Ever wonder who is the brain behind the most epic Hollywood parties? Or who is the creative genius that comes up with such unique ideas and concepts for the most talked about events in town? Well, if you've ever attended a Kanye West, Mary J. Blige, or Common party, you might have experienced the work of these two trailblazing sisters.
Miatta David Johnson and Massah David are the founders of creative agency MVDInc. The agency is an innovative branding company that focuses on strategic marketing/planning for a number of Hollywood's biggest names. Founded in 2002, these sisters have been busy working with a roster of A-list celebrities and Fortune 500 companies to help manifest their vision and create memorable experiences for all who attend. While these ladies have created a number of impressive events within their career over the last 15 years, what's most impressive, is their journey to success.
Miatta and Massah are originally Liberian refugees.
In 1980, there was a coup in their home country, that changed the lives of these sisters as they knew it. Their father was elected mayor of Monrovia, Liberia and their great uncle was the President of Liberia. The coup overtook the government, resulting in the murder of their uncle and the imprisonment of their father. Their father was then placed in a camp for approximately 18 months, as their mother worked vigorously to have him released. Once he was finally released, the family sought political asylum in the U.S but the entire family would not be granted simultaneously. Miatta alongside her two brothers and father came first, while her mother and Massah would arrive a couple years later.
The family was eventually reunited and neither their struggles or hardships shook their desire to succeed. Once in the U.S, they resided in Maryland, and Miatta and Massah went on to obtain degrees from top universities, Howard University and NYU respectively.
The first of many successes, the sisters then took their talents to NYC where Miatta worked on Wall Street and Massah worked in music management. Both careers were short lived when the sisters realized their real passion for entertainment and marketing, and then birthed their vision of MVDInc. And the rest is history.
Miatta and Massah chatted with xoNecole about being refugees, creating MVD Inc, and the most important lessons they've learned about entrepreneurship.
I know you two are originally from Liberia, what was it like having to leave your country?
Miatta: Our life changed forever after the coup in Liberia. We left behind everything we had. Our parents had to start all over. It was disruptive to say the least.
"Our life changed forever. We left behind everything we had."
Massah: I was very young when we left, so I honestly don't remember much. I look forward to going back and spending some much needed time there.
How has that experience affected you today?
Miatta: Witnessing the sheer drive and resilience to provide a full life for a family of six is not lost on us. It helped to define and mold us into the people we are today.
Massah: Based off of the stories that I've heard growing up, it makes me grateful to be alive and reminds me that I'm not here by mistake. It drives me to walk in purpose and live my best life.
Jay L. Clendenin / Los Angeles Times
What led you two in creating MVD Inc? Take me back to where it all began and getting your very first client.
Miatta: MVD Inc was created to fill a void in how our stories are told. I wanted our firm to be known for tapping into the untold narrative and presenting it in a non-traditional way. Prior to MVD Inc, I worked as a financial reporter for Dow Jones. I began to lose my love for economic reporting and the emerging markets, my interest slowly shifted to my love of music. I was working for free as a publicist for a few friends in the music business while still at Dow Jones. After juggling both roles, I realized that I loved what I was doing for free more than my day job. Friends of ours encouraged me to pursue Music PR full-time. So I took a leap of faith, quit my job, and used my 401k to start the business. Those friends were Barkue Tubman and Blue Williams, who managed Outkast at the time. After watching me hustle to get them placements at no charge for a year, they decided to give us a shot and become our first client.
"MVD Inc was created to fill a void in how our stories are told."
Massah: I was working my way through the ranks in the music business, from intern to assistant to eventually an executive. So I would moonlight on the side with Miatta coming up with the vision for MVD Inc, the creative and marketing, etc while working at an independent label. Because I'm non-traditional in my approach to work, I yearned for the room to grow, be my own boss, and work on projects I was truly passionate about. So I left the label and dedicated all of [my] time to helping mold and grow MVD's event experiences.
What is the overall motive of MVD Inc?
Massah: The motive of MVD Inc is to make sure that we are represented in rooms and conversations we may typically not be invited to.
Miatta: We really want to change the view of what not just women but black women can accomplish.
What has being entrepreneurs taught you about yourself?
Massah: Being an entrepreneur has taught me that only you can place limits on what you can accomplish. It's reaffirmed for me that there is no one path to success, you pave your way as you see fit, and you don't have to conform to do so.
Miatta: Being an entrepreneur taught [me] that I'm stronger than I realize. I am not a fan of change but I've learned to become more open to pivoting and remaining laser focused on the bigger picture. The route may not be how you imagined but when your gut is your compass it never takes you off course.
How has it been working side by side with your sister on this journey?
Massah: Working side by side was challenging at first, because I wanted to make sure that my voice was heard and respected despite being the younger sibling. We both have our strengths. [For example] Miatta is left brain and I'm right, but you need to utilize both in order to function and thrive. So, it took a while for us to come to an understanding that at MVD we are sisters but partners first. It also helps that we truly have a love and respect for one another. That's rare to find in business.
Being black women in Hollywood with your own creative agency doesn't sound easy, what struggles did you two face or continue to face?
Miatta: It's not easy. Many of the struggles begin with the fact that we are in a male-dominated industry coupled with the fact that we are two black women. Often times people that may not be familiar with your work automatically have a preconceived notion of your capabilities and reach. So much of it is dispelling those notions and letting the work speak for itself.
For young women looking to step into this industry, what advice would you give them?
Miatta: Perfect your craft, learn and understand the business you are looking to pursue, and always trust your gut.
Massah: Remain true to who you are. Get hands-on experience because there is no better teacher.
You two are such a positive representation for women everywhere with all you have accomplished on your own, when it's all said and done, what do you want your legacy to be?
Massah: I would really want to continue our family's legacy of firsts. Our father was the first elected Mayor of Monrovia, our brother is the first black man and openly gay man to serve as chief counsel to the governor of New York. So needless to say we have very big shoes to fill (laughs).
Miatta: What she said (laughs)
To keep up with these trailblazing sisters, be sure to check out their website www.MVDinc.us and follow them at @Miattajohnson & @Massahdavid.
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Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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If, while on your continual journey to get the best out of your own tresses, you’d like to learn how to get them healthier than it’s ever been, I’ve got seven acids that are typically known for skin use that can be just as beneficial to your hair as well.
1. Salicylic Acid
When it comes to your skin, salicylic acid is beta-hydroxy acid that is great for your skin if you’re looking for something that will exfoliate it, clear out your pores and dissolve dead skin cells. In fact, this is why it’s an acid that is quite popular when it comes to treating acne.
Your hair will enjoy salicylic acid because, if you’re looking to remove product build-up, you want to soothe an itchy or irritated scalp or you’ve got some dandruff flakes that are totally driving you up the wall, salicylic acid has the ability to treat all of this. Either purchasing a shampoo that contains this ingredient or adding it to your favorite scalp scrub is probably the most effective way to get the most out of it.
Just make sure that if your scalp is sensitive or dry that you approach with caution. In these instances, it could end up irritating your scalp more than helping it out, so use a very little bit in the beginning to make sure that it vibes with you.
2. Lactic Acid
Lactic acid is an alpha hydroxy acid that can help to even out your skin tone as well as slow down the signs of aging. The properties in it help to do this by reducing hyperpigmentation and boosting collagen production in your skin as well as keeping it hydrated.
Why is it great for your locks? For one thing, lactic acid is considered to be a humectant. This means that it pulls water from the air so that your hair is able to remain moisturized.
Another thing that makes it a winner is the fact that lactic acid breaks down dead skin cells on your scalp (so that your hair follicles are able to flourish), it can help to soften and detangle your hair (making it a helpful addition on your wash days) and it also helps to protect your tresses from heat styling tools and UV damage. Applying a hair rinse that’s made up of part lactic acid and part water can work wonderfully (so long as you apply it once a month, tops; more than that might be too “intense” for your hair strands).
