Earlier this week, I took a male friend of mine out for a belated birthday lunch. We both work in media, so we always have a lot — and I mean, A LOT — to talk about. Anyway, since we both were in our 20s in the 90s, we found ourselves discussing how blessed—yes, BLESSED—we were to have had the kind of R&B that that decade provided. Chile, I would provide a list of examples; however, there is not enough time or space, plus, I don’t want y’all yelling at me in the comments because I inadvertently left someone out.
Anyway, as we were also talking about how, let’s go with ho-hum, a lot of R&B is right now, especially when it comes to the lack of seduction that the genre used to have back in the day, I shared with him a joke that I once heard from comedian Deon Cole as he was comparing After 7 to today’s music. I’m actually going to post it below, so that you can get the full effect. LOL.
Video credit: @netflixisajoke
And that made me think of The Whispers and their throwback song, “In the Mood.” The real ones recall the lyrics: “Let me rub your shoulders (just relax)/Just let go/Slip on somethin' sexy/It's all right, baby, let me take control, hoo/ Step into the shower/I'll wash your back and you'll wash mine/Please stay for one more hour/I just want to make sweet love to you and feel you one more time….This is what I do to get you in the mood…Baby, I do it all to get you in the mood.” Ah, yes, music that sounds like intimacy instead of getting banged out.
And that made me want to ask a few women about what gets them in the mood as it directly relates to bedroom action, along with what, well, doesn’t. Check out what they said and then hop in the comments to share your own thoughts.
It’s always fascinating to hear about women’s sexual turn-ons and turn-offs.
*Middle names are always used, so that people can speak freely*
1. Areyla. Single. 34.
GiphyTURN ON: “I’ve always been drawn to two things: how a man smells and how crisp his line-up is. You bring a man to me who smells earthy and sexy whenever I hug him, and then he has the nerve to have a fresh haircut — girl, I am all over him! I think that it mostly has to do with those things being a sign of self-care, in a meticulous way. And if you’re into the details of you, I have no question that you will be into the details of me.”
TURN OFF: “Dirty fingernails. I have a natural curve in my own nails, so I get that it’s not always about a lack of hygiene or that he’s negligent. I just know that if you want your hands to go into certain places and spaces, you’ve got to get up under those nails, babe. I keep metal files and nail brushes in my bathroom because of it.”
2. Dachelle. Dating. 29.
GiphyTURN ON: “There are dirty talkers, then there are sensual speakers. I don’t need you to sound like you transcribed a porn video during sex. I do like when a man drops his voice an octave, speaks barely above a whisper, and asks me questions like, ‘So, what do you want me to do to you tonight? Be specific.’ And don’t let him have a strong vocabulary! I am definitely a sapiosexual, so the more intentional he is with his words, the better.”
TURN OFF: “Men who don’t cuddle. Maybe that sounds obvious, but some of my friends couldn’t care less about that. To me, if you don’t want to be close to me unless you are inside of me, that feels like we only have a physical connection, and sex means more to me than that. A man who spoons me right after sex because he wants to is gonna get another round from me. A man who doesn’t doesn’t, he also doesn’t have to worry about seeing me ever again.”
Shellie here: If you’re unfamiliar with what a sapiosexual is, check out “Tap Into What It Means To Be A Sapiosexual.”
3. Chayla. Engaged. 27.
GiphyTURN ON: “This might sound weird, but I like a man who doesn’t ‘come in hot.’ You know — guys who go down on you and act like they know just how you like it, or guys who immediately put you in a sex position and go ham like I should immediately be impressed. For me, that translates that they are doing to me what they’ve done with some woman before me, and we might not like the same things. That’s why I enjoy sexual conversations before sexual experiences. Ask me how I like to be touched and licked. Ask me what my favorite sex position is. Get to know me before you get to know me. My fiancé is like that — and that’s a big part of why he’s about to be my husband.”
"Ask me how I like to be touched and licked. Ask me what my favorite sex position is. Get to know me before you get to know me."
TURN OFF: “There’s nothing wrong with some hair pulling during sex; I’m all for it. What I need you to not do is pull my head into your stomach while I’m giving you head. There is already too much going on during that time and a sistah needs to breathe!”
Shellie here: We actually tackled the hair-pulling topic before on this platform. Check out “Contrary To Popular Assumption, Black Women LOVE Getting Their Hair Pulled During Sex” when you get a chance.
4. Indigo. Married. 41.
GiphyTURN ON: “I know I sound married when I say this, but — clean this house, baby. In our home, we have a chores chart, kind of like what some of us grew up with. My husband and I each have days when we do certain things, so when he takes the initiative to do what’s on my list? That’s less work for me, which gives me more energy for him. And don’t let that man cook and clean up the kitchen more than twice in a week. How do you want it? How do you freaking want it, my love?’
