Transparent Black Girl Founder Yasmine Jameelah Is Redefining Wellness For Black Women
Black Woman Owned is a limited series highlighting black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world, and are unapologetic when it comes to their vision. These black women aren't waiting for a seat, they are owning the table.
In this life, there's work that we choose to pursue and work that chooses us. For Yasmine Jameelah, founder of Transparent Black Girl, this work was brought on by pain, growth, and healing that empowered her to take wellness into her own hands.
It was in the early stages of college that Yasmine experienced this shift. Pulled by the incarceration of her father while experiencing abuse in a relationship and deep depression, her world was flipped upside-down. Although Yasmine didn't have the language to self-declare these hurdles as the catalyst to her wellness journey, there was one thing she knew for certain, "I needed to get my sh*t together and I wanted better for myself," she says.
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
Better came wrapped in the form of therapy. She started documenting this journey on her personal blog, Meant to Be Yasmine, where she opened up about her experience in therapy and holistic weight loss with her community. Through this exchange, she noticed a common thread in how her readers would relate to her stories. "They'd always say, 'I love how you're so transparent.' It was just everyone's favorite word to describe me."
Once she noticed this communal response, it became clear that the work Yasmine was pursuing was beckoning her to expand. Soon, she realized that her lone place for healing was in purpose to honor Black women and their journey to become who they were meant to be. "I wanted to do something bigger for more than just myself." Funny how God interprets our plans.
When Yasmine started her digital community, Transparent Black Girl, the small but mighty tribe was made up of 300 followers. At the time, social media was in a shift where positive content was resonating more, and Yasmine took notice. "I just started to post these memes like, 'Me: alkaline water, my flourishing bank account, consistent men, my grandmother's prayers,'" and it caught fire. After a viral post, the platform skyrocketed in its following, and it was at that moment that Yasmine knew she had something special and timely on her hands.
Today, Yasmine is on a mission to empower Black women and men to define their wellness journey on their own terms via a wellness collective called Transparent + Black. The space is unique in that it offers an accessible and equitable ecosystem for Black people to heal. As Yasmine puts it, "With trauma, it's important to address that there's no collective healing unless we address the collective trauma that we all share as a people."
For decades, society has given Black folks molds to fit into in order to belong in certain spaces, but when it comes to mental health and intergenerational healing, Yasmine's purpose is clear, "Wellness is as multi-faceted as we are."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
xoNecole: You’ve mentioned that “you didn’t find wellness, wellness found you.” Take us back to that season. Where was Yasmine when wellness found her?
Yasmine Jameelah: The older I get, the more I realize that, in many ways, wellness was always inside of me. When I turned 18, I hit a really deep depression. My father went to prison, I gained over 100 pounds, and I was extremely depressed. And while most people spend their first few years of college having the time of their life and having all of this fun, I spent the first few years of college isolated. On the weekend when my friends would be going out to clubs, I was visiting my father in jail. While that was happening, I found myself in a really abusive relationship, and to say the least, my life was a hot mess.
What changed everything for me was therapy. I decided that I just wasn't happy anymore and at that point, I didn't really have the language to be like, 'This is a wellness journey.' I just felt like I needed to get my sh*t together and I wanted better for myself. I finally decided that I was going to leave the [abusive] relationship and go to therapy. I found a therapist and that opened up so many doors for me.
Why was it important for you to place an emphasis on transparency, not only for yourself but for the women who make up the Transparent Black Girl collective?
I'm like a real-life transparent Black girl, so if anything, I think that this space has allowed me to be comfortable in that. Since I was a kid, I always felt like I shared too much, so this has been a space where I have felt power in owning every part of who I am. While I am transparent, the older I've gotten, I have become more selective about who I share with and even how I share. The days of me being a blogger and talking about so much, I don't even share to that magnitude anymore. But there is still so much vulnerability that goes into what I share with our followers and with the women that we meet when we have events in real life.
How have you found power in your transparency?
I just feel like it's given me confirmation that God made me the way that I am for a reason. I used to feel embarrassed about being so transparent. I used to wish I could be like people who were super-selective and who didn't share their feelings and weren't open books. But I think redefining Black wellness and owning who you are is a part of wellness. I went from being really embarrassed about being such a sharer to finding a lot of strength in it. The goal is to remind yourself that being a Transparent Black Girl is to allow yourself not to shrink, own who you are as a woman, embrace your inner child, and know that there's a healer in all of us.
