Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they spend it.
Born Sara Hood in a Sudan refugee camp after her parents escaped a civil war, this Seattle-bred influencer does not show any signs that she has been through any of the hardships she has ever endured. As a mother of two— including a first-born diagnosed with autism— Sara Lovestyle uses the many hats she wears as a mother, wife, advocate, and entrepreneur to demonstrate the true definition of living a "lovestyle", a pseudonym that was born out of her desire to live a life of happiness, wholeness and health.
In this installment of "Money Talks", xoNecole spoke with the 33-year-old social media coach and lifestyle influencer about the importance of investing, generational wealth being the greatest form of wealth, and her worst money mistake of not trusting her gut instinct.
On how much she saves and if it’s in a high-yield savings account:
"When it comes to being an influencer, it took me two years before I started making money and four years before it was significant. I've also discovered it's not so much about what you make (revenue) but what you keep (profit), so I do projections for my business revenue and personal income for a year, along with the budget. I also prioritize what needs to be done to retain a certain level of profit margin, normally at 30 percent, and I believe in saving/investing 20 percent."
On her definitions of wealth and success:
"The greatest form of wealth is generational wealth in the form of financial prosperity you can pass down from one generation to the next. Wealth at its core is also the financial freedom to do what you want to do when you want to do it—creating a prosperity engine where my kids are able to do the same, too…in perpetuity, as T.I. would say (laughs). Success to me is more than just financial freedom. It's the impact I can create and the legacy I can leave.
"Success is evolving to a level of impact where you can empower others. It's being able to start a VC fund for black, brown, and female entrepreneurs because we are so underrepresented and underfunded. Success is all about the tables I can build and fill for others. Whose lives did I touch with my success? Who did I encourage, uplift, impact with my success? Success for oneself leads to a lonely life, and I want so much more than that. Success is not a self-centered pathway to acquiring more clout and material possessions. It's empowering more leaders of excellence and creating the bold audacious change the world needs."
Courtesy of Sara Lovestyle
"Success is all about the tables I can build and fill for others. Success for oneself leads to a lonely life, and I want so much more than that. Success is not a self-centered pathway to acquiring more clout and material possessions. It's empowering more leaders of excellence and creating the bold audacious change the world needs."
On the lowest she’s ever felt when it came to her finances, and how she overcame it:
"In college, I was working at the gas station and at the mall making below minimum wage. I was literally working 16 hours every day while taking a full load of college credit hours. It was rough because I was in sheer survival mode, working whatever hours were necessary to pay rent and stay in school. The interesting thing about the low points when dealing with finances is that they made me scrappy and stronger. It's where my hustle and drive come from. I hustle the same at my lowest and at my highest because to level up from any spot always requires everything you got."
On her biggest splurge to date:
"My biggest splurge is my house. It's where I spend the most time. It's where I raise my children. But the biggest splurge inside my house is the chandelier in my office (laughs). I budgeted for everything, but my chandelier I had to have…because it was a symbol that made me feel like a boss. I love looking up at it because it reminds me to grind and continue to level up…every single day. Success is leased not owned, and rent is due every day."
Courtesy of Sara Lovestyle
On whether she’s a spender or a saver:
"I am a little bit of both. Majority of my splurges are for my business, and I don't consider them splurges; they are investments into my business. If I want to splurge on a purse or shoe I will, but it's planned and calculated if I earned it. If it's a reward, I will. Also, the rule I have is similar to what Jay-Z said. If I can't afford something three times, I don't buy it. If I can buy it once, I consider it a negative, if I can afford it twice, I break even, and if I can afford it three times, then I'm still in the positive.
"Another thing that I do is I plan my finances, my goals, and budgets for my entire year. I break it down to the month, and I have a specific budget each month. I'm blessed as well because my parents made sure to teach me financial literacy starting really young."
"The rule I have is similar to what Jay-Z said. If I can't afford something three times, I don't buy it. If I can buy it once, I consider it a negative, if I can afford it twice, I break even, and if I can afford it three times, then I'm still in the positive."
On the importance of investing:
"It's interesting I went from having never invested to several in a matter of months. Investing has expanded my mind to many experiences and knowledge I would've never gotten in different sectors of business. I invest in financial investments (stocks), and normally put 10 percent of my income toward it. In addition, I make business investments as an angel investor, which I'm most proud of. I invested into Moon UltraLight, an innovative new touch-controlled mobile lighting device designed to clip onto any smartphone or tablet. Its founder is a genius black entrepreneur named Ed Madongorere.
"The number one tip I would give before investing in a business is, you're investing in the person not the business. There could be an exceptional business idea, but if the founder doesn't have a plan of execution or isn't focused, then it won't matter. A recommendation I would also give is to truly study the industry that you're passionate about. Binge on as much information as you can, and then connect with others in the same industry."
On her savings goals and what retirement looks like to her:
"My savings goal is to have three years of emergency savings in reserves. I am intentionally building cash flow systems so that I can be in position to retire in seven years by 40. At that point, my goal is to have built enough cash reserves and investments where I could live off the interest if I wanted to for the rest of my life. At this stage, I imagine [in my] retirement [that I am] still being impactful, so it would be filled with philanthropy, travel, and my family."
