
At this point, I’m pretty sure that all of us have heard the opening line of a poem by Brian A. “Drew” Chalker, which says, “People come into your life for a reason, a season, or a lifetime.” Personally, I think that relationships move a lot better (even the ones that end) when you seek out the PURPOSE (more than the reason) for why someone enters and exits…yet that’s another article for another time.
Seasonal relationships — or as we’re going to discuss today, seasonal friendships. In the general sense, some people only last for a season in our lives because they were mostly “sent” to teach us something, and/or we’ve moved out of relational alignment with them, and/or we “misread” the purpose of them even being around to begin with (that’s a BIG one).
However, today, we’re going to talk about a different kind of seasonal friendship. Today is all about why it seems like, with fall, sometimes it comes with a shift in how we interact with those around us. Then we’re going to tackle what to do about it, so that we don’t hurt, offend, or end up ending a friendship prematurely, simply because we didn’t get how autumn may have impacted us in some unpredictable yet quite relevant ways that didn’t translate well to our peeps.
Chile, live long enough and you will get that good friends really aren’t the dime a dozen you may have thought that they were in high school. So, if you want to “fall-proof” your friendships as soon as possible, here is how to do just that.
Be Aware of How the Fall Season May Affect You
GiphyI have a friend who is a diehard Scorpio (IYKYK) and chile, like clockwork, about six weeks out from her birthday, she totally goes off of the grid — sometimes with a heads up, oftentimes without. And although I used to chalk it up to being nothing more than a period of self-reflection, she also seems a bit mentally and emotionally tapped out during that time of year too.
And so, I did a bit of research and discovered that although Seasonal Affective Disorder (SAD) — which is a type of depression that upticks during the fall and winter seasons — is quite prevalent around this time, it is also common for many humans to go into their own form of “hibernation” which causes them to want to isolate, sleep more and not socialize as much.
Interestingly enough, because many of us find fall to be our favorite season out of the four, that can also motivate us to want to be alone to walk and look at the turning leaves, to drink hot apple cider while staring out of our living room window or to watch fall-themed rom-coms all by ourselves. And then, if you add to that the fact that, whether consciously or subconsciously, we are storing up energy (sometimes energy that we barely have) to get ready for all that the holiday season takes out of us — yeah, sometimes the last thing that we want to do during the this time is be sociable.
So, off top, if it seems like you are pulling away from your friendships right about now, take out a journal and jot down if any of what I’ve just said resonates with you. Shoot, I’ve brought this up to that Scorpio homie of mine and she said that it definitely hit home.
Get an Understanding of If Autumn Is Draining You…or If “They” Are
GiphyFall fatigue. It’s something else that is extremely common. There are a few reasons why; however, probably the most popular one is that when the days are shorter (and you are indoors more often), you get less exposure to natural vitamin D which is a nutrient that helps to give you more energy. Not only that but exposure to darkness also ramps up your internal melatonin levels which can cause you to lag around as well — and when you feel worn out, what makes you want to have drinks with friends after work or brunch with them on the weekends?
Pretty much all you want to do is lie on your couch or sleep in your bed. And so yes, this is something else that you absolutely need to consider — that you don’t “have it” for your buddies because you physically feel completely drained.
Now, that doesn’t mean that you shouldn’t ponder another possibility. LOL. What I mean by that is, while you’re journaling and thinking, use the quiet time as an opportunity to decide if you are using fall as an excuse to avoid certain folks, mostly because have been draining you, hell, since this time last year.
And what are some signs of a draining individual:
- They give more than they take
- They bring more problems than solutions
- They gossip and/or criticize more than they affirm
- They deflect instead of taking responsibility and accountability for their actions
- They like to play the victim
- They constantly want to be the center of attention
- They talk more than they listen
- They are super dramatic and/or childish
- They don’t give a damn about honoring your boundaries
- They cultivate more chaos than peace (more times than not)
Listen, you can read articles like, “Texting Your Friends This One Question Will Reveal A Lot About Your Relationship,” “Make Your Friendships (Even) Stronger By Doing These 6 Things,” “According To Aristotle, We Need ‘Utility’, ‘Pleasure’ & ‘Good’ Friends,” “6 Differences Between A Close Acquaintance And An Actual Friend” and “10 Questions To Ask Your Close Friends Before The New Year Begins” to know that I am big — HUGE, in fact — on promoting taking friendship inventory on an annual basis.
And that’s why, I’m definitely encouraging you to think about if you find yourself pulling away from someone (or some people) right through here because, while you’d like to think that it has to do with the autumn equinox, it’s actually more about how they are draining you — not just during the fall season either.
