Beyoncé Unveils Cécred, A Haircare Line Rooted In Legacy & The Sacredness Of Rituals
Becky, with the good hair, ain’t got nothing on Beyoncé’s recently launched haircare line. Our Queen Bey announced to her supporters that her haircare line Cécred (pronounced like “sacred”) is inspired by her early days in her mother's salon. Beyoncé wrote in an Instagram post, “Having learned so much on my own hair journey, I’ve always dreamed of carrying on her [Tina Knowles] legacy.”
We’ve seen Beyoncé in several hairstyles while maintaining her signature blonde hair. The Cécred haircare brand, which launched its debut line, The Foundation Collection this week, advocates for healthy colors, coils, and different textures. In founding the brand, Beyoncé sought to create products that brought the teachings of her mother, Tina Knowles, to life.
"We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength," Beyoncé wrote in a statement on the Cécred site. "It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention."
Beyoncé's Cécred Haircare Story
Beyoncé entering the hairline chat is exciting, especially since many other legendary celebrities will be standing beside her. Taraji P. Henson, Tracee Ellis Ross, La La Anthony, and more celebs have started haircare lines to empower women with natural hair textures. In her brand story, the Renaissance artist took pride in creating a haircare brand that places hair health above all and "isn’t put into the same box others have tried to put me in as a Black woman throughout my career."
"I built Cécred from the ground up," she continued. "I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred." Knowing Beyoncé's rapport on brand launches, her haircare line will not disappoint.
This isn’t Beyoncé’s first rodeo in the entrepreneurial space. She has helmed many businesses, the most popular being her Ivy Park clothing line, and the most recent, a venture in the fragrance space with her perfume CÉ NOIR. The power of the BeyHive is already standing on business behind the line's debut, similar to her previous launches.
If you're ready to get your hair snatched, keep reading for the kinds of products to expect with Beyoncé's haircare line Cécred.
Cécred, The Foundation Collection
Hydrating Shampoo
Cécred’s Hydrating Shampoo is infused with hyaluronic acid to provide quality moisture to the hair and scalp. The product also cleanses from root to tip, leaving the hair feeling moisturized, manageable, and strong. It intends to improve overall health for all hair types. According to the website, this shampoo is enriched with notes of oud, sandalwood, warm musk, violet leaves, and jasmine.
Clarifying Shampoo & Scalp Scrub
Just like our skin, taking care of our scalp is essential. The Clarifying Shampoo & Scalp Scrub by Cécred is a perfect blend of natural exfoliants to help you achieve a clean base. Tea tree oil, willow bark, and niacinamide are just a few of the ingredients that will invigorate your scalp. Work the product into your roots while enjoying the relaxing scents of peppermint, rosemary, lemon, and tea tree oil.
Moisturizing Deep Conditioner
Through her hair journey, Beyoncé knows how important it is to moisturize hair. Her Deep Conditioner intensely moisturizes the hair shaft, keeping it healthy and strong. This product is formulated with a blend of 12 moisturizing butters and oils. Hyaluronic acid is also part of the formula to lock in all the moisture for long-lasting results. This product is heavier in formula, so it is recommended for those with curly, coily, and even zig-zag hair textures.
Reconstructing Treatment Hair Mask
Hair damage can be a struggle! Thankfully, the Reconstructing Treatment Hair Mask can bring your tresses back to life. It’s filled with antioxidants, vitamin E, and Kartin to help repair damage and breakage. The Cércred team was also mindful not to add silicones, SLS/SLES, phthalates, and parabens to ensure your hair only gets the best treatment it deserves.
Fermented Rice & Protein Ritual
This historic duo is made to bring your hair back to life. Fermented rice and protein rituals have been a part of many different cultures for generations. However, the rice water usually takes a few days to settle. This is a treatment that is ready when you are! The fermented powder activates into water once prepared for use. Once completed, the second step is to infuse your hair with African oils to build its health, making it stronger and less prone to breakage.
Nourishing Hair Oil
The appearance of this product is honey-like as if giving a subtle nod to the BeyHive. We love this look with the Nourishing Hair Oil and its sweet benefits! Made with 13 oils and natural extracts, it gives you the highest moisture quality possible. A few of the oils are jojoba, coconut, argan, flaxseed, sweet almond, olive, castor oil, and more. These oils target deep into the hair follicles to achieve strength, shine, and growth.