Courtesy of Sara Lovestyle
"My savings goal is to have three years of emergency savings in reserves. I am intentionally building cash flow systems so that I can be in position to retire in seven years by 40. At that point my goal is to have built enough cash reserves and investments where I could live off the interest if I wanted to for the rest of my life."
On her budgeting must-haves:
"Before you even make a substantial amount of money, you should always have a budget. It's the foundation to managing your finances. The basics of a budget is you must understand. To the penny. What's coming in or out. What is a necessity (i.e. rent/mortgage) and what's a want? Something I've noticed with even some of my own friends is [people] not paying attention to any subscriptions they have. Sure an app might only be $1.99 or something is $29.99, and something else is only $49.99, but all of that adds up. You have to stay on top of it all with a budget. The same discipline it takes to manage $1,000 is the same it takes to manage $1 million."
On her intentions behind multiple streams of revenue:
"When I created my lifestyle influencer platform, I was initially a make-up stylist and beauty influencer, and make-up styling services became a primary income stream. As I began to pivot and expand, I created income streams for even more influencer passions I have coined a 'Lovestyle' which includes fitness, cooking, and social media influencer coaching. The streams of revenue created for these areas of influence include sponsored social media posts and affiliate marketing, cookbooks, cooking classes, fine dining pop-up events, Belay & Bell Spices — and influencer coaching with my new business partnership with AgencyLuxCo and business partner Taylor Winbush.
"Having only one source as an influencer and entrepreneur isn't smart for me. Social media is a billion-dollar industry. To not have several streams would be doing myself and my audience a disservice, especially because all of my services are tangible, measurable, and scalable resources for others and their businesses."
On unhealthy money habits and mindsets:
"I would say an unhealthy habit is operating with a scarcity mindset. The thought of 'Is it enough?' can be stressful. It can consume you as well as take up precious mental space and energy with worry. I had to understand that to travel far in business and to truly be successful I needed to spend on my team, resources, software, and the things required to make me successful in my businesses. Once I changed my mindset, my businesses began to grow exponentially."
On her money mantra:
"What gets measured gets done."
On the craziest thing she’s ever done for money:
"I'm structured in my personal life, in my business, and I'm certainly structured with my finances. It's rare I'll make random purchases. If it doesn't make sense or if I can do without it, I just won't. The other thing is I rarely buy on trend. That goes for shoes, clothes, furniture—whatever. Even the items in my closet for the most part aren't [trends]. The problem with following trends is that trends change, and trends aren't budget-friendly because you always have to keep up."
On the worst money-related decision she’s ever made:
"The worst money mistakes I've made all happened because I did not follow my instincts. I was presented with a business deal that I didn't feel good about, but I did it to please others I cared about. The structure was wrong, there was no long-term plan, and I didn't trust the business owner completely. Within 90 days, the business collapsed, and I lost all the money I had invested. It makes me sick to my stomach to this day because I didn't trust my instincts that were 100 percent right. Discernment is real, and every mistake I've made is because I didn't listen to my spirit and it always backfired."
On her budget breakdown:
"My budget breakdown for my business is one-third goes back into the business, one-third toward business expenses, and one-third is for me. Keep in mind for a long time I did not take a salary. It was more important to keep my team and put it back into my business. When I teach financial budgeting for influencers, I normally use this breakdown for personal expenses:
Housing: 40%
Auto: 15%
Expenses: 20%
Savings/Investments: 15%
Wants: 10%"For more Sara Lovestyle, follow her on Instagram or visit her official website.
Featured Image Courtesy of Sara Lovestyle
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In fact, aromatherapy is quite powerful when it comes to promoting calm and relaxation, helping to put you into an optimistic mood, reducing stress, preventing insomnia, and improving how soundly you are able to sleep throughout the night. And so, since I’m such an essential oils fan (and I truly am!), let’s get into 10 that will help you to rest well — thanks to the way that they smell along with a few other benefits that they are able to offer you too.
Essential Oils for Better Sleep
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1. Lavender
When it comes to essential oils that are best for you in the “rest and relaxation department,” lavender may be the most popular one. That’s because it is well known for doing everything from reducing pain and inflammation and making menstrual cramps less intense to lowering anxiety and increasing your melatonin levels. On a super scientific note, something else that’s cool about lavender oil is it works with your body’s neurotransmitters in order to reduce restlessness if you happen to be someone who doesn’t sleep soundly due to tossing and turning all throughout the night.
2. Cedarwood
Although I’ve always liked the earthy scent of cedarwood, something that caused it to earn my respect was reading about how it’s an all-natural way to improve the attention span of children who’ve been diagnosed with autism and ADHD. Beyond that, as far as calming oneself goes, cedarwood oil is able to soothe arthritic discomfort, reduce coughing (if a cold is what’s keeping you up), decrease the itchiness and irritation that comes with eczema, lower your stress levels, and, yes, improve your quality of sleep if you’re someone who happens to rest yet not really…rest well.
