January 11, 2019 was my last day working at a 9-5.
As I walked out of my dusty old office and said 'bye Felicia' to that boss that I couldn't stand, I just knew that I would be entering into my ultimate girlboss life as a full-time CEO. But then, the unexpected happened.
During the first few months as a full-time entrepreneur, I was a hot mess. My days were all mixed up, I either was working too much or too little, and honestly, I just didn't have a lot of direction in the way I tackled my day.
Because of this, I found myself in those first few months lacking focus, feeling unsure of myself, and struggling more than necessary. During this time, I knew that one of the most important things that I needed to do was learn how to effectively start my day. The start of your day has so much influence and impact on how the rest of your day will flow, so I knew it was critical for me to get that in order so that everything else could fall in place. It wasn't until the end of the spring that I finally got a grip on my new life as a full-time entrepreneur, but once I did, life as an entrepreneur became more fruitful and my business began to blossom.
Fast-forward to today, I'm one year in as a full-time entrepreneur and I'm still learning. Even though I have a pretty great system now, I've been wanting to pick the brain of some of my favorite boss women on how they spend the first hour of their day.
Here's what these leading ladies shared with me:
Kezia Williams
Courtesy of Kezia Williams
CEO of Black upStart
"I can be the wealthiest Black woman in the world, empowered to own any asset at my fingertips. But if I do not have time, my wealth is worthless. I cannot buy one minute of time. I cannot bargain another to own theirs. I cannot trade my minute for the next man's. My minutes are mine alone and every day I wake up, my cup is replenished with 1,440 marvelous, irreplaceable minutes of opportunity. I start my day at 5am because frankly - like Wiz said - it's some real boss shit.
"I can be the wealthiest Black woman in the world, empowered to own any asset at my fingertips. But if I do not have time, my wealth is worthless."
"I invest my minutes in appreciating intangible commodities: prayer, to-do lists, personal notes, #ProfessorKez videos because my first energy is always my best, cardio and finally CNN. My early morning initial investments - I try to multiply during the day - spirituality, organization, responsiveness, values, energy and information. And when late evening comes - and my body acknowledges I can't pour from an empty cup, I take care of me. Rest and repeat."
Isa Watson
Courtesy of Isa Watson
Founder & CEO of Squad
"My early mornings are dedicated to getting my mind and body right for the day. I wake up by 5:30am each day and the first thing I do is look out of my NYC window that overlooks the Hudson River and say the following sentence aloud: 'Today I feel grateful for [insert gratitude].' I do a short 5-10-minute meditation, followed by an 8-minute Tae Bo routine and a 10-12-minute conditioning workout that my younger brother makes for me each week. A shorter, but effective, workout like this in the morning is most conducive to my productivity throughout the day.
"Moving out of my morning self-care practice, I then get dressed, catch up on emails and prepare my lunch. Making and bringing my lunch to work has helped me get a bit healthier and save a ton of money."
Alicia Scott
Courtesy of Alicia Scott
Founder/CEO of Range Beauty
"The first hour of my day is crucial to set my intention for that day. I always begin with prayer, my daily devotional, and meditation for the first 30 minutes. Next, with breakfast, I review my weekly to-do board which is a whiteboard that has the days of the week listed and each day is divided by Morning, Afternoon, and Evening (great Target find!). I set this up every Sunday for the week ahead and then adjust the night prior or throughout the day. This helps me block out when to begin and end tasks and I use it with my weekly planner to stay focused. After this, I typically check emails and respond to any urgent requests."
LaKeasha Brown
Courtesy of LaKeasha Brown
Chief Juicing Officer at 1987 Juices
"I wake up everyday before 7am, I spend time with nature, God, and my priorities for the day. No emails, phone calls or social media. Before I put my feet to the ground, I meditate. In bed, eyes closed but mouth open and upward. 'Thank you God for waking me up this morning. Thank you God for every breath in my body. Thank you God for my peace of mind. Thank you God for an amazing day today, and thank you God for everyone one who experiences you through me today. Give me strength, give me courage, give me wisdom. Amen!' This sets the tone for the entire day.
"I then map out the entire day in the bathroom by order of importance and time. I write out my top 3-5 major tasks/goals for the day and set alarms to them in my phone. Setting an alarm to each goal reminds me to complete it but the time in between each alarm ensures that it's actually completed before moving on to the next. I'm extremely intentional about completing tasks, it's a form of self-care for me to finish what I'm setting out to do. I rarely plan more than 5 major goals a day, this helps me stay on track and makes sure I don't leave items for tomorrow to handle.
"From there, I drink my first cup of warm water, I make my green juice for the day (a Green Mile from 1987 Juices) and have my second cup of water before making breakfast. It's important to start the day off feeding your body with energy. This has done wonders for my digestive tract, mood and keeps my energy up daily.
"Next, I check my bank account. When it comes to money. I plan the big picture and break everything down into daily deposits. For instance, If I want to save $5k for at the end of the month, it starts with daily deposits of $167 daily. Checking my account each morning keeps me mindful about my flow of income and spending. Lastly, I step outside and smile at the sun. I spend a lot of time indoors. Whether it's pressing in the kitchen or at our Grab & Go location. The sun and the air are like charging stations in the morning. I plug in and go."
Yve-Car Momperousse
Courtesy of Yve-Car Momperousse
Founder of Kreyol Essence
"I wake up between 3am-5am, depending on what my intentions are for that day. In the first hour, I try to focus on some aspect of self-care to center myself. I often listen to one of my favorite podcasts such as Jay Shetty's On Purpose Radio, Oprah's Super Soul Sunday, Red Table Talk with Jada, or TD Jakes.
"I try to work out three times a week so when my body needs physicality, I either do CrossFit or go for a good run. For those mornings when I need to be reflective, I turn to journaling, meditation, and prayer. I know this is quite a mix of activity but when I direct my morning, I own the day versus it owning me."
"When I direct my morning, I own the day versus it owning me."
Featured image courtesy of Isa Watson
Originally published on February 17, 2020
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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