
I felt my husband’s leg tapping underneath the table, and I calmly put my hand on top of it. The doctor on the other side of the screen had just matter-of-factly told us that the likelihood of us having a child “the natural way” was slim to none and immediately recommended IVF.
“I’m going to have a financial counselor call you as early as next week.”
The call was quick. The doctor didn’t extend any empathy or any type of emotion - but I also didn’t know what to expect. The abrupt push for IVF didn’t feel right at the moment - I did know that.
I remember this day like it was yesterday. It was September of 2020, a few days shy of my oldest daughter’s 11th birthday, and we were still knee-deep in COVID, so all non-life-threatening appointments were virtual.
We had been trying for a baby for a year (as most doctors will tell you, that is the length of time to try for a baby before seeking medical attention), and nothing was budging. We moved to Dallas in May of 2020, and one of the first things I did was find Black practitioners to help me along this baby-making journey.
I found a Black female OBGYN who I thought was a sound choice, but after sharing my history of ovarian cyst bursts and learning that I had two small polyps in my uterus, she proceeded to tell me:
“I don’t feel the need to remove them, but if you were to get pregnant and possibly miscarriage, then I would go in to remove them.”
I was stunned. If you know I am actively trying for a baby, and you know there is something inside of me that could potentially prohibit that from happening, why would you fix your lips to say that to me?!
Needless to say, that was the last time I ever saw that doctor, and I immediately went on a search for a new OBGYN. Little did I know that was going to be one of the many times when I had to actively advocate for myself throughout this fertility journey.
Ironically, this OBGYN recommended the fertility specialist who laid the very harsh news on me and my husband that following September. While IVF may have been our only option, I knew in my spirit that this doctor wouldn’t be the right choice to walk along this journey with. We needed someone to deliver facts as well as empathy and compassion.
I didn’t want to feel like just another number. Another line item. After processing what was said and allowing my husband and myself to have a moment, I immediately started looking for a second opinion.
Always.
Always.
Always.
Get a second opinion.
My Marriage
Witnessing my husband’s response was gut-wrenching for me. I am grateful to have a partner who has never been ashamed of expressing his feelings, but I feel as though I saw hope leave his eyes. It was a lot to take in. Not just learning that we would need medical intervention to maybe have a child of our own (because there is no guarantee with IVF), but that he had also spent the past 6 years helping me raise my daughter - a little girl he claimed but shared no genes with.
“However long you need to process. Take your time. But whatever you do, please promise me that you won’t give up. That is all I ask.”
This is what I expressed to him at the moment and continued to express leading up to our actual IVF journey.
He honored that.
Starting IVF
We ended up getting a second opinion, and it affirmed what the initial doctor had told us, but this doctor was more compassionate in her facts and her language. I felt safe in her care, and we began discussing the next steps.
This included contacting my insurance company to see what all was covered on their end and how much we would have to come out of pocket. I can’t even begin to count how many times I called to speak with a rep or put in a request to chat with them through the chat box and save the transcript to ensure I was getting told the same thing from each rep.
I learned that all of our diagnostic testing was covered:
- Sonohysterogram
- Hysteroscopy
- Hysterosalpingogram (HSG)
- Ovarian Reserve Testing
- Semen Analysis
This doctor even removed those small polyps from my uterus that the previous doctor opted not to do.
“This journey costs way too much money to have anything that we can easily remove stand in the way of progress.”
Say less, doctor, say less.
Unfortunately, that is where the grace stopped with insurance. The diagnostic testing was the only thing that was covered. To actually begin IVF, we would have to come up with $20,000 for the cycle, PLUS another $5,000 to get our embryos tested if that is what we wanted.
We did not have that type of money.
But as of January 25, 2021, none of this would matter.
I was rushed to the hospital for what I now know to be my very first IBD flare. After a four-day emergency hospital stay and a colonoscopy, I was diagnosed with an autoimmune disease called ulcerative colitis - the most common type of inflammatory bowel disease that causes inflammation in the colon.
“I understand that you are trying for a baby, but I strongly suggest you prioritize getting into remission before starting your IVF cycle,” my gastroenterologist recommended at the time.
Although my head understood the practicality of it all, this felt like a blow to my heart and spirit. This felt like another speed bump on our journey to have a baby - on top of the infertility speed bump we still hadn’t gotten over.
But I took heed to her words and did just that. I completely changed my diet, added supplements to my daily regimen, joined the gym, and did my best to keep my stress down.
I also took this time to lean into my marriage and my baby girl, who was alive and well and getting ready to start middle school. In hindsight, it felt good to not be fixated on IVF, even if just for a moment.
The road to remission would take me the remainder of 2021 but in true “God be knowing” fashion, I would end up securing a new job this same year with insurance that would cover my entire IVF cycle PLUS meds.

