
Every other week there's some new hot hair trend, and many even contradict one another to the point that it all becomes annoyingly insane. It's almost like that scene in The Wiz where the leader of Oz keeps changing the "in" color by the minute and the dancers maniacally prance and shift to keep up, causing a sense of brainwashed hysteria.
One minute natural hair is the thing. The next it's straight and wavy wigs and weaves. Then the trend shifts to short cuts and baldies. Locs have even gotten their shine---especially the faux ones. And don't get me started on chemical processes, "top" product ingredients, and coloring.

Image via Giphy
I've become so bothered by the contradictory messages regarding which way to go with my hair that I've even come up with crazy songs to illustrate the madness.
Sing it with me, ladies: *Insert Beyonce's "Signs" melody*
Coconut, peanut, grapeseed, sesame, sunflower, mint, and lavender, oh!
Olive, argan, marula, wheat germ!
Please no grease! I love just oil!
Raise your voices and cue Beyonce's " Check Up On It" melody:
Girl why ya gotcha hair lookin' oh so dry?
Won't you come and put some grease up on it!
(Watch me put some grease up on it!)
Go on, put some grease up on it!
(Gon' and slap some grease up on it! )
Grease that scalp and moisturize it.
Grease it up tonight!
*Record scratches*
We've put our hair--and mental health--through it all. The roller coaster ride goes from "Black Is Beautiful" Afros, to the "good hair, bad hair" debate, to the dreaded creamy crack, to glued-down tracks for body and length, to sew-ins and fold-over installs, to wearing full-on fake scalps and lace frontals. Some of us have done all this in one year! (And I know I'm not the only one! Just take a look at the DMX challenge. I rest my case.)
Even research reflects that black women experience more anxiety about their hair than their white counterparts, are constantly scrutinized and discriminated against due to it, and still face social pressure to straighten it to fit in or advance.

Image via Giphy
I mean come on! I'm tired and my hair is, too. Every time I finally get on one hair train, the hair "gurus", "influencers", and "stylists" are already on to the next one.
If you've found yourself experiencing hair loss or damage, spending your last dime at the beauty supply store, crying about your hair every week, throwing a temper tantrum at the salon, or trying to force your hair into styles that are super-uncomfy, you have hair fatigue, sis, and you need to read on.
Let's just do like Fantasia told her man to do back in the early 2000s: Go ahead and free ourselves! Here are five key steps I took in accepting my hair and finding peace:
Turn YouTube Off...For A Bit
I love all my hair influencers and how-to kitchen-ticians, but when I find myself prompted to run to the beauty supply store more than twice a month or I'm forcing my short 3C strands into styles that are damaging (like that super cute, extra-long sleek ponytail that's popular all over the Web), I fast from watching those videos.
I try to stay away from them for at least a week, and I even delete the YouTube app from my phone.
Once I've come down from that high of hair modification (which is really a manic episode of insecurity and probably a symptom of a larger issue), I write down my feelings, why that hairstyle is just not for me (and why that's OK) and go back to my mainstay carefree style: a curly, barely-threw-water-and-conditioner-in-it wash-and-go.

Start Loving--And Accepting---The Hair God Gave You
Some of us won't even let our natural hair do what it do. You want that silky "mixed chick" curl when your hair is full of gloriously thick 4C coils. You want those Lemonade braids or Passion locs when your strands can barely stand the weight of braid extensions. (Yes, that's me.) True, the natural hair movement has ushered in a lot of self-love, but it has also brought comparison syndrome and delusion.
Sis, just go with the flow. If it's humid, let the curls pop and the frizz come. If it's coily and a bit nappy---yep, I said nappy, which is not a bad word---let it be beautifully nappy. If it's loose and stringy, wear those elongated curls with pride.
I've learned to embrace products and styles that work with---not against---my hair texture, and I no longer follow trends that don't accommodate my natural crown. Some slick styles mean I'm constantly going to be re-laying baby hairs that are clearly fighting against the globs of edge control I'm attempting to force upon them. Uh, hello, sis: That's a sign to just let the baby hairs be. (Also, what's this obsession with baby hairs anyway? Some of us don't have them to begin with, but that's a whole other story. I won't digress...today.)
Choose A Fitting Protective Style---And Stick To It
I can't tell you how many times I've ripped an itchy $500 weave out of my head that I had no business getting in the first place. Again, it's all about motives and accepting reality. TBH, I hate fussing with my hair and not being able to touch my scalp. Lesson: If sewn-down wigs or weaves aren't your thing, don't invest in them. Try a protective style that does more protecting than agitating.
And you don't have to wear a wig or weave to "protect" your hair. You can easily just minimize the heat and styling of your hair with bantu knots, natural cornrows, twist-downs, or clip-ins. Add a few satin-lined hats or silky scarves to your wardrobe. Find the protective style that works for your mental health, lifestyle, and schedule, and just get great at making it last for a few weeks at a time.

Image via Giphy
Consult A Real Expert...A Dermatologist or Licensed Stylist
Again, sorry "influencers", but it's time to give a huge nod to trained experts. One good conversation with a doc or trained (ie. licensed) cosmetologist, and your manic hair-changing days are over. I've found that talking with someone who can specifically discuss my lifestyle, health, habits, scalp, and hair type has helped me choose what's best for my hair in the long run. By doing this, you can keep the same regimen for years with no problems, and it's a bit easier to tune out the noise of trends (and uneducated opinions) when you already know what truly works for you and your hair.
Besides, all those hair-type generalizations can be wasteful banter for someone, for example, who has a mixture of more than one type, is pregnant, lives in a place with dry, hot weather most of the year, and just started a new job. The products and practices that work for that person might not work for the next sis. A great licensed professional who can suggest ingredients or products that meet your current hair and scalp needs is a God-send.
Save The Higher Maintenance Styles For Special Occasions
OK, OK, so I can't just blame influencers and marketers for my manic hair habits. I've also used the excuse that I just like to change my hair so often because I get bored easily and want to keep my hair fresh and laid. The older I get, the less inclined I am to believe that lie. Wasting time and money in a salon only to become frustrated with a style that isn't well-suited for everyday---or even weekly---maintenance just doesn't make much sense anymore.
I still like to feed my creative side---and keep things laid and slayed---but I now save certain styles for weddings, vacations, and stuntin' situations like class reunions. I've stopped trying to live like a celebrity---changing my hairstyle like I have Kim Kimble on speed dial and Beyonce's beauty budget. Instead, I focus on other things that bring me joy and a long-term return on investment like putting money into my budding business, studying for my graduate-level coursework, budgeting for travel adventures, and prioritizing my wellness. Hey, what's a good hairdo worth if the mind under it is all messed up?
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Featured image via Giphy
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









