I dig science. A big part of the reason why is because I really enjoy researching the “whys” of things. While my father always liked that about me, my mother oftentimes had something slick to say about it (that’s another message for another time, chile). To me, it’s whatever. For better or for worse, I’m simply not someone who accepts that the sky is blue “just because” — put it on my daddy’s DNA, I guess; with no apologies in place, I almost always want to know why something is the way that it is.
And since I spend so much of my time working with couples and writing on relationships, I’m sure no one is shocked that I’ve done my due diligence when it comes to figuring out what is really going on in the minds of humans whenever they are hyped about being in love. While on the surface level, it might seem like I’m being cynical, I’m actually not. It’s more about…well, again, I’ve been working with couples and writing about relationships for so long at this point that I think it’s important for folks to know the difference between an “emotional surge” and a truly wise love decision — and being aware of the role that the brain plays when we think that we’re in love with someone? That can help to bring some perspective and clarity into all of this.
So, whether you’re in something new and you’re currently on cloud nine, you’ve been in something for a while now and you’re wondering if you’ve “lost that loving feeling” or if you’re borderline on the verge of self-sabotage or, you’re like me, and you simply like to know random information just because — I’ve got 10 things that might be of interest to you as far as what science says love can literally do to you on the mental tip.
It’s fascinating stuff, indeed.
1. Dopamine Gets Activated
It’s pretty interesting that dopamine is a type of neurotransmitter that plays a significant role in things like how you are able to experience pleasure or create memories because both of those are quite relevant when you’re in love with someone. Well, according to science, when you feel like you truly love an individual, dopamine gets activated on a whole ‘nother level to the point where you not only feel euphoric but, it’s at the level of what alcohol or a cocaine high can produce (have mercy!) I’m not exaggerating, either.
In fact, Medical News Today once published an article entitled, “Falling In Love Hits The Brain Like Cocaine Does.” Hmm…makes you wonder if some people run up outta there marriages, not because there’s really anything “wrong”; it’s just that they have crashed from their “cocaine high” and no one prepared them for how to handle it (get into premarital counseling, engaged folks; it makes all the difference in the world!). Also, as far as dopamine goes, when men are “falling” for a woman, it’s dopamine and vasopressin that increase, while, for women, it’s dopamine and oxytocin. During sex, vasopressin drops in men, while oxytocin increases when a woman climaxes. The more you know.2. Euphoria Increases
Let’s go a little bit deeper into the whole euphoria thing. At the end of the day, euphoria is about intensity. I mean, a part of the reason why the series Euphoria has been so popular (and jarring) is that it shows how drug abuse can put people into a euphoric state — at first in a pleasurable way and eventually on a devastating level. When it comes to love, some experts say that three stages transpire when you feel like you’re in a love-related euphoric state: arousal, attraction, and attachment. And you know what? If you aren’t intentional about doing what Ben Franklin once said (“If passion drives you, let reason hold the reins.”), you could find yourself being on a roller coaster of emotions without having a relationship that consists of much stability. Yeah, euphoria increasing can be problematic as hell if you don’t get all of what comes with that.
3. Oxytocin Surges
When it comes to the articles that I’ve written on love, sex, and relationships on this platform, I don’t know if there’s any hormone that I’ve shouted out more than oxytocin. That’s because there are countless amounts of intel supporting the fact that it bonds people through things like hand-holding, cuddling, kissing, and definitely sex. That’s why some experts say that oxytocin can cause people to become “single-minded” about a person, it can cultivate feelings of trust, and it can literally create physiological changes that cause you to seek out your love interest.
This is a part of the reason why, when people declare that they are “in love” after say, a one-night stand, my mind immediately thinks, “Eh. Sounds more like an oxytocin surge.” You don’t know them well enough to love them; you can “love” how they make you feel, though. It’s essential to know the difference.
4. Fear Decreases
Now, this is an interesting one. Something else that science says happens when people are in love is the neural pathway that is associated with things like fear and judgment. It actually deactivates itself (chile…CHILE). Yep, some studies reveal that the part of your brain that encourages you to make “critical assessments” of individuals. When you feel like you love them, that shuts down. As a direct result, in walks the rose-colored glasses, and out goes the red flags. And that’s why, when I recently read that a particular actor didn’t heed some warnings from her friends regarding her new relationship, I literally shook my damn head.
When you’re all in love, especially in the beginning stages, having folks around who don’t feel the same ways about the person as you do can actually help you out in the long run, so long as they are good friends with a solid track record, they are going to notice some things that your neural pathway is keeping you from paying close attention to. Yeah, y’all be careful out there.
5. Your Prefrontal Cortex Slows Down
Speaking of desensitized senses, something else that transpires when you’re caught up in someone is your prefrontal cortex becomes sluggish. Why is this problematic? Well, that’s where the logical part of your brain is housed. This means that when you love someone, you may not be the best at making sound and practical decisions. Although I don’t agree with an article that said this means that love is illogical (love is sound, sane, and stable; it’s folks who jack relationships up…not love), I do think all of this is a reminder that you must rely on more than just how someone makes you feel when you’re trying to decide who to build a life with. Moving on.
6. Your Hypothalamus Revs Up Your Sex Hormones
I don’t know about y’all, but I don’t know too many people who aren’t attracted to the object of their love and affection. And so, when you do fall in love, something else that happens is the part of your brain known as the hypothalamus stimulates your ovaries while it also stimulates your man’s testicles — and that is what makes you feel an overwhelming feeling of desire (i.e., lust) for your partner.
7. Your Brain’s “Reward Circuit” Lights All the Way Up
Speaking of longing for your partner, three parts of your brain — the amygdala, the hippocampus, and the prefrontal cortex — are known as its “reward circuit,” and whenever you even speak about your bae, this is the part of your brain that lights up like a Christmas tree. Something that’s really interesting about this particular point is, that while this is happening, your serotonin levels typically drop.
Why does this matter? Well, serotonin helps to keep your anxiety levels in balance, and it also helps you to regulate your appetite(s). This would automatically cause me to believe that people who struggle with love addiction probably have a low level of serotonin operating in their system.
Oh, speaking of serotonin, although you may never think to get your hormone levels checked strictly to learn more about how you’re acting/reacting in your romantic relationship, I also found it interesting that people who have more dopamine in their system tend to take more risks when it comes to love while those who have more serotonin are usually far more cautious. Meaning, that how you are in your relationship(s) may not be just about your personality; your hormone levels tend to have a say as well.
8. Your Anterior Cingulate Cortex May Make You Obsessive
Your anterior cingulate cortex is the part of your brain that’s associated with things like motivation and action. Anyway, since overactivity in this part of the brain is oftentimes linked to things like obsessive-compulsive disorder, some researchers believe that the reason why some people seem to think obsessively about their partner, almost to the point of obsession, if they don’t stay on top of it, is because of how their brain reacts to their attachment to their partner. For the record, this is also the part of your brain that literally lights up whenever you see your partner, too.
9. Vagus Nerves “Sync Up”
Your vagus nerves are a part of your nervous system that starts at your brain and runs through your digestive tract. This makes them an integral part of things like your immunity, your speech, your moods, and your heart rate. As far as your brain goes, some studies reveal that after a couple has been together for a longer period of time, it’s not uncommon for their vagus nerves to “sync up” in the sense of having similar facial expressions and hand gestures being and even their hearts starting to beat at the same pace. As a direct result, the syncing makes it easier for both individuals to make sacrifices for one another in order to remain together. Share that with your grandparents the next time you see them. #wink
10. If You’ve Been Together for a While, Your Angular Gyrus Becomes Stronger
Speaking of longevity, another perk that comes with couples who choose to go the distance is the part of their brain known as their angular gyrus becomes more active. What’s actually sweet about this is that not only is this what makes it easier for you to learn complex languages, but you can also start to anticipate your partner’s actions with it too. As a direct result, science says that many couples can finish each other’s sentences — and it’s all because their angular gyrus has gotten stronger as a result of them staying committed.
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After reading all of this, how could anyone possibly look at being in love casually? There are far too many intricate parts at work — yes, literally. Yeah, when Rihanna sang about having “love on the brain,” she said more than a mouthful…whether she realized it or not.
And if you declare that you are in love, make sure to factor in what your brain is going through. Then choose wisely. Even your brain and mental health depend on it. Also…literally.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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