3. Glycolic Acid
Glycolic acid is a water-soluble alpha hydroxy acid that is actually made from sugar. Your skin will adore it because it smooths the appearance of fine lines and wrinkles, improves the texture of your skin, gently exfoliates, clears your pores and brightens up your complexion overall.
The reasons why you should consider this acid for your hair is because it helps to keep your scalp youthful (and yes, there is such a thing; check out “Your Scalp Ages Six Times Faster Than Your Face. Why It Matters.”), removes excess sebum (that could be clogging up your hair follicles) and it helps to keep your hair moisturized. Your best bet here is to make it a part of your pre-shampooing ritual.
4. Succinic Acid
Succinic acid is an acid that is made from sugar cane and contains antimicrobial and anti-inflammatory properties. Although it doesn’t exactly exfoliate (like many of these other acids do), it can still be beneficial to your skin when it comes to reducing the kind of irritation that is associated with eczema, decreasing the bacteria that leads to breakouts and keeping your skin pretty hydrated.
As far as your hair goes, this is an acid that is worth trying out because it helps to balance the sebum that is on your scalp, remove dead skin and product build-up that can irritate your scalp and clog your hair follicles and, succinic acid is also beneficial when it comes to reducing dandruff and helping to prevent hair loss. Most people tend to apply this as a serum.
5. Hyaluronic Acid
I’ve officially sung the praises of hyaluronic acid on this platform before. One example is via the article, “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday.” On the skin tip, hyaluronic acid is great because it deeply hydrates your skin, contains anti-aging properties and can even bring relief to vaginal (including vulvar) dryness.
Your hair will adore this particular acid because it aids moisture to it (including your hair follicles), will help to improve your hair’s texture and it also soothes scalp dryness, nurtures the cuticles of your tresses and decreases frizz. Using a serum rich in this acid as a pre-poo or as a leave-in conditioner is recommended.
6. Azelaic Acid
If you’ve never heard of azelaic acid before, this is your lucky day. It’s a dicarboxylic acid that, when it comes to skincare (and hair care) products, is usually synthetic. Anyway, if you are looking for a way to reduce inflammation, even skin tone after a breakout or if you want to use an exfoliant that will improve the texture of your skin overtime, you might want to give this acid a shot.
This one makes the list as far as your hair is concerned because, if achieving more inches is your current focus, azelaic acid might come in handy. That’s because it is able to strengthen your hair, thicken your strands and also stimulate hair growth from within your hair follicles.
7. Glutamic Acid
Glutamic acid is actually a type of amino acid. Skin-wise, it’s great for deeply hydrating your skin as well as protecting it from pollutants and damaging UV rays. Also, if you’re looking for an acid that treats skin dryness or “tightness,” this could be the answer to your prayers.
Since glutamic acid is also considered to be a humectant, it’s another acid that can moisturize your hair. As a result, it can decrease breakage while helping your hair to feel smooth and look shiny.
BONUS: Amino Acids
Speaking of amino acids and hair, please try to keep some amino acids in your diet at all times. The reason why is because, since your hair is made up of mostly protein (keratin, to be exact), amino acids are pretty darn effective when it comes to helping you to maintain the overall health and well-being of your hair.
Ones to prioritize include proline (it boosts collagen so that your hair strands can maintain flexibility); arginine (it increases blood flow to your hair follicles so that they can receive the nutrients that they need); cysteine (it helps to keep your hair follicles healthy); alanine (it helps your system to produce more collagen), and isoleucine (it strengthens the tissues that help to make up your hair strands). All of these are available in supplement form or you can use Google to see which foods contain them.
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Although it might initially seem odd to apply acid to your hair, as you can see, certain ones will work miracles for it. So, test them out to see which one tickles your fancy.
Hell, since they work for your skin as well — it’s a two-for-one deal that is worth every penny!
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