Clearly Articulate That with Your People
GiphyOkay, so whether it’s the weather or the person, something that I am big on is communication. So much so that my circle is used to the fact that, right around Rosh Hashanah (the new year that I personally choose to observe), I may send out a mass email about my relationship-related thoughts, feelings and expectations.
I do that because I honor my friendships enough not to play games, be passive aggressive (check out “More People Are Using The 'Gray Rock Method' To End Relationships. It Needs To Stop.” and “What Should You Do If You're Dating A Passive-Aggressive Person?”) or act like they should be able to read my mind. Nah, I want you to know right where I stand, so that we can decide where we stand too. It proves to be pretty effective because it gives them the opportunity to take inventory on us too.
And so yes, clear communication is something that I recommend, across the board — whether you need to be quiet for a few weeks, just because, or you think it’s time to do some reevaluating of a friendship and its purpose (at least for now). That way, no one feels dismissed, confused or ghosted. And that is always a good thing (a great way to honor karma as well).
Find Compromising Ways to Spend Quality Time Together
GiphySo, what if, after all of what I just said, you really do believe that the fall season is what’s got you not wanting to “hang” so much? Does that mean not hang AT ALL because while your introverted and ambivert friends are probably semi-cool with that? The extroverts? They might feel pretty slighted — and like I (basically) said in my article, “Life Taught Me That True Friendships Are 'Inconvenient,'” your relationships can’t just be about your wants and your needs. Their feelings have to be taken into consideration too.
Plan some one-on-one dates (even if you need to do it several weeks from now; it shows intention and gives them something to look forward to). Go to their house or have them come to yours. Hop on Zoom, so that they can at least see your face (good lord — LOL). See, the thing that I had to explain to my Scorpio friend is that no-contact with no warning is hella extreme. At least, let’s do something together before you vanish and at least commit to replying to every third text, so that I know when to do a wellness check on your ass. LOL.
You’d be amazed how smooth transitions in seasons can go (unless you’ve got a control freak for a friend on your hands) when you’re willing to hear people out, meet them halfway and make a few compromises. Try it.
Don’t Feel Like Talking? Text. Don’t Feel Like Texting? Email.
GiphyOn the heels of what I just said — there is nothing like individuals who don’t want to be bothered, who try and gaslight you about feeling some type of way about it, only for them to suddenly want you to be on-call to “come out and play” whenever THEY are in the mood. That is called relational entitlement and please, don’t fall for it.
Listen, the reality is that no matter how the fall may have someone feeling, unless it is diagnosed depression, they can at least text or email you every once in a while, not just to let you know that they are good but to check in on you as well — because, y’all, let’s not ever forget that the root word in relationship is RELATE and one definition of that word is “to bring into or establish association, connection, or relation.”
Relationships — friendships included — are a lot like plants and most plants need to be watered on a (fairly) consistent basis. That said, if you are going to be low-key for the next several weeks (or even a couple of months), care about your friendships enough to maintain some sort of communication. There is simply too much technology out here these days not to.
Tell Yourself and Them That…This Too Shall Pass
GiphyLove is patient. Put a bookmark on that for just a sec. A project that my mother executive produced many years ago featured one of the best gospel duos ever recorded — and no, I am not going to argue about it. The song is called “This Too Shall Pass” and it features Yolanda Adams and a white woman who can SANG sing, Crystal Lewis.
Now fun fact: When the album (Sisters: The Story Goes On) came out, I told my mother that “this too shall pass” isn’t exactly biblical (she didn’t believe me either—LOL). It’s actually a line from a 12th century Persian poem (the more you know, right?) — it is a beautiful sentiment nonetheless and it actually reminds me of something that I once heard Dylan McKay’s mom (shout-out to Beverly Hills, 90210) once tell Brenda (after she found out about him and Kelly): “Even despair exhausts itself.” Amen. To EVERYTHING, good and not-so-good, a time and season — and that is in the Bible (Ecclesiastes 3).
Anyway, as I wrap all of this up, I’m mentioning this phrase to say that if you are on the receiving end of a friend who relationally “falls back” during this time of the year, if you know that the two of you are good and it’s more about them and their stuff — practice a little patience. Sometimes, for friends to show up in their best form, they need some time to recharge and that is more than okay. Again, so long as the two of you are solid, it’s OK to give people some room.
This too shall pass. Literally.
___
It’s a columnist by the name of Richard J. Needham who once said, “You don't marry one person; you marry three: the person you think they are, the person they are, and the person they are going to become as the result of being.” It’s true and honestly, this insight can translate into friendships as well. There are seasons in those too and, the more you prepare for them, the easier they are to get through.
Friendship fallbacks don’t have to be fallouts.
Prepare. Adjust. Act accordingly.
Simple math.
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Featured image by PeopleImages/Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









