One day, I randomly — or maybe not so “randomly” — stumbled upon some information about our bodies and how they age. If you want to check the article out for yourself, you can read it here.
The gist was addressing the fact that while some people think that our bodies “turnover” every seven years or so (as far as cell renewal goes), the reality is that parts like our skin and gut renew themselves (again, cell-wise) every few months while our heart and skeletal system typically take more than seven years to “flip.”
That got me thinking about the number seven, in general — which sent me down a bit of an online research rabbit hole. For instance, another article that I read came via Harper's BAZAAR’s website: “Have you checked in with your seven-year cycle?”
It was published a couple of years ago and touched on the fact that since “7” is a number that is reflected in things like nature, religion, and even art, why shouldn’t we look at holistic aging as a cycle of sevens, too?
I mean, since seven biblically represents completion, the angel number 7 means things like introspection and hidden truths, and even certain things about nature revolve around seven (like the rainbow has seven colors — Genesis 9:12-13) — imagine if we did actually look at our lives (along with the things that happen in it) in cycles of seven?
And that got me looking for some intel on relationships (as far as the number goes). When it comes to marriage, most of you have probably heard of the seven-year itch before; it’s the belief that around the seven-year mark, one or both spouses will find themselves becoming either restless or dissatisfied to the point where they may consider splitting up during that time, more than any other, in their marriage. Okay, but what about friendships? Does seven mean anything in those types of dynamics?
Good question and actually, I did find something rather fascinating when it comes to that specifically. Check it out, and then hop in the comments to let me know what you think. Apparently, seven years may hold more weight with your homies (or former homies) than you might think.
What “7” Does to Friendships (According to Science)
GiphyBack when I was in my 20s and the early part of my 30s, I’ve got to admit that I encountered some semi-devastating shifts in some of my friendships. And listen, if you think that I’m exaggerating on the devastating tip, you should read articles like TIME’s “Why Ending a Friendship Can Be Worse Than a Breakup,” HuffPost UK’s “Why Friendship Breakups Can Be More Devastating Than Romantic Ones," or xoNecole's "My Female Friendships Were The Most Heartbreaking & Loving Relationships Of My Twenties."
Depending on how long you’ve been friends with someone, what causes the friendship to end, and/or how the friendship ended, the experience can damn near take your breath away.
I think a part of the reason is that most of us don’t see our friendships having an expiration date; in our minds, if we decide to let our guard down and call you “friend,” we expect you to be around for the long haul. However, when that doesn’t happen, sometimes we simply aren’t prepared for that, and so it ends up feeling like a punch to the gut (check out “How To Heal From A Broken Friendship” and “What It Takes To Heal A Broken Friendship.”)
As far as what was going on with me and my friendships personally, I think my (biggest) issue was I had a pattern of picking people who reflected some of the dynamics that I had with certain relatives. Therefore, so-called friends would suck at taking personal accountability and oftentimes would get ghost (check out “I Was 'Ghosted' By My Best Friend”). I also had friends who appeared self-confident (because most of them were physically beautiful) and yet either had really low self-esteem or low-key jealousy issues (check out “5 Signs Your Closest Friends Are The Most Envious Of You” and “Your Friends Are Thriving. You? Not So Much. How To Deal.”).
Not to mention that many of them liked to play the victim a lot (check out “It's Time To Get Out Of The 'Drama Triangles' In Your Relationships” and “Are You Being Manipulated? Are You Manipulative? Here's The Breakdown.”). Yet again, I get why I gravitated towards a lot of that because I was used to that type of energy being in my space; it was familiar to me even though it wasn’t right.
Once I recognized all of this for what it was, I switched up how I moved in friendships, and honestly, I haven’t had any friendship drama in quite some time (praise the Lord!). Come to think of it, the last time (and that was because I “took a hit” to protect a friend), ironically, was probably about seven or so years ago.
SEVEN. YEARS. AGO. Hmm. Is that a coincidence? Not according to science. For instance, one study that was conducted between individuals aged 18-65 shared that while 30 percent of individuals still had the same friends, 48 percent did not. Over what span of time? Seven years.