TURN OFF: “My husband does his own laundry. We’re all grown and just like we have periods, men have fluids ‘n stuff in their drawers too. That’s fine. But anyone who says that keeping some mystery in a marriage isn’t needed, that’s somebody who doesn’t want to have a lot of sex. Just sayin’.”
Shellie here: There’s actually something to that chore thing. Studies say that couples who share chores end up having more sex. You can read about it here, here, and here.
5. Twyla. Dating. 25.
GiphyTURN ON: “Hickeys turn me on. Two things that I can’t do are whistle and give hickeys, so I’m amazed when others can do it — and yes, when I see…what do the older folks call it, love bites, on my breasts or tummy, that makes me feel desired on another level and it puts me in the mood pretty quick.”
TURN OFF: “Hickeys where you can see them are a turn-off, though. I don’t need people all up in my business. Also, guys who don’t let you know when they’re about to cum when they’re in your mouth. Not everyone’s taste and flow are the same down there, and I have a gag reflex. Announce the rainstorm, sir. I appreciate it.”
6. Essence. Married. 31.
GiphyTURN ON: “Kissing every part of me like you kiss my mouth is always gonna get him just what he wants. You ever had a man tongue down, not just your neck but your wrists, tummy, and even behind your knees? A good kisser is one thing. A good all-over-the-place one? I ain’t going no damn where.”
" Kissing every part of me like you kiss my mouth is always gonna get him just what he wants."
TURN OFF: “Stubble. On the face and down there. It puts me in a bind because I think my husband is sexy with a salt and pepper stubble beard, but when we do a lot of kissing, it gives me beard burn, and when I’m giving him head, stubbly pubes irritate my forehead. I mean, you asked.”
7. Queen. Divorced (and Dating). 33.
GiphyTURN ON: “Men who know that there is more to us than T&A is a huge turn on for me. Kiss my forehead. Lick my neck. When you’ve got my legs on your shoulders, kiss my legs. Suck on my fingers. Help me find new spots that turn me on. Sh-t. Is it hot in here? Damn.”
TURN OFF: “My turn off is the opposite of my turn on. It’s not even so much that I want a lot of foreplay — I just want you to act like you don’t just have to play with my kitty kat to get me going. Men who don’t learn how to enjoy all of a woman are lazy lovers — and that is going to turn me dry every time.”
8. Eleena. Single. 46.
GiphyTURN ON: “If you want to get me in the mood, call me to ask what kind of sex I want to have with you. Maybe it’s just me, but my mood can determine what I’m in the mood for. One day, I might want a lot of romance. One day, we might need a safe word. One day, a quickie is what I have in mind. Pre-gaming the sex by discussing gets me in the mood because it gets us both on the same page before anything happens — and that can already make sex hot as hell.”
TURN OFF: “I don’t like it when men have sex with themselves. I don’t mean masturbating — I mean, when you are nothing more than the audience to whatever they have in mind. It’s like they get off on themselves: looking in the mirror, asking 'Do you like that?' when they aren’t really doing anything. If we’re having sex, I need you present and into me. Otherwise, you can do whatever you had in mind…by yourself…at your house.”
9. Reveeda. Married. 43.
GiphyTURN ON: “A lot of times, it’s not the sex itself that makes sex boring — it’s the predictableness of it. Take me while I’m washing my face in the bathroom. Go down on me in the driveway of our home. Shoot me a text and tell me to meet you at the first hotel where we had sex. My husband is the best that I’ve ever had because, yes, he’s good in bed, but more than that, he’s spontaneous and that gets me in the mood — and keeps me in the mood.”
TURN OFF: “69’ing turns me off. It’s awkward, uncomfortable, and it’s hard for me to concentrate. Plus, I can’t get the right angle while doing him, and I can’t put his head where I want it to be while he’s doing me. Y’all can keep that position. Sex shouldn’t be so complicated.” (She laughed while she said it.)
10. Umi. Divorced (and Single) 36.
GiphyTURN ON: “I like to be flung around like I only weigh 10 pounds. I like to be choked. I like a man who stares me dead in the eyes while eating me up. Sexual confidence is gonna get me every time.”
TURN OFF: “Men who bring their ego into the bedroom. You might think that confidence and an ego are the same thing, but they’re not. Men who want to be rated, who want to know if I think their penis is the best ever or who assume that they are doing me right without consulting me — that’s not confidence; that’s peak insecurity and a total waste of my time. From the bottom of my heart, check your ego at the door.”
____
There you have it — 10 women who are crystal clear about what gets them going and what stops them dead in their tracks. What can you relate to? What makes little to no sense to you at all?
At the very least, forward this on to your girlfriends and hold your own unofficial polls the next time that y’all meet up. You never know what you might learn to get you even more in the mood — and what to do about the things that get you out of that same headspace.
After all, knowledge is power. Even in that bedroom of yours.
Straight up.
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Featured image by Giphy
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy