January Is Peak Divorce Time: 12 Divorce Statistics That Just Might Trip You Out
When you’re a marriage life coach (that would be me), it’s rare that news of a divorce ever shocks you. Still, I get how and why it caught some people off guard when DeVon Franklin and Meagan Good decided to call it quits, almost 10 years in and right as we were approaching, the year of our Lord, 2022. Per usual, there has been a ton of speculation. All I’m gonna say is marriage remains beautiful, merging two lives is always challenging and before you decide to jump the broom yourself, it’s a good idea to know as much as possible about what you’re getting into — this includes what the stats say about divorce. And intel offers up quite a bit of insight on the topic.
Although I’ve cross-referenced most of these, for the sake of not taking you to a billion different sites, feel free to go here to cite where I’m pulling the majority of this data from. And as you’re going through these 12 points, as a child of a twice-divorced and three-time-married woman, I’ll just say that you definitely should take the decision to get marriedand the decision to get divorcedvery seriously. It ain’t no joke and, contrary to what our culture may want you to thin, it isn’t as simple as…just doing it.
1. 50 Percent of All Marriages Still End in Divorce. Kinda.
Actually, this point is pretty controversial because it depends on who you ask. What is known for sure is, at the very least, about 40 percent of marriages get to the point of standing before a judge to unravel their union, which is still pretty high in my book. I mean, just think about it — 4 out of every 10 couples who pledge “until death do us part” don’t make it to that goal? And don’t get me started on how many people stay yet are unhappy; that definitely takes this up to about 60 percent of marriages not being as healthy and thriving as they should be. It’s quite a sobering thought, once you let it all sink in.
2. First Marriages Typically End Within the First Eight Years, Around the Age of 30 for Most People
So, when do people find themselves wanting to end their marital union? It’s typically around the age of 30 and usually somewhere after the seven-year itch. There is indeed a theory that’s been floating around since forever, that once a couple hits the seven-year mark, all hell can start to break loose when it comes to communication breakdowns, financial woes, intimacy issues, and a host of other things. So, if you are approaching the seven-year mark, my two cents would be to speak with a therapist/counselor/relationship coach — just to be sure that there aren’t any “mouse holes” that need to be “covered up.”
Also, if you are someone who has already been divorced and you are considering getting married again, the stats only go up with each marriage. It’s 67 percent for the second marriage and a whopping 70 percent for the third. My personal take is because a lot of people don’t take the time to take the saying “everywhere you go, there you are” very seriously. Meaning, if you didn’t process what you needed to learn and/or take the time to heal from your first marriage…you’re just bringing “old stuff” into something new; especially if your next spouse is in the same mental and emotional boat as you are.
3. The Average Cost of a Divorce Is a Pretty Nice Vehicle
Cheaper to keep her. You can say about it what you want but two top reasons why a lot of married people find a way to make things last is 1) children and 2) finances. I mean, just paying attention to what Dr. Dre and his ex-wife have been going through is proof in and of itself. And just what is the average cost of a divorce? On average, somewhere around $15,000. Like I said, it ain’t cheap.
4. Divorce Can Put You in the Poverty Level
Speaking of cheaper to keep her (or him), another thing to keep in mind about divorce is it can literally sink you down to the poverty level. This makes a lot of sense when you factor in the fact that the cost of living only continues to increase, making it easier to survive in a two-income household than one (the average annual wage within the United States is $51,916.27, by the way).
5. People Who Make Less Money Tend to File More
Interestingly enough, people who make over $50,000 tend to file for divorce 30 percent less than those who make under $25,000. While you would think that folks with less money would need their partner’s income more, people with more money are aware that they have more assets to lose. Hmph. It’s amazing how you can figure out how to work things out when you really want to, huh?
6. Couples Who Argue Over Coins Three Times a Week Are in Real Trouble
It always trips me out how, when I’m in a premarital counseling session and I bring up showing credit scores and talking about past spending habits, folks act like it’s an invasion of privacy or something. Umm, when you decide to share your life with someone on as deeply a profound level as marriage, one way or another, they are gonna find out all of that info anyway. Besides, better to be forthcoming before jumping the broom; especially since a leading cause of divorce continues to be financial woes.
And, as you can see with this particular point, couples who argue over money three times a week or more need to see a professional stat — including a financial consultant. Otherwise, they are 30 percent more likely to end their marriage. As far as the kind of money fights that transpire most — debt, different ways of prioritizing money, figuring out how each person feels about the other’s income, determining who to give money to outside of the household and whether or not to have children — are all based on where people are financially.