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I remember how I felt when the box of injection meds showed up on my doorstep. I anticipated the delivery but also couldn’t believe we were actually getting started. We were officially approved for our IVF cycle in January of 2022, and I was set to begin taking injections that following day.
It was a mixture of five meds that needed to be taken at the exact same time every single day for 12 weeks.
Every.
Single.
Day.
My husband and I watched the tutorials on how to mix the meds and the ideal injection site to prevent lump bruising.
I was excited but equally nervous because what if I was doing all of this to my body and we didn’t get the outcome we desired?

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In March 2022, I had my egg retrieval, which turned into seven healthy embryos.
On May 17, 2022, I had a successful embryo transfer.

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On days 6 and 8 post-embryo transfer, just a few days away from going back to the clinic to see if I was, in fact, pregnant, I purchased two pregnancy tests, and both of them had positive results.

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When we did finally go back to the fertility clinic, my blood test only confirmed what the at-home tests read. We were pregnant!
We’re Expecting
This exciting news didn’t come without its own scares.
Trigger Warning:
When we were seven weeks along, one day before we were scheduled to hear the heartbeat, I experienced what I now know to be a subchorionic hemorrhage (hematoma). A subchorionic hematoma is when blood forms between a baby's amniotic sac and the uterine wall.
I was on a flight back home from a work trip, and as soon as I stood up to deplane, I felt a rush of liquid in my pants. I went to the restroom and believed I was miscarrying.
Our first appointment since our pregnancy was confirmed the next morning, and I was believing the worst, but when we put the ultrasound wand on my belly, we heard the most beautiful sound. Our baby was doing just fine.
Our doctor confirmed the hematoma and ordered pelvic rest as, unfortunately, there is no resolve for subchorionic hemorrhages. It happens in about ⅕ of pregnancies, and while they don’t cause serious health conditions for the mom, they can cause miscarriages. These are even more common in IVF pregnancies.
This same afternoon, after returning home from our appointment, my body would have another episode. I just knew this time we had lost our baby. I found an after-hours facility that provided ultrasounds by appointment, and we went to check on our baby.
Again, our baby was doing just fine, and the heartbeat was strong. As the doctor said before, pelvic rest and be patient.
Prayer Warriors + Intercessors
Outside of a select few family members and close friends, we kept this journey close to the vest.
I didn’t feel as though sharing openly would necessarily jinx our process, but I knew I wouldn’t want those who would pray for us at the drop of a dime and meant us well to be in on the intimate details.
Between these few people and Facebook Infertility Support Groups, this was our saving grace.I knew how important having a community was throughout this process, specifically amongst those walking the same path as us. To this day, I am still involved in these support groups and share insight with those moms at the beginning of their journey.
Love at First Sight
On January 26, 2023, at 7:17 a.m., our miracle child, Demi Rae, was born right on our living room floor.
Now, that wasn’t the initial plan, but I knew we wouldn’t make it to the hospital. From my water breaking to her making it earthside, she was here in a total of 15 minutes, right in her daddy’s arms.
It was perfect.

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My original desire for delivery this second time around was to give birth at home, but my anxiety convinced me otherwise. I had a doula and found a midwifery company that walked us through our birth plan, and even though nothing went according to plan, I am grateful for my birth team.
Our doula walked us through best-case and not-so-best-case scenarios. Meaning, that if we didn’t make it to the hospital, we would be prepared to confidently and safely bring her into the world.
As I am on all fours in the living room, my husband has our doula on the phone along with the paramedics to guide us through this tender moment. But to welcome our baby girl into this world with just him and I was a level of intimacy I am so grateful for and wouldn’t have had it any other way.
We went from being told we wouldn’t have our own biological child to constantly redirecting a soon-to-be two-year-old from slapping folks every time she doesn’t get her way. Life does come at you quick.
Demi is such a happy child and brought so much energy into our home, and to see the relationship between my two girls growing every day does my heart well.

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I never thought IVF was going to be a part of our story, but now that we are on the other side, I make it a point to share our story and hold space for other couples (especially couples of color) who are fearful of infertility diagnosis and need to see that IVF can be an option for them too. It is not ideal, I get it, but it can be a solution.
In June of 2024, in honor of Infertility Awareness Week, I hosted a panel of other women who have gone through IVF (both successfully and unsuccessfully) to share their experience and give their insight into what their life is like now as well as a Q+A with a well-known infertility doctor for community members to have direct access to a medical professional.

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Seeing other Black women in the fertility space normalized the journey for me, and I want to be a resource for others like the women in these support groups have been for me.
Prayers to the couples who are experiencing infertility and feel saddened, angry, and lost. I get it. I truly do. But this does not have to be the end all be all.
Talk to a therapist.
Consult with your insurance company to see what is covered if you are going the IVF route.
Join support groups like Black Women TTC and Black Women and Infertility.
Schedule a consult with a fertility doctor to learn all your options (and get a second opinion).
Get a workup done to learn your health status all around.
Pray.
Stay encouraged.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









