My name is Yasmine Jameelah, and I’m a founder, journalist, freelance writer, and dog mama. Wellness is at the intersection of everything that I do.
Six years ago, I started a small wellness community on Instagram after embarking on a healing journey in my mid-twenties that I documented via a blog where I wrote about healing, therapy, celibacy, and growth after what felt like years of chaos. Six years later, that wellness community has blossomed into one of the largest online wellness platforms for Black women called Transparent Black Girl which has a reach of over five million Black women.
It still sounds crazy to say that aloud, to know that a 24-year-old girl planted the seeds of the life that this 30-year-old woman gets to live now.
While I was growing my company, because my love for writing was so strong, I went back to school and obtained my master's in journalism. I’ve worked as a freelance writer, an editor, and a frequent contributor to publications that I respect greatly, xoNecole being one of them! My journalism career has been a reflection of my passion and heart for wellness and the culture. My day-to-day is busy, but we manage to get it done, and on the days that I can’t, I give myself grace to do what I can with the time that I have.
My days consist of events, long walks with my dog, freelance pitching, and deciding what content creation and events will look like for my wellness collective, Transparent & Black.
Now, follow me on a random day in my life.
Morning
5:00 a.m.
My Goldendoodle keeps me on a schedule, so every morning, like clockwork, he wakes me up to use the bathroom and eat breakfast, at 5 a.m.! Am I usually over it first thing in the morning? 100%, but his being on a schedule challenges me to stick with mine and start the day on a productive note. He’s a wellness dog which means I feed him home-cooked meals and give him supplements daily to support his health, and he has a daily dental treat to keep his teeth healthy. Canine dental hygiene is imperative for a long life and a good smelling breath!
Today, I’m heading into the city, and I’ll be there almost all day, so when I’m gone that long, I take him to doggy daycare.
7:00 a.m.
Doggy daycare drop-off is filled with tons of barks, and my dog is practically jumping out of the car with excitement to see his friends. Now, some of y’all might be thinking, doggy daycare, sis, that’s too much for a dog! But it’s not, socialization is key for dogs, and so is keeping my house intact when I’m gone for long periods of time. Does he go daily? No, we aren’t rich (yet, we gotta manifest!), but when my dog is happy and experiencing play, and I’m happy attending events, I feel accomplished.
Having a pet is a serious responsibility, and I pride myself on knowing that I am invested in his mental and emotional health by encouraging his socialization with his friends.
7:30 a.m.
Headed to my local coffee shop to grab my go-to order. Iced coffee, a single shot of espresso, half and half, and 3 pumps of agave. Winter, spring, summer, fall, I am an iced coffee girl. I love it, especially after a workout where I’ve broken a sweat - nothing about having hot coffee after I’ve been sweating for over an hour feels good to me.
8:00 a.m.
Back home listening to Carlos King's commentary on YouTube in the shower (what can I say, commentary on reality TV drama relaxes me, don’t judge!) and prepping for the first stop on the agenda for today which is an event in the city. Without traffic, I’m about a 25-minute drive to Manhattan but it’s rush hour, so that 25 minutes is about 55 which means I have to head out soon so that I can arrive on time.
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9:00 a.m.
Headed to Manhattan for a Black History Month event with Meta, Peloton, and We The Culture. I wanted to take the train, but I ran out of time, so I hopped in an Uber because I didn’t want to be late, and I had my daily check-in with my best friend while I rode in the Uber. We talk daily and have since our early twenties to check in with each other. I'm grateful that while many aspects of my life have changed, this is still a constant. As we age, prioritizing our friendships for sure gets harder, but it’s not impossible in the least bit when both parties are invested.
9:30 a.m.
Emailing my editor from the car to ask for a deadline extension and sharing with her my ideas for pieces for the month! I’m grateful to have been on both sides of the journalism space. I’ve been a managing editor for years for publications, and I’ve also had the honor to work with managing editors, deputy editors, and editors-in-chief who have poured into me and understood how quickly my schedule can change, I’m honored at the magic we’re able to create together.
As a storyteller, from content that I share to my platform to pieces that I write, I’m having fun again in this season of my life, and I am loving it.
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10:00 a.m.
The event begins, and I can’t lie, when I host my own events, I’m not scared, but as a social anxiety girlie, events sometimes can be a little scary. I am naturally a very shy girl, but wellness events always feel like home to me. You don’t have to dress up; you can show up in workout gear because most of the time you’re experiencing some form of wellness and fitness even during the event. Moments into the panel discussion we experienced a seated meditation led by Peloton instructor Dr. Chelsea Jackson Roberts - talk about a way to kick the day off!
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The discussion hosted by Meta and Peleton touched on the importance of taking up space in industries and spaces where Black women and people are underrepresented, our self-care regimens, and We The Culture also shared how their work came to be. It was such a powerful event, and of course, we got the inside scoop on Peloton’s newest machines! I also spoke with some people (it’s important to me to always say hello to those who put on the event) and ended up sitting next to THE Pilates girl herself, Raven Ross. She was such a sweetheart, and we talked about our love for Pilates and the importance of community events like this.
Afternoon
2:00 p.m.
Leaving the event, I headed to Sephora to see if I could find Topicals' always sold-out Slick Salve, but to no avail, so I pulled out my phone and ordered it on their website as I walked back to the train station to head back home. I am a girl who loves to walk, so I’m always down for a long walk to the station and a walk back home when time permits, so that’s exactly what I did. I did about four miles just between walking back to Penn Station and walking back to my apartment once I got off the train!
4:30 p.m.
My phone started blowing up because the piece that Oprah Daily asked me to write was published for Black History Month, and my face was on Oprah’s website, AOL’s homepage, and the publication's Instagram page! My mama, aunties, cousins, dad, and everyone who has known me since I was a little girl were beyond proud and excited to see that and how far I’ve come.
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Evening / Night
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5:30 p.m.
I headed to my gym in my home (praise the Lord for apartment amenities) for a quick swim before I picked up my dog from daycare, and then I headed to the sauna and ran into a neighbor who is another successful Black woman killing it in her own right in the tech space. We chatted about life updates and the importance of taking time for our mental health and it felt good to ground myself with swimming. Much of my life has changed in the past few years, but swimming has remained a constant.
Whenever something amazing happens I soak it in and then immediately do what I can to ground myself to stay present, humble, grateful, and focused on what’s ahead.
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6:30 p.m.
It started raining badly and my anxiety is all over the place on the drive to pick up my dog but I practice some deep breathing and remind myself that I have had a calm day and it can end calm as well. I don’t need to rush there, I can drive at a pace that feels good to me. My mother calls to check on me because she sees the weather is terrible and asks me to let her know when I arrive safely.
7:00 p.m.
I arrived at doggy daycare, and the rain is calming down. Can y’all see why I take him?! They watch him all day! My dog is exhausted in the best way and ready to go home and sleep, and I can sit down and relax when we head back home.
9:00 p.m.
I’m back home, took a bath, ordered my favorite healthy Chinese takeout (beef and shrimp with broccoli, light sauce with brown rice), and I’m on the couch with a glass of sustainable wine from one of my favorite Black-owned brands, House of Brown watching Sistas with a side of kimchi to enjoy with dinner. My candles are lit, I’m letting the highs of the day sit with me and stillness come over me as I prepare for bed.
10:30 p.m.
I took my dog out for a final walk, gave him his bedtime treat, and it’s lights out to prepare for another day.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
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Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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