January is all about maintaining a positive vision for the future and finding your balance amid change. A lot is going on this month, yet everything that is occurring is bringing things back home. Life is moving at its own pace this month, and the more you can trust the timing of life and where things are moving, the more you can gain. The month begins in the midst of Capricorn Season, with Mercury and Mars both in retrograde. Plans may not fall through exactly how they were planned for the time being, yet everything is happening exactly how it needs to. With both these planets being in retrograde for half of the month, schedules, plans, and communication channels should be looked over thoroughly, and patience is needed.
Venus enters Aquarius on January 2nd, and love is to the community and the collective while Venus is in Aquarius. Relationships take on a lighter tone while Venus is in Aquarius, and this releases some of the pressure that’s been felt while Venus was in Capricorn over the past month. Venus now being in an air sign for most of the month makes communication key regarding relationship development, and it’s about listening to your heart just as much as you are listening to what’s being said. The Full Moon of the month occurs less than a week after, on January 6th, and this Full Moon will be happening in Cancer. Emotions run high, and a chapter closes in life to bring you closer to the soul. This Full Moon is all about letting go of old baggage and healing the heart.
On January 12th, Mars officially goes direct after being retrograde in Gemini since October 30, 2022. Mars retrograde created chaos and switched things up in spaces that were once stable. Mars retrograde's duty was to shake things up and create a new direction forward that better aligns with what you are inspired by. Now that Mars is officially direct, you can take more action on your creative vision and dreams, and there are fewer road bumps on your path to success. Mercury also goes direct in Capricorn soon after on January 18th; and travel delays, miscommunication, and stability challenges all ease up during this time. Mercury direct in Capricorn makes concrete steps easier to take, and manifestation potential is increased during this time. Dream the dream, and take intentional action on them to see success.
Aquarius Season begins as the month ends on January 20th, and there is a New Moon in Aquarius as well as on the next day. Aquarius Season is a time when inspiration abounds, and a time to find your balance between logic and magic. Dreams come true during Aquarius Season, and this Aquarius New Moon is a good time to set your intentions and plan for the future. Uranus goes direct in Taurus on January 22nd after being in retrograde since August 2022, and there are fewer interruptions and disruptions when it comes to rest, feeling grounded, and following your heart.
With so many planets moving direct this month after being in retrograde, there is a huge weight lifted off the shoulders, and plans can come together again. January overall is all about perspective, patience, and growth.
What's in Store for Aries in January 2023
AriesKyra Jay for xoNecole2023 is a powerful year for Aries and the year begins with you taking the time to rest, prepare, and re-energize before moving further into the year. This month is all about listening to your body, your emotions, and your gut instincts, and about not being afraid to go at your own pace even if those around you are going at a different one. This is your month to let a new cycle of your life appear for you, while you move through your current journey with ease.
The New Moon this month is when you will be feeling a lot of that magic that the year has in store for you. On January 21st there is a New Moon in your 11th house of hopes, dreams, and friendship, and this is an excellent time of the month to start visualizing your future and everything you want to happen over the next year. With Venus also moving into your 12th house on January 26th, it’s about finding your balance between what’s falling away and what is coming this month.
What’s in Store for Taurus in January 2023
TaurusKyra Jay for xoNecoleLove is flowing into your life in January, Taurus. This is a month of emotional expression and connection, about finding a good middle ground you haven’t felt in a while. This is a month of letting your heart lead the way and discovering that vulnerability isn’t a weakness, it is a strength to commend yourself on. This month you are finding your way by listening to your heart.
Communication is vital this month with a Full Moon occurring in your 3rd house on January 6th. This Full Moon is bringing in culminations in your life regarding mental healing, growth, and clarity. Important messages are coming through for you at the beginning of the month, and the more you can express how you are feeling, the better. A very important transit occurs before the month ends, and that is Uranus officially going direct in Taurus, after being retrograde since August 2022. What you can expect now are less chaos and disruption, and more intentional change and positive surprises.
