
One of my favorite scenes from the (wow) 30-year-old rom-com When Harry Met Sally is when Sally's female BFF goes on and on about how her married lover isn't going to end his marriage. Every time Sally's friend Marie says, "I don't think he's ever going to leave her," and Sally replies with, "Of course he isn't," Marie immediately says, "You're right. I know you're right." And then stays anyway. For years. Fascinatingly enough, it wasn't until Marie let ole' boy go that she ended up with Harry's male BFF. It wasn't until she got out of her own way that what she truly desired manifested in her life—real love from a man who actually wanted to be her husband.
I've been there. Not when it comes to a married man (thank goodness!), but I've definitely remained in a relationship or situationship for way too long (see "What If You Love Someone You Can't Have?"). Hmph. Come to think of it, I've stayed on jobs, in "friendships" and even hung on to philosophies that, as Walt Whitman once put it, insults my own soul. And you know what? What I've come to recognize and accept is life is hard enough without my choosing to put up obstacles in my own life path. Life has enough turns, twists and plot twists that I don't need to be out here standing in my own way.
If that immediately garnered a deep and heartfelt "hallelujah" in your own spirit, but you're not quite sure if you're standing in your own way or not, here are 10 very telling signs that that is exactly what you are doing. The good news is there's no time like the present to…move.
1. You’re a Chronic Overthinker

If you put the word "overthinker" into your favorite search engine, you'll be hard-pressed to find any articles that say that it's a good thing to be. I actually read an article about it that had this title—"Are You an Overthinker? You've Been Poisoned". Personally, I think the biggest issues that come from overthinking is one, you end up creating dramas that don't even exist and two, you end up wasting a colossal amount of time in the process. Since when has being a drama queen (even if it's just in your own head) and not seizing the moments as they come ever worked (well) in anyone's favor?
Overthinking makes life so much harder than it ever has to be. That's why it tops my personal list of the main things that stands in our own way.
2. Self-Love Is Not a Daily Top Priority
There's a woman on YouTube who goes by the name Tonya TKO who calls herself a "self-love specialist". I like that term/title because I think it is something that all of us should aspire to be. And how can you know that you are not only loving yourself but loving yourself well? You pamper yourself. You know your purpose and you thrive in it. You trust yourself. You surround yourself with safe people (if you don't own Safe People: How to Find Relationships That Are Good for You and Avoid Those That Aren't, get it ASAP. You will not regret it!). Your looks are not more important to you than your character. You have no problem removing any person, place, thing or idea that does you harm. You are self-compassionate. You are also self-forgiving. You're humble. You're authentic. You like peace and tranquility. You know how to rest. You live in the moment. You know how to celebrate yourself and others. You are constantly on the quest to learn how to love yourself better.
A lot of people who aren't able to make real progress, whether it be their personal or professional life, oftentimes are stagnant because they may have the right amount of education and resources; however, because they don't truly and fully love themselves, they don't believe in themselves enough to be bold enough to make a real impact. It's a real shame too because self-love is what can help them to do just that.
3. You Spend More Time in Other Folks' Business Than Your Own

There's a verse in the Bible that says, "…that you also aspire to lead a quiet life, to mind your own business, and to work with your own hands, as we commanded you." (I Thessalonians 4:11—NKJV). For the record, "minding your own business" isn't just about limiting the gossip that you read, the advice (especially if it's unsolicited) that you give or taking social media breaks from time to time (because social media will have you out here thinking that you've got the right to be all up in everybody's business!). What I have learned, sometimes the hard way, is it's also about not being more invested in someone's life than they are; especially if it's at the expense of taking care of your own responsibilities, goals and priorities.
As a marriage life coach, there have been so many times when I've found myself being more concerned about the fate of someone's relationship than the couple themselves. It would wreck me with worry and sometimes even fear. Then I had to learn that I am the life "coach", not the actual "players". If a couple truly wanted to "win", they were gonna have to show up. Accepting that brought more peace and balance into my life. Yet, before I did that, I was letting all kinds of things slide in my own world; things that I actually was responsible for.
So yeah, it's a good thing to be kind, caring and involved—to a point. But if you're so focused on someone else's life—online or off—to the point where yours isn't being properly tended to, you are sho 'nuf standing in your own way.
4. Your Boundaries with Toxic People Aren’t Clear
Here's a truth that a lot of us don't want to hear, but if you're sick and tired of standing in your own way, it must be said. Some of us keep getting mistreated by others because we're allowing them to do it. And we're allowing it by not putting any boundaries into place.
It took most of my adult life to realize that boundary-violators couldn't care less about the hurt and harm that they cause. If they did, they wouldn't violate in the first place. And so, the only way to break the cycle is to set some limits and then to be firm and unapologetic about them. Shoot, I'll take it one step further. Not only set them but to provide consequences for when they are violated in the future.
If you don't do that, you'll be standing in your own way, simply because you'll be spending (or is it wasting?) time healing from the damage these kinds of folks have caused rather than thriving as an individual. It's so counterproductive to inflict self-harm by constantly involving yourself with toxic individuals. The empowering thing about what I just said is you have the power to totally change this. Today if you want to.
5. You ALWAYS Put Emotion Over Logic

