Jordan Karim, Founder/Owner of Flora & Noor

Flora & Noor is the first and only halal-certified skincare brand in America with a mission to provide beyond-clean skincare that yields efficacious, fast-acting, and non-irritating results for underrepresented consumers with chronic skin conditions and melanin-rich skin. Inspired and formulated with botanicals and versatile fruits from African and Middle Eastern traditions, their products are clinically effective with clean ingredients that are backed by science and powered by botanicals.

Mona Bahraini, Owner of PPBody

PPBody is skincare simplified with formulas that are true to nature, using the power of cacti to heal. Mona Bahraini, the founder, grew up in Arizona, where they used prickly pear, aka nopales, for everything from eating to topical benefits. As an adult, she discovered the power of the cactus fruit; not only is it a superfood, but the oil extracted from the seed is incredible for your skin. Prickly pear seed oil contains a plethora of vitamins, minerals, plant acids, and fatty acids that provide antioxidant and anti-inflammatory benefits.

1. Do less. 

The common notion that less is more is true indeed for most of what we do in life, and skincare is no exception. When becoming more aware of proper ingredients that work well for your skin type, it could all be incredibly simple when achieving and maintaining tight yet supple, youthful-looking skin. “The skin industry has convinced the people that we need to have 4-5 daily products applied on the skin, and our skin is screaming at us 'do less,'” states Mona Bahraini. “You only need one or two powerful natural ingredients on your facial skin to make a significant difference."

2. Don't forget to exfoliate.

As mentioned, our skin naturally sheds and regenerates new skin cells; however, nonabrasive exfoliation is an amazing process that can instantly refresh our complexion by speeding up the natural process with noticeably instant results. “Exfoliating not only eliminates the buildup of dead skin cells but also helps encourage your skin to quicken its cell turnover rate to reveal the healthy skin cells below,” Jordan Karim explains.

However, Bahraini has a slightly different take. “Exfoliation is a tricky subject as the skin industry has convinced us that we need to disrupt and exfoliate constantly with scrubs, masks, cleansers, and the list goes on. Our skin also has a natural process of shedding cells and regeneration that we actually prevent and disrupt by doing everything that is trendy.”

"Our skin also has a natural process of shedding cells and regeneration that we actually prevent and disrupt by doing everything that is trendy.”

She continues, “Most exfoliants strip your skin of the natural oils it needs to help natural skin tissue regeneration and dries out your skin which then means you need to add more product to your face to lubricate it after you strip it, it does not make sense to the body at all, but it sure makes sense to the pockets of big box skin industry.” When it comes to exfoliation, Bahraini suggests going the natural route without stripping the skin of essential oils.

3. Maintain a healthy lifestyle.

Do you notice people who live well past their 80s and 90s typically have one thing in common? Healthy lifestyle habits go a long way, quite literally. Easier said than done, one way to ensure ageless skin is by practicing a lifestyle of self-care from the inside out. “Reduce the amount of alcohol intake and drink more water. Use sunscreen. Have a couple days a week where you do not make healthy food choices, but most days of the week, you should be incorporating walnuts, avocados, blueberries, honey, olive oil, lemon, red onions, fish, deep leafy greens like kale, spinach, and arugula,” Bahraini advises. Easier said than done for most, eliminating alcohol is a long-term solution for achieving ageless skin.

4. Don't forget your neck.

For most women, the first signs of aging begin to appear at both the hands and neck, caused by various environmental stressors. With noticeably dry, thin skin beginning to appear in both of these areas, I frantically began my search for anti-aging ingredients that would tighten and brighten my newfound problem areas. “Vitamin C and Gotu Kola are great ingredients to look for in anti-aging products," Karim shares. "Flora & Noor's Vitamin C Collection will give you tighter, brighter, and hydrated skin which includes a 4-step regimen to promote healthy collagen production using our Boost and Brighten Cleanser, Vitamin C Resurfacing Toner, Bright Side Serum, and the Super Glow Moisturizer."

Flora & Noor doesn't use retinol since it's not halal. However, the company created a plant-based alternative. Karim continues, "Gotu kola, a plant-based retinol alternative which, is another great ingredient for anti-aging. Gotu kola's benefits concerning skincare include decreasing aging signs, promoting tighter and firmer skin, and it is anti-inflammatory using nutritional elements, including beta carotene, amino and fatty acids, and phytochemicals to fight aging signs from setting into the skin."

5. Wash with a gentle cleanser.

Using cleansers with harsh and/or toxic ingredients can do more harm than good to our skin, especially as we age. Recently, I discovered an app called Yuka that helps consumers choose healthier products. Yuka scans a range of products from our favorite brands assessing the health benefits with a rating of harmfulness while recommending healthier alternatives. This is a great option for those who want to get a comprehensive breakdown of harmful ingredients that may be in our favorite cleansers.

In addition to Yuka, to avoid products that may do more damage to our delicate skin, Bahraini suggests going back to the basics. "At night, if you wore makeup, use a natural baby shampoo to lightly remove makeup. Most cleansers that remove makeup strip your skin of everything good, which makes your skin's job much harder."

She recommends washing your face with water only, especially if you do not wear makeup, and applying a morning and night oil with only a couple of drops to balance out natural oil production, even with oily skin.

6. Moisturize every day.

Dry skin can significantly advance the appearance of fine lines and wrinkles, which is why moisturizing every day is essential to slowing down premature aging. We’ve learned that cleansing can strip our skin of vital oils and nutrients, so following up with a moisturizer traps water in our skin, giving it a more luscious youthful appearance. This should become a routine habit within our skincare regime. However, Bahraini explains it takes more effort than using just any moisturizing product.

Bahraini suggests PPBody’s night and morning formulas reduce wrinkles formation, tighten existing wrinkles, lighten dark spots, minimize bags under the eyes, and provide deep hydration for an ultimate natural glow. “Cream-base moisturizers do not penetrate skin the way oil does as most are stuffed with fluff ingredients and water. Another key ingredient, prickly pear seed oil, is non-comedogenic, which means it does not block pores and fully penetrates all skin types with a plethora of vitamins, minerals, plant acids, and fatty acids that provide antioxidant and anti-inflammatory benefits.”

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