to hear your jams, and not just the current jams, I can play a hip-hop set, weddings, top 40, reggae etc...but my favorites are the sets where I can open up my catalogue and mix Cardi B with Busta Rhymes, Nicki Minaj with Mase, Biggie with Drake... If I close my eyes and envision those mixes, I'm ready to dance in my front room right now! Imagine the latest Future Song blended with 'Poison,' now that sounds like a challenge I want to try!"
Why Representation of Women in the DJ World is Important:
"Before I was a DJ, I was the youngest Radio Personality to ever be on 107.5 WGCI in Chicago, and before I was a Radio Personality, I was a Black pop recording artist. Going against the grain is in my blood. I feel like my purpose in life has always been to show those who look up to me, or even those who feel like their dream may be impossible, that it's not cliche, and you CAN truly do everything you put your mind to."
"Going against the grain is in my blood."
"If you look on any flyer for a club or an event, the majority of the time, the DJ is a male. In recent years, female DJs have been completely dominating the market (go us!). It is so important for my fellow ladies of color, to grab your fear by the horns, and chase after your dreams. There are clients now who seek out female DJs and producers, who will give the job to you JUST because they want to see other WOC win. Where there once was not, now there is a market for women to thrive in this industry. You just have the take the first step. I left my job on one of the biggest radio stations in the world to chase my dream of being a DJ in Los Angeles, so at this point, there is no roadblock that can come my way, that I will look at as an obstacle."
Her Greatest Accomplishment:
"I'd have to say playing at the grand opening of Ava Duvernay's new production studio in LA, Matt Barnes' "Athletes VS Cancer" event, and the grand opening of Ciroc Studios, just to name a few."
The Real on Song Requests:
"If we are at a wedding, I gotcha! Anywhere else, if I think it will be a good fit, I will mix it in. But if it is a random song you only hear in your shower, and you just want to hear it on loud speakers, then it will likely have to wait until next time (laughs)."
Kumi aka BAE BAE, @baexploitation
BAE BAE is another LA-based DJ. Her stage name used to be spelled "Bebe" like Bebe's kids, a classic cartoon show--but she tweaked the spelling a couple years ago. She's an Aries, which is the first astrological sign, so "BAE" (before anyone else) felt right.
Her Style:
"I'm an open format DJ and I like to play music by Black femme and women artists of many genres like R&B, Hip Hop, Dancehall, Afrobeat, Jersey Club, Vogue, and experimental club music. I like to focus on music that feels empowering to me, focusing on women of color and femme artists who are claiming their power. I really love to play 90s and 2000s throwbacks and mix them with newer music. I feel like I have an appeal to both older and younger audiences."
Why Representation of Women in the DJ World is Important:
"It is vital that women of color become visible in the music industry as DJs and producers because we will then have the power to shape the content of what people listen to on a daily basis. Music is a key component to our culture, so if we can influence that culture, we can change the world. As women of color in the music industry, we have the potential to create new forms of expression that represent our unique experiences and challenges. I specifically work hard to honor and represent Black femmes and women because I feel like we are some of the most degraded people on earth, as we stand at the intersection of racialized and gendered oppression."
"Music is a key component to our culture, so if we can influence that culture, we can change the world."
The Gender Biases She Deals With:
"There is often the belief that women aren't as talented as men DJs or producers. This is so far from the truth! I am tired of being a part of DJ lineups when they give women the early slots, and men the better slots. Femmes and women are my favorite DJs and producers because of their unique song selections and samples. We play music that affirms us. I also feel that we really know how to get women and femmes dancing on the dancefloor, which is the heart of any party. When I DJ, I dance; I always join the crowd and dance to at least one of the songs I play during a set. I like to see myself as a part of the audience--I do it for the community of dancers."
"We play music that affirms us."
Her Greatest Accomplishment:
"My biggest accomplishment has been creating my own parties in my community for a mostly black audience and collaborating with Black femmes and Black queer people to make them happen. I care deeply about creating safe and fun spaces in my own neighborhood. That's what got me into DJ-ing in the first place. Reclaiming space is a direct way to push against gentrification."
The Real on Song Requests:
"Typically, song requests suck the air out of DJ-ing, but if someone requests a song and it's on point, I will get on their wave. Ultimately, my goal is to help everyone have a good time, so if it's a good request, I'll take it!"
