I was born on the day following Father's Day at a little after 1 am. My late father always said that I was the best present he had ever received in his life. Well, on June 17, a day that also immediately follows Father's Day, I'll be (what?!) 45 years old. Five years from 50. Wow. Just wow.
A couple of days ago, when I sat to think about where I was—literally as well as emotionally—and what I was doing 20 years ago, I had to stop and catch my breath a bit. I remember when a surrogate mother of mine had her last conversation with me while dying on her hospice bed. She was only in her 50s when she said, "Shellie, it goes by faster than you think." Boy, does it. Although my health is good (praise the Lord!) and I hope to see many (MANY) more years, when I think back to the fact that in 1999, I was only 25 years old and then when I reflect on all of the life lessons I have learned since then…my surrogate mom was correct. Time really does fly. If you're blessed, you have a few things to show for it.
Although I don't take it lightly when someone asks my age, I tell them and they reply with how much younger I look, honestly, I'm a firm believer that if you live each year to its fullest, you are not only unafraid of aging, you're actually ready to move on to the next year; you're open to seeing what the next 365 days have in store.
I'm pretty much an ambivert, so while it's highly doubtful that I'll be out here partying like it's 1999 on my special day, I do want to share a few things that these past two decades have taught me; things that, I wish I had known (or paid closer attention to) back when I was 25.
1.You Don’t Need Half of What’s in Your Closet
Writer Shellie R. Warren
Cody Uhls
According to the Cheat Sheet website, here are some of the things that lose value, just as soon as you purchase them: cars, jewelry, cell phones, furniture, handbags, wedding gowns and clothing. A lot of us know this and still, we're willing to spend at least $150 a month on clothes. Not only is that a trip, but most of us end up "double wasting" our money because even with a closet full of outfits, we tend to only wear 20 percent of 'em.
Back in 1999, I was in somebody's thrift store or somebody's mall, at least a few times a month. I hate to say it, but sometimes I'd be short on a bill because I wanted another dress that I absolutely did not need. I'm still a bit more of a clothes horse than I should be, but definitely not at the risk of jacking up my credit or not having any lights on. Although I must admit that the stats are right—there are some things that I own that I've worn once, if that much.
Hmph. I can only imagine how much money I would've saved if I was more focused on investing than making sure I wasn't seen with the same thing on twice like I was on a television sitcom or something. SMDH. If you're in your 20s and reading this, you don't need most of what you've got. Put some of your money into a savings account instead of into a dresser drawer that's doing nothing but collecting dust. You'll thank me later. I promise you that.
2.It’s Not a Compliment When a Guy with a Girlfriend Wants You
If you've read even five articles that I've written on here before, you'll notice three things—I dig quotes, song lyrics/references and word definitions. Well, in true Shellie fashion, the definition for compliment is "an expression of praise, commendation, or admiration".
Way back in the day, an ex of mine once told me that my biggest issue (as far as men were concerned) was that I treated compliments like they were revelations instead of confirmations. Translation—since I didn't feel very good about myself, I was always "thankful" when a man told me that I was smart, pretty or sexy.
He was spot-on. Shoot, that's how he was able to get some (more on that in a bit). And because men were able to "fill me up" in the places where I was empty, it didn't really matter if he was seeing someone or not—if I was attracted to him and he was attracted to me, I found it to be high praise if he found me desirable.
Lord. If I could first hug and then shake my 25-year-old self, I would let her know that a man who's checking for you who has a woman is nothing to be impressed with. If he truly saw your worth, he'd admire you from afar because he'd know that you deserve a man who could give all of himself; not just some horny guy who spits game to see if he can get his itches scratched.
3.Get Yourself a Tax Account (and Attorney, If Necessary)
If 2019 hasn't done anything else, it has been exposing people and their ish left and right. I believe it was Bill Clinton who once said, "Tell all of your business before someone else exaggerates it." That said, I am very open about the fact that the IRS doesn't like me and I don't like it. It all started around 1997 when I got a job that gave me a 1099 that I didn't know quite what to do with. Then, I found myself seeing more of those tax forms than I ever did a W-2. Anyone who does contract or freelance work knows exactly where I am coming from.
Listen, working from home is a wonderful thing. But if you're going to do contract/freelance work, do you and your financial future a favor and find you an accountant; someone who can help you to structure your finances and keep your taxes in check. The sooner you do that, the better. Oh, and if things get too out of hand, a tax attorney can't hurt either.
Otherwise, you'll be like me—not only be on never-ending IRS payment plans, but wondering if you'll ever see a tax return again. #doubtit
4.Stop Befriending People Who Expect You to Do Most of the Work
Something that I make sure to say, just as often as I can, is don't let people tell you that you shouldn't expect reciprocity in your relationships because you absolutely should. For years, I would hear people say, "Shellie, if you have to keep tabs on what someone is or isn't doing, you aren't giving for the right reasons." Nooooo…the real deal is if I have to keep tabs at all, they aren't doing enough, the giving/receiving ratio is way off and somebody is being taken for granted (umm, me).
I stayed in this pattern for most of my life, really. A lot of codependents were in my space, I'm a survivor of abuse and my self-esteem used to be pretty low, so I thought being loved meant doing whatever someone wanted me to do and tolerating the crumbs that they gave in return. Oh, the drama and heartache that I could've been spared, had I learned what real friendship looks and lives like and I released those who didn't fit the bill.
The users and manipulators that I encountered? It wasn't all their fault. If I had been my own friend, I would've set a better standard for myself. I was nowhere near knowing this in my 20s, but I am on top of this lesson now. 100 percent.
5.Some of the Most Toxic People Are So-Called Church Folks. Find God for Yourself.
Writer Shellie R. Warren
Cody Uhls
Don't think I've missed the irony in the fact that, for as long as I've been abstinent (going on 13 years now), that I've been out of church that long as well. In church, I was a broken mess. Out of church, I am healthier than I've ever been. For the record, I consider myself to be a disciple (John 8:31-32) and since I am one, there's no way I can be "anti-church"; it's just that, I don't support counterfeit, dysfunctional or toxic versions of it. And, for many years, on both Sabbath and Sunday, that was my experience (if you are a church-goer, two great reads are The Emotionally Healthy Church: A Strategy for Discipleship That Actually Changes Lives and Pagan Christianity?: Exploring the Roots of Our Church Practices).
Since I've been out, it's been amazingly refreshing to learn about THE GOD as opposed to a God version that so many religious leaders wanted to push on me, based on their own perspectives, experiences and sometimes, even their ego. With the freedom that I have now, I've actually come to adore Scripture and spirituality on an entirely different level. And for the skeptics who think I've become "woke", the Bible does not teach "a white man's religion". The Bible is an eastern culture book; most of it happened in the Middle East and Egypt. Don't let these…white evangelicals fool you.
Anyway, knowing what I know now, I definitely would've told my 25-year-old self to not let people dictate what one's spiritual journey should look like. If I had come to that conclusion before my early 30s, I'd probably be even further along in my walk now. These days, I don't defend what I'm doing. There's absolutely no need. I simply advise folks to calm down and "watch the fruit" (Matthew 12:33). Oh, and I also remind them of a dope Oswald Chambers quote—"Never try to make your experience a principle for others but allow God to be as creative and original with others as He is with you." Amen? Amen.
6.Recycling’s Good—Except When It Comes to Dudes
Not too long ago, while being interviewed, someone asked me if, at this point in my life, was I afraid that I'd never get married; you know, because of my age. NOPE. One explanation for why I'm not worried, fearful or anxious is found another article I wrote last year—"Let's Settle this 'Black Women Don't Get Married' Thing Once & for All". According to it, I'm in my prime for getting married. Another reason why I'm not stressin' out is because I know me. Although it's different strokes for different folks, I'm not the kind of woman who will announce that I met a man, fell in love and got engaged in six months. No, I need to know, know, know, know, know you. And really getting to know someone? How did Mariah Carey once put it? "Love Takes Time". So, why get stressed out over something that won't happen overnight?
However, I will say that it's one thing to have the desire to know someone. It's another to settle so deep into the folks that you already know that you don't branch out and meet new people. Because a lot of my former sex partners were also friends, in many ways, I felt so comfortable in their space (both physically as well as emotionally) that I kept dealing with them. Over and over again. It was pretty much like I was recycling them. While it meant that I knew what I was getting into, what it also meant was I was remaining in a relational cul-de-sac and, for the most part, not getting anywhere.
25-year-old Shellie, recycling is great for the planet. Not necessarily the best thing for your love life, though. It's OK to get rid of some dudes. And open yourself up to some new possibilities.
7.The Sooner You Draw Boundaries with Your Family the Better
A few months back, I penned a piece entitled "Why You Should Be Unapologetic About Setting Boundaries with Toxic Family Members". Listen, I don't know if it's residual PTSD from slavery or what but this misguided loyalty to people who abuse us just because they are our blood has got to stop. If anyone should be a safe place, if anyone should be held to a high standard, it should be our kinfolk. When they mistreat us, for the sake of our health, sanity and the future of the generations to follow, boundaries (limits) must be set.
Just a couple of weeks ago, a close friend of mine said to me, "Shellie, you've always been fabulous. But I must say that since you have removed certain family members from your life, you're a lot easier to deal with." I bet. Due to my past abuse—physical, verbal, sexual, psychological, neglect—I found myself on a constant roller coaster of anger and fear. Those types of emotions can make you semi-paranoid and controlling. Now that I see what I needed to remove in order to be my best self and live my best life, why would I incorporate "that" back into my world, simply because it's "family"?
Love and forgiveness are important. So are security and sanity. Don't let anyone tell you that you can't have both. Boundaries will give you both. If I had accepted that when it came to several of my family members two decades ago, this woosah that I have would've been a part of my life way back then.
That's OK. Ain't no way I'm giving it up now. Lesson learned.
8.Your Final Abortion Is Gonna Be One of Your Greatest Regrets
Remember the ex I was talking about earlier? Back in the late fall of 1999, I found out I was pregnant with his child. December 4, 1999, I had my fourth and final abortion. The following year, he had a little girl with someone else. I'm not gonna shift blame or play the victim because he couldn't make me do anything. But I will say that it's always been fascinating to me that the same man who told me he wasn't ready for a baby is the same man who impregnated and married someone else literally 12 months later.
Every time I talk about my final abortion, I tell people that I know—that I know that I know—that I heard God tell me, "You don't want to do this. I promise, you don't want to do this." I did it anyway, thinking that even if consequences came, I had plenty of time to become a mom.
I'm 45 now. I'm still not a mother. I've made peace with that, but I'd be lying if I said that I didn't regret that cold winter's day in some random city in Kentucky. Yeah, if I could talk to my 25-year-old self, I'd tell her that 20 years goes by a lot faster than you might think so, don't make choices assuming you have all of the time in the world. You don't. And definitely don't do something simply because a guy wants you to. What you need is bigger than what he wants. Period.
9.Your God-Given Gift Will Never Betray You
I haven't had an office job since 2000. The last time I did was the first and only time that I got fired. I took that as a sign that I needed to stop ignoring my passion for writing and figure out how I could make an actual living from it. At the time, I didn't have a car or a computer, so I bummed rides over to a family friend's home, got on their PC and looked for people who would let me write for them, for free, so that I could build up my resume.
It worked. I started off doing some relationship Q&A, then features and then, in 2002, Denene Millner (an editor for the now-defunct-but-then-was-oh-so-dope Honey magazine) gave me a shot. I wrote a piece about what it was like to get an abortion at a man's request, only for him to turn around and have a baby with someone else a year later (all things work together, y'all). Around that same time, I started having a feature column in another magazine called Relevant. They published my first book in 2004. 15 years ago this month. And, as they say, the rest is history.
If I had more confidence in my voice, my experiences and my writing gift, I wouldn't have jacked off my college years, worked dead-end jobs or probably got into half of the situationships that I did out of sheer inner frustration and boredom. So, yeah…if I could do about 30 years back over again, I would've started doing what I did in 2000 then.
The lesson here—God will make sure our gifts, talents and calling will take care of us. That's a part of the reason why He gave it to us in the first place (some 20-something-year-old needed to hear that).
10.Worry Changes Nothing. Peace Alters Everything.
Writer Shellie R. Warren
Cody Uhls
George Bernard Shaw once said, "People become attached to their burdens sometimes more than the burdens are attached to them." Indeed. Yeah, if church folks want to focus on what's a sin, WORRY IS A SIN. It's in the Bible (Matthew 6). Signs that you're a worrier? You create movies in your head out of things that haven't happened yet. You lean on the side of the negative most of the time. You don't take risks because you believe they won't work out. You make real problems out of hypothetical situations. You stress out for no good reason (there's never a truly good reason, by the way). You're tense, anxious and, oftentimes to the people around you, it's annoying.
I grew up around chronic worriers and so, for a really long time, I had no idea how to appropriately cope with challenges, waiting seasons or bad news. It caused me to make financially poor decisions, to use sex as a coping mechanism and to put myself on random emotional roller coaster rides.
These days, my life is very different. After learning what the Hebrew word for peace (shalom) really means, that's what I strive to have in my life on a daily basis—"completeness, wholeness, health, peace, welfare, safety, soundness, tranquility, prosperity, perfectness, fullness, rest, harmony, the absence of agitation or discord".
One of my favorite people died at the top of the year. During the last 12-16 months of her life, we discussed how much stress consumed her and ultimately attacked her health. There are plenty of studies to support that stress is the #1 health problem that Americans have. Nothing is worth sacrificing your well-being for.
So yeah, if I could tell my 25-year-old self anything else, it would be "Baby girl, no matter what or who it is, they ain't worth the stress. If it's not bringing wholeness, health, peace, safety, prosperity, rest and harmony into your life, LET IT GO. Ultimately, it means you no good." Your health, your lack of wrinkles and your sense of sanity will thank you in about 20 more years.
And you know what, y'all? It absolutely does.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023