"For one Black woman, [wellness] can be you aligning your chakras and getting into tarot cards. For another, it may be you going to church, driving the boat occasionally, and going swimming—like myself. It's important that we honor all those experiences and not make it seem like one is better than the other."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
The work you do can be heavy at times. How have you been able to find joy while balancing what you do in this space?
Although these conversations can be heavy, there are so many beautiful opportunities that you can find to heal from trauma and there is so much joy that you can experience along the way. I have recently decided that I was going to own traumatic experiences, and while they are painful, there are so many happy moments that can occur because of them. For example, because of my weight fluctuating and having so many years where I did not feel comfortable in my body, I find so much joy in twerking, owning my sexuality, and having fun trying on different clothes. That is a joyful experience for me.
At TBG, we talk about all aspects of wellness and one of those things is Black joy. One day that can look like me going out with my friends to do yoga, but it can also look like driving the boat. So just understanding that this idea that wellness is always this meditative experience, it's just not true, at least not for me. I feel like we often believe that when we have lifestyle changes that everything has to change, and I'm just like Nah, I'm always going to have balance. I'm so grateful that our community has also leaned into that too, just understanding that this is not always going to be this super meditative experience all the time and that we're going to have fun and tend to ourselves. That might look like matcha in the morning and D'usse in the evening, and that's totally fine.
In the three years that you’ve been pursuing collective healing through Transparent Black Girl, how have you been able to redefine wellness for yourself?
I think duality is so important. When I first got into the wellness space, I was seeing women that were in the space, and, while they were doing beautiful work, all I saw them posting about was meditation, and I was like, 'I don't know if this speaks to me.' Even in terms of wellness, from the get-go, it's a very white-washed space. Because it is, we don't always feel seen and accepted. It felt like I was diminishing myself just to fit in, and I decided that I was going to have confidence and lean into owning all of the facets of who I am.
Even that was a healing experience within itself: to know that I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself. That I am just as brave as I am afraid of things when times change. It's been such a beautiful journey to know that I don't have to filter any parts of my personality or how I show up in the world to receive God's best for me.
Last year was such a tumultuous one, one that served a great purpose, but left a lot of us fatigued socially, politically, and mentally. In that, how has your approach to Transparent Black Girl shifted?
It taught me two things and that was one, while I was building this space, I was not doing as good of a job taking care of myself in the process. While I thought I was doing a good job taking care of myself, being at home during the pandemic showed me that I really needed to double down on my self-care and be really unapologetic with it. I've been doing my best to pour into me first. It's a journey, but I'm definitely getting more confident in that.
I'd also say that in tandem, while I have learned to take care of myself more, I have also learned how to dream bigger. This last year was really difficult, and I felt at times, as a single woman and spending most of my time within the four walls of my room, I felt really isolated, but I also felt really affirmed. If I made it out of this year and made it out of all of the feelings that I was experiencing, it was for a reason. And once I collected myself, it was OK to dream more and that I could have clarity about what I was building.
"I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself—that I am just as brave as I am afraid of things when times change."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
How has swimming played a role in your healing and self-care practices?
I have loved to swim ever since I was a kid. I started to swim when I was about six or seven years old. My dad was really adamant about me learning to swim and just doing stuff that they said Black people couldn't do. While that was happening, I actually had a cousin the same age as me who drowned and pass away at the Jersey shore. When I got older and started to feel self-conscious about my body, I stopped swimming for a long time. I didn't swim again for over a decade.
When I got to college, I gained weight and was trying to lose it, and I injured my knee, so I had no other choice but to swim. My physical therapist and personal trainer were like, "You should swim." I still had this fear of people judging me because of the trauma that I experienced as a kid. When I started to swim again, I fell in love with it all over again. And I swim now more than I ever have. Not only did it help me lose weight, it became this beautiful experience, like another form of therapy. It's my favorite thing to do for myself. When I'm not swimming, I don't feel like myself.
Your collective, Black + Transparent, looks to address the Black community’s needs to cope with intergenerational trauma. How were you able to tackle this fear in your own journey?
There are so many layers of the trauma that we have but there are three things that, in terms of intergenerational trauma, have kept us at risk of certain things. [One] is access to doulas, as a result of slavery. If you look back in terms of doula work, how Black women are treated in hospitals, and how midwifery is still illegal in certain states, Black women were no longer allowed to practice. Also, so many Black people still don't know how to swim, and in terms of mental health services, we are still at risk more than anyone else.
