Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they spend it.
When you think of a nurse practitioner, you may think of the extras from Grey's Anatomy staged behind Jesse Williams. However, this specific one is doing anything but taking a backseat in the audience, especially when it comes to her finances. 44-year-old Princess Lomax is a family nurse practitioner by day and a sports bar owner at night, all while juggling and maintaining her doctoral candidacy at Valparaiso University. Lomax is conducting in-home assessments for the Medicare population and is the proud owner of Diamonds Sports Bar & Grill, so it's no wonder why she's able to write a book on taking your career to the next level.
Courtesy of Princess Lomax
The Atlanta-based serial entrepreneur's best-selling Amazon book 6 Highly Effective Strategies For Making 6 Figures As A Nurse is a compilation of real-life accounts and experiences of entrepreneurship while becoming a nurse. If you're a young Black woman in the healthcare industry looking to elevate your career beyond the examination room and medical jargon, it might be the read for you.
In this installment of "Money Talks," xoNecole spoke with the Chicago-bred nurse practitioner, real estate investor, and bonafide hustler about making well over six figures a year, splurging on her half a million-dollar home and flipping houses as an extra stream of revenue.
On how much she saves per month:
"Right now, I don't have a set goal for saving on a monthly basis, however, I'm in the process of setting up a portfolio that will allow me to start having money automatically deducted from my account that will go towards an IRA and money for investing in stocks."
On her definitions of wealth and success:
"I define wealth as the power to acquire whatever you desire and the power to put other people in positions to become successful. Being wealthy for me is about putting measures in place so that everybody around me can become wealthy also. I have the desire to uplift and motivate the people around me so that we can attain generational wealth and break generational curses.
"I define success as accomplishing and attaining the goals you've set for yourself. Success for me is a never-ending cycle because I'm always thinking of a master plan to achieve something higher than my last accomplishment. Not that I'm never satisfied, but I always push myself to a higher level that surpasses my current level. It's always me against me. I'm always striving to defeat the old me so that my success will continue to grow."
On the lowest she’s ever felt when it came to her finances and how she overcame it:
"I was born poor and raised in the heart of the ghetto so it doesn't get any lower than that. There were times growing up when I wasn't sure where my next meal was coming from. I didn't have the luxury of heat and hot water, so figuring out where I would bath from day to day was once a lifestyle I endured.
"I overcame being poor by thinking rich and pushing myself until I no longer had to figure out where my next meal was going to come from. I sometimes still have fears of not being able to eat, which is why I continue to grind like my next meal is depending on it. I sometimes have flashbacks of my struggling childhood and pray that God continues to bless me so that I will never have to endure those hardships again. So for me, I overcame it by never forgetting my struggle and by pushing myself on a daily basis to stay on top."
Courtesy of Princess Lomax
"I overcame being poor by thinking rich and pushing myself until I no longer had to figure out where my next meal was going to come from. I sometimes still have fears of not being able to eat, which is why I continue to grind like my next meal is depending on it. I sometimes have flashbacks of my struggling childhood and pray that God continues to bless me so that I will never have to endure those hardships again."
On her biggest splurge to date:
"My latest biggest splurge was the purchase of my new home which was over a half of million dollars. Splurging in the past for me has been the purchasing of Chanel bags, Christian Louboutins, and expensive cars. This year, God has allowed me to level up and splurge in a different way. I'm now a homeowner so my splurging this year has been phenomenal."
On whether she’s a spender or a saver:
"Unfortunately, I am a spender and sometimes wish I was a saver. Growing up poor and not having much of anything and not having anyone in my life to teach me about saving has unfortunately hindered me from being a saver. At one point, I was spending more than I was making, but as my entrepreneurship continues to grow, I'm learning how to save and plan for retirement. I'm still in the process of training myself to save and not spend. My training has just begun and plans for my future and retirement are at the beginning stages."
Courtesy of Princess Lomax
"Growing up poor and not having much of anything and not having anyone in my life to teach me about saving has unfortunately hindered me from being a saver. At one point, I was spending more than I was making, but as my entrepreneurship continues to grow, I'm learning how to save and plan for retirement. I'm still in the process of training myself to save and not spend."
On her savings goals and what retirement looks like to her:
"My saving goal is to save a minimum of $20K a month so that I can retire by the age of 50. Retirement for me as a Nurse Practitioner will be within the next 5-10 years and I don't think I'll really ever retire as an entrepreneur."
On the importance of investing:
"Most of my money has been attained via investing, so investing is extremely important to me. I've learned that if I invest in the right assets, my portfolio during retirement will be prosperous. I invest in real estate purchases and acquiring businesses. I invest mostly in real estate in the Chicagoland area and also invest in multiple businesses that will become great assets in the near future."
On her intentions behind multiple streams of revenue:
"My streams of revenue were established by buying and flipping houses and by owning and operating a successful nightclub and sports bar in the Chicagoland area. Having multiple streams of income became a way of life for me after having slow periods with both real estate and the nightlife industry. Having multiple streams of income has allowed me to continue to be successful without having too many periods of dry spells without income coming in."
On unhealthy money habits and mindsets:
"The number one unhealthy habit that I had to restructure is feeling like I always had to go shopping for the latest Chanel bag and or the latest pair of Christian Louboutins. Once I changed my mindset, I saw the bigger picture for saving and investing more. I now know that I can still look and be great while attending parties and/or events without having to buy a new pair of shoes and or a new bag."
Courtesy of Princess Lomax.
"My streams of revenue were established by buying and flipping houses and by owning and operating a successful nightclub and sports bar in the Chicagoland area. Having multiple streams of income has allowed me to continue to be successful without having too many periods of dry spells without income coming in."
On her money mantra:
"Keep God first and don't ever allow the money to change who you are on the inside."
On desperate times calling for desperate measures:
"Yes, yes, and hell yes. I'm not proud of some of the things I've done in my past for financial gain, however, it has been a part of making me the successful female CEO that I am today. "
On the worst money-related decision she’s ever made:
"The worst money-related decision I ever made was not to invest early-on in stocks. I truly feel that if I had invested in stocks like Amazon instead of buying shoes and bags, my portfolio would be near retirement by now."
On her budget breakdown:
How much do you spend on rent?
"I'm a homeowner now, which allows me to spend less on [a] mortgage than I was paying on renting. $4,000 month."
Eating out/ordering in?
"Both $500 per month."
Gas/car note?
"$2,000 per month."
Personal expenses?
"$3,000 per month."
For more of Princess, check out her website.
Featured image courtesy of Princess Lomax
Originally published on October 9, 2020
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Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy