Sylvia Obell isn't a new name to many in the industry.
The North Carolina A&T and Columbia Journalism School graduate has held multiple stints at some of today's leading media outlets, including her current role as entertainment reporter for BuzzFeed News. While tasked with the constant work of reading, researching, and reporting today's biggest breaking news to the mainstream, Obell also has a responsibility to serve a demographic that is undeniably forgotten about consistently in media: Black people.
That's why Hella Opinions, an unapologetically Black show, initially started to recap the popular HBO show, Insecure, means so much to the journalist. "It provides a safe space for cultural references that don't have to be explained and codes that don't have to be switched," Sylvia told xoNecole. "We can talk freely like we would at a kickback among friends and occasionally break into songs from Sister Act 2 without judgment. That's a real thing that happened last week."
Read on to learn more about Hella Opinions and the dynamic team of Black creatives behind it:
How did you get into journalism and storytelling? Did you always know you wanted to tell other people's stories?
Writing was always my strong point in school, I enjoyed it but knew I didn't have the patience to be an author full-time. My love for pop culture magazines and Black magazines that told our stories led me to journalism. Being able to help someone find their story, and amplify it in a way that could inspire/inform/empower others was definitely the allure to me early on when I was just a local news reporter, and even then I would highlight a real-life Black woman doing something impactful in her community; that was at my first job at Essence in the "10 Things We're Talking About This Month" column.
How did 'Hella Opinions' come to be? What was the original thought process behind the show?
BuzzFeed News had gotten into original programming the year before with AM to DM and was accepting pitches. Our Entertainment News editor, Kovie Biakolo, pitched the idea of an Insecure aftershow for Twitter Live with me tied to it as the host. She felt like both the show and I understood the pulse of Black culture and the conversations Black millennials are having as a result of shows like it.
On my end, I had been guest hosting AM to DM over the past year and it had become clear to me and higher-ups like Shani Hilton and Cindy that I was good on-camera. I had been thinking of the right opportunity to do something outside of the morning show so the pitch from Kovie was perfect, and I jumped on immediately to help her develop the show. The "Men Are Trash" segment was one of my first ideas. The name of the show was actually one of the very first I came up with, but we pitched like 100 others before we ultimately came back around to it.
Now more than ever, we're seeing more Black creators create our own lanes and champion ourselves when mainstream media doesn't do it. How does 'Hella Opinions' add into that celebration and into the larger conversations we're having right now?
My favorite thing about Hella Opinions is that it provides a lane for Black media personalities and experts to come on a platform like BuzzFeed. It opens a lane for them to reach a people they may not have been reaching or flex muscles they hadn't been able to at their current job. There's so many talented black creatives in the city that deserve a chance to be seen on a mainstream platform, I'm happy that Hella is playing a small role in doing that. The result of having an intentionally curated Black-only panel is that the conversations are automatically genuine because we are the ones pushing, leading them on social media.
"The result of having an intentionally curated black-only panel is that the conversations are automatically genuine because we are the ones pushing/leading them on social media."
A lot of people don't know the time and resources it takes to produce and run a show. How do you balance a show and your 9-5, and what type of research and work does it require of you?
Yeah it's definitely a lot, but thankfully I have an amazing team made up entirely of Black women – something I can thank EP's Kovie and Tracey Eyers for because they made the hires and manage the staffing. The show's senior producer Donya Blaze really took the baton and ran with it when she came on for S2. We were working on re-developing the show from an Insecure aftershow to a nightly show with a Black culture lens and she gave it a script format that manages to do just that.
Together, with our new segment producer Diane Oswu (who truly gets my humor), Donya created segments like "Unpack It" where we have a deep conversation about issues pressing the Black community on and offline; "Black AF" trivia; "Preaching or Reaching" where we decide if selected tweets are doing the most or just enough; "First of All" which is basically our version of hot topics.
There is nothing else on Twitter right now like the show. What do you think has added to the show's success and the dialogue that it is having on Black media?
I think it's that there are so many great Black culture podcasts, but not many video shows that have the production quality that a company like BuzzFeed is able to provide. I love seeing our energy play out, the way we laugh, dap each other up, roll our eyes, make faces, sip tea (or in the case liquor) – those are things you miss on a podcast. Black people are also just beautiful AF and I love seeing us on camera every chance I get so I'm just happy to be able to provide one of those chances. There's also the way we incorporate Twitter, we also use tweets to drive the show's conversation because we want it to feel like an extension of the conversations we're all having on the platform.
