9 Things To Normalize About Friendships
I've been friends with my best friend since the second grade. It's a friendship that now feels like family, and I'm forever grateful we connected in the library that day. Unfortunately, all my friendships haven't lasted for over twenty years. Many of the people I was friends with five years ago are no longer part of life—people I thought would always be there.
At first, losing people made me feel a bit ungrounded. I spent most of my time with these friends; shared so many of my secrets. I spent a lot of time ruminating over what I could have done differently to salvage the relationships. But after years of reflection, I realized the only thing that could have saved the relationship was for me to stay the same. Those relationships ended because I changed. I wasn't the same person I used to be and it caused a lot of friction in my relationships.
As we age, many of us lose friends because we evolve—our needs and priorities are different. Sometimes our friendships can withstand the strain of growing into different versions of ourselves, but most times, they won't. And, that's okay.
Finding people that will walk with you through life is rare. So, if you've found yourself navigating a few friendship breakups or experiencing unsteadying moments in your friendships lately, try to keep the following in mind:
1.All friendships won't last forever.
Friendship breakups are difficult because it's hard to imagine yourself parting ways with a friend the same way you see yourself splitting up with a romantic partner—you may not even think it would hurt just as much or even more. People grow apart. People will come into our lives for a season and leave once our time together ends. Some of these endings will feel natural and some may be a bit more traumatic. The ending of a friendship doesn't mean either of you were "bad" people. Nor does it mean you all were never "real" friends to begin with (endings have a way of clouding judgment). The truth is, even good friendships have expiration dates, and that's okay.
2.Your needs in friendship change as you get to know yourself better.
The things you needed from your friends when you were a teenager or in your early 20s are different than what you need as you get closer to 30. When you're younger, you're likely still figuring things out and deciding how you want to show up in the world. As you become more grounded in who you are, liking someone is no longer a good enough reason to continue being friends, especially when your values and beliefs about friendships begin to clash. It can be hard to admit, but sometimes your friends evolve into people you don't like. Being dishonest about how you feel and forcing yourself to be around someone can create resentment in the friendship.
3.Emotional safety matters.
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Feeling emotionally safe with my friends is important to me. Do they respect boundaries? Do we assume the other is operating with good intent? Are they kind to me in public and private? Do they talk about me behind my back? Some of us are accustomed to drama being at the center of our friendships because we used to be ineffective communicators, or we witnessed adults have drama-filled relationships as a child. If we're going to have healthy friendships, we must unlearn unhealthy relationship patterns. We also have to be responsible for the harmful things we've done in the past and commit to doing things differently in the future to establish safety. We may also need to raise our friendship standards.
4.Life is too short for one-sided friendships.
Sometimes we hurt our own feelings by holding on to things that are no longer holding on to us. In a one-sided friendship, the other person has stopped participating, but we keep fighting to maintain our position in their lives. For whatever reason, this person has decided they no longer want to keep investing in a friendship with us, and we have to accept that boundary and move on. Easier said than done, especially if they haven't directly stated they want out. They may stop returning your calls and start canceling plans at the last minute. Magically they're always busy. Sometimes it isn't personal. Your friend may be going through a challenging time and doesn't have the energy to be around people. They may also be finding it hard to communicate what's going on. Either way, you have to decide how you want to be treated and what you're willing to tolerate in the name of friendship.
5.Different stages of your life require different levels of understanding.
As we age, we may get partnered, get married, or become a parent. These new relationships require a substantial amount of time—especially in the beginning. Some of us may have chosen careers that require us to work outside of the standard 9 to 5. At some points, you'll have fewer things binding you together than you do pulling you apart, and sometimes life ushers in a 'quiet season' in your friendship. If you've been missing your friends, tell them you'd like to see them. Sometimes people need a gentle nudge.
6.As you age, quality becomes more important than quantity.
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It's easier to make friends and maintain friendships when you're younger because most of the people you connect to are in your hometown or go to school with you. As you get older, you prioritize certain friendships over others. Studies show that on average, most adult Americans have four close friends. Sometimes you gradually realize that you're spending a lot of time trying to maintain superficial relationships and decide to spend the little time you have pouring into friendships that have the chance to stand the test of time.
7.Every relationship isn't a friendship.
We're taught to make friends as kids in ways that don't benefit us as adults. Being friendly and being friends is not the same thing. You just met someone, and now they're your friend. You just ended a relationship with someone, and now you're friends. Your dating situation didn't work, and now you're friends. Friendship is built. Sometimes we rush into friendships with people to maintain connections, but it isn't always the healthiest decision. Nor is it the most genuine response. A friendship is a mutual agreement and investment from both people. It's important to vet people for friendship, just as you would vet someone for romance. You may know many people, but you don't have many friends.
8.A friend doesn't have to tell you everything to be your friend.
"There's a difference between being in someone's business and being in someone's corner." I don't know who said that quote, but it's one of my favs. Some people associate friendship with how much they know about someone. But, knowing everything about someone doesn't make you all friends. I've seen people get mad at a friend for being what they deemed "secretive." Try not to take someone's non-disclosure personally. A friend may feel stressed out, overwhelmed, or ashamed and not rush to tell you because they're still processing their situation. People are allowed to tell you things when they're ready. They also don't have to share at all.
9.Communication is key.
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It can be easy to think people should just understand and get you, especially if you all have known each other for a long time. But just like a romantic relationship, friendships benefit from communication too. Continue getting to know your friends and be open to seeing their different sides as they evolve. One of the best books I've read on friendship is Frientimacy: How to Deepen Friendships for Lifelong Health and Happiness by Shasta Nelson. This book helped me make sense of my experiences when I started losing friends. I could go back to all my friendships that ended and point out exactly where things went wrong. According to Shasta, "frientimacy" is intimacy experienced in friendships based on positivity, consistency, and vulnerability.
All healthy friendships require a strong foundation built on positive experiences. Consistency is vital because even if we like someone, we will begin to question where we stand with them if they can't make time for us, ultimately making us feel unsafe in the relationship. Without vulnerability, the relationship doesn't have the chance to deepen, which means there will always be a feeling of distance between the two of you. All three things need to work together to make a friendship last. If one of these things becomes unbalanced, the friendship can still last if you all can communicate effectively to get the relationship back on track.
As we get older, our friendships evolve. And while it can be scary to part ways with people, it allows us to connect with people who fit with who we are and who we're becoming. And for that, we can be both excited and grateful.
Remember, friends, are the family you choose, so choose wisely.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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