
I remember when I first got engaged thirteen years ago. There were exes and guys coming out of the woodwork, professing their so-called love or appreciation for me, and trying to "apologize" for how they treated me in the past. However, I wasn't the least bit concerned because I was focused on my future with my actual fiance, now husband, and I knew we were meant to be together. Nevertheless, it was a testament to the reality that sometimes and unfortunately: people only see the potential for what could've been when they see you doing well by yourself or with someone else.
Will Packer's new hit show, Put A Ring On It, on the OWN Network (airing Fridays at 10pm EST) seems to share similar sentiments - for both the women and the men. The basic premise of the show is to help couples determine if they're with the love of their life and if marriage is the next step with the help of Dr. Nicole LaBeach...and by going on dates with other people. Each couple engages in work to help them unpack their baggage and issues. As you can imagine, it really interesting witnessing their reactions, or lack thereof, when their partners start dating other people.
While these couples are still debating about taking the next step towards marriage, we wanted to talk to some real-life married men, and even a few who are engaged, and find out specifically what convinced them it was time to pop the question.*
Toby & Rynetta: Married for 17 years, Dated for two and half years

Courtesy of Toby and Rynetta
How He Proposed: Toby surprised Rynetta on her birthday by acting like he was bringing her breakfast that morning.
Why He Proposed: "After dating for two and a half years, I realized that Rynetta was different. She pushed me in ways that others didn't and I was all the better for it. I knew that it was time to take the next step. Rynetta had all the qualities that I was looking for in a wife. I knew at that point she was the woman that I was committed to spending the rest of my life with."
Patrick & Angela: Married 9 years, Dated for about two and half years

Courtesy of Patrick and Angela
How He Proposed: Patrick called on Angela's sister and some of his friends who helped him arrange what she thought was a "girls' dinner". Nevertheless, it turned out to be a surprise proposal when he walked into the restaurant with Jamie Foxx's "When I First Saw You" playing over the restaurant's sound system.
Why He Proposed: "A year before I met Angela, I was immature! I ended up going through a tough situation and at the conclusion of that situation, I asked God to make me spiritually and emotionally ready for the next woman. Over the course of a year, I had a true transformation and became a better man. One weekend, I came home to my parent's house for a party. My sister was home as well with a friend from college. I walked upstairs to see my sister and noticed her friend, but only from behind. Once I saw the back of her head, God told me that's your wife. Once I moved my sister out of the way (because she was blocking the door), I went over and introduced myself. Then, I went back downstairs and told my best friend, 'I just met my wife.'
"I was ready to propose from the moment I saw her, but I needed to prepare myself financially to provide the proposal, ring, and future home she deserved. When everything was set in place, I started taking her to jewelers to look at rings, unbeknownst to her that I had already customized a ring for her (with the help of my sister)."
Jacob & Saneda: Married 6 years, Dated for 4 years

Courtesy of Jacob and Saneda
How He Proposed: While on their first trip to Canada, Jacob proposed to Saneda as they enjoyed an intimate dinner at the CN Tower's 360-degree restaurant. As she was reaching into her purse, he reached for the iced-out jewelry box from his pocket.
Why He Proposed: "I never really had one particular moment of clarity when it came to popping the question. Rather it was a culmination of things and it was like all the stars aligned. Not often does one find someone who matches their wit and intelligence, shares similar morals, and enhances your overall life experience. Yet all those things were true. Together, we were living our best life. She would sometimes mention random engagement announcements and things of the sort, so I knew that she was ready, or at least she was making sure I knew that it was something she looked forward to.
"As referenced in a freestyle on some of my earlier work, we moved in 'after only two months, fell in love after only two pumps (she had very nice shoes)'. Since we were already committed to each other and sharing our home, it seemed like the next natural step. No need in putting off the inevitable. I embraced it, and it was one of the best decisions."
"I never really had one particular moment of clarity when it came to popping the question. Rather it was a culmination of things and it was like all the stars aligned. Not often does one find someone who matches their wit and intelligence, shares similar morals, and enhances your overall life experience. Yet all those things were true. Together, we were living our best life."
Harmakhu (“Khu”) & Jackie: Married 7 and a half years

Courtesy of Khu and Jackie
How He Proposed: Khu convinced Jackie to join her in their living room to watch a movie, but she was surprised to walk in and see that some of her family was there waiting to greet her. Khu got down on one knee and proposed to her in front of their family and friends.
Why He Proposed: "Timing is everything and even though we met in high school and had crushes on each other, we didn't date until after reuniting at our 10-year high school reunion. Since we had a good history and understanding of one another, Jackie and I moved in together after only a few months of dating. Upon moving in together, Jackie made it crystal-clear that she was not trying to shack up and would expect marriage plans within a couple of years. I loved the boundary-setting as it was a goal that I could mutually see for myself with her.
"I proposed within a year after moving in together. I knew it was time because her love brought me to a place of peace that I had never known within my life. During the first six months of dating, I received two promotions, so home and work life definitely took on a new meaning with our partnership. Having already experienced combined finances, planning, and working through the kinds of quirks or kinks that present itself when you cohabitate the same space was everything. It felt natural and it flowed, and marriage was the cherry on top to what we were building together."
Okino & Brianna: Married for 3 years

Courtesy of Okino and Brianna
How He Proposed: Okino lit some candles in their apartment in Florida, got down on one knee, and popped the question to Brianna.
Why He Proposed: "My wife, Brianna, is my soulmate, best friend, and I knew I wanted to be with her forever. We used to sit and talk for hours. We are different in many ways and similar in other ways, but the way she helps me be vulnerable and handles it with care speaks volumes. She is loving, caring, and kind. I knew I had to make it official because I could not let this love bug pass me by. It's one of life's greatest gifts to share and experience love, and when you do, you hold on to it. So, that's what I did."
Anthony & Radiance: Married almost 3 years, Dated two months before they got engaged

Courtesy of Anthony and Radiance
How He Proposed: Anthony surprised Radiance during Thanksgiving in her hometown of Cleveland, OH at her aunt's house with Anthony Hamilton's "Amen" playing in the background. He arranged it so that when it came time to bless the food, Radiance's mom asked him to do it so that he could use the opportunity to propose to her.
Why He Proposed: "We used to volunteer together, and then one Sunday, Radiance walked in and God told me she was my wife. After praying for His guidance, He revealed who had been in front of me for three years. I was ready to be the man and husband God wanted me to be. God confirmed it in different ways, so I was ready to pop the question."
"One Sunday, Radiance walked in and God told me she was my wife. After praying for His guidance, He revealed who had been in front of me for three years. I was ready to be the man and husband God wanted me to be."
Frederick & Jasmine: Married 3 years, Dated for 4 years

Courtesy of Frederick and Jasmine
Photographer Credit: Keighla Fox
How He Proposed: Since Frederick and Jasmine have big personalities, it was only fitting that the proposal was just as grand. Frederick proposed to Jasmine after jumping 14,000-feet out of the air skydiving.
Why He Proposed: "Jasmine is my best friend. I wanted to be committed and spend the rest of my life with her. I loved her spirit, her personality, her tenacity, and her work ethic. I knew that not only would she make an amazing wife, but a good mother, daughter-in-law and life partner. She has all of the qualities of an angel. I'm blessed every day to do life with her."
Thaddeus & Lauren: Married for two years, Dated for 7 years

Courtesy of Thaddeus and Lauren
How He Proposed: Initially, Thaddeus planned to propose to Lauren before they boarded a plane headed on vacation. However, since the ring was "burning a hole" in his pocket and he couldn't wait, he was on one knee asking her to marry him as soon as they arrived at the airport.
Why He Proposed: "I knew I was ready to pop the question when I realized I was the happiest when she was around, and when she wasn't around, I wanted her around. To understand how that meant a lot to me, you'd have to understand me. I really appreciate my alone time. So, the fact that I desired to have someone in my space and didn't want them to leave is when I knew I was ready. I didn't have a desire for anything else that didn't include her as a part of if.
"When I would think about future plans, I always considered her and how this would affect us, not just me. When I realized, I was making decisions based on what was best for us, I knew it was time for me to make us a forever thing. Lauren is literally my best friend. I truly feel like we are one because of how we have always poured into each other. "
"When I would think about future plans, I always considered her and how this would affect us, not just me. When I realized, I was making decisions based on what was best for us, I knew it was time for me to make us a forever thing. Lauren is literally my best friend. I truly feel like we are one because of how we have always poured into each other. "
Lance & Alison: Married for 10 months, Dated for a little over a year

Courtesy of Lance and Alison
How He Proposed: While visiting Alison's hometown in Cleveland, Ohio and after dinner with family and friends, Lance proposed to Alison before walking back into their Airbnb.
Why He Proposed: "We faced a couple of issues while dating and we were able to resolve them with communication and honesty. We both accepted each other's flaws, goofy selves, and worked on making each other better. Spending time together was not stressful, in fact, it was easy. I know marriage and love is work, but we do the work together to improve our love. We made plans together to travel, and even going to common places like the grocery store is fun and exciting. We have seen each other at our worst and love each other anyway. I felt and still feel a strong connection whenever she is in the room, and I couldn't live life without her in it."
Glenn & Kiamesha: Married 4 months, Dated for 4 years

