
The black dollar is mighty, and something we've seen a heavy emphasis on in the last eight or so months. Black-owned businesses, especially black-owned clothing brands, seemed to boom in the summer with thousands of online media platforms publishing one listicle after the other. While the listicles have stopped and fewer brands are standing behind the black squares posted on Instagram, black-owned clothing brands are still of the utmost importance.
Historically, the global fashion industry is one of the most underrepresented industries, and that stands true today. For a centuries-old industry, the amount of 'firsts' we've experienced in the past decade is unfathomable. With initiatives like the 15% Pledge, the Black in Fashion Council, and Pull-Up or Shut Up, the dialogue has heightened but actions are still lacking. It will be up to us as a community to show the importance of black-owned clothing by using the black dollar.
With the holidays being one of the busiest seasons of the year, it's important to continue the conversations about shopping black. Below is a list of some black-owned clothing brands to add to your shopping list, no matter the recipient!
Pyer Moss
[instagram https://www.instagram.com/p/CGlVq2tjRlC/) expand=1]Founded by Kerby Jean-Raymond and one of the leaders in the black fashion movement, Pyer Moss is a men's and womenswear fashion label concerned with building a narrative that speaks about heritage and activism. The stunning silhouettes and exquisite use of color are only one part of why this brand is so groundbreaking. Raymond uses his platform to highlight the narratives of the black community, giving a voice to the people behind the inspiration.
Jovana Louis
If your style borders on professional and sophisticated, Jovana Louis is the label for you. Influenced by French and Caribbean cultures, Jovana Louis was co-founded by Jovana and her husband to create exceptional couture pieces that hug a woman's body perfectly. From the red carpet to reality TV to magazine covers, Jovana Louis is the chosen designer for dynamic and dramatic looks.
Christopher John Rogers
Few designers are Beyonce-approved, and Christopher John Rogers is one of them. The NYC-based designer started a label that served to create emotional and sensitive clothing with a focus on effortful dressing. Aside from draping Beyonce for British Vogue, the brand dabbles in ready-to-wear and streetwear, as well as custom-made pieces.
A.Au
A brand that is equal parts philanthropic and fashionable, A.Au is a lifestyle brand that directly caters to worldly, multidimensional women of today. Each piece is sourced and made in Nigeria by the hand of advanced ateliers, resulting in the most sophisticated and unique clothing. Additionally, 10 percent of every sale goes to building an education bursary in Abua that will fund the next generation through university.
Kai Collective
An attainable clothing brand with a luxury aesthetic, Kai Collective is famous for the original GAIA Dress. Started by London-based Fisayo Longe, KAI seeks to create clothing for multi-dimensional women who embrace their femininity in all its various forms. An exquisite combination of statement pieces and luxury staples, Kai Collective has a mission to inspire women with that extra dose of confidence.
Hanifa
A self-taught Congolese designer that brought her designs from IG to NYFW runways, Anifa designed Hanifa with one thing in mind: black women. No stranger to mainstream media, Anifa made headlines when she debuted her Pink Label Congo collection on a virtual model during the height of quarantine. The clientele list is A-list and the designs are for women at every turn of her lifestyle.
Brother Vellies
If sustainability is important to you, Brother Vellies is the brand for you. Brother Vellies was founded with the goal of keeping traditional African design practices while creating and sustaining artisanal jobs. Since its inception, Brother Vellies has been featured in major publications like VOGUE, received several CFDA awards, and has dressed celebrities like Elaine Welteroth, Solange, and Laura Harrier. The founder, Aurora James, is a huge community activist and started 15% Pledge, which asks major retailers to dedicate 15 percent of shelf space to black-owned businesses, especially black-owned clothing brands.
Aliette
Named for his daughter and late mother, James Rembert created ALIETTE with the idea that strength, beauty, and grace could coexist in one powerful conception. This modern luxury brand expertly blends traditional design and innovative fantasy, creating exceptional pieces that are as unique as the woman who wears it.
Stella Jean
A ready-to-wear brand with a bigger mission in mind, Stella Jean has been a force in fashion since showcasing her 2014 collection at Giorgio Armani's Teatro. The designer, for who the brand is named, uses her collections to articulate a beauty that is rarely seen and transcends borders. Recently, Jean made headlines as one of five black Italian designers handpicked to show at the first digital Milan Fashion Week.
Fe Noel
This Brooklyn-based womenswear collection is comprised of the most luxurious staples while evoking sensuality and sensibility. The influence derives directly from the designer, whose penchant for vibrant colors, travel, and her Caribbean heritage are all reflected in every aspect of this label. Aside from designing beautiful silhouettes for women, she also founded the Fe Noel foundation, a program for young girls who are passionate about entrepreneurship.
Undra Celeste New York
Undra Duncan, founder and creative director for Undrea Celeste, isn't new to the fashion world, even if her brand is considered emerging. A 12+ year veteran in fashion, Undra founded her namesake label to provide quality modern workwear to multicultural women. The pieces transition perfectly from day to night and the perfect balance of statement and staples.
Eclectic Bella
This West-Coast brand has the most effortless yet stylish pieces for your everyday wardrobe. Inspired by the ease of LA, each collection by Eclectic Bella is the catalyst where quality and affordability meet. The handpicked pieces range from relaxed athleisure to late-night staples, and at an affordable price point without sacrificing style.
Andrea Iyamah
Inspired by color, ethnic cultures, and nature, Andrea Iyamah is a ready-to-wear label that dabbles in custom-made special event dresses. Started by a Nigerian designer who shares the name, Andrea Iyamah caters to fearless females who exude confidence and adventure. Through incredible perseverance and determination, the brand has dressed celebrities like Ciara, Gabrielle Union, and Issa Rae.
Citrus Husk
Based out of Atlanta, Citrus Husk is a ready-to-wear brand that beautifully blends classic pieces with West African roots. From work-from-home must-haves to date-night staples, there's something for everyone. You can also shop the 'West African Shop', that honors the strength and style of Ghanaian women with authentic prints and handmade pieces. All items in the West African Shop are created in Ghana, and all clothing is made with genuine Ankara cotton.
Nomads Swimwear
We all know how stressful swimsuit shopping can be, but Nomads Swimwear makes it effortless. Founded on bridging the gap of size inclusivity, Nomads focus on bold swim styles and highlights that real size inclusion is possible. The sizes range from small-4x and adorned with unique prints and patterns inspired by travel and beauty.
Imad Eduso
One of the more playful brands on our list, Imad Eduso corners the market in sophisticated and functional pieces for the modern woman. A line dripped in vibrant colors, youthful silhouettes, and overstated drama, the brand is focused on creating versatile pieces that are contemporary and timeless.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
____
‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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