7. 70-80 Percent of Women File for Divorce
I’ve been knowing this for quite some time and yet, it still trips me out whenever I read it. Mostly because the Bible says that it wasn’t good for man to be alone and so God gave him a helpmate (Genesis 2:18-25). So, to process that most women end marriages, that is really something. I actually also read that within the Black community and among college-educated women, the number jumps to a freakin’ 90 percent.
With so many articles about men who feel pressured to get married in the first place (check out “10 Men Told Me How They Feel About ‘Marriage Pressure’”)…let’s just say that I plan to circle back around to this topic sooner than later.
8. Massage Therapists Get Divorced More. Optometrists Get Divorced Less Often.
Reportedly, 60 percent of all divorces transpire between the ages of 25-39. As far as occupations that are more likely to end their marriage, marriage therapists (38.2 percent) and bartenders (38.4 percent) are pretty up there. So are telemarketers (49.2 percent), practical and vocational nurses (47 percent), and flight attendants (50.5 percent). And who is on the lower end of divorcing? Optometrists sit at 4.1 percent. Clergy at 5.61 percent (I personally think it’s higher but…that’s for another time). Surprisingly (at least, to me), the military is 28.3 percent, education is 30.1 and finance is 33 percent.
9. The Divorce Rate Is Significantly Lower When You Have Kids
Whenever people ask me if I think married people should stay together for their kids, my answer is usually somewhere along the lines of, “If you think your kids won’t be affected, significantly so, by your divorce, you are delusional”. Personally, I am a fan of a husband and wife putting their marriage before their children because when kids know that their parents are in a good place, so are they. That said, to divorce without considering how it will affect your children, long-term, is pretty selfish. At this point, about one-quarter of children in this country live with a single parent, the poverty rate of single-mother households is basically 25 percent and, when you get a chance, check out Everyday Health’s “What Are The Effects On Children Of Single Parents?”. It’s quite sobering.
Anyway, I’m thinking that a lot of married people know some of this because there is a 40 percent chance that people with kids will divorce less than those who don’t have them. On the flip side, people who have children prior to getting married have a 24 percent higher risk of ending their marriage than those without kids prior to saying “I do.”
10. If Your Parents Were Happily Married, Your Divorce Risk Decreases. If Your Parents Get Married Again, Your Divorce Rate Significantly Increases.
This stat doesn’t shock me one bit. Back when my late fiancé was alive, when we would have a disagreement and I would be like “So you wanna break-up then?”, he would always — and I do mean, always — respond along the lines of “Why is that always your go-to? Damn, Shellie.” I was wired that way because that’s how I saw my parents handle things. It’s the PTSD of divorce that doesn’t come up, nearly enough. That’s why I get that if you come from a happily married household (like my fiancé did), your chance of divorcing decreases by 14 percent. Meanwhile, if you have stepparents, your chance of divorcing increases. By how much? A whopping 91 percent, chile. That’s…a lot.
11. Divorce Attacks Health Like Smoking Does
I can’t tell you how many times, when the topic of divorce comes up from a client who is contemplating it as I’m trying to get them to get the weight of what they are considering, I will hear “I know plenty of people who did it and turned out just fine.” We’re resilient by nature and so yes, divorce can be survived like anything else in life. Yet again, if someone told you that making that decision didn’t affect them, oftentimes in ways they didn’t predict, they are lying to you — I don’t care who it is.
In fact, it’s been reported that around one-third of people who ended their marriage regret it after the fact. Not only that but there is intel that also reveals that divorce can impact our health in a way that is similar to smoking cigarettes (the stress alone makes this make sense). You actually increase your death rate by 23 percent over married folks when you divorce. Goodness.
12. Marriage and Divorce Rates Are Decreasing
Over the past couple of years, word on the street is that divorce rates are dropping. That would be dope if it wasn’t tied into the fact that marriage rates are decreasing too. Last fall, The New York Times published an article entitled, “The Married Will Soon Be the Minority” that offered up some insight as to why. From a spiritual and biblical perspective, you’ll never get me to cosign on the belief that marriage is obsolete.
What I will say about the current decline, though, is hopefully more people are getting that marriage and divorce are nothing to play with. Both are serious. Neither should be entered into lightly. Both have lasting consequences as, hopefully, these stats have revealed…before any of you consider filing during the most “popular” month of the year — which is now.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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