An Inside Look At H&M’s '90s-Inspired Ruthless Block Party

An Inside Look At H&M’s '90s-Inspired Ruthless Block Party

If you have any doubt that H&M is doing it for the culture in 2020, their latest capsule collection is proof.

Boss Up - Home Page

If you have any doubt that H&M is doing it for the culture in 2020, their latest capsule collection is proof that the brand has turned a new leaf. On Friday, February 21, the clothing brand threw a Ruthless Block Party in Atlanta to celebrate their new drop with iconic costume designer Ruth E. Carter.

Walking into the Georgia Freight Depot felt more like a walkthrough of a '90s Harlem block party with bleachers, basketball courts, boombox-inspired props, and attendees dressed in '80s and '90s fashions filled the venue.

The event also featured a unique exhibit that featured some of Ruth's most iconic looks from films like Black Panther, BAPS, I'm Gonna Get You Sucka, Malcolm X, and Dolemite Is My Name.

During the event, Sway In The Morning co-host Tracy G had the opportunity to chat with Ruth about the inspiration behind the new line, which features an assortment of tees, sweatshirts shorts, and bucket hats commemorating the fashions of the 80s and 90s golden Hip Hop era.

Ruth also pulled inspiration from the costume design work she did in various Spike Lee films like Do The Right Thing and Malcolm X while using the symbolic colors of black, green and red as a celebration of black heritage and to honor the liberation flag. The phrases "Truth" and "Trust Your Voice" adorn some of the tees as a reminder to dream chasers to follow their passions and trust their inner calling.

This latest collaboration with Ruth Carter is a part of H&M's mission to highlight and celebrate new and established creatives. Last year, the Swedish retailer dropped its first African collaboration with designer Palesa Mokubung.

Be sure to support Ruth E. Carter's line with H&M! Available in stores now.

Your October 2022 Horoscopes Are All About Finding Flow & Alignment

October is a month of balance. With some energy moving direct and some energy moving retrograde, there is a middle ground to find this month between what is unfolding and what you are letting go. The month begins with Mercury officially moving out of retrograde and going direct in Virgo. Mercury this month is cleaning house and sprucing things up after the somewhat tyrant energy it’s brought over the past few weeks. Now that Mercury is direct, there is less interruption when it comes to daily flow and plans, and this is a good month to start setting things into motion.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
The Myth Of The Sex Drive & How Libido Changes From Your 20s, 30s, 40s & 50s

No one prepared me for how horny I would be in my late 30s. All the elders in my life prepared me for random chin hairs, weight gain, and menopause but no one said a mumbling word about my sex drive. Something happens the closer you get to forty. I went from wanting sex here and there to wanting it all the damn time. Is there a support group for this? I can’t be the only one who has the sex drive of the Energizer Bunny. Upon my research to figure out why I felt like a cat in heat, I discovered several theories surrounding women and our sex drives–including one that says the concept of having a sex drive is a myth altogether.

Keep reading...Show less
Exclusive: Da’Vinchi On Protecting His Peace & Why He Prioritizes Mindset Over Looks In Dating

Da’Vinchi has appeared in many television series such as All American and Grown-ish but it was his role in BMF as Terry Flenory that helped propel his career forward. Since starring in BMF, he made his Broadway debut with Thoughts of a Colored Man and is currently shooting an undisclosed movie in Vancouver. The 26-year-old actor is beginning to see the fruits of his labor and so it’s hard to imagine that he almost went in a different direction. Da’Vinchi spoke with xoNecole’s Dana Blair for our xoMan series about acting, being a sapiosexual, and protecting his peace.

Keep reading...Show less
Black woman with an afro and tube top laughing

If you have been on social media for any significant amount of time this year you may have come across women saying that they are in their “villain era.” For these women, being a villain means embracing the negativity and judgment from others that comes when you say “no” to people, and living your life unapologetically. For them, being a villain means letting the chips fall where they may when you no longer allow other people’s ideas about you to restrict you from living the life that you want and deserve.

Keep reading...Show less
Niecy Nash Says Her Relationship With Jessica Betts Is The First Time She Has Felt 'Fully Seen'

When Niecy Nash-Betts announced she was married to musician Jessica Betts, many people were surprised. The Emmy-nominated actress has a history of dating only men and was even married twice prior to meeting her wife. However, Niecy has become an example of the saying “love is love” and she and Jessica have been open about their relationship ever since.

Keep reading...Show less
Exclusive Interviews
Latest Posts