
Yesterday, while in a store waiting for my watch to get fixed, I ended up talking to one of the customer service people who was in there. The discussion began with light stuff like the weather, and when he said, “Isn’t this heat crazy?” I responded by saying, “I mean, is it? It is the South, and it is summertime.”
Learning how to roll with the seasons (both literally as well as metaphorically) is a life lesson that will spare you so much, trust me. Besides, it’s not like each season (again, literally as well as metaphorically) doesn’t have its perks. As far as the summer one goes, summer dresses, vacations, longer days, more ice cream than ever, and also, some pretty impressive fruit is in season during that time…some of which I’m about to tackle from a strictly beauty tips position.
Yep. Today, I’m going to share some of the beauty-related benefits that come from some of summertime’s most popular fruits, along with a couple of ways (for each) that you can incorporate them into looking your best, whether you’re going on a girls’ outing, you’ve got a hot date or you simply have some beauty goals that you want to achieve before fall rolls around.
The Beauty Benefits of Summer’s Juiciest Fruits
1. Watermelon

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Since “water” is literally in the word, I’m thinking it doesn’t surprise you very much that watermelon is made up of 92 percent agua. This means that, off top, it’s great for hydration. Aside from that, though, watermelon is a fruit that reduces inflammation in bones and joints while decreasing muscle soreness (if working out is your thing). Watermelon also contains vitamins A and C to keep your skin in good condition and, since it has a good amount of fiber in it too, watermelon can also help to detox your system.
If you’re looking for an all-natural toner, this DIY Watermelon Cucumber Face Toner recipe (here) uses the Vitamin A in watermelon to brighten your skin along with the antioxidants in cucumber to rejuvenate it. You can also try a DIY Watermelon Face Mask (here); it also contains plain yogurt that helps to deeply moisturize your skin, protect your skin from damaging skin rays and it can even reduce the appearance of fine lines and wrinkles.
2. Mangoes

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Stringiness aside, mangoes are definitely one of my favorite fruits, so it’s a real bonus that it’s good for me (and you) on the beauty tip. The vitamin C in it will help your skin to produce collagen, so that your skin looks young and vibrant. The copper that it contains can help to slow down premature graying (check out “This Is How To Naturally Treat Premature Greying”). Its vitamin B6 improves your skin’s elasticity while its vitamin E content can increase blood circulation to your scalp, so that your hair is stronger.
Got an unexpected pimple that you want to speed up the healing process of? Try the Mango-Rose Water Cleanser recipe (here). The vitamins A (that it also has), C and E will soothe the zit while the raw milk in the recipe will deeply moisturize and the rose water will help to reduce the inflammation. On the other hand, if you want to deep condition your hair, you can do so with the Mango Butter Hair Mask recipe (here). The recipe calls for eggs that contain protein to strengthen your hair and mango butter that will soften your locks. Speaking of mango butter, if you want to experiment even more with it, check out Humble Bee and Me’s “10 Recipes to Make with Mango Butter.”
3. Strawberries

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I don’t know about y’all but, to me, few things taste better than strawberries and fresh whipped cream — and the fact that they’re another warm weather fruit that is actually good for you? Lawd. Although they technically are more of a late spring fruit as far as seasons go, you can still find them at your local grocery store and even farmers’ market. Good thing too because strawberries are made up of 91 percent water and are another good source of fiber and vitamin C. The anti-inflammatory properties in strawberries are good at fighting acne and the malic acid in them can help to prevent teeth discoloration.
As far as your oral health goes, while eating fresh strawberries is good for you, if you’ve read that brushing your teeth with a combination of strawberries and baking soda is all the rage (as far as teeth whitening is concerned) — yeah, you might want to be careful with that. Since strawberries are highly acidic and baking soda can be somewhat abrasive, the combo, long-term, can lead to thinning enamel.
Instead, use strawberries for things like making your own DIY Strawberry Smash Moisturizer (here). The cocoa butter in this moisturizer will deeply hydrate your skin as well as soften the appearance of stretch marks and minor scars while the aloe will soothe and reduce skin symptoms that are related to psoriasis and eczema. Another cool strawberry recipe? How about the Strawberry Shortcake Lip Scrub DIY one (here)? Talk about a delicious way to keep your lips super soft and smooth.
4. Apricots

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If you’ve ever wondered what the difference is between apricots and peaches, apricots are smaller and not as sweet as peaches are; in fact, they have a bit of a tart taste to them. Your skin will like them because they contain a fair amount of vitamins A, C and antioxidants to keep your skin radiant and glowing. They are made up of around 85 percent water which will help to keep your hair, skin and nails hydrated; plus, the high amount of fiber in your gut can help to keep you regular, so that your breakouts are decreased.
If you’re looking to rejuvenate your skin, try making your own Apricot Scrub (here). A recipe that contains honey will help to lighten your skin and fade acne scarring while the fresh lemon juice will help to remove acne-causing bacteria and boost collagen levels in your skin. Speaking of scrubs, the Apricot Lip Scrub (here), although it calls for apricot oil rather than the fruit itself, is another way to keep your lips super soft all summer long.
5. Cherries

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Although they seem to be costing an arm and a leg out here this summer (SMDH), hands down, another one of my favorite summer fruits are Bing cherries. Since they’re filled with fiber and they’re a pretty good source of vitamin C, copper, antioxidants and anti-inflammatory agents, I’m sure that you get that these sweet treats are great for your system overall. What they can do for you, as far as your beauty goals go, is fight any cellular damage that is in your skin, they can help to speed up the healing process of breakouts and they also contain sleep compounds, so that you’re able to get the beauty rest that you need.
Is your skin super dry? You might want to try this Nourishing Cherry & Peach Mask for Dry Skin recipe (here). I’ll explain what the peaches can do for your skin in just a moment. For now, though, another ingredient in this mask is extra virgin olive oil; that is bomb because it deeply moisturizes, helps to reduce signs of aging and it gently yet effectively removes make-up (if you’re worried about some of it clogging up your pores).
Another cherry-related beauty hack? You can get your skin ready for your swimsuit with this Cherry Vanilla Body Scrub recipe (here). The granules of the sugar will help to remove dead skin, the coconut oil will moisturize, soften and even your skin tone and the sweet almond oil will reverse sun damage and even soften the appearance of stretch marks.
6. Limes

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Maybe it’s just me, but I personally think that when it comes to cocktails and mocktails, limes make them so much better. You should consider adding them to your beauty regimen because limes are a good source of vitamin C and antioxidants which are both really good for keeping your skin youthful. Since they also help your system to absorb iron, if your goal is to grow longer locks, lime can help in that department too (since iron deficiency and hair loss are connected).
Oh, and if you’re looking to shed a few pounds this summer season, lime water can help with that too. That’s because the citric acid that’s in limes can help to increase your metabolism and prevent as much fat from storing up in your body.
Looking to clarify your hair on wash day? This Revitalizing Lime Hair Rinse recipe (here) is just what you need. The combination of the lime juice and apple cider vinegar that’s in it will remove the build-up that’s on your scalp and in your hair without over-drying it. Something else that could be fun is this Vanilla, Coconut, Cocoa and Lime Lip Balm recipe (here). All of its ingredients can help to keep your lips really smooth and very kissable from sunrise to sunset.
7. Peaches

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There is nothing like digging into a sweet and juicy peach! Fiber aside, two things that this fruit has an impressive amount of are vitamin A and potassium. Aside from the skin brightening that I mentioned earlier, some other cool things about vitamin A is it helps to prevent (or reduce) skin sagging, it’s pretty effective at treating psoriasis and it also decreases damage that UV rays tend to cause. Potassium? Potassium is cool because it helps to keep your cells well-hydrated, your bones (including your teeth) nice and strong and it also builds muscle (as you’re working out).
If you’ve got a date coming up, pamper your skin with a Peaches & Cream Facial Scrub (here). The oatmeal in the recipe is a powerful exfoliant and skin moisturizer. When it comes to your hair, apply this really simple Peach Hair Mask recipe (here). Peaches are a wonderful moisturizer overall and besides, just imagine how delicious your locks will smell after using it!
8. Melons

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Whether it’s cantaloupe (which is made up of a little over 90 percent water) or honeydew (which has the same amount of water in it as cantaloupe does), you’re in for a refreshing treat if you like either one. And the cool thing, beauty-wise, is both of these melons are full of vitamin C and antioxidants to keep your skin thriving. Something else that both cantaloupe as well as honeydew have in them are electrolytes; electrolytes are good for your skin because they both moisturize it as well as help to strengthen your skin’s barrier.
If you’ve got 4C-type hair, your strands will be all about the DIY Melon Hair Mask for 4C Hair recipe (here) where the combination of the melon puree, coconut oil and essential oils will deeply condition and strengthen your hair. Skin-wise, a Melon Lime Toning Mask (recipe is here) can tone your skin with the help of two basic ingredients: your choice of honeydew or cantaloupe and lime. As a bonus, another all-natural beauty treat is the Cucumber Melon Lotion Bar recipe that consists of cucumber melon fragrance essential oil (here).
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Excuse the pun but…pretty cool, right? If you’ve been wondering what to do with the little bit of summer fruit that you have left, now it has another purpose: bringing out the best in you, beauty-wise.
Just one more than to love about summer, right? I totally agree.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