What is missing in today's media? What is the show adding to our communities?
I'm not sure how many FUBU productions exist with this kind of budget but there's definitely not enough. This show is run by Black women behind the camera and on camera. All the major positions are filled by us. I've never had this much freedom over the kind of content I'm creating, it's something I want as many Black women to feel as possible. Give us all shows! Let us write and produce everything. Sometimes my guests catch themselves mid-conversation like, "Oh can I say that?" or "oh my bad I just said nigga" and I'm constantly reassuring everyone that they can be their unapologetic Black selves.
And these are folks who are not new to this media game. I can't wait 'til experiences like this are more common than not with us. The short of it is, what's missing from today's media is more Black women being given the reins to have fun on the job. I get to have fun with old and new friends week-to-week; that energy translates to those watching. At least that's my hope.
Instagram/ @sylviaobell
"What's missing from today's media is more Black women being given the reins to have fun on the job. I get to have fun with old and new friends week-to-week; that energy translates to those watching."
What's next for you and for Hella Opinions?
We've been really fortunate that BuzzFeed News has decided to continue to invest in this season enough for it to be about twice as long as the first. It would be great if brands could notice what we're doing and see this as a show they'd like to sponsor in some way; to pour back into us as we attempt to pour into our community. I told myself from day one, "This show will do for my career whatever it's supposed to do for my career."
If I put too much expectation or stress on it, I think it would show and also eat at me all the time. Digital media has taught me to only plan about 3-4 months ahead at a time because things change quickly and often. What I do know is that whether this show lasts a long time or not, hosting is something I'm good at and want to continue to do for as long as I can. And that's a sentence I would've been shocked to hear myself say this time last year.
For more Sylvia, follow her on Instagram @sylviaobell.
Originally published on January 9, 2019
Featured image courtesy of Sylvia Obell
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From the day they met, food has always played a role in their relationship, and working together in the food industry is what we call a full circle moment. Learn more about Bryant and Daniella’s story of finding love with one another.
How they met.
Bryant: We met at a mutual clients’ house. She was doing the lady hair, and I was cooking for the lady. The client sent her downstairs to record me while I was cooking to, I guess, see what I was cooking, and I caught her recording, but we didn't talk. I caught her recording, we laughed it off, and she went about her day.
So I guess that was the first thing that made us interact with each other. A few months down the line, I think she posted something [on social media]. I hopped in her DM and responded to it, and then we decided to just meet up and hang out. I looked at her as an entrepreneur. I'm an entrepreneur. She don’t need nothing. I don’t need nothing. It's good to hang with people who don't need nothing from you.
When we linked up, our chemistry was just so soft and just so nice. She is a great person, but after meeting up with her [for the] first time, she went back to Miami. She came back [to Atlanta], and we just kicked it off that next weekend, and ever since then, we've been locked in.
Daniella: That same client had flew me back in so I knew I had to come up here for work. But I told him that we'll meet up and [go] on a date and see each other again. When that happened, everything else was history. It just happened organically. It wasn’t forced or anything.
Bryant and Daniella Williams
Courtesy
First impressions.
Bryant: I knew for a fact for her to come downstairs and try to record me, I knew that she was brave, and that said a lot about her, because I barely even talk when I'm cooking for my clients. So you have to talk to somebody for them to feel comfortable to play with you, or do certain things. I feel like the client sent her downstairs because she knew that she's an outspoken, bubbly type of person who don't mind laughing it off if she gets caught doing it.
When she came back to Atlanta, she booked me to cook for her family. So while I was cooking for her in the kitchen, the whole time she was in there talking to me. It was like a date in the kitchen, and I cooked her food. Once the food was laid out, I just left. We had a great conversation when I was cooking for her, and also when she came downstairs and tried to record me.
Daniella: I was impressed how he was multitasking because I was asking him deep, interesting questions, and he was cooking the food, and he was still answering my questions. But I was in a relationship at that time, so I wasn't really in tune. It was no emotions. But when I came back and flew in to work, we met with each other.
He came and picked me up from the hotel and we drove around Atlanta, sightseeing. We went to the African club. So when he came downstairs, I was like okay, you not gonna hug me, you not gonna say nothing? He was shocked and we stayed together for like eight or nine hours, and he took me back to the hotel. I think he picked me up around nine at night. He took me back to the hotel around seven in the morning. Then he walked me to my hotel door. He gave me a hug and he gave me a kiss and said, 'I love you.' And I was like, what?