For the record, these findings pretty much stated that the seven-year change was mostly due to convenience and opportunity more than anything else.
In other words, if people change jobs, move, or even enter into a relational status where they are around a different group of folks (like going from being single to being married), and that happens to be within a seven-year cycle, then their intimate interactions with people may shift based on that. Makes sense.
However, if seven symbolizes completion, hidden truths, and introspection, and if, like aging, we chose to look at friendships from a seven-cycle standpoint, could our relational transitions be about a helluva lot more than that too? I think so.
It’s Okay If Your Friendships Shift As You Do. It Really Is.
GiphyIt’s another message for another time, just how problematic it is in our culture that we’re less bothered by ending a marriage than a friendship. Vows are taken in marriage, sacred promises are made before God, one another, and loved ones — that isn’t usually the case with friends.
And honestly, from that point alone, we really need to give ourselves more grace when it comes to transitions that are made in friendships. For one thing, sometimes we become friends with people who we never should’ve in the first place — however, our trauma (or drama) or lack of understanding of self and what we actually need may have caused us to choose unwisely.
Beyond that, though, if personal evolution can cause us to change careers, life desires, or even our personal style, why can’t it also result in us having different wants in our relationships with other individuals? And if the ones who we are currently friends with cannot or aren’t willing to give us what we need, based on who we are now, why is it a bad thing to move from friendship into something else?
Because, as I say often to some of my clients, “There is a lot of space between ‘friend’ and ‘enemy’” — meaning that just because someone may no longer be a friend (especially a close friend), that doesn’t mean that y’all can’t ever enjoy a drink after work or that you have to roll your eyes at each other in the mall. You can be at peace with someone who you no longer consider to be a friend, mutually so. Trust me, I would know.
Because really, what are friends designed to do in the first place? Have you ever really thought about that before?
- A friend should encourage, support, and celebrate you.
- A friend should hold you accountable.
- A friend should be a safe space for your feelings and secrets.
- A friend should be trustworthy and reliable.
- A friend should help you to grow and evolve.
- A friend should be honest with you and help you to be honest with yourself.
- A friend should respect your thoughts, values, and boundaries — and, in many ways, complement them.
- A friend should give as much as they take (one way or another).
- A friend should not tell you what you want to hear but what you need to know.
- A friend should help to make you a better person, just by knowing them.
And to tell you the truth, based on where you are in life and the certain types of hidden truths and times of introspection that are revealed to you over time, friends may change; friends may need to change. Know what else? Based on how aggressive you are about your self-evolution, your friendships may shift more often than other people’s tend to do.
Yeah, I can speak to that as well because, as my mother used to tell me, “You are very violent about your peace and your growth.” Violent would be correct. And so, the more that I want to grow, heal, and move out of certain things, sometimes that has come at the risk or cost of certain folks no longer being in the “inner temple” of my life because they are simply focused on being somewhere else — and you know what?
I’m not being a friend to myself if I slow my own progress down just so I can continue to walk at the same pace as others. Sometimes, you’ve gotta say, “Thanks for bringing me to this point and place in my life,” and then keep moving forward…even if that means leaving them behind or that the two of you have simply hit a fork in the road and you’re going in two different directions.
Now what would be super fascinating is if coming to this point and place in your life happens on a seven-year cycle. Hey, but now that this has been (formally) introduced into your space, it’s definitely worth pondering, right? Is it that you don’t have friendships that last? Or is it more that you tend to become a different version of yourself around every seven years, and your social circles tend to reflect that? Hmm.
Just imagine if our goal in our friendships was to do our part to help individuals “complete” something in their lives as they did the same thing for us. And if that completion means that we don’t need them in the same way (and they don’t need us in the same way either), we’re not angry, embarrassed, or overthinking it — we simply accept that for what it is: the lesson was learned, the evolution transpired, the revelation was had…friend, I thank you.
Some friendships? They were always toxic.
Some friendships? Woundedness happened, and some healing needs to take place.
Others? It could just be that they completed their purpose. We should honor that with love and light and simply move on. Whether that’s every few years, every seven, or decades up the pike — so be it. As long as both people got what they ultimately needed — it’s all good. Literally.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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