In 2017, Nielsen Report put Black buying power at $1.2 trillion, with black women having majority ownership in more than 1.5 million businesses with over $42 billion in sales.


Understanding this fact makes it important to support and shop brands led by women of color. It's also a great reminder that what we buy matters.

If you're looking to get in formation, here's a great starting point to support black owned businesses led by women of color. For Us, by us.

1. elouise & ethel

I'm all for feeling affirmed and empowered in my existence and elouise & ethel have that lane more than covered with their brand of wearable affirmations. Named for her matriarchs who led her family back in the day, the shop's founder Shante Bacon sought to create small trinkets that exemplified our black girl magic. "Each charm is a simple reminder that all of us has what it takes to crush the moment – whether it's a presentation, an important learning moment with your child, the runway of life, the mid-terms or anything that you seek to accomplish," she said on her website.

Her debut collection "Affirmations You Can Wear" includes jewelry, apparel, and mugs that say things like "Black Girl Magic", "Magic" and "Purpose". In addition to jewelry, the Brooklyn-based company is a one-stop shop for other things, such as mugs, pillows, candles, apparels, and hoops.

Featured image by The Wrap Life; Originally published July 31, 2018

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts

You're too grown to be beefing with another grown-ass woman. I said what I said, don't @ me.

Not everyone is going to be your cup of tea, but it's also true that not everyone will be willing to take a sip of yours either, and that's OK. But let's be clear, life isn't a reality show and we should all be too busy securing a bag too even think about competing with another woman. Staying in your own lane is a superpower, and Tyra Banks recently told The Wallstreet Journal that she had to learn this lesson the hard way.

Keep reading... Show less

For the last few years, and since day one, my husband and I have watched and admired OWN'S Black Love series (#BlackLoveDoc). I even have a "black love" cut-out plastered on my vision board. Hence, it was exhilarating and exciting to attend the Black Love Summit (presented by BlackLove.com), and we are even more excited about season three, which will premiere Saturday, August 10 on OWN.

Keep reading... Show less

I suffer from SAD—social anxiety disorder. And while I'm self-diagnosed (I have anxiety about seeking medical help, because that would mean actually having to talk to someone about this. Not my strong suit), I've read up on SAD and I totally fit the profile: "Everyday social interactions cause irrational anxiety, fear, self-consciousness, and embarrassment."

Keep reading... Show less

As a beauty writer, I'd say I'm pretty well-versed on most things natural hair, creating a skincare routine that works and finding the right makeup for my skin type, but I have to be honest, lashes are not my strong suit.

Keep reading... Show less

There's nothing I detest more than an inconsiderate person, and although I see myself as someone who considers the feelings of everyone (and they mama) before making any decision, there's one person that I've neglected grossly. I'm that person. That person is me.

Keep reading... Show less
Exclusive Interviews
Latest Posts