
It is actually the late and great Muhammad Ali who once said something that is super valid about friendship: “Friendship is the hardest thing in the world to explain. It's not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything.”
Yeah, if you truly value what it means to have even just one true friend, you know that a big part of life consists of doing what you can to nurture and maintain that friendship — and honestly, that is a “class” that you will probably be in for the rest of your life because learning how to love well is something that you never fully “graduate” from.
My tribe? It took a lot of life lessons for me to get to the point and place where I know what they need from me, and I make sure that I don’t become — let’s go with the word “lethargic” when it comes to how I treat and honor them. Because my friends are spiritual, solid, and reliable, I make a consistent effort to do what I can to strengthen the bond. And, over the past few years, that has consisted of the following six things.
1. Plan Friend Dates

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Again, although it took me a while to figure out what a good friend looks and lives like, I am so happy to say that my circle is tight, and my understanding is now crystal clear. I think what finally shed the brightest light on it all was when my house basically blew up three days before Christmas. Nothing reveals who has you more than when you have basically nothing, and it’s inconvenient for others to take care of you in the midst of their own ish (check out “Life Taught Me That True Friendships Are 'Inconvenient'”). And now that I’m pretty “locked in for the long haul” with the peeps who I have in my world at this point and place in my life, I have learned that it’s important to “date” them.
I don’t mean random link-ups when both of us are bored; I mean that my friends and I have made the time to figure out what each of us enjoys, and then we will treat one another on a fairly consistent basis based on whatever those things happen to be. After all, isn’t a date about spending intentional quality time with another person in order to 1) learn more about them and 2) show them how much they mean to you? Why should a friendship be exempt from that type of experience?
For instance, although I’m not the biggest traveler, many of my friends are. What I am, though, is a "words of affirmation" person (check out “This Is How To Apply Love Languages To Your Friendships”). That said, a few months ago, one of my closest friends asked me to go on a road trip with her. The trip itself was kind of for her; however, at the event that we attended, she shouted me out for something that I had helped her to accomplish — and that was for me.
I know that girl loves me; she has proved it a billion times over at this point. Yet that “friend date” did bring us closer to each other in some ways because I made the sacrifice to go, and she was intentional about speaking my love language to me while I was there.
So yes, beyond just randomly getting together for drinks and/or dinner, actually get creative and thoughtful when planning an official friend date. It’s a meaningful way to let your friends know just how much you mean to them.
2. Express Gratitude Regularly

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A visual artist by the name of Alfred Painter once said, “Saying ‘thank you’ is more than good manners. It is good spirituality." Another wise person once said, “Gratitude turns what we have into enough.” An author by the name of G.B. Stern once said, “Silent gratitude isn't much use to anyone.” With all of these quotes in mind, be honest — when’s the last time that you expressed real gratitude to your friends?
When did you tell one of them “thank you” for being readily available when you needed some quick advice and you knew they were busy? When have you mailed a Hallmark card that includes a couple of paragraphs about what another friend means to you? When have you made the time to tell someone else that you know you have taken them for granted lately, and you just want to take a moment to acknowledge how much you treasure them?
One of my friends is good at sending cards and/or flowers out of the blue. I adore that about her because it definitely makes me feel…hell, seen. On the flip, she’s a shoe person — BIG TIME. A place that is almost like crack for me is Etsy, and a couple of months ago, a pair of shoes kept on popping up in my feed. They weren’t my style or the cheapest, yet I knew she’d adore them, and so, instead of getting something that I wanted at the time, I copped her the heels instead. She was thrilled and hella grateful — and that confirmed even more that it was the right move to make.
Another friend of mine? I don’t know if anyone is more “quality time driven” than she is. One day, out of the blue, I asked what she was doing; she said nothing, and so we met up for brunch. Chile, I ended up not leaving her side of town until almost 8 p.m. I knew that was a possibility when I made the date, though. That was months ago, and she still talks about how much that meant to her. Making the time was worth it because it was important to her to have/get it.
I’m telling you, live on this planet long enough and you’ll realize that if you have even a couple of solid friends, you are beyond blessed. Also, if you live long enough, as Chris Rock’s character said in the movie I Think I Love My Wife, life isn’t really all that short; it’s actually kinda long (if you’re lucky). And so, just like a car needs fuel for a long journey, the friends who you want to keep long-term, they need your expression of gratitude. It’s how they feel recognized, appreciated, and truly loved by you.
3. Take Friendship Inventory (on Yourself)

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Any time the topic of relationships comes up and someone asks for some solid reading material, I’m almost always going to mention the book Safe People: How to Find Relationships That Are Good for You and Avoid Those That Aren't (Cloud/Townsend). One of my favorite things about it is, that not only is it a quick read that helps you to understand who is safe in your life, but it also turns around and holds you accountable by helping you to understand if you, also, are a safe person to be around — because really, how can you be a good friend if you’re not a safe one?
To be safe is to be dependable. To be safe is to be trustworthy. To be safe means that being involved with you comes with very little risk of hurt or harm. To be safe means that you cherish others, you want to protect what you and others share within your friendships, and you will do whatever is necessary to keep them out of harm’s way (as far as you are concerned).
Y’all, please don’t get me started on how there is a huge difference between loving someone and them being a safe space for you. Growing up, I was surrounded by a lot of unsafe people, and honestly, in some ways, that caused me to be unsafe in some ways as well. These days, my friends are like, “You’re almost too damn safe” (LOL) because I’m very cautious in how I move and even disclosing who I am friends with. I have learned the hard way that who I consider to be my people, they need to feel sheltered, safeguarded, and secure in our relationship. Yours should, too.
So yes, if you want to be a better friend to your friends, at least a couple of times a year, ponder what it means to be a friend, ask your friends if you are providing them with what they need from you and, more than anything, ask your own self if you are being what it literally means to be “safe” in their lives. Friendships are too important to just assume that you are being what someone needs; taking inventory reminds you to ask.
4. Set and/or Reevaluate Boundaries. Twice a Year.

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When it comes to boundaries in relationships, Brené Brown once said, “Daring to set boundaries is about having the courage to love ourselves even when we risk disappointing others.” Adding to that, one of my favorite quotes on boundaries is, “If someone throws a fit because you set boundaries, it’s just more evidence that the boundary is needed.” Listen, at the end of the day, all boundaries are, are limits, and I don’t care how close you are to someone (even if you’re married to them or they are your children), you need to be prepared to state boundaries and respect boundaries.
Case in point. I’m not sure if it’s because I grew up in an entertainment industry home, I got my start as an entertainment journalist, I live in Music City, or all of the above, yet even though I was intentional about turning down certain opportunities to become “famous,” a good portion of my world has those types of people in it. Shoot, just due to their scheduling alone, we have to realign boundaries from time to time.
For instance, one of my closest friends on the planet, his schedule is so insane that, although we used to talk, hell, even more than once a day, in this season, we have to schedule a lunch hangout once or twice a month and maybe a text or two within the week. The boundary is I need to respect his mental and emotional bandwidth because there is so much that is currently on his plate. I need to remember that even though I have access to him in ways that many others do not, I don’t need to take advantage of that in any way. Make sense?
It's so sad and yet oh so true that a lot of friendships go through more bumps in the road than they should, and it’s all because 1) boundaries aren’t set; 2) boundaries aren’t clearly articulated, or 3) boundaries have changed and somebody has a problem with it.
Listen, it will save you a lot of unnecessary drama and completely avoidable stress if you learn to fully accept that love — all forms of love — comes with boundaries, and when you love someone, you’ve got to express love, in part, by respecting and honoring what their boundaries may be (as they do the same thing for you).
5. Forgive. Repent. Rinse and Repeat.

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Honestly, in my opinion, one of the most delusional, arrogant things that you can do is not forgive a person. From a biblical standpoint, forgiving someone puts you in the position to be forgiven by God (Matthew 6:14-15). From a health standpoint, forgiveness reduces stress and anxiety, improves the state of your mental health, boosts your immunity, gives you a stronger sense of self, and helps keep your heart strong.
From a relationship standpoint, it makes you a lot easier to get along with. Why? Because — at the end of the day, forgiving someone means that you are willing to pardon another person for their offenses because you are humble and self-aware enough to know that someday (probably sooner than you think) you’re going to need someone to forgive you. Yeah, only people who are egomaniacs believe that they won’t ever need forgiveness, and so they should withhold it from other people.
So, why do folks struggle with the concept of forgiving so much? I believe that it’s simply because of how poorly forgiveness has been taught. Releasing the pain, bitterness, and/or walls that have developed as the result of what someone has done to you doesn’t mean that you don’t provide consequences for the behavior (especially if the individuals are cyclic in their actions, show no remorse and/or prove to be toxic). However, if someone is truly your friend, you shouldn’t be hesitant, let alone afraid, to forgive them, because, at the end of the day, their track record with you has proven that whatever hurt or disappointment they caused you, it came from being human not from being malicious.
There have been some things that I have forgiven (which includes not bringing it up over and over again) and some things that I have been forgiven of — and yes, it has made my friendships stronger. Because when someone values what you bring into their life enough to pardon something that you did, how can that not make the connection between the two of you closer? You wanna strengthen your friendships? Definitely learn how to forgive…better.
6. Be Flexible

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I’m pretty sure that, at this point, we’re all super familiar with the saying, “People come into your life for a reason, a season, or a lifetime.” And while there is a good amount of truth to that, I’ve watched enough relationships — good ones — go down in flames, and it really had nothing to do with the season being up. It was because one or both individuals weren’t very flexible with one another.
Example: say that you have a friend who you used to talk to all of the time. I mean, it could be noon or midnight; you both were on the phone for hours at a time. Then she gets into a serious relationship and you don’t chat it up as much as you used to. Then she gets engaged, and it’s even less. Flexibility processes all of this as, “My friend has other priorities now, which means that we need to find a new normal.” (And if your friend values you, they will do just that.) Inflexibility says, “I guess we’re not meant to be close friends anymore.” See the difference?
It really is beyond unrealistic to think that you can be friends with someone and that things are never going to change. The reality is, so long as both of you are growing and evolving, you’re going to have to get used to the needs within the relationship by doing the same. Flexible people adjust and keep their friendships as a direct result; inflexible folks tend to go from person to person with no real lasting friendships intact.
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A wise person once said, "True friends are great riches." When you get a moment, think about what your friends mean to you and what you can do to help strengthen your bond with them. Because if there is one investment that is always going to be worth your while, it’s pouring into your peeps — your true and always real friendships.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