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3. Patchouli
Another oil that has a solid reputation for decreasing bodily inflammation is patchouli. Some other things that make it stellar are the facts that it helps to ward off depression-related symptoms (if that is what keeps you up at night), puts you in a better mood, boosts your immunity (so that being under the weather doesn’t prevent you from catching some zzz’s) and it even intensifies your libido — ‘cause chile, ain’t nothin’ like the sleep that you get after having an orgasm…or two. Oh, and it absolutely must go on record that patchouli oil also acts as a sedative if you’ve been dealing with insomnia as of late as well.
4. Marjoram
Women who are looking for an all-natural way to regulate their hormones (check out “5 Signs Your Estrogen Is Too High. 5 Signs It's Too Low.”) might want to speak with their doctor (or homeopath) about trying marjoram oil. Some research says that it can help to balance hormones which can make PMS and the latter stages of perimenopause more tolerable (which can make falling and staying asleep easier to do too). Marjoram is also helpful when it comes to reducing pain, easing digestion, and alleviating anxiety.
Plus, since marjoram is an oil that is high in magnesium and magnesium is a nutrient that can help you to get to sleep, stay asleep, and then wake up feeling refreshed — so long as you’re not pregnant or breastfeeding (you should consult your doctor first if you are because it can sometimes produce side effects in your case), you definitely should give marjoram a shot.
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5. Ylang Ylang
Typically, when I think of the essential oil ylang ylang, what comes to my mind is how it can make for a very eventful evening…if you catch my drift (check out “Ultimate Climax Hack? 10 Scents That Make It So Much Easier To Orgasm”); however, it can actually help you out in more areas of your life than just your bedroom. Ylang ylang is another oil that helps to reduce pain and anxiety. Something else to keep in mind about ylang ylang is if you’re having a hard time falling asleep due to something like a headache or even respiratory issues, putting a couple of drops into a diffuser could bring some relief. That’s because ylang ylang is also classified as being a sedative — one that can even help to lower the blood pressure in your bae (healthy men) if need be.
6. Fennel
As a doula, something that I’m well aware of is the fact that fennel seeds can help (some) mothers to produce more breast milk. It doesn’t stop there, though. If sleep is evading you due to gas or constipation, fennel oil can help you out there. Some scientific research also says that it’s the kind of oil that can help you feel less anxious if you’re trying to rest after a long hard day. And, since fennel is known for making sleeping better when it’s in tea form, I don’t see why it wouldn’t do the same thing as an essential oil too.
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7. Valerian Root
If you’re looking for the kind of essential oil that will help you to relax, on pretty much every level, look no further than valerian root. The properties in it are going to help to calm your nervous system, soothe headache tension, lower your stress levels, decrease menstrual cramp discomfort, bring relief to hot flashes (that come with perimenopause) and yes, it’s an all-natural approach to insomnia as well. Although many choose to use it in supplement form, applying valerian root oil to pressure points like your feet can also provide a very relaxing and impactful effect.
8. Jasmine
If you check out my article, “8 Natural Aphrodisiac Scents, Where They Go & How To Make Them Last” from back in the day, you’ll see that jasmine is another essential oil that is considered to be a pretty potential one if you’re looking to boost you (or your partner’s libido). I get why too because its floral-meets-fruity scent can be quite sensual. Beyond the bedroom, jasmine can help you to feel less stressed and anxious, experience less menstrual-related discomfort, and make you feel less depressed — and yes, it contains properties that qualify the oil to be a sedative. This is especially the case if you blend it with another soothing essential oil like lavender.
9. Clary Sage
If pretty much nothing but perimenopause symptoms are what’s keeping you awake at night, you might want to keep a bottle of clary sage oil on your nightstand because it can help to decrease night sweats by naturally “leveling out” the estrogen that may be on a bit of a roller coaster ride in your system right through here. Other things that this oil can do is reduce stress and help to relax your system. Not to mention the fact that if menstrual cramps are what’s keeping you up, some women say that rubbing some of the oil (add a carrier oil like sweet almond or avocado to the oil to dilute it a bit, please) to your abdominal region can provide quite a bit of relief.
10. Vetiver
Final one. In my opinion, it’s kind of surprising that vetiver essential oil isn’t mentioned more in the holistic care space. For starters, it has been celebrated for providing support for children with ADHD as well as decreasing nervousness and anxiety in adults. Some other ways that this oil can benefit you is it’s the kind of aphrodisiac that raises testosterone levels while lowering cortisol ones (cortisol is a stress hormone that’s in your body) which can intensify orgasms and promote great rest — and yes, it’s also mentioned quite often in the sleep-inducing space.
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You know, I once read that since 2010, the amount of people who rely on sleeping pills to get to sleep has pretty much doubled. Since the side effects of the long-term use of over-the-counter sedatives include things like headaches, muscle weakness, digestion issues, and even louder snoring and sleeplessness, consider trying one of these essential oils before popping a pill. As you can see, not only can certain oils help to lull you to sleep — but they can help in so many other areas too. Happy resting, chile.
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