Coral aka FXWRK, @fxwrk
FXWRK is a DJ/Producer from New York. She got her stage name from a friend who made it up in college as a play on her last name.
Her Style:
"I'm an open format DJ with a preference for hip hop/rap, R&B, Motown classics, every sort of uptempo club music, and experimental, futuristic trap. What sets me apart is my transition style: I'll often mix one song into the next relatively quickly. It makes things surprising and exciting in a different way than a long, gradual mix. I also constantly hop between so many different genres to keep things unexpected."
Why Representation of Women in the DJ World is Important:
"Representation of women in the DJ world is so important to even the playing field. To make space in the industry for the overlooked, underprivileged creativity we possess. To change the public definition of what a DJ looks like, thereby creating new possibilities and templates for WOC in the future. To challenge outdated gender stereotypes about women in this male dominated field."
The Gender Biases She Deals With:
"There is definitely gender bias in this industry. Gender stereotypes, inequality, and sexism are omnipresent in the majority of male-dominated industries. Ours is no different. We face a variety of obstacles: exclusion from access to professional networks and opportunities, sexual harassment, informal social hierarchies built to protect men's positions of power, and more. It's not hard to find hateful or derogatory comment threads about women DJs online. Being underestimated or not taken seriously is another dynamic."
"Sexism is omnipresent in the majority of male-dominated industries. Ours is no different."
"For about three years, I was Global Director of a private international online community called SISTER, which eventually grew to become the world's largest group of women and nonbinary people in electronic music. It's a growing, supportive collective that has had a positive impact on many women in our field."
Her Greatest Accomplishments:
"My debut album called The Awakening, recently featured on Vice's music channel on Noisey.com! The SISTER Collective I spoke of. Doing a really good six-hour set last month, since it was my first time playing that long, and playing Boiler Room, NYC in 2016."
The Real on Song Requests:
"I honestly don't like them since I came up as an NYC underground club DJ. People who attend these kinds of parties tend not to ask for requests because they see the DJ as an artist in their own right. The set is a 'performance' and there's a level of trust.
If I'm playing the kind of event where I know to expect requests, I happily oblige."
Myah aka DJ Dimples, @djdimples
DJ Dimples is a Miami-based DJ. Her mother actually gave her the stage name Dimples! "She asked me in the kitchen, 'Do you want to be a ballerina or a musician?' Without second thought I replied, 'Musician thanks.' She gave me a look like, girl don't answer me that quick! (laughs) But I knew I was a music baby, so she responded, 'Well you have Dimples so name yourself Dj Dimples.' 'Ok, that's perfect.' I remember saying back to her."
Her Style:
"My sound and style is smooth, I tell a story when I DJ. I could tell you how my day went with the songs I will start with, or if I'm feelin' myself, and I can tell if the crowd is too; I have music for that as well. It's not much scratching in my sets, I am a cutter and a mixer for sure. I can scratch though, it's just never been as important for me."
Why Representation of Women in the DJ World is Important:
"It's important for women, and specifically WOC, to step into these roles so we can create more space and opportunity for people like us. It's not enough of us in the correct positions, so for women to be there, we will first seek out other women to fulfill these roles. No man can outthink or be smarter than a woman!"
The Gender Biases She Deals With:
"There are many gender biases, but what I do to set the record straight, is not give up! I make sure I prove people wrong. I don't stop until I do what you say I couldn't do."
"I don't stop until I do what you say I couldn't do."
Her Greatest Accomplishment:
"One of my greatest accomplishments as a DJ is providing opportunities for other women DJs with events that I now have. When I first started DJ-ing, I had to force my way in...now I only hire other women DJs. I'm so happy to be able to give other women a platform to show their craft, and actually be good!"
The Real on Song Requests:
"I don't mind song requests as long as you do not come and ask me to play a song I just played three songs ago (laughs). Other than that, they may remind me of something I haven't played. I play off the top of my head, I don't make sets before I DJ. I come in, feel the crowd out and go from there. We end up of course having a blast!"
Fontaine Felisha Foxworth is a writer and creative entrepreneur from Brooklyn New York. She is currently on the West Coast working on creating a TV Pilot called "Finding Fontaine", that details the nomadic journey of her life so far. Keep up with her shenanigans @famoustaine on IG.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio