If you're someone who's read, even a couple of my articles on here, you probably already know that I'm a marriage life coach. What you might not be aware of, though, is I'm one who specializes in reconciling divorces.
And why is that my particular niche? There are a few reasons. One, I am a child who experienced two divorces while growing up. Parents, if you don't think that divorce affects your kids, even well into their adulthood, I encourage you to read this piece in its entirety. Another reason is because, although it's not discussed nearly enough, from a biblical perspective, the Bible has a lot to say on the topic (Malachi 2:14-16, Matthew 19:1-12, I Corinthians 7:10-11, for starters). Because marriage is such a profound spiritual union to me, that's another reason why I strive to do all that I can to help couples not divorce or reconcile once they do. Still, another reason is actually found in the title of today's piece. There are countless couples that I've worked with who, were unhappy in their marriage, got divorced and then, whether it was a year or 10 years later, they ended up totally regretting it. In fact, there are studies to support that between 32-50 percent of divorced couples end up wishing that they had made another decision at some point in their lives.
The old folks used to say that an ounce of prevention is worth a pound of cure. My mother used to say that discernment prevents experience from being your teacher. There's a wise saying that goes something like, "If you've been waiting for a sign, this is it." If you're married and a part of you has been wondering if it's time to throw in the towel, before you do, here are some things that you should strongly consider before signing on the dotted line; some things that many divorced people wish they had thought about more, before they ended their own relationship.
REGRET #1: How Much They Saw Divorce As an Option
One of the reasons why I no longer have the desire to have a boyfriend again is because, I believe, that way too many people date like they are already married. They get together, give their all, break-up and move on to the next person, only to repeat the pattern. Before long, sometimes without even noticing it, they start to process marriage like they do a dating relationship by taking on the mindset of, "Welp. If it doesn't work out, I'll just break up with my spouse like I have with everyone else." To me, marriage way too sacred to take on that casual of an approach. For me, if I promised forever, I want to do my best to mean it (an interesting read from a spiritual perspective is "Until Death Do Us Part — For Real").
That said, we all know that divorce is an option in the sense that it is something that we all can choose to do. But when I've counseled some people who are divorced, one of the regrets that they shared with me is them ending their marriage was an option that they focused on way too much. Before long, not making their marriage work became the goal far more than trying to stay together was; the vows that they said to their partner on their wedding day no longer held very much weight. Why? Basically because, since they knew that they could get out, they were obsessed with doing just that.
I often say that I wonder how many people would get married if divorce was illegal; if dissolving the union actually wasn't an option. Either way, the power of our thoughts is what sets things into motion. If you're always approaching your marriage like you can get out at any time, that could end up becoming a self-fulfilling prophecy; one that has ramifications that you very well may not be prepared to take on.
(A cool video that addresses this very point is "We Saved Our Marriage - Tips to Saving our Marriage - Divorce is Not an Option").
REGRET #2: How the Divorce Affected Their Children. Including Adult Children.
Something that is truly like fingernails on a chalkboard to me is when I'm talking to someone who is on the verge of ending their marriage, I bring up their kids, and they say something along the lines of, "People divorce all of the time and kids survive." Geeze. I'm hoping that you want your children to do more than just "survive" in this life. Something that's even more fascinating is when they say, "I'm the product of a divorce and I came out OK." Perhaps you did, but there are also plenty of studies to support that a part of the reason why you may have dissolved your union is because your parents divorced when you were a kid. Kind of ironic, isn't it?
I was just having a conversation with someone who recently divorced. He admitted that a part of the reason why his marriage didn't last is because of all of the unresolved PTSD that he had from when his parents broke up. The scars from their divorce resulted in him not trusting people, not knowing how to resolve conflict in a healthy way and never fully letting his guard down with his wife. He's not alone. You can read articles like "10 Common Dating Struggles Children Of Divorce Face", "The Long-Term Impact Of Parental Divorce On Young Adult's Relationships" and "Divorce Hurts Children, Even Grown Ones", and studies like "Effects of Parental Divorce on Marital Commitment and Confidence" to know that the after-effects of a divorce can truly be long-lasting. Which is just one more reason to think long and hard before making the decision to get one.
REGRET #3: The Fact That They Divorced Without Going to Therapy First
As a marriage life coach, this is the one that I can't seem to figure out. Marriage is serious. So is divorce. I don't get why you would get into one without some counseling or get out of one without some therapy. I once read an article that only one-fourth of divorcing couples have ever sought out any type of professional help. I'd venture to say that a part of that is pride, another part is fear and, an even greater part is couples think that their marriage is beyond repair. Again, my focus is on reconciling divorces and there have been divorced couples who have come back together after, as Iyanla Vanzant says, "doing the work". You simply need to be open to finding someone who has the tips, tools and commitment to help you and yours stay together.
One reconciled couple told me that they realize the reason why they had such a hard time in their marriage is because the premarital counseling that they got totally sucked. It was so bad that they went into their marriage extremely ill-prepared. And, because they got a divorce without seeking therapy, they didn't realize that their marriage could be saved. It took three years of us all working together, but they did eventually get married again. They've been together, for the second time, for six years now.
Therapy isn't easy but it can be what saves your marriage. At the very least, give it a shot. That way, you'll know that you have it all that you could. Without therapy, you could always end up wondering what could've been—had you went.