What’s in Store for Gemini in January 2023
GeminiKyra Jay for xoNecoleJanuary is all about the direction in life you are heading in right now, Gemini. The month begins amid Mercury retrograde, and Mercury retros are always a little closer to home for you with Mercury being your ruling planet. This Mercury retrograde is a little more impactful, however, as Mars is currently retrograde in Gemini as well. With the energy of reflection flowing through your world this month, there is a need to consider all options and really define what you want to create in your life.
On January 12th, Mars in Gemini goes direct after being retrograde since October 2022 and Mercury goes direct on January 18th. This is a major win for Geminis, as the pressure is lifted off your shoulders. Mars retrograde made the plan ahead feel more confusing than you wanted it to be, and the lack of energy this transit brought was difficult to move through. Now that you are in direct motion, you are ready for some dreams to come to fruition, and your mind is looking ahead with hope and strength.
What’s in Store for Cancer in January 2023
CancerKyra Jay for xoNecoleJanuary is all about maintaining a clear vision, and about putting your manifestation gifts to use, Cancer. This is a month of everything coming together one by one, and about you feeling confident about what is unfolding for you this month. You have your eyes on the prize, and you are headed in the right direction right now. January is here to show you that anything is possible with the right mindset, heart, and belief in yourself.
The Full Moon this month is happening on January 6th, and it is occurring in your sign. A Cancer Full Moon is always more emotional than most, and this is the time of the month to let go of any emotional baggage you have been carrying and allow healing to take place. This Full Moon is closing out one chapter, and you are preparing and lining everything up for a new one. January is a month of moving forward, moving on, and taking your dreams seriously, Cancer.
What’s in Store for Leo in January 2023
LeoKyra Jay for xoNecoleAbundance is yours to claim this month, Leo. January is a month of good fortune, love, and a time of paving a new path forward for yourself. You have a lot of opportunities for success this month, and blessings are falling into your lap. The seeds and intentions you have been planting in your life are blooming as the new year begins, and you are soaking in all the magic that surrounds you.
The financial abundance you are seeing this month is only one part of the story, as love and your relationships are also seeing positive growth in January. With the Sun moving into your opposite sign Aquarius on January 20th, and a New Moon here the next day, you are seeing new beginnings in love as the month ends. You are turning the page from a time of feeling like you have to do everything yourself and you can’t rely on others, into a time where you are feeling that support, connection, and emotional stability in your life.
What’s in Store for Virgo in January 2023
VirgoKyra Jay for xoNecoleJanuary is your time to heal, Virgo. Your heart needs recovery time, and this month is your month to emotionally process, accept, and move into a new day. There is an energy with you this month of taking into account what has happened over the past few months and taking the time to release the heaviness and pain of the past. You are getting the opportunity to move into a new direction in January, however, leaving behind the old isn’t as easy as you thought it would be. Take as much time as you need this month, and allow what’s meant to be, be.
With your ruling planet Mercury, retrograde in your 5th house of romance, creativity, and happiness this month, there is a need to reflect on happiness and what that truly means to you. Do your vices serve you or do they harm you? Do the people around you reflect the love you feel or want to see in your life? Once Mercury goes direct on January 18th, you feel a breath of fresh air, and all the emotional heaviness you have been feeling begins to ease. January is overall a month of healing and growth for you, Virgo.
What’s in Store for Libra in January 2023
LibraKyra Jay for xoNecoleFortune is on your side this month, Libra. January is a month of positive change, blessings, and moving into a new beginning. The grace you have shown yourself and others through all of the changes you have been through is showing fruition this month, and you are receiving the benefits of this patience. January is all about remaining flexible and open to change and riding the wave of abundance and positivity.
Mars officially moves out of retrograde and goes direct this month, and this is good news for you when it comes to travel, adventure, education, and spiritual pursuits. Look out for opportunities for a vacation this month. The New Moon on January 21st is occurring in fellow air sign Aquarius, and this New Moon is bringing a new beginning for your heart. This New Moon is here to fulfill some dreams of happiness, love, and connection; and self-expression is key right now. Overall, January is about moving into a new chapter of your life with ease.