Moisture Sealing Lotion
Beyoncé is bringing hair lotions back! The product should lock in all the moisture to achieve more enhanced and long-lasting styles. It’s perfect for curly hair use, especially if you want to make your wash-n-gos last. Infused with a blend of African oils to help you combat any frizz, while also providing a soft hold. We can hear all curly girls give a sign of relief! Looks like Cécred is here to stay.
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Featured image by Cécred
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
'Love Island USA' Star JaNa Craig On The Reality Of Black Women On Dating Shows
Love Island USA just wrapped up its sixth season, and it has been the talk of the town. According to Nielsen, it's the No. 1 show on streaming, proving it's just as entertaining as the UK version. One of the reasons this season has been successful is due to the authentic relationships formed between the islanders in the villa.
You have the sisterhood between Serena Page, JaNa Craig, and Leah Kateb, aka PPG, and the real relationship moments between couples like Serena Page and Kordell Beckham, who were named the winners of this season. The other finalists include Leah Kateb and Miguel Harichi, Nicole Jacky and Kendall Washington, and JaNa Craig and Kenny Rodriguez.
While JaNa made it to the finale with her boo Kenny, her journey in the villa was far from perfect. Viewers saw the Las Vegas native get her heart stomped on a few times after many of her connections didn't work out.
At one point, it even looked like she was getting kicked off the island. While she had a lot of support from people watching the show, it was clear that she was in a position that many Black women on reality dating shows find themselves in: not being desired.
It has been an ongoing conversation among Black women watching reality dating shows as we see time and time again that non-Black women or racially ambiguous-looking women are often chosen over Black women, especially dark-skinned women. In a discussion with Shadow and Act, JaNa opened up about the support she received from viewers.
@cineaxries i love them 🤧 #janacraig #janaandkenny #loveislandusa #foryou #peacock #loveisland #janaloveisland #xybca #kennyloveisland #janaedit #loveislandedit #janaedits #loveislandusaedit #viral #loveislandusaseason6 #foryoupage #peacocktv
"You know what’s so crazy? I’m so grateful, because when I got my phone, the way they’re making us The Princess and The Frog…I felt honored. I will be that beautiful chocolate queen if I need to be. And the comments like 'beautiful chocolate girl,' I’m like, all Black women are beautiful. There’s the whole light skin versus dark skin, which breaks my heart. I just really don’t understand that, but I will take pride and represent us well," she said.
She also candidly discussed her experience as a dark-skinned Black woman on the show. JaNa and Serena had been in the villa since the first episode, and they were the only dark-skinned Black women there. As new men aka bombshells came into the villa, they found themselves not being wanted by many of them.
"Me and Serena literally had a heart-to-heart before Kenny came in and she’s like, I just don’t think it’s fair that the Black girls don’t get enough fair chance.' Every islander that came in, we were not their top pick. And we just [thought], maybe because we’re Black girls, and the dark-skinned Black girls. It sucked," she said.
"I’m like, 'Serena, we know what we bring to the table. We’re great personalities. A guy’s going to come in for us.' That’s when we manifested what we wanted, and that’s when I manifested Kenny."
@ashleyvera__ We love to see it 🥰 #loveislandusa #loveisland #loveisland2024 #janaandkenny #loveislandseason6 #peacock #realitytv #fypage
After many failed connections, Kenny came in and immediately turned JaNa's experience around. America watched the model get the care and attention that she deserved.
"I’m not going to hold you. When I was in the bottom for a quick second, I’m like, ‘There’s no way America doesn’t [ride for us]. I know Black America had to ride for me, but maybe because I’m a dark-skinned … hmm … maybe … you feel me? And you saw the Casa Amor lineup. Beautiful, beautiful light-skinned [women]," she said.
"We looked at each other like, 'Damn, Love Island did their big one with this. And every single Casa Amor girl was like, 'You girls are gorgeous, you guys are stunning.' They expressed love. You guys are beautiful and it felt good."
Although she and Kenny came in third place, JaNa is happy that she got her man in the end. "I think the thing I’m most grateful about is the fact that this is a beautiful love story like you guys complement each other and there’s no hate toward the skin color. It’s all love and support. I love that more than anything," she said.
"That’s why I was like, 'I won,' even though I didn’t win. And the fact that Serena won, we were like, 'Yeah, run that.' Either way, we won. And I love the support from all communities."