REGRET #4: The Financial Toll That Divorce Has Taken on Them
When it comes to staying married, some folks claim that it's cheaper to keep her—or him. It might sound totally insensitive or even a little crass, but that doesn't mean that there isn't some truth to that. A Forbes article and one on Money Under 30's site both state that an average divorce can cost you as much as $20,000 between hiring attorneys, divvying up property, taking time off from work to handle the details of the divorce, working through tax issues and getting therapy for you and your kids. Not to mention how the stress and strain of dissolving the marriage could cause you to slack on your bills and ultimately affect your credit score.
One client that I was working with for over a year-and-a-half, we had to stop because a divorce that he didn't want had taken such a toll on his income that he simply couldn't afford to pay for his sessions anymore. During our final meeting, he said, "I thought a quickie divorce would save me money. It cost me more than I ever would've imagined."
Staying together just so you won't lose money isn't a good enough reason. But getting out without factoring what it could do to your financial state is something that you should never do. Ignoring the financial toll could end up costing you. BIG TIME.
REGRET #5: How Their Unrealistic Expectations of Marriage Led to Divorce
Whenever a couple tells me that they want to end their marriage and I ask them why, oftentimes they say something along the lines of, "It just wasn't what I expected marriage to be." When I ask them to break down what their expectations were, sometimes they will say something like, "I thought it would be like my grandparents' marriage" or "I thought it would be a fairy tale" or—and this one is super popular—"I didn't think it would be this hard." First up, you and your spouse are not you and your grandparents; they have their journey and you have yours. Plus, I'm willing to bet good money that if you knew all of what went down in their marriage, your eyes would buck open wide a few times. Second, nobody's marriage is a fairy tale. Fairy tales are make-believe. And, on that last point, that's a part of the reason why I think it is so important for a couple who is considering marriage to get into some serious premarital counseling. I'm not talking about after they get engaged either. I mean even before that (so that you're actually listening and not treating your sessions like a mere formality).
If all that you think marriage consists of is "having a non-stop sleepover with your best friend", about three months in, you're gonna be in for a real shock, if not a series of huge disappointments. I personally think that a part of what makes marriage so challenging for a lot of people is, not only are you learning how to share so much of your life with another individual, you're also learning some things about yourself—good, bad and ugly—that you probably wouldn't learn any other way. Sometimes the mirror that marriage holds in front of you makes you want to turn away and leave the relationship altogether.
If you're expecting your marriage to be like someone else's or the reenactment of a scene from your favorite rom-com all of the time, you definitely are a candidate for divorce. Marriage is beautiful. It's also one of the hardest things that you'll ever do. If you're not willing to accept that, avoid the regret of getting divorced by not getting married in the first place. Better to be real about what marriage is than go into it in a state of denial, divorce and end up with regrets.
REGRET #6: The Fact That a Divorce Isn’t Necessarily a “Solution” to Anything
If you are being subjected to abuse—any kind of abuse—that is one thing. But if you're thinking of getting a divorce because you feel like there are problems that only ending your marriage can resolve, I'm going to challenge you a bit on that. One of the reasons why second marriages have a 67 percent divorce rate and third marriages have a whopping 73 percent divorce rate is because a lot of people will get a divorce and then hop into another marriage without taking the time to do some serious self-reflecting. In other words, they will file for divorce from their original partner thinking that their spouse was the problem when the reality is it was probably a whole lot more complex than that.
A female client that I once had told me that she regretted divorcing her husband because she thought that he was simply the wrong fit. But after getting back into the world of dating, she saw that there was some idealism, selfishness and impulsiveness that she had within her own self that she needed to deal with. In hindsight, she wished she had been willing to look at those things while she was still married; perhaps her marriage could've been spared if she had.
I don't know too many divorced people who claim that divorce minimized the problems that they had in their life. Oftentimes what happens is they simply exchange one set of stressful issues for another. This is just one more reason to think long and hard before actually filing for a divorce.
REGRET #7: The Way They Underestimated Life After Divorce
Divorce is certainly no laughing matter, but one of my friends did have me cracking up when, after going out on a few dates following his divorce, he asked me, "What the hell is super gonorrhea? Y'all got some new STDs out here since I was single?" Yes sir. Yes we do. My friend is off the chain, so I'm hoping that he didn't find out that little not-so-fun-fact the hard way. But what he said is a great way to wrap all of this up.
I've had divorced people tell me that they regret ending their marriage because they don't like the dating scene, sex seems way too complicated now, making connections is difficult—the list goes on and on. I've even had some folks admit that the freedom that they thought would come with being unmarried doesn't compare to the security that they totally underestimated within their marital dynamic.
To be fair, I'm not saying that every divorced person that I've encountered hates that they ended their union. Some have left and never looked back. But I do think that those stories are told way more than those who do wish that they had taken a different approach to their marriage. It should also go on record that some people look back and wish that they weren't so quick to get out—that they had tried a little harder to make things work.
Again, marriage is serious—and divorce is serious. Neither should be entered into lightly. In a world where it seems like people change their spouses like they change their clothes, just try and be sober-minded and as knowledgeable as possible before getting into or out of a marriage. Life is short. It's best to have as few regrets as possible. Amen? Amen.
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What Should You Do If You Feel Like You Married The Wrong Person?
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
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Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff