In 2017, Nielsen Report put Black buying power at $1.2 trillion, with black women having majority ownership in more than 1.5 million businesses with over $42 billion in sales. Understanding this fact makes it important to support and shop brands led by women of color. It's also a great reminder that what we buy matters.
If you're looking to get in formation, here's a great starting point to support black-owned businesses led by women of color. For Us, by us.
1.elouise & ethel
I'm all for feeling affirmed and empowered in my existence and elouise & ethel have that lane more than covered with their brand of wearable affirmations. Named for her matriarchs who led her family back in the day, the shop's founder Shante Bacon sought to create small trinkets that exemplified our black girl magic. "Each charm is a simple reminder that all of us has what it takes to crush the moment – whether it's a presentation, an important learning moment with your child, the runway of life, the mid-terms or anything that you seek to accomplish," she said on her website.
Her debut collection "Affirmations You Can Wear" includes jewelry, apparel, and mugs that say things like "Black Girl Magic", "Magic" and "Purpose". In addition to jewelry, the Brooklyn-based company is a one-stop shop for other things, such as mugs, pillows, candles, apparels, and hoops.
Featured image by The Wrap Life; Originally published July 31, 2018
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Kandice Guice is a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family. Check her out at kandiceguice.com and follow her on all things social @kandiceguice.
Claudia Jordan, Demetria McKinney & Jill Marie Jones On 'Games Women Play' & Dating Over 40
What do you get when you mix unfiltered truths, high-stakes romance, and a few well-timed one-liners? You get Games Women Play—the sizzling new stage play by Je’Caryous Johnson that’s part relationship rollercoaster, part grown-woman group chat.
With a powerhouse cast that includes Claudia Jordan, Demetria McKinney, Jill Marie Jones, Carl Payne, Chico Bean, and Brian J. White, the play dives headfirst into the messy, hilarious, and heart-wrenching games people play for love, power, and peace of mind. And the women leading this story? They’re bringing their whole selves to the stage—and leaving nothing behind.
From Script to Spotlight
The road to Games Women Play started over 20 years ago—literally.
“This script was written 20 years ago,” Jill Marie Jones said with a smile. “It was originally called Men, Money & Gold Diggers, and I was in the film version. So when Je’Caryous called me to bring it to the stage, I was like, ‘Let’s go.’” Now reimagined for 2025, the play is updated with sharp dialogue and modern relationship dynamics that feel all too real.
Demetria McKinney, no stranger to Je’Caryous Johnson’s productions, jumped at the opportunity to join the cast once again. “This is my third time working with him,” she shared. “It was an opportunity to stretch. I’d never been directed by Carl Payne before, and the chance to work with talent I admire—Jill, Claudia, Chico—it was a no-brainer.”
Claudia Jordan joked that she originally saw the role as just another check. “I didn’t take it that seriously at first,” she admitted. “But this is my first full-on tour—and now I’ve got a whole new respect for how hard people work in theater. This ain’t easy.”
Modern Love, Stage Left
The play doesn’t hold back when it comes to the messier parts of love. One jaw-dropping moment comes when a live podcast proposal flips into a prenup bombshell—leaving the audience (and the characters) gasping.
Demetria broke it down with honesty. “People don’t ask the real questions when they date. Like, ‘Do you want kids? How do you feel about money?’ These convos aren’t happening, and then everyone’s confused. That moment in the play—it’s real. That happens all the time.”
Jill chimed in, noting how the play speaks to emotional disconnect. “We’re giving each other different tokens of love. Men might offer security and money. Women, we’re giving our hearts. But there’s a disconnect—and that’s where things fall apart.”
And then Claudia, of course, took it all the way there. “These men don’t even want to sign our prenups now!” she laughed. “They want to live the soft life, too. Wearing units, gloss, getting their brows done. We can’t have nothing! Y’all want to be like us? Then get a damn period and go through menopause.”
Dating Over 40: “You Better Come Correct”
When the conversation turned to real-life relationships, all three women lit up. Their experiences dating in their 40s and 50s have given them both clarity—and zero tolerance for games.
“I feel sexier than I’ve ever felt,” said Jill, who proudly turned 50 in January. “I say what I want. I mean what I say. I’m inside my woman, and I’m not apologizing for it.”
Demetria added that dating now comes with deeper self-awareness. “Anybody in my life is there because I want them there. I’ve worked hard to need nobody. But I’m open to love—as long as you keep doing what got me there in the first place.”
For Claudia, the bar is high—and the peace is priceless. “I’ve worked hard for my peace,” she said. “I’m not dating for food. I’m dating because I want to spend time with you. And honestly, if being with you isn’t better than being alone with my candles and fountains and cats? Then no thanks.”
Channeling Strength & Icon Status
Each actress brings something different to the play—but all of them deliver.
“I actually wish I could be messier on stage,” Claudia joked. “But I think about my grandmother—she was born in 1929, couldn’t even vote or buy a house without a man, and didn’t give a damn. She was fearless. That’s where my strength comes from.”
For Jill, the comparisons to her iconic Girlfriends character Toni Childs aren’t far off—but this role gave her a chance to dig deeper. “If you really understood Toni, you’d see how layered she was. And Paisley is the same—misunderstood, but strong. There’s more to her than people see at first glance.”
Demetria, who juggles singing and acting seamlessly, shared that live theater pushes her in a new way. “Every moment on stage counts. You can’t redo anything. It’s a different kind of love and discipline. You have to give the performance away—live, in the moment—and trust that it lands.”
Laughter, Lessons & Black Girl Gems
The show has plenty of laugh-out-loud moments—and the cast isn’t shy about who steals scenes.
“Chico Bean gets a lot of gasps and laughs,” Claudia said. “And Naomi Booker? Every scene she’s in—she’s hilarious.”
But the play isn’t just about humor. It leaves space for reflection—especially for Black women.
“I hope we get back to the foundation of love and communication,” said Demetria. “A lot of us are in protector mode. But that’s turned into survival mode. We’ve lost softness. We’ve lost connection.”
Claudia agreed. “We’re doing it all—but it’s not because we want to be strong all the time. It’s because we have to be. And I just want women to know: You can have peace, you can be soft. But stop bringing your old pain into new love. Don’t let past heartbreak build walls so high that the right person can’t climb over.”
Final Act: Pack the House
If there’s one thing this cast agrees on, it’s that this play isn’t just entertainment—it’s necessary.
“Atlanta is the Black entertainment hub,” Claudia said. “We need y’all to show up for this play. Support the arts. Support each other. Because when we pack the house, we make space for more stories like this.”
Games Women Play is more than a play—it’s a mirror. You’ll see yourself, your friends, your exes, and maybe even your next chapter. So get ready to laugh, reflect, and maybe even heal—because the games are on.
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Keke Palmer Once Filed For Bankruptcy, Now She Says Living Below Her Means Is Her Top Financial Habit
Keke "Keep A Job" Palmer isn't known as the hustler blueprint for naught. At 31, the child star turned Hollywood heavy-hitter, singer, podcaster, host, producer, author, and founder of her own digital network (hey, KeyTV!) has built an enviable career and legacy. But what's our girl's most underrated flex? Her unshakeable commitment to financial discipline.
In a recent interview with CNBC Make It, the "Confessions" singer confessed that her biggest financial habit isn't so much about earning more as it is about spending less. Keke is Team Live Below Your Means, no matter the tax bracket.
“I Live Under My Means”: Keke Palmer’s Money Mantra
"I live under my means. I think it's incredibly important," she told the outlet. "If I have $1 million in my pocket, my rent is going to be $1,500 — that's how underneath my means I'm talking. My car note is going to be $340. I don't need a [Bentley] Bentayga, I'll ride in a Lexus."
Her money mindset wasn't just taught to her, it was earned. Just last year, Keke opened up about filing for bankruptcy at 18-19 years old. At the Building Wealth for Tomorrow Financial Empowerment summit in October 2024, Keke shared with the audience about her experience, "I was so spooked. I was like, 'What went wrong?'"
Despite Keke starting her career in her childhood and acting as the main breadwinner in her family at a young age, the early money didn't stop her from experiencing financial hardship. Like many of us, her relationship with money was trial and error. Keke had the support of her family and the guidance of a business manager that was hired when she was 12, yet still she learned some of her biggest money lessons firsthand.
That experience changed everything. And now Keke lives her best life by keeping her expenses low, making it clear that more money doesn't have to mean more problems if you handle your business.
"If I got $10,000 in the bank, then my house would be $500 a month. That’s how under I mean, because I can probably afford something $2,500 maybe, but I’m going way under," she told the audience at the 2024 summit.
She continued, "You know why? Because I wanna invest in my business. So if I wanna invest in my business, then the material things that I’m having currently might have to take a short back. Instead of wearing Gucci, I’m wearing Zara. I live in a good place. I drive a cool car, ’cause my money is going elsewhere… I got a Toyota right now in my driveway."
Keke's lifestyle isn't about depriving herself, it's about prioritizing what's really important.
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Featured image by John Salangsang/Shutterstock