The law of attraction is tricky. A few years ago, I felt something was deeply wrong with me because I kept attracting people who hurt me. No matter how hard I tried to fix myself, and alter my energy, the same type of people kept coming my way. I'd talk to my friends about it and ask them, "Why do I keep attracting this type of person? Why do I keep having the same experiences?"
It took me a while to realize that the biggest thing I was doing "wrong" was not recognizing the power I had in choosing the people I let into my life. Blaming myself for the people I was "attracting" was pointless because I had no power or control over who was attracted to me. None of us do.
Instead of asking ourselves, "Why do I keep attracting this type of person?" we should try asking, "Why do I continue to give energy to people who show signs of not being a good fit for me?"
To have healthier and more fulfilling relationships, we must be intentional about who we entertain and make space for in our lives. We have to own our decision to continue patterns with people because they provide us with a familiar discomfort we’ve become accustomed to settling for. While we aren't responsible for the way people treat us, we are responsible for understanding why we decide to stay.
So, how do we lay the foundation for choosing the right people?
1. Show up as yourself.
When we first meet someone, it's tempting to show up as our representative or be the person we think someone is looking for. To find people we're compatible with, we must be brave enough to be ourselves, even if that means not being liked or accepted. As long as we find the courage to radically love, value, and accept ourselves, we put ourselves in the position to meet people with whom we can sustain healthy and meaningful relationships.
2. Build a relationship with yourself.
Being disconnected from ourselves can make it hard to be connected with other people. Learning to love, honor, and respect ourselves helps us create a strong foundation for building healthy relationships with other people. When we feel safe with ourselves, we'll feel more confident when putting ourselves out there to get to know others. When we begin having conflicts, which is guaranteed to happen whenever people get to know each other, we'll be able to communicate our needs and boundaries to increase intimacy in the relationship. If the relationship doesn't work out, we're less likely to blame ourselves and more likely to trust that we can make more fulfilling connections in the future.
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3. Don't be afraid to look "needy."
Sometimes we're afraid to ask for what we need to feel safe or comfortable in a relationship because we fear looking "needy." When we present as "needless," we end up in a community with people that like being around us because we don't ask for anything. As a result, the relationships become one-sided as they grow more comfortable and content with not doing anything for us. As the relationship progresses, we attempt to let our needs be known and grow resentful as our requests go unnoticed. Being open about our needs helps us discover people we're compatible with in friendship and romance. Having needs is one of the things that makes us human, and some of these needs can only be filled when we're in relationships with other people. Remember, sometimes you're not asking for too much; you're simply asking the wrong person.
4. Let people unfold.
Sometimes we commit to people too quickly. We become captivated with the idea of someone, and when the truth of that person is revealed, we are disappointed, or worse, we're in denial. Natalie Lou, the author of the Baggage Reclaim Series, always reminds readers that "people unfold." Over the course of getting to know someone, we may discover signs that unveil incompatibility. If we're not careful, we'll overlook those signs and keep moving forward because we don't want to be wrong about someone.
We don't want to be alone again. We don't want to stop being friends with someone. But, in the end, we hurt our own feelings by choosing to deny the reality of our situation. We also draw out the ending of what would likely be an unfulfilling relationship. The more time we spend engaging with people we aren't compatible with, the less time we spend connecting with people we fit well with.
5. Choose people that choose you.
Stop chasing after people who are running away from you. Some of us learned that we were difficult to love, and we internalized that our relationships would be challenging and filled with uneasiness. When we receive mixed signals, crumbs of attention, or poor treatment, we're prepared to fight and perform to sustain the relationship and prove ourselves. Our nervous system gets triggered, and we mistake those feelings of uncertainty for attraction and love. But that's not love, and we are worthy and deserving of so much more.
We deserve mutuality. We deserve to be around people who want to be with us as much as we want to be with them. We shouldn't be in a state of constantly questioning if someone is as invested as we are, nor should we be performing for love. Choose people that choose you—no forcing, no begging.
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6. Become comfortable with impermanence.
Everyone you meet and build a relationship with won't stay in your life forever, and that's okay. Everyone isn't meant to stay. Sometimes we try to prevent people from leaving or refuse to walk away because we're uncomfortable with endings. More importantly, we're uncomfortable with what endings say about us. By trying to control whether or not people stay, we're attempting to control the uncontrollable. It's a losing game, and we end up hurting ourselves and others in the process. Longevity in a relationship is not an indicator of health or fulfillment, nor does it serve as a reflection of our worthiness.
7. Stop making excuses for people.
When we feel unlovable, we can have a strong desire to stop other people from feeling the same way. We'll try to accommodate, justify and tolerate unacceptable behavior in other people because we don't want to be mean or reject people. We aren't responsible for protecting other people from rejection or disappointment. If we're being honest, sometimes we struggle with the idea of rejecting someone because we don't want to deal with the pain of being rejected and assume others can't handle it either. When people hurt us, we lean into being too understanding instead of assessing the relationship and establishing boundaries. Don't fall into the trap of blaming yourself for someone else's behavior in hopes that if you take responsibility, you can evoke change. Part of being in healthy relationships and establishing respect is showing others you have the strength and courage to protect yourself.
Taking responsibility for our lives is scary, but it's where healing begins. While we can't be in control of everything, we can exercise our power to choose. Letting people into our lives isn't a passive activity. The relationships we choose to pour energy into play a significant role in our happiness and well-being. Give yourself the love, compassion, and foundation you need to choose wisely.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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