
One of my favorite scenes from the (wow) 30-year-old rom-com When Harry Met Sally is when Sally's female BFF goes on and on about how her married lover isn't going to end his marriage. Every time Sally's friend Marie says, "I don't think he's ever going to leave her," and Sally replies with, "Of course he isn't," Marie immediately says, "You're right. I know you're right." And then stays anyway. For years. Fascinatingly enough, it wasn't until Marie let ole' boy go that she ended up with Harry's male BFF. It wasn't until she got out of her own way that what she truly desired manifested in her life—real love from a man who actually wanted to be her husband.
I've been there. Not when it comes to a married man (thank goodness!), but I've definitely remained in a relationship or situationship for way too long (see "What If You Love Someone You Can't Have?"). Hmph. Come to think of it, I've stayed on jobs, in "friendships" and even hung on to philosophies that, as Walt Whitman once put it, insults my own soul. And you know what? What I've come to recognize and accept is life is hard enough without my choosing to put up obstacles in my own life path. Life has enough turns, twists and plot twists that I don't need to be out here standing in my own way.
If that immediately garnered a deep and heartfelt "hallelujah" in your own spirit, but you're not quite sure if you're standing in your own way or not, here are 10 very telling signs that that is exactly what you are doing. The good news is there's no time like the present to…move.
1. You’re a Chronic Overthinker

If you put the word "overthinker" into your favorite search engine, you'll be hard-pressed to find any articles that say that it's a good thing to be. I actually read an article about it that had this title—"Are You an Overthinker? You've Been Poisoned". Personally, I think the biggest issues that come from overthinking is one, you end up creating dramas that don't even exist and two, you end up wasting a colossal amount of time in the process. Since when has being a drama queen (even if it's just in your own head) and not seizing the moments as they come ever worked (well) in anyone's favor?
Overthinking makes life so much harder than it ever has to be. That's why it tops my personal list of the main things that stands in our own way.
2. Self-Love Is Not a Daily Top Priority
There's a woman on YouTube who goes by the name Tonya TKO who calls herself a "self-love specialist". I like that term/title because I think it is something that all of us should aspire to be. And how can you know that you are not only loving yourself but loving yourself well? You pamper yourself. You know your purpose and you thrive in it. You trust yourself. You surround yourself with safe people (if you don't own Safe People: How to Find Relationships That Are Good for You and Avoid Those That Aren't, get it ASAP. You will not regret it!). Your looks are not more important to you than your character. You have no problem removing any person, place, thing or idea that does you harm. You are self-compassionate. You are also self-forgiving. You're humble. You're authentic. You like peace and tranquility. You know how to rest. You live in the moment. You know how to celebrate yourself and others. You are constantly on the quest to learn how to love yourself better.
A lot of people who aren't able to make real progress, whether it be their personal or professional life, oftentimes are stagnant because they may have the right amount of education and resources; however, because they don't truly and fully love themselves, they don't believe in themselves enough to be bold enough to make a real impact. It's a real shame too because self-love is what can help them to do just that.
3. You Spend More Time in Other Folks' Business Than Your Own

There's a verse in the Bible that says, "…that you also aspire to lead a quiet life, to mind your own business, and to work with your own hands, as we commanded you." (I Thessalonians 4:11—NKJV). For the record, "minding your own business" isn't just about limiting the gossip that you read, the advice (especially if it's unsolicited) that you give or taking social media breaks from time to time (because social media will have you out here thinking that you've got the right to be all up in everybody's business!). What I have learned, sometimes the hard way, is it's also about not being more invested in someone's life than they are; especially if it's at the expense of taking care of your own responsibilities, goals and priorities.
As a marriage life coach, there have been so many times when I've found myself being more concerned about the fate of someone's relationship than the couple themselves. It would wreck me with worry and sometimes even fear. Then I had to learn that I am the life "coach", not the actual "players". If a couple truly wanted to "win", they were gonna have to show up. Accepting that brought more peace and balance into my life. Yet, before I did that, I was letting all kinds of things slide in my own world; things that I actually was responsible for.
So yeah, it's a good thing to be kind, caring and involved—to a point. But if you're so focused on someone else's life—online or off—to the point where yours isn't being properly tended to, you are sho 'nuf standing in your own way.
4. Your Boundaries with Toxic People Aren’t Clear
Here's a truth that a lot of us don't want to hear, but if you're sick and tired of standing in your own way, it must be said. Some of us keep getting mistreated by others because we're allowing them to do it. And we're allowing it by not putting any boundaries into place.
It took most of my adult life to realize that boundary-violators couldn't care less about the hurt and harm that they cause. If they did, they wouldn't violate in the first place. And so, the only way to break the cycle is to set some limits and then to be firm and unapologetic about them. Shoot, I'll take it one step further. Not only set them but to provide consequences for when they are violated in the future.
If you don't do that, you'll be standing in your own way, simply because you'll be spending (or is it wasting?) time healing from the damage these kinds of folks have caused rather than thriving as an individual. It's so counterproductive to inflict self-harm by constantly involving yourself with toxic individuals. The empowering thing about what I just said is you have the power to totally change this. Today if you want to.
5. You ALWAYS Put Emotion Over Logic

