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"TikTok made me buy it" is a common phrase thrown around that references the influence TikTok has on purchasing habits. On an app that rarely gatekeeps, one viral video can put you onto a product you never knew you needed, and just like that, you're waiting in line for a hole-in-the-wall recommendation or adding a couple of "miracle" cleansers to your cart, or even feeling the compulsive need to cop a juicer directly from the app through TikTok Shop. Suffice it to say, it can be easy to get lost in the information overload as you're constantly exposed to different things to try.


Someone helping people to sift through the noise of what is and what isn't worth the hype is WTS Certified Trichologist Angela Onuoha. In one of her recent uploads to her TikTok platform, Curlbellaa, the creator shared her picks for viral TikTok haircare products. As a hair and scalp specialist, the products below are her expert-approved recommendations:

@angela.onuoha

Let me know your fave haircare product that tik tok made you buy in the comments! 🫶🏾 #trichologist #trichologyeducation #trichology #cosmeticchemiststudent #scalpspecialist #hairspecialist #scalpscience #hairscience #haircareproducts

TikTok Viral Haircare Products a Trichologist Recommends

OUAI Detox Shampoo

OUAI

Get rid of product buildup and prepare to give your scalp the detox of its life with this detox clarifying shampoo by OUAI. And it gets a "chef's kiss" from Angela, who recommends OUAI Detox Shampoo "if you want a clean start of the scalp, and it's actually also great if you have oily scalp."

$32

K18 Hair Leave-In Molecular Repair Hair Mask

K18 Hair

Clinically reverse hair damage on a molecular level in less than four minutes with the K18 Biomimetic Leave-In Molecular Repair Hair Mask. The strengthening and restorative leave-in mask currently has over 11 billion views on TikTok, and rightfully so. Its stated ability to "repair damage from bleach + color, chemical services, and heat" is something that has been supported by many who have used it, including Angela, who has recommended the product to her audience a lot.

Angela says the mask "is the way to go" if you want to repair your hair damage "on a molecular level." She explains in her video that "a little goes a long way" and that "you can leave it on so there's not a ton of steps that you need to do to repairing your hair."

$75

Color Wow Dream Coat Supernatural Spray

colorwowhair.com

Color Wow's Dream Coat Supernatural Spray doesn't have its name for no reason. The "#1 anti-frizz treatment" features technology that blocks humidity and an anti-frizz formula that leaves the hair smooth, glossy, and "waterproof." Angela assures her viewers that "everything that you see on those videos where water glides off the hair- that is actually what you want when it comes to your hair to protect it."

She recommends the product for your hair "if you like heat styling and you like a very sleek look and also want to smooth out the cuticle and fill in the gaps."

$28

The Ordinary Multi - Peptide Serum for Hair Density

The Ordinary

Angela calls this scalp serum by The Ordinary a must because of its price point and its ability to penetrate the scalp for a more intense treatment. The concentrated lightweight formula is a leave-in that can be applied daily to the scalp. "It has multi-peptides in them, so they penetrate a little bit deeper into the scalp."

Though she calls the product "really nice" in her video, she also warns that "even though it's for density, it creates the 'appearance' of thicker and fuller hair." The keyword there is "appearance," but overall, it's still a win for the trichologist.

$17.50

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Featured image by MoMo Productions/Getty Images

 

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