
Uh-huh. Clown the Tubi app if you want to, but some of those Black indie movies make some pretty valid points. Take one that I recently watched about a man who seemed to love his wife yet couldn’t stay faithful if his life depended on it. While talking to a therapist about his pattern, he said something that every woman on the planet should hear when it comes to romantic relationships and especially wanting to get married: “You should want a man who wants you, not one you have to pressure for anything.” (He was saying this in the context of him feeling pressured to get married before he was ready, which is a part of the reason why things played out the way that they did.)
And to me, this line is a perfect way to intro this particular topic. Why? Because when it comes to so many women driving themselves absolutely up the wall when it comes to trying to figure out why they are good, and yet their man (or who they want to be their man) seems to be treading water (at least) when it comes to making a lifelong commitment — baby, not only should you want someone who wants you to be their wife (if marriage is what you desire)…you should also let yourself off the hook when it comes to stressing out about why it might not be panning out that way.
We’re gonna tackle this, yet I’m gonna give you a heads up now: this may not go exactly like you think it should; however, I do think that if you go in with an open mind, a bit of humility, and some determination to focus on your needs more than his moves, you very well may find the clarity and freedom that you need in this area of your life. Ready?
Good. Revisited.
GiphyBefore getting into him, how about we first talk about you — “you” specifically meaning what it means to be a good woman and, shoot, a good person, in general. Because you know what? There are a lot of words that we use, thinking that we know the definition, when, after (re)visiting them, we realize that there is usually more to what they require than we realize on the surface.
To be good is to be morally excellent. To be good is to be virtuous. To be good is to be kind, righteous, gracious, humane, and benevolent. Some synonyms for good include words like positive, pleasing, honorable, and admirable. Yeah, once upon a time, I found myself being pretty pissed about a guy who I desired back in the day not wanting what I did. I went on the “But I’m a good woman” soapbox, my conscience told me to look up the word, just to make sure that I was sure — because if most of us were self-aware and humble about “good” (not either or but both), we’d realize that being good is more like an ultimate goal than an actual status.
Okay, but what about some of the other words that define it? Things like being valuable and worthy. Things like being beneficial. And how about synonyms like wonderful, agreeable, precious, great, and exceptional? Yeah, before we touch on any other points, if you don’t get anything else from this article as it relates to these descriptions of good, it’s more important that you know if you are a good woman in the sense of what you have to offer — and that it is exclusive of if someone agrees or not. Because what’s good for one may not be good for another, yet that doesn’t mean that you’re not good anyway (more on that in a sec).
Look at it this way — if you walked into a jewelry store today, a lot of diamonds are going to be looked at. Know what else? They’re also going to remain in their display cases whether it’s because they’re not specifically what someone is looking for, they are more expensive than what someone can afford, or — please catch this too — someone never had the intention of purchasing a diamond in the first place; they were simply window shopping…no more, no less. Yet a diamond is still a diamond.
So yeah, before going any further, purpose in your mind to assess where you are good regardless of your relational status, situation, or circumstances and where you can stand to grow in the area of goodness. Because the truly evolved know that if they want a good man, they will forever be preparing for him until he arrives on some level because “good” is a super high standard.
Now let’s get more into what I’m sure you really want to know about…
What Kind of Relationship Did You Think You Were Going Into?
GiphyOkay. Remember how I said that some people will go into jewelry stores just to look around? While it could be because they have a goal of purchasing something in the near future, so they want to see their options and also save up, there are others who literally have no plans of doing anything but trying stuff on, admiring it, and moving on with their day.
If you choose to see yourself as a diamond in this story, let's not act like some men aren't proverbial window shoppers — and honestly, there's nothing wrong with that. It's not a character flaw to not want to be married or even in something serious (check out "Single-Minded: So, What If You Like Dating But DON'T Desire Marriage?"). In fact, it's pretty arrogant to try and imply that just because you may want a spouse that, everyone else should automatically follow suit and/or those who don't have some sort of "issue" for being that way.
Marriage is serious — VERY MUCH, SO. It's not the same thing as a boyfriend/girlfriend dynamic (no matter how much our culture tries to prove otherwise), and whether you choose to see it from a spiritual (Malachi 2:14-16, Matthew 19:1-12, I Corinthians 7:10-11), financial or legal perspective, it comes with a lot of guidelines and, if it doesn't work out, ramifications. Indeed, mature people get that two folks don't just throw a big party called a wedding, and it's all peaches' n cream from there. So yeah, I get why many people — men included being that 70 percent of divorces are initiated by women and alimony is still alive and well out in these streets — would semi-hard pass on it.
That's why I am a huge fan of grown folks getting it out in the open, as soon as possible, what the game plan is for dating (check out "The 'Pre-Commitment Interview' Every Dating Couple Should Have"). I don't mean interrogating a brotha on the first or even second date. What I mean is you definitely should feel okay with putting it on record that marriage (or a serious relationship) is the reason why you're dating these days — and the sooner you get that out into the open, the better because you don't want to wait until you're so mentally, emotionally and/or sexually invested that you try and rationalize staying with someone who may not be on the same page (or even in the same book) as you are. You also don't want to do what so many women I know have made the grave mistake of — thinking that because they are a good woman, that even if a man wasn't considering marriage, he will suddenly change his mind, all because of how awesome they are.
Definitely, one of my favorite quotes as it relates to this particular topic is, "You'll never be good enough for a man who isn't ready," and that really is the truth. In other words, being a wife to someone who has no desire to be a husband (check out "Why You're Always The One Who Prepares A Man For His Wife") isn't honorable; honestly, it's risky at best (trust me, I would know) because you are literally putting the cart before the horse.
You know the saying, "There are levels to this thing?" It applies to dating too. A man doesn't need to be taking care of a woman who isn't his wife as if she is; otherwise, why get married? Marriage represents taking the relationship to the optimal and ultimate level, so there are certain benefits and privileges that come with it AFTER vows have been said. Same goes for a woman in how she treats a man who isn't her husband. That's why I loathe (yes, literally) when singles talk about women needing to submit before marriage. A good woman is feminine regardless of her relational status (or at least she should be); however, submission is a wedding present (Colossians 3:18, Ephesians 5:22-33, I Peter 3:1-7).
Okay, but let me stay on track. So, when it comes to trying to figure out if a dating relationship is headed towards jumping somebody's broom, first be honest with yourself about if the two of you started off being very clear with one another about why you started dating one another in the first place and, if all goes well if the end result is to be marriage — for you both…TOGETHER. Because if you're only assuming that, well, we all know that assuming doesn't tend to go very well.
When it comes to something as serious as marriage, clarity must be had, and that comes with having very open and honest discussions about both people's wants and needs — not just stating them but hearing them from your partner too (my subtext here is not only hearing what you want to but listening to what he's actually and literally saying…even if you don't like it).
And if you're not gelling…what in the world are y'all doing? Next point.
Now, What Kind of Relationship Are You Actually In?
GiphyThere is a guy I know who was once dating this woman who was totally into him — Lawd, you could tell. Yet there were certain things about how he moved that gave me the impression that the feelings weren’t exactly mutual. When I finally flat-out asked him about it, this guy said, “I mean, I might be her boyfriend, but she’s not exactly my girlfriend.”
Get triggered all you want, but when I asked him how he came to that conclusion, he said that it was because she took it upon herself to go above and beyond, to not date other people and take on a lot of his wishy-washy-ness. He never asked her to. He never told her that he wanted her to be exclusive. He never changed anything about how he operated. She simply decided that she wanted to engage with him on that level.
Now before you say that he is the villain in this story — is he? Or is she someone who decided to go all in without talking to him about it, knowing that it’s human nature for people to want to benefit from things while putting in as little effort as possible? I mean, let’s not act like a lot of men don’t get upset on the regular about paying for expensive dates where they end up getting friend zoned as soon as the check is paid (right, it goes both ways).
And that’s why this point is also a super valid one. Just because you might care about or even love a man in a way where you could see him as your future husband, that ABSOLUTELY DOES NOT mean that he feels that way about you. He may like you. He may even love you. Still, that doesn’t mean that he sees a wedding, a white picket fence, some kids, and a terrier up the road with you. Yeah, someone can like having you around or even love you as a person and still not want to spend forever with you. It’s a harsh reality. It’s still the facts, though.
That’s why it’s always important to ponder right after asking yourself what kind of relationship you wanted (and if that was discussed on the front end) if you know what kind of relationship you are in…with him. Because listen, I also know a married couple (of several years) that includes a wife who constantly says that she dated her now-husband for close to a decade while he “counters her” and says she was never his girlfriend because he never believed in having one (and he pretty much treated her like the other guy I just mentioned during that time too).
Bottom line, when two people are on the same page, it’s hard to find yourself getting frustrated…because you are on the same page. You might struggle with being patient when it comes to budgeting, reaching certain career goals first, or getting life in order before marriage— still, you won’t be out here asking why he won’t marry you because you know that someday he will…BECAUSE HE TOLD YOU SO, AND HIS ACTIONS ARE CONSTANTLY LINING UP WITH WHAT HE SAID.
And what if it doesn’t feel like the two of you are seeing eye to eye on this thing? Good question.
“Good” in General, Doesn’t Necessarily Mean RIGHT for Him. AND THAT’S OKAY.
GiphyLet me just tell you right now that some of y'all aren't gonna want to hear this, but as the Good Book says, it's the truth that has the ability to truly set us free, chile (John 8:31-32). Another definition of good is "suitable or efficient for a purpose." What's revelatory about that is if you go back to the Bible where Adam's wife was BROUGHT to him (he did not chase or pursue; God brought her to him — Genesis 2:22), before that happened, God, himself said this:
"Now the Lord God said, 'It is not good (sufficient, satisfactory) that the man should be alone; I will make him a helper (suitable, adapted, complementary) for him.'" — Genesis 2:18(AMPC)
(Y'all wanna talk about how even if you think that you are good for someone, that may not mean God automatically or necessarily agrees? Or did I just say enough that we can move on?)
Okay, so did you peep the word that is bold and underlined? SUITABLE is more than a notion, y'all.
Suitable: such as to suit; appropriate; fitting; becoming; appropriate; proper; fit
Something else that this same chapter of the Bible talks about is two BECOMING one (Genesis 2:24-25). "Becoming" requires a certain level of incomparable compatibility. It's not just about having deep feelings for one another. It's about having similar values. It's about complementing each other in a very profound and unique way (check out "If He's Right For You, He Will COMPLEMENT Your Life"). It's about (and folks really miss this one) if the two of you can do the day-to-day of living together well — cleaning the house, paying the bills, and providing each other's needs on a very basic yet super relevant level. It's about being each other's right "fit" — and as much as it might hurt to hear, you don't get to tell a man if you are the one to do that. He and God have to figure that out (which means that his caring about how a Higher Source factors in helps immensely with all of this, too!).
And that's why I'm also a huge believer that just because someone may be a good person, that doesn't mean that they are RIGHT for a particular individual — whether that is "right now" (if it's not "right now," there still shouldn't be a lot of anxiety, drama or stress) or ever. Because someone who is right is someone who is suitable — they complement and fit. They also are pretty adaptable, which speaks to them being flexible. They are built that way because again…they are suitable…they complement, and they fit.
And here's what else — when you're RIGHT for someone, it means that you are "in conformity with fact, reason, truth, or some standard or principle; correct." Your standards and principles are similar. There are some hardcore facts about how the two of you gel that BOTH OF YOU can see. There aren't truths about the relationship that are being ignored or deflected. You both get the reasons why marriage is meant to be.
Whew. Okay, so after processing all of this, ask yourself (and be honest with yourself while you're at it) about whether you are RIGHT for him even if you are a GOOD woman. And shoot, beyond that — is he RIGHT for you? Is he? Or do you just want him to be because you love him and/or he's a GOOD man?
You know, sometimes we think that the Universe is playing some kind of cruel trick on us when, actually, it's being merciful as all get out. It knows that while we think life should be going one way, when we really tap into things beyond a surface level, we start to see that it's looking out for us while waiting for us to see past what we want and into what we actually need — and deserve (deserve means to "qualify for," by the way).
So yeah, it's not only okay to think long and hard about it but encouraged to bring the word "right" into the chat. Yes, you are a good woman. Still, are you the right one for him? IS HE THE RIGHT ONE FOR YOU? Because if you were, if he was, do you really think that RIGHT feels and/or acts the way that you're currently acting or feeling?
Do you really?
Don’t Miss the REAL Issue Here: That You Need to Do What’s BEST for You
GiphyIt’s kind of wild — the build-up here. Basically, without even intentionally doing it, we’ve gone from “good” to “right” to the finale — BEST. So with that said, ask yourself something and be as honest about the answer as you deserve (which is 100 percent): have you been so focused on trying to convince him that you’re a good woman that you haven’t stopped to consider that all of the convincing could be a super huge warning sign that he’s actually not what’s best…for you?
Best: of the highest quality, excellence, or standing; most advantageous, suitable, or desirable
Synonyms: first-rate, outstanding, leading, incomparable, finest, champion, 10
For the record, I don’t mean this from a lie-to-your-ego-to-make-rejection-feel-better standpoint either. I mean…I talk to a lot of women who are now ex-wives about how they were either so caught up in getting married or making a specific man their husband that they never really even thought about if he was BEST for them. Because here’s something else: if you’re a good woman and he’s a good man, yet the two of you are not the BEST for each other, the relationship is not as good as you think (or you want it to be). Straight up.
I know we covered A LOT of ground on this, yet, to me, all of it was necessary. If you want to be married, there is nothing wrong with that. If he doesn’t, there is nothing wrong with that either. Where potential drama comes into play is if you know where things stand, and you decide to waste precious time, effort, and energy, knowing that the two of you are not the BEST for each other because you both want different things.
Bottom line on this: being a good woman is only one part of getting someone to marry you. He must be good. You both must want the same things from one another. And most importantly, you should put what’s BEST for you above all else.
Do that, and suddenly wondering what’s up with him won’t be nearly as relevant as what’s BEST for you.
Now exhale. Freedom has revealed itself, sis. What you need to do next will be very shortly as well.
Good needs BEST. Remember that.
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Featured image by FG Trade/Getty Images
- What Should You Do If You Feel Like You Married The Wrong Person? ›
- 15 Women On Why The Thought Of Marriage Absolutely Terrifies Them ›
- If He's Right For You, He Will COMPLEMENT Your Life ›
- He Loves You. He's Just Never Gonna Marry You. Now What? ›
- 10 Men Told Me How They Feel About "Marriage Pressure" ›
- Why Do You Want To Be A Wife? - xoNecole ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









