Quantcast

Tracee Ellis Ross Is Proof That Patience Will Take You Places Hustling Can't

A successful business isn't built in a day.

Tracee Ellis Ross

Rome wasn't built in a day, and a successful brand won't come to fruition overnight. Just ask Tracee Ellis Ross, who has spent the last decade meticulously crafting her entrepreneurial footprint in an industry that is projected to be worth $2 billion in the next four years.

Entertainers like Issa Rae, B. Simone, and Amanda Seales prove that multi-hyphenate hustling isn't a trend, issa lifestyle and Tracee recently sat down with Entrepreneurand let us in on the secret to her entrepreneurial sauce: patience. Tracee explained that the birth of her business came after transitioning from relaxed-to-natural and being left with little-to-too-many options when it came to her haircare regimen:

"I literally started buying everything, to the point that my mother was like, 'Listen here, little girl, your hair products alone are going to break the bank. You need to get either a really good job or a really rich husband if this is going to keep happening.'"

Tracee explained that while her mother's advice had piqued her interest in entrepreneurship, she was still unsure of where to start. Luckily, having been raised by the Queen of Motown herself, the Black-ish actress had already picked up a few lessons on the art of being a boss:

"I don't know that I even knew the word or what it meant. But I feel like my childhood trained me to be a producer and a CEO. My mom is not a woman who sat somewhere and people did things. She is an extremely professional woman who has a sense of agency in her own life and a real work ethic — along with making dinner and waking us up for school and being glamorous, gorgeous, joyful, fun. So it just gave me that example."

Even after Tracee decided to take the leap and begin developing her haircare brand, she did so with virtually "no road map", proving that it's not just about what you know… it's about how bad you want it.

The actress said that after (unsuccessfully) working to launch her brand with not one, but two, major beauty brands, she refused to be discouraged and eventually stumbled upon a fashion collaboration with JCPenny that would ultimately fund the first stages of her business:

"I was like, 'Hold on, everybody. Hold on, team. Hold on!' First of all, how much money can I get and how can that fund the hair company? And then, there were so many extremely important opportunities for growth and to learn how I, my brand, whatever you want to call it, translates monetarily, what works, what goes into articulating my taste, point of view, vision into an actual thing."

With her newfound expertise, the dream that Tracee had envisioned 10 years ago had finally become a reality which should be a reminder to us all that sometimes, patience will take you places that hustling can't.

"I started trying the samples and the team congealed. And I was like, 'Oh my God; this dream is becoming a real thing.' And you could tell that we were trying to fly a plane that we were still building. But we were up in the air."

To read the full interview, click here!

Featured image by Instagram/@traceeellisross.

6 Items NYC's Most Stylish Can’t Wait To Wear This Fall

This year I had the pleasure of attending my very first New York Fashion Week where I witnessed the best of fashion both on and off the runway. In between highly anticipated shows and jam-packed schedules industry insiders dominated the street style scene making their very own impression on the world. Buyers to bloggers, editors, and stylists were captured serving one-of-a-kind looks that will forever live in Fashion Week history.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
KevOnStage And His Wife Melissa Don’t Want To Be “Relationship Goals”

Being married or in any type of long-term relationship takes intention and diligence. No one could tell you that better than comedian and social media personality KevOnStage (Kevin Fredericks) and his wife and partner Melissa.

Keep reading...Show less
From Love & Basketball to The Woman King, The Evolution of Gina Prince-Bythewood

Of all the joys that came from my recent viewing of The Woman King in theaters, my favorite was simply watching another one of Gina Prince Bythewood’s visions brought to life. Since 2000 when she came on to the scene with her sports romantic drama Love and Basketball, Bythewood has built a diverse filmography that centers Black women.

Keep reading...Show less
Bags Secured: How Tia Mowry Continues To Make Money Moves Outside Of Acting

After 25 + years in the entertainment industry, Tia Mowry has remained a mainstay in many of our lives. Tia and her twin sister Tamera garnered fame after starring in their own TV series Sister, Sister, which premiered in 1994 and since then we have seen them venture into solo endeavors. Tia, specifically, went on to act in the film Baggage Claim, Netflix’s series Family Reunion, and who can forget her role as Melanie Barnett in The Game?

Keep reading...Show less
5 Ways To Keep It Together On A Stressful Work Day

Stress is a common part of living, especially when it comes to work. For women, the impact can be felt even more due to workplace issues including unequal pay, gender discrimination, and race-related aggressions. In fact, research shows that professional women experience more stress than men, with a 46% prevalence for those employed full-time (versus 42% for men).

Keep reading...Show less
Exclusive Interviews
Latest Posts