What’s in Store for Scorpio in January 2023
ScorpioKyra Jay for xoNecoleJanuary is a month of getting inspired, Scorpio. You are thinking a lot about the future this month and where you are headed right now, and your perspective is everything in January. The inspiration you are feeling this month is creating a new vision for your future, and you are ready to redefine what you want to put your energy into and focus on. The sky's the limit for you Scorpio, and this is a month of truly believing in yourself and taking those intentional steps toward your dreams and goals.
The Full Moon occurring in fellow water sign Cancer on January 6th brings things full circle when it comes to your beliefs, perspective, and spiritual journey. You are taking note of what adventures in life you’ve followed through on, and what spaces and people you would still like to connect with. Venus enters your 5th house of romance on January 26th before the month ends, and love is on your side moving into February. Your heart is in a good place this month, and there is a lot of excitement in the air for you in January.
What’s in Store for Sagittarius in January 2023
SagittariusKyra Jay for xoNecoleConnect with your inner strength, Sagittarius. Patience is everything this month, and your courage will help you maintain that. January is a time of letting things unfold without forcing the outcome. Hold your vision of what you want to see come to fruition, but don’t let changes to plans and circumstances out of your control waver your self-confidence. The more you can hold your ground and trust the process, the better this month will be.
January is a month of preparation for you, Sagittarius. This isn’t the most action-packed month for you and that is because you need time to gain strength, prepare, and envision what you want to see play out this year. The passion is there, but you need more time to figure out where you want to be and who you want to be there with. The New Moon occurring on January 21st is a time when you are getting the clarity you have been looking for, and connections are being made.
What’s in Store for Capricorn in January 2023
CapricornKyra Jay for xoNecoleThe spotlight is on you this month, Capricorn. Capricorn Season is fully underway, and there is a lot to process this month. The month begins with Mercury in Retrograde in your sign, and there is a need to have more patience when it comes to your communications with others, and to try to find your middle ground here. Not everyone may agree or see your perspective, but it’s important to maintain an open mind and trust that what is for you will feel right. January is your time to shine and to allow space for others to shine in their way too.
The Full Moon in Cancer on January 6th is a good time to let go of any relationship drama or challenges you have been having and to make space for new growth. You are closing out one chapter of life and moving into one that feels closer to love and connection. Once Mercury goes direct on January 18th, any challenges you have been having with others begin to subside, and an olive branch is given. The goal this month is self-acceptance, love, and working on building the relationships in your life rather than challenging them.
What’s in Store for Aquarius in January 2023
AquariusKyra Jay for xoNecoleYou are moving forward freely in January, Aquarius. January is a month of success, positive recognition, and achievement. You are moving into the new year full speed ahead, and you are ready to claim your victories. The support you have been looking for is coming into your life this month, and you have a lot to be grateful for in January. This is your month to put yourself out there, be confident, and lead the way forward for others. With Venus entering your sign on January 2nd as the month begins, you are moving into the month with love on your side.
More energy begins to move into Aquarius in the second half of the month as Aquarius Season begins on January 20th, and there is a New Moon in Aquarius the very next day on January 21st as well. With the Sun officially moving into Aquarius this month, the vision becomes clear, and the community around you is highlighted. The end of the month is a good time to connect with others, give help where needed, and work together with the people around you to create something beautiful.
What’s in Store for Pisces in January 2023
PiscesKyra Jay for xoNecoleLife comes full circle, and blessings are falling into your lap, Pisces. January is a month of feeling like you have everything you need in your life, and like there is enough love to go around. You have an upper hand this month and it’s your faith in yourself and the universe that has got you here. You know that everything happens for a reason and what’s yours won’t pass you by, and you are feeling this knowing strongly this month.
January begins with a Full Moon in fellow water sign