
The Biggest Takeaways From xoNecole's First-Ever ElevateHER Crawl

A mirage of pink and purple balloons come into focus as I step into the building. I can faintly make out the beats of "Before I Let Go" and muffled laughter as I walk up to the counter. Suddenly I hear an empowering, Kiki-filled "Courtney!" behind me. An overwhelming sense of comfort comes over me and, at this point, I have to check myself. I'm in Atlanta at a business networking conference with my cards in hand and my elevator pitch memorized. So, why does it feel like I just walked into my favorite hair salon on an early Saturday morning?
It's Saturday morning but I'm not at the salon, I'm at xoNecole's first annual ElevateHER presented by Toyota Corolla and I'm already in love.
Artist Melissa Mitchell giving us life.Photo by Carol Lee Rose for xoNecole
The first 300 attendees received custom tote bags
Black women are the fastest growing economic force in the United States and that's a fact Necole Kane understands like the back of her hand. It could be argued that Necole is one of the biggest pioneers of that entrepreneurial spirit in the digital space, both personally and through xoNecole.
xoNecole's SHEeo vibing out at the ElevateHER entrance.Photo by Carol Lee Rose for xoNecole
Boss Babes Link Up was a perfect networking wall where attendees wrote out what they needed and what they offered.
This one-of-a-kind marketplace was a community of digital and traditional business women who are, above all else, enthusiastic to see other women win. An expertly curated space with Instagram-worthy backdrops and an extraordinary DJ who understands how to get a party started were merely exciting add-ons to the empowering experience of ElevateHER. Over 700 women filled Mason Fine Art Gallery to shop a varied array of 25+ black women-owned vendors like Melissa Butler's The Lip Bar, LaKeasha Brown's 1987 Juices, Candice Cox's CanDid Art, Charline Shelby's Fabulina Designs, and Tay Watts' Posh Candle Co. to name a few.
Swank Blue
Bask & Bloom
Play Pits
As attendees we got even more bang for our buck as we were able to listen to panelists give testimonies and real-life advice for propelling women forward. The speakers included host Dana Blair, Ezinne Kwubiri (the Head of Inclusion and Diversity for H&M), Pauleanna Reid (a Forbes.com Senior Contributor), Tamisha Harris (a CNN/HLN producer), Janell Stephens (the founder of Camille Rose Naturals), Alicia Scott (the founder of RANGE Beauty), Christina Rice (the founder of OMNoire), and Shavonne Riggins (the founder of Curlkalon) as well as a surprise appearance by Hollywood producer Will Packer.
Dana Blair moderating the Elevator Pitch panel featuring Christina Rice, Tamisha Harris, Pauleanna Reid, and Ezinne Kwubiri.Photo by Carol Lee Rose for xoNecole
To top all of that off, we were even treated to free palm and tarot readings, henna, drinks with the "you can sip with us" slogan served by Crown Royal and Baileys, and musical stylings by the ever-talented lady spinners DJ OHSO and DJ Traci Steele.
DJ Traci Steele had the crowd bumpin' on the 1s and 2s. Photo by Carol Lee Rose for xoNecole
VIP attendees enjoying complimentary drinks from the Crown Royal bar.Photo by Carol Lee Rose for xoNecole
Attendees were able to kickback in the Crown Royal lounge complete with cocktails, Vegan bites, henna, palm readings and astrologists.
The Real Queens fix each other's crowns walls was an attendee favorite and reminded us of the Queens that we are.
An underlying theme throughout the event was the idea of timing.
It wasn't your usual "trust timing" mantra we see on Instagram but instead, a diligent lesson on how timing works with the power of intention to progress towards your goals. It takes more than perfect timing for an idea to come to fruition. Timing is nothing without intentional execution and dedicated hard work.
From Necole's keynote about her career pivot and being acquired by Will Packer Media to each panelist on the Elevator Pitch panel co-signing to this theme in one way or another, this message wasn't the only one received all day. In fact, below are a few more key takeaways.
1. Your trajectory is yours to own.
Photo by Carol Lee Rose for xoNecole
Necole delivered a beautiful keynote on the power of understanding and leaning into your journey, especially when you're just starting out. One of the key points touched on was the pressures from the outside world on where you're supposed to be or who you're supposed to be. Oftentimes we internalize the pressures and opinions of others and allow it to direct the trajectory of our careers. A big moment in the room happened after Necole described the feeling of people telling her how moving to Phoenix wouldn't advance her career. Her response? "Will Packer found me in Phoenix." Sis, yes. Hello. The moment was received by so many in the room who feel limited by circumstances like location, and shed a light on the facts that location isn't what's important.
Throughout her chat, she stressed the importance of listening to your inner voice and moving towards your personal happiness; a sentiment that was echoed other times at the conference. The aha-moment was when Necole shared why she was so determined to execute this event perfectly. "This event is the epitome of my new direction," she says.
"Young girls are watching and this has to be a success. This is the only way I can push forward with this acquisition."
Support is excellent but without execution, it's just an idea.
2. Us supporting Us.
Photo by Carol Lee Rose for xoNecole
By now, we've all seen the stats on how long the black dollar lives in the black community. It's more important than ever to cultivate real spaces for the black community to invest in one another. We aren't readily found in the aisles of Target, the racks at Saks 5th Avenue, or the counters of top retailers (yet). Awareness and information are needed to build this financial community and ElevateHER Crawl was a giant step in that direction.
When Will Packer took the pink stage, the energy was amplified by a thousand. Will understood the importance of investing in the community that helped me to his billion-dollar successes, and he made it clear at every turn.
"I have made over a billion dollars at the box office. You know who drove me to that billion-dollar success? Black women. You did that. So when the time came for me to put my money and my resources where my mouth was, guess who I wanted to invest in? A black girl, you damn right."
The message: We are enough. A message that wasn't only present in Will's speech, but seen in every aspect of the event. From the 25 shop owners on Vendor Row, to the team Necole invested in for the day, it was all manifestation of this sentiment. ElevateHER showed what can happen when passion, community, and resources come together. We are enough and we have enough to build this community.
3. Substance over Flash.
Photo by Carol Lee Rose for xoNecole
The key to any great event is substance.
The pretty colors and photo-ready corners are nice, but the heart of any conference lies in the information. Each panel was expertly chosen and perfectly crafted to fulfill the needs of real, working women. Panelists focused on tangible and actionable pieces of advice needed to propel women forward in business. The industries were far-ranging and each speaker brought a unique perspective to the subject at hand.
For those hoping to produce an event similar to ElevateHER, I encourage you to take this advice to heart. A conference is more than a place for a cute photo. It's about crafting a unique and extraordinary experience for whatever community you support. This also applies to the work you're doing; it's more than the aesthetic of your Instagram. The real work happens in boardrooms, on conference calls, and in the hours of labor that aren't captured on video. It was a common trope from almost every panelist (including Necole herself) that your primary focus should be crafting and creating a quality product/service, not how many followers or likes you get.
I have never been in a space so uplifting, encouraging, and dynamic as ElevateHER Crawl. I've never left an event feeling so motivated and confident in my abilities as a woman. Above all else, the community presence was real. A slew of women loving other women is always my jam, and the foundation of ElevateHER. For those looking for a conference to call home, I also encourage you to attend ElevateHER next year.
We can only get bigger and better from here.
Photo by Carol Lee Rose for xoNecole
Want a peek at more of ElevateHER? Check out some of the event's highlights in the slideshow below:
Featured image by Carol Lee Rose
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Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
Claudia Jordan, Demetria McKinney & Jill Marie Jones On 'Games Women Play' & Dating Over 40
What do you get when you mix unfiltered truths, high-stakes romance, and a few well-timed one-liners? You get Games Women Play—the sizzling new stage play by Je’Caryous Johnson that’s part relationship rollercoaster, part grown-woman group chat.
With a powerhouse cast that includes Claudia Jordan, Demetria McKinney, Jill Marie Jones, Carl Payne, Chico Bean, and Brian J. White, the play dives headfirst into the messy, hilarious, and heart-wrenching games people play for love, power, and peace of mind. And the women leading this story? They’re bringing their whole selves to the stage—and leaving nothing behind.
From Script to Spotlight
The road to Games Women Play started over 20 years ago—literally.
“This script was written 20 years ago,” Jill Marie Jones said with a smile. “It was originally called Men, Money & Gold Diggers, and I was in the film version. So when Je’Caryous called me to bring it to the stage, I was like, ‘Let’s go.’” Now reimagined for 2025, the play is updated with sharp dialogue and modern relationship dynamics that feel all too real.
Demetria McKinney, no stranger to Je’Caryous Johnson’s productions, jumped at the opportunity to join the cast once again. “This is my third time working with him,” she shared. “It was an opportunity to stretch. I’d never been directed by Carl Payne before, and the chance to work with talent I admire—Jill, Claudia, Chico—it was a no-brainer.”
Claudia Jordan joked that she originally saw the role as just another check. “I didn’t take it that seriously at first,” she admitted. “But this is my first full-on tour—and now I’ve got a whole new respect for how hard people work in theater. This ain’t easy.”
Modern Love, Stage Left
The play doesn’t hold back when it comes to the messier parts of love. One jaw-dropping moment comes when a live podcast proposal flips into a prenup bombshell—leaving the audience (and the characters) gasping.