We stayed together for like eight or nine hours, and he took me back to the hotel. I think he picked me up around nine at night. He took me back to the hotel around seven in the morning. Then he walked me to my hotel door. He gave me a hug and he gave me a kiss and said, 'I love you.' And I was like, what?
The one.
Daniella: When we first linked up, he took me around Atlanta. He was soft and gentle. He was a gentleman. He opened the door for me and I never had nobody open the door. He opened the door every single time I was going in and getting out the car, and when we went to that restaurant. I was like, [there’s] something about him, and he was just nice, calm and patient. So I knew he was a little different from what I'm used to.
Bryant: [I knew she was the one by] how she cared so much. She didn't really know me like that. She knew of me, but she cared so much about me. When we first met, she would lay on me and just relax. For someone who just wants to relax on you, that says a lot about them towards you. It wasn't like I had to prove myself and she didn’t have to prove herself with me either. It wasn't nothing like that. We were willing to take whatever came with it. But it just was really a break. It was like the best me meeting a woman because I didn't try.
Any other woman, I might be trying to dress up, take her to this place, I did not try at all. I picked her up and I actually thought that she wasn't gonna go on the date with me because of her status and my status. I'm such a laid back homey dude and she's from Miami. I thought she would be on the City Girls, you gotta do this, do that. But she wasn't. She was the total opposite. She was a homebody, chill, like me.
Bryant and Daniella Williams
Courtesy
Marriage advice for couples.
Bryant: Work together. Communication, put your mind together.
Daniella: And keep your family out your business.
Bryant: Keep it private please. Y'all work it out first. When y'all make sure it's solidified, then you tell them, or let them find out on their own. Privacy is the most valuable thing.
Daniella: And date each other because people get married and they stop doing the things that they did to get you, or stop doing the things that they did while they were in a relationship with you, before y'all got married. No, do the same thing. For me, I get bored easy, and I think he knows that. So just keep it spicy. Keep it interesting.
Bryant: We like spontaneous stuff like last-minute trips, trying different foods, going out the country just off a spur of a moment. You gotta make it fun. Don't just make it all business. And I think one person out of the relationship needs to take the initiative to make sure their partner is relaxing and at peace. A lot of people carry functional depression to where they’re functional, like we're doing this right now, but they can be going through something.
I don't think it's male or female. I think whichever one, the other partner should notice it and work with their partner to get through whatever they get through, like, for postpartum depression and stuff. That's something that most men don't even really know exist, but that's something when she had our daughter, I had an anti-postpartum depression plan put in place for her. She didn't know about it, but I knew I was gonna be extra sweet to her.
She won't have to think about doing nothing with the little baby. My little girl was watching the football game with me, when she was a few weeks old, because I was giving her that peace, so she can just relax, because her body has been through so much. So you got to be considerate of your mate's mental state and their mental well-being, because when it's gone, it's gone and it takes a lot to get it back, so I think that's important.
When she had our daughter, I had an anti-postpartum depression plan put in place for her. She didn't know about it, but I knew I was gonna be extra sweet to her. She won't have to think about doing nothing with the little baby. My little girl was watching the football game with me, when she was a few weeks old, because I was giving her that peace, so she can just relax, because her body has been through so much.
If you see something not right with your spouse, help them get help. It's okay for them to talk to a therapist by themselves, or it's okay for them to talk to somebody, but don't just sit there and let them go into this decline and self-destruction. I think that's the most important, because sometimes she be overwhelmed, and I have to be that person to hold her up. And then sometimes I'm overwhelmed. To her, baby, I don't want to do this no more. She's like, you gonna do this. We gonna do this. And she reminds me who I am. I remind her who she is, and we come back feeling more motivated.
Daniella: I think business owners should date business owners because they understand your hustle, your hunger. They understand when you can have a day where you make $0 and you have a day when you make $1,000. But I feel like if you dating someone who is in corporate America, and you a business owner, there's going to be a lot of friction, a lot of tension, and I just feel like I want to date someone that has the same drive as me.
Because I don't want to feel like I'm trying to build a bear, build a man, and I have to pull you and drag you, or just being with somebody who got they self together. For instance, my last relationship. I won't say I was the breadwinner, but I was kind of established, and I felt like I was sleeping with the enemy. I was growing fast and I wasn't stagnant. I was trying to get to the next level. He started to be jealous of me and I feel like a lot of women deal with men trying to be jealous of them. Men also have ego issues where they don't really want their woman making a certain amount of money or making more money than them.
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