I must say, off top, that if you read this and immediately got all in your feelings, you are just the one who should finish this point. That said, there is nothing wrong with being emotional. It's a part of what makes us human. At the same time, there is such a thing as being too emotional. What does that look and live like? You criticize yourself a lot. You're hyper-sensitive to any kind of critique or criticism. You have knee-jerk reactions to pretty much any and everything. You overact to stuff. You're consumed with what others think of you. You cry at the drop a hat (and don't even know why you are doing it). You speak before you think. You're super self-conscious. You take everything personally. I could go on, but I think you get the gist. People who are like this tend to drain themselves and others. They also tend to stay stuck in life because unless they "feel" that they should or shouldn't do something, they don't.
Meanwhile, when you operate from a place of logic, you tend to factor in how current choices will affect future outcomes. You don't negate facts just so that you can coddle your feelings. You're attentive to details. You typically get straight to the point. You're big on personal responsibility and accountability. While your feelings may alert you to something, you rely on logic to come to a resolve.
Feelings are a good thing. But logic is what keeps your feelings from causing you to stand in your own way. The balance of the two is always a good thing.
6. You’re Not a “Goal Upgrader”
I believe that there are two kinds of people in this life. There are the ones who want to be a small fish in a big pond and those who want to be a big fish in a little pond. What I mean by that is some people would rather stay right where they are and remain in their comfort zone by only excelling in one thing or area—which is a "big fish"—rather than take risks and travel, meet new people and try new things—they are "small fishes". Or, another way to see it as they are "goal upgraders".
I'm not saying that we should be out here trying to be a jack of all trades. What I am saying, though, is all of us are multi-dimensional. Achieving a goal is cool. Once you have, though, now what? People who are constantly interested in, not being popular but being progressive, who like success but hate stagnation, they are the ones who are constantly knocking down obstacles and making real marks in this world. Nothing can stand in their way, not even themselves, because they are too focused on the next thing to remain "stuck" in the last one. They don't care about being a "big fish" with limitations. Being a "smaller fish" in a pond of numerous possibilities is just fine with them. Achievement means more than ego—and that always takes someone far.
7. You’re Impulsive

Impulsive spending. Talking too much. Being a pop-off. Being indecisive. Regretting a lot of past decisions. Being cyclic when it comes to bad habits and behavior. Doing things in excess. Having a bad (or quick) temper. Constantly making appointments/commitments and breaking them (which isn't good). Starting and stopping things at the drop of a hat. Engaging in lots of casual sex. Jumpin to conclusions a lot. Having a hard time being still and/or alone. "F—ck it" basically being a life motto.
If you really reflect on each of these things, I'm pretty sure you need no explanation from me about how you're standing in your own way by doing any—or all—of them. Let's move on to the next point.
8. You’re Unteachable
I'll tell you what. Social media has brought new meaning to "feeding the monster". It's like, so long as you're telling people how fabulous they are, it's all good. But the moment you provide a different perspective or food for thought, you need to be banished from Facebook, Twitter and Instagram. No wonder there are articles out here like "Social Media Photo Overkill May Boost Narcissism", "Love Facebook? You Might Be an (Adaptive) Narcissist and Not Know It" and "OPINION: The Rise in Narcissism Through Social Media Is Harming Society".
When you have a sense of self-importance and entitlement; when you think that you have the right to share your opinion and perspective but you also feel that others don't (unless they agree with you); when you can't go one day without posting something because you crave the attention; when you only acknowledge praise but don't even take a moment to ponder criticism or pearls of wisdom—this not only defines narcissism, it leans towards arrogance and arrogant people are pretty unteachable.
Unteachable people stand in their own way because if you're not willing to learn, if you think that you're the only one who has something to "teach", you can't grow. If you don't grow, well...
9. You’ve Got an Excuse for Everything

An author and former stockbroker by the name of Jordan Belfort once said, "The only thing standing between you and your goal is the bulls--t story you keep telling yourself as to why you can't achieve it." Yeah, buddy. If you're someone who knows that you'd be a billionaire if you were paid for every excuse that you made, a read that's at least worth skimming is "7 Things You Really Need to Know About Excuses".
As I was checking it out, I thought about how excuses are basically the love language of procrastinators. As long as you're telling yourself or others that you've got a good reason for doing or not doing something (that you know good and darn well that you should be doing or not doing), how can all real progress ever be made? Or, as the author of the article said in two of their points, "The more you make excuses, the easier it is to make even more excuses," and "You can get good at making excuses or you can get good at execution; you can't do both."
That to-do list that you've got close-by? What's it gonna be? Excuses or execution? One keeps you from getting things done. The other…doesn't.
10. You Rarely Leave the Past Where It Is
Mick Jagger once said something about the past that, for the most part, I agree with—"The past is a great place and I don't want to erase it or to regret it, but I don't want to be its prisoner either." As far as what he said about not regretting it, well, I have my own take on that word (you can read more about that here). But as far as the rest of his point? I think the past serves a purpose. If we're paying attention, it can show us what to do and what not to do. At the same time, as I'm currently still healing from some things in my own past, if you're not intentional about processing your past and also moving towards your present, certain things can keep you bitter, unforgiving and super stuck.
It would be a shame if, 20 years from now, you realized that the reason why you didn't make the most of that time wasn't because of anything other than you standing in your own way. So, what are you gonna do? Stand or…move? Please choose wisely.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
What It Means To Find True Self-Love
How To Handle "Purpose Fatigue"
These Are The Things Self-Aware People Do Daily
6 Signs You Are WAY Too Self-Critical
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