Demetria broke it down with honesty. “People don’t ask the real questions when they date. Like, ‘Do you want kids? How do you feel about money?’ These convos aren’t happening, and then everyone’s confused. That moment in the play—it’s real. That happens all the time.”
Jill chimed in, noting how the play speaks to emotional disconnect. “We’re giving each other different tokens of love. Men might offer security and money. Women, we’re giving our hearts. But there’s a disconnect—and that’s where things fall apart.”
And then Claudia, of course, took it all the way there. “These men don’t even want to sign our prenups now!” she laughed. “They want to live the soft life, too. Wearing units, gloss, getting their brows done. We can’t have nothing! Y’all want to be like us? Then get a damn period and go through menopause.”
Dating Over 40: “You Better Come Correct”
When the conversation turned to real-life relationships, all three women lit up. Their experiences dating in their 40s and 50s have given them both clarity—and zero tolerance for games.
“I feel sexier than I’ve ever felt,” said Jill, who proudly turned 50 in January. “I say what I want. I mean what I say. I’m inside my woman, and I’m not apologizing for it.”
Demetria added that dating now comes with deeper self-awareness. “Anybody in my life is there because I want them there. I’ve worked hard to need nobody. But I’m open to love—as long as you keep doing what got me there in the first place.”
For Claudia, the bar is high—and the peace is priceless. “I’ve worked hard for my peace,” she said. “I’m not dating for food. I’m dating because I want to spend time with you. And honestly, if being with you isn’t better than being alone with my candles and fountains and cats? Then no thanks.”
Channeling Strength & Icon Status
Each actress brings something different to the play—but all of them deliver.
“I actually wish I could be messier on stage,” Claudia joked. “But I think about my grandmother—she was born in 1929, couldn’t even vote or buy a house without a man, and didn’t give a damn. She was fearless. That’s where my strength comes from.”
For Jill, the comparisons to her iconic Girlfriends character Toni Childs aren’t far off—but this role gave her a chance to dig deeper. “If you really understood Toni, you’d see how layered she was. And Paisley is the same—misunderstood, but strong. There’s more to her than people see at first glance.”
Demetria, who juggles singing and acting seamlessly, shared that live theater pushes her in a new way. “Every moment on stage counts. You can’t redo anything. It’s a different kind of love and discipline. You have to give the performance away—live, in the moment—and trust that it lands.”
Laughter, Lessons & Black Girl Gems
The show has plenty of laugh-out-loud moments—and the cast isn’t shy about who steals scenes.
“Chico Bean gets a lot of gasps and laughs,” Claudia said. “And Naomi Booker? Every scene she’s in—she’s hilarious.”
But the play isn’t just about humor. It leaves space for reflection—especially for Black women.
“I hope we get back to the foundation of love and communication,” said Demetria. “A lot of us are in protector mode. But that’s turned into survival mode. We’ve lost softness. We’ve lost connection.”
Claudia agreed. “We’re doing it all—but it’s not because we want to be strong all the time. It’s because we have to be. And I just want women to know: You can have peace, you can be soft. But stop bringing your old pain into new love. Don’t let past heartbreak build walls so high that the right person can’t climb over.”
Final Act: Pack the House
If there’s one thing this cast agrees on, it’s that this play isn’t just entertainment—it’s necessary.
“Atlanta is the Black entertainment hub,” Claudia said. “We need y’all to show up for this play. Support the arts. Support each other. Because when we pack the house, we make space for more stories like this.”
Games Women Play is more than a play—it’s a mirror. You’ll see yourself, your friends, your exes, and maybe even your next chapter. So get ready to laugh, reflect, and maybe even heal—because the games are on.
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Patricia "Ms. Pat" Williams has always marched to the beat of her own brutally honest drum — and that’s exactly what makes her so magnetic to watch. Whether she’s making us laugh until we cry on The Ms. Pat Show or now laying down the law on her courtroom series Ms. Pat Settles It, the comedian-turned-judge proves time and again that there’s nobody quite like her. Unfiltered, hilarious, and real to the core, she’s made a name for herself by turning her life’s journey — including the pain — into purpose.
Now in her second season of Ms. Pat Settles It, airing on BET and BET+, she’s not only delivering verdicts — she’s dishing out life lessons in between the laughs. The show feels less like your typical courtroom drama and more like your outspoken auntie running a court session at the family cookout, complete with celebrity jurors, petty disputes, and a whole lot of real talk. xoNecole sat down with Ms. Pat to talk about her wildest cases, balancing motherhood and fame, and why sleeping in separate bedrooms might just be the key to joy.
CASE CLOSED, BUT MAKE IT CHAOS
If you’ve ever tuned in to Ms. Pat Settles It, you already know the episode titles alone deserve awards. But when we asked Ms. Pat which case stood out most, she didn’t even have to think twice. “There was this one woman — Shay — who got out of federal prison and was working for her old bunkmate. But the bunkmate didn’t want to pay her!” she says, chuckling. “That girl came in the courtroom like a firecracker.”
It’s moments like those that remind viewers Ms. Pat isn’t just bringing the laughs — she’s giving people a platform, even if it’s a little messy. And if her court ever gets turned into a real-life franchise, we need Shay on the promo posters immediately.
WHEN THE CELEBS SHOW OUT
It’s already hard enough to get a word in with Ms. Pat running the show, but throw in a celebrity jury featuring Tamar Braxton, Ray J, TS Madison, and Karlous Miller? Whew. “I don’t even try to control them,” she laughs. “Thank God we have something called editing.” According to her, behind the scenes, things get wild — but that chaos is part of the magic. “People only see the cut-down version. What you don’t see is all of us losing it in real time.”
Still, Ms. Pat makes it work. The courtroom becomes a stage, but also a safe space for guests and jurors to show up as their full, unfiltered selves. “It was a wild season,” she explains. Let’s be honest — if your jury looks like a BET Awards afterparty, you might as well let it rock.
IF FAMILY COURT WAS REALLY A THING
Ms. Pat might wear the robe on screen, but at home, she’s still managing her own wild bunch. When asked what kind of case her kids would bring into her courtroom, she burst into laughter. “Oh, they’d be suing my oldest son for eating their food,” she says. “You know how you have that one roommate that eats up everybody’s food? I can see my oldest son getting sued for that..”
And let’s face it, we’ve all either been that sibling or have one. Ms. Pat says moments like that — the everyday family squabbles and real-life irritations — are what make her courtroom show so relatable.
THE VERDICT SHE WISHES SHE COULD REWRITE
Ms. Pat is known for keeping it real, even when the conversation turns serious. When asked if there was one “verdict” in her real life she’d change, she pauses for a second before answering. “I wish I had graduated high school,” she admits. “All my kids went to prom and I took all of their high school diplomas.”
“I wish I had graduated high school,” she admits. “All my kids went to prom and I took all of their high school diplomas.”
It’s a rite of passage in most Black households — your diploma doesn’t really belong to you, it lives at your mama or grandma’s house like a family heirloom.
HOW SHE STAYS GROUNDED
Between filming TV shows, headlining comedy tours, and running a household, Ms. Pat makes it very clear: she will find time to rest. “People swear I don’t sleep, but I do — I just knock out early and wake up early,” she shares. “And sometimes, I’ll just sit in my car.” She’s also a big fan of solo naps and mini getaways when things get overwhelming.
But one of her favorite forms of self-care? Separate bedrooms. “Me and my husband don’t sleep in the same room. That way, when I don’t feel like being bothered, I go to my space,” she laughs. She’s also found a new love for facials. “They’re addicting! I don’t need a lot — just sleep, a facial, and a little quiet.” Honestly? That’s a self-care routine we can get behind.
FROM PAIN TO PURPOSE
Ms. Pat’s story is one that’s deeply rooted in resilience — and she’s always been transparent about how her journey shaped her. Her advice to other Black women trying to turn their pain into purpose? Speak up. “You have to tell your story,” she says. “Because once you tell your story, you realize you’re not the only person that’s been through that situation.”
She adds that sharing your truth can be one of the most powerful things you do. “When you give a voice to pain so many other people who have that pain gravitate to you,” she says. “To heal, you have to speak out loud about it. What you keep inside is what eats you up.” Coming from someone who built an entire brand on truth-telling? We believe her.
WHAT’S NEXT FOR MS. PAT?
While Ms. Pat’s got her hands full with Ms. Pat Settles It and her comedy show, she hints there’s much more to come. “I got some stuff poppin’ that I can’t even talk about yet,” she teases. “But just know, like Kendrick [Lamar] said, we about to step out and show ‘em something.” That multi-genre deal with BET and Paramount is clearly working in her favor — and she’s not slowing down anytime soon.
She says one of her proudest moments in this chapter of her career is seeing things she once dreamed of finally come to life. “In this business, you never know what’s gonna work or what’s gonna stick. But now I’m working with a network that really understands me — and that’s special,” she says. “I feel seen. And I’m just getting started.”
Whether she’s in the courtroom cracking jokes or catching up on rest in her own sanctuary, Ms. Pat is living proof that success doesn’t have to come at the cost of authenticity. She’s rewriting the rules in real time — on her terms, in her voice, and for her people. As she continues to turn pain into purpose, laughter into legacy, and everyday mess into must-see TV, one thing’s clear: Ms. Pat is in her prime. And we’re lucky enough to watch it unfold.
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Feature image by Earl Gibson III/Shutterstock