Courtesy of Glenn and Kiamesha
Photo Credit: Peridot Imagery
How He Proposed: While visiting Marrakesh, Morocco, Glenn proposed to Kiamesha inside a courtyard while playing "Blessed" by Daniel Caesar. In college, they studied how Moroccans used the courtyard typology to fend off French colonists, so it was only fitting to propose there.
Why He Proposed: "The proposal is always performative and romantic, but imagine deciding a lifetime commitment without communication. Marriage was always discussed and planned so it was never an individual decision. Legacy was the driver for my decision...reclaiming history through marriage and re-imagining our future through children."
Colby Boone & Kheiston: Married 3 months, Dated for 8 months

Courtesy of Colby and Kheiston
Photo Credit: James Willis Photography @james_willis_photography
How He Proposed: Inspired by Pinterest, Colby created an intimate and romantic atmosphere with rose petals, balloons, music, and a scripture written on a whiteboard, and asked for Kheiston's hand in marriage right there in their apartment.
Why He Proposed: "I had the ring for almost a month, and with the pandemic and social injustice, the idea of waiting to be with someone knowing that tomorrow isn't promised didn't seem right. I believe one of the greatest decisions I made was not waiting. Instead, I took a leap and we're pressing toward the goals that we have for ourselves and for what we believe we were put together in this world to do. It was a huge step for me that took effort and creativity especially since all my friends are single. But I'm so glad to start this journey with my best friend, now wife."
Kenneth & Kamirah: Married for two months, Dated for 10 years

Courtesy of Kenneth and Kamirah
How He Proposed: Kenneth proposed to Kamirah at her first annual women's empowerment event in Atlantic City in front of her family and friends.
Why He Proposed: "I honestly always knew that I wanted to get married and start my own family because I was raised by my parents who have been married all my life. I knew even before I saw Kamirah in person that I wanted her in my life. I got to see Kamirah initially through Myspace. It wasn't until my senior year in high school that I got to see Kamirah in person.
After years of dating, I knew that I didn't want to waste any more time. So, I decided to make us official. She has always loved me, respected me and made me feel better than any woman I had previously been with. She has a great sense of humor, she's gorgeous, smart, and VERY ambitious. She doesn't let anything hold her back. I knew I was ready to pop the question because she made me feel secure and complete. She has always loved me unconditionally and pushed me to be the best me I can be! I knew I couldn't and didn't want to live without her so it was my choice to make her Mrs. Brown."
Mike & Courtney: Engaged - Proposed in 2020, Dated for almost a year

Courtesy of Mike and Courtney
How He Proposed: Mike surprised his fiancee by telling her they were shooting a birthday video for his sister. After decorating a loft, hiring a live guitarist, and arranging it so that family and friends could witness it all through livestream, she arrived totally shocked to see him down on one knee proposing to her.

Courtesy of Mike and Courtney
Why He Proposed: "As cliche as it sounds, I knew Courtney was the one from the moment we started talking. My sister lost her first child to preterm labor a year or so prior and I had been praying for another niece or nephew. At the same time, I asked God to send me my wife. We exchanged numbers on Instagram and even though I hated talking on the phone, we spent 10 hours on FaceTime the first time we spoke. Those 10 hours felt like five minutes and by the end we knew everything about each other and how much we had in common.
"The icing on the cake is that I learned my fiancee was a midwife. God answered both my prayers because my sister got pregnant with my now seven-month-old nephew who was cared for during labor by my now-fiancee. This year has brought a lot of loss and many people are missing their loved ones from the dinner table. So, for me, it was a wake-up call that tomorrow isn't promised and I need to let this woman know I want her to be my wife. Hence, I popped the question."
"This year has brought a lot of loss and many people are missing their loved ones from the dinner table. So, for me, it was a wake-up call that tomorrow isn't promised and I need to let this woman know I want her to be my wife. Hence, I popped the question."
Jordan & Jazmyne: Engaged - Proposed in 2020, Dated for almost 3 years

Courtesy of Jordan and Jazmyne
How He Proposed: Jordan arranged for a surprise proposal at their church as well as an engagement photo shoot immediately following the proposal.
Why He Proposed: "I knew Jazmyne was the one I wanted to spend the rest of my life with. We have talked every single day since the very first day we met. I honestly couldn't imagine going a day without talking to her. It's like we are perfect for each other. We complement each other so well and I truly see her as my companion. She helps me to be a better man. She has done so much for me and no one has ever treated me the way she treats me. That's how I knew I was ready. I have so much to be thankful for from her, so putting a ring on it was really the least I could do. I love that girl so much. Not a day goes by where she isn't the first person I think of when I wake up and the last when I fall asleep. I tell her all the time that she deserves everything and I mean that. I'm so blessed to have her in my life and I can't wait to marry her."
*Some phrases may have been slightly modified or paraphrased for the sake of clarity.
Featured image courtesy of Jordan & Jazmyne
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