I must say, off top, that if you read this and immediately got all in your feelings, you are just the one who should finish this point. That said, there is nothing wrong with being emotional. It's a part of what makes us human. At the same time, there is such a thing as being too emotional. What does that look and live like? You criticize yourself a lot. You're hyper-sensitive to any kind of critique or criticism. You have knee-jerk reactions to pretty much any and everything. You overact to stuff. You're consumed with what others think of you. You cry at the drop a hat (and don't even know why you are doing it). You speak before you think. You're super self-conscious. You take everything personally. I could go on, but I think you get the gist. People who are like this tend to drain themselves and others. They also tend to stay stuck in life because unless they "feel" that they should or shouldn't do something, they don't.
Meanwhile, when you operate from a place of logic, you tend to factor in how current choices will affect future outcomes. You don't negate facts just so that you can coddle your feelings. You're attentive to details. You typically get straight to the point. You're big on personal responsibility and accountability. While your feelings may alert you to something, you rely on logic to come to a resolve.
Feelings are a good thing. But logic is what keeps your feelings from causing you to stand in your own way. The balance of the two is always a good thing.
6. You’re Not a “Goal Upgrader”
I believe that there are two kinds of people in this life. There are the ones who want to be a small fish in a big pond and those who want to be a big fish in a little pond. What I mean by that is some people would rather stay right where they are and remain in their comfort zone by only excelling in one thing or area—which is a "big fish"—rather than take risks and travel, meet new people and try new things—they are "small fishes". Or, another way to see it as they are "goal upgraders".
I'm not saying that we should be out here trying to be a jack of all trades. What I am saying, though, is all of us are multi-dimensional. Achieving a goal is cool. Once you have, though, now what? People who are constantly interested in, not being popular but being progressive, who like success but hate stagnation, they are the ones who are constantly knocking down obstacles and making real marks in this world. Nothing can stand in their way, not even themselves, because they are too focused on the next thing to remain "stuck" in the last one. They don't care about being a "big fish" with limitations. Being a "smaller fish" in a pond of numerous possibilities is just fine with them. Achievement means more than ego—and that always takes someone far.
7. You’re Impulsive

Impulsive spending. Talking too much. Being a pop-off. Being indecisive. Regretting a lot of past decisions. Being cyclic when it comes to bad habits and behavior. Doing things in excess. Having a bad (or quick) temper. Constantly making appointments/commitments and breaking them (which isn't good). Starting and stopping things at the drop of a hat. Engaging in lots of casual sex. Jumpin to conclusions a lot. Having a hard time being still and/or alone. "F—ck it" basically being a life motto.
If you really reflect on each of these things, I'm pretty sure you need no explanation from me about how you're standing in your own way by doing any—or all—of them. Let's move on to the next point.
8. You’re Unteachable
I'll tell you what. Social media has brought new meaning to "feeding the monster". It's like, so long as you're telling people how fabulous they are, it's all good. But the moment you provide a different perspective or food for thought, you need to be banished from Facebook, Twitter and Instagram. No wonder there are articles out here like "Social Media Photo Overkill May Boost Narcissism", "Love Facebook? You Might Be an (Adaptive) Narcissist and Not Know It" and "OPINION: The Rise in Narcissism Through Social Media Is Harming Society".
When you have a sense of self-importance and entitlement; when you think that you have the right to share your opinion and perspective but you also feel that others don't (unless they agree with you); when you can't go one day without posting something because you crave the attention; when you only acknowledge praise but don't even take a moment to ponder criticism or pearls of wisdom—this not only defines narcissism, it leans towards arrogance and arrogant people are pretty unteachable.
Unteachable people stand in their own way because if you're not willing to learn, if you think that you're the only one who has something to "teach", you can't grow. If you don't grow, well...
9. You’ve Got an Excuse for Everything

An author and former stockbroker by the name of Jordan Belfort once said, "The only thing standing between you and your goal is the bulls--t story you keep telling yourself as to why you can't achieve it." Yeah, buddy. If you're someone who knows that you'd be a billionaire if you were paid for every excuse that you made, a read that's at least worth skimming is "7 Things You Really Need to Know About Excuses".
As I was checking it out, I thought about how excuses are basically the love language of procrastinators. As long as you're telling yourself or others that you've got a good reason for doing or not doing something (that you know good and darn well that you should be doing or not doing), how can all real progress ever be made? Or, as the author of the article said in two of their points, "The more you make excuses, the easier it is to make even more excuses," and "You can get good at making excuses or you can get good at execution; you can't do both."
That to-do list that you've got close-by? What's it gonna be? Excuses or execution? One keeps you from getting things done. The other…doesn't.
10. You Rarely Leave the Past Where It Is
Mick Jagger once said something about the past that, for the most part, I agree with—"The past is a great place and I don't want to erase it or to regret it, but I don't want to be its prisoner either." As far as what he said about not regretting it, well, I have my own take on that word (you can read more about that here). But as far as the rest of his point? I think the past serves a purpose. If we're paying attention, it can show us what to do and what not to do. At the same time, as I'm currently still healing from some things in my own past, if you're not intentional about processing your past and also moving towards your present, certain things can keep you bitter, unforgiving and super stuck.
It would be a shame if, 20 years from now, you realized that the reason why you didn't make the most of that time wasn't because of anything other than you standing in your own way. So, what are you gonna do? Stand or…move? Please choose wisely.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
What It Means To Find True Self-Love
How To Handle "Purpose Fatigue"
These Are The Things Self-Aware People Do Daily
6 Signs You Are WAY Too Self-Critical
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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