When it came to deciding what I wanted to build, looking at all three of those experiences, those are three things that we are still suffering from. So I wanted to make sure that in building a wellness space for Black people that it was rooted in the real work that we desired to address. Also, [it was important to] collaborate with intergenerational trauma therapists who are open to working with families and making sure that we're able to be just as transparent with our families as we are with ourselves and our own personal wellness journeys.
"Wellness is a very personal experience. Nobody can tell you how to be well for you, but you."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
What would you say to someone who is looking to create their own space of healing, whether through a collective or even therapy, but might be a little hesitant to start?
First, you need to know that you are worthy, even if you are in the lowest place in your life right now. I truly believe that I knew that I deserved wellness when I was deep into depression and contemplating suicide because I knew that I deserved better. That in itself is an act of wellness: knowing that you deserve better than your current circumstance. I would say that you're already on the journey if you know that whatever bottom you're in right now, you know that's not meant for you. Also, be patient with yourself. Know that while there are so many wonderful resources we can use, wellness is a very personal experience. Nobody can tell you how to be well for you, but you.
Join the Transparent Black Girl community by clicking here, and keep up with Yasmine Jameelah on Instagram.
Featured image by Camille Shaw
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
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SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
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Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
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This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
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Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
Tinashe On Achieving Success In The Industry After 10 Years With Her Single "Nasty": 'So Thankful'
Singer Tinashe is basking in the success of her recent single "Nasty."
To date, the 31-year-old's track, released earlier this year, has charted on Billboard's Hot 100 and amassed millions of streams on Spotify. This achievement is significant, as it comes years after Tinashe left her record label, RCA Records, to become an independent artist with Nice Life Recording.
The success of "Nasty" marks a pivotal moment in the star's career, as it's her first major hit in a decade. Tinashe's last chart-topping single was 2014's "2 On" featuring Schoolboy Q. Despite consistently releasing music over the years, none of her subsequent singles had performed as well. If "Nasty" continues its upward trajectory, it may finally break this streak.
"Nasty" gained widespread popularity mainly due to a viral X (formerly known as Twitter) post featuring an edited clip of social media user Nate Dj Winer dancing to the song. Although the single wasn't playing in the original video, the altered upload captivated audiences due to its seamless pairing of Nate's dance moves and Tinashe's track.
Since then, the "Needs" vocalist has added her spin to the viral video by stitching it on TikTok and dancing to the clip. In an interview with Variety, Tinashe discussed how self-belief and perseverance through various setbacks have contributed to her recent triumph.
In the conversation, the “Talk To Me Nice” songstress revealed that the acclaim she has received for 'Nasty' was unexpected, but she remains grateful to those who recognize her craft.
“It’s amazing. I’m just so thankful. I was saying this to my mom the other day, 10 years later, who would have thought? And I didn’t need this moment. I came to the place where I didn’t need that validation anymore. And I think that makes it even better, because it’s like holy s–t, the universe just worked in such mysterious ways,” she said.
Further into the interview, Tinashe disclosed that she first realized her song was going viral when her peers and others began contacting her.
“I noticed a difference almost immediately because I started getting hit up by my peers, and I feel like people see my content all the time, but it’s very rare I’ll get a DM from Meghan Trainor being like, ‘I love that song,’ or Kehlani or Tyla,” she stated. “There was a group of people within the first week that I dropped it that were messaging me being like that’s that shit. So to me, I was like, OK, this is different. Unusual. It’s been a snowball avalanche since then.”
The "Bouncin" singer credited her current success to her resilience and consistency in releasing music and visuals.
“I definitely think that everything that I’ve done up to now, all those grinding it out moments where I just had my head down and was just putting out the best music I could and being really consistent and making great visuals and things like that, it’s all led up to this,” she said. “I don’t think it’s just this. Everything that I’ve done really laid the groundwork, and the people who have been quietly supporting at all these different platforms that have been ‘waiting’ for me to have my moment, they can all activate now. I feel like everything has led up to this, so I’m thankful for both this moment and also the journey it took to get here.”
Toward the end of the discussion, the “Remember When” singer expressed that this achievement has reinforced her belief that anything is possible and emphasized the importance of living in the present and trusting the universe.
“Nasty” is available on all streaming platforms.
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Feature image by John Nacion/WireImage