I think most of us are staying away from sulfates, parabens, and drying alcohols when it comes to our hair products. If you want to take it a step further and avoid products that aren't harmful to you or the earth, you may want to consider a green beauty routine. A "natural", "clean", and "green" routine is basically the same thing; it's all meant to be sustainable, eco-friendly, and made from natural ingredients.
If this sounds like a routine you'd like to switch to, here are 5 green hair products you're going to love!
amika Curl Corps Defining Cream
amika
This is definitely for my girls with fine curls. amika Curl Corps Defining Cream is a great green option for type 3 and type 4a/b hair that helps coat curls to keep them from frizzing, splitting and sagging.
NaturAll Club Fresh Avocado Deep Conditioner
NaturAll
NaturAll Club Fresh Avocado Deep Conditioner is made with fresh avocados and fresh fruit with natural oils to add moisture and nutrients to your curls, leaving it soft, moisturized, detangled, and shiny for days.
Alikay Naturals Moisturizing Black Soap Shampoo
Alikay Naturals
Alikay Naturals Moisturizing Black Soap Shampoo removes buildup without stripping hair of its natural moisture. This clarifying shampoo is made from raw Black Soap to heal damaged hair from deep within the follicles.
CurlMix Flaxseed Gel
CurlMix
CurlMix has a few variations of this flaxseed gel, including fragrance and fragrance-free options. My personal favorite is the pure flaxseed gel with organic jojoba oil. Besides the fact that it is creamier and more moisturizing than other gels, it leaves your hair soft, defined, and moisturized without the crunch or flakes.
Soultanicals Marula-Muru Moisture Guru
Soultanicals
Soultanicals Marula-Muru Moisture Guru is definitely for the girls with dry hair. I happen to be one of them; you can use this alone or add it into your routine as a leave-in. The cream nourishes hair strands and provides intense moisture with rich ingredients like murumuru butter, marula oil, and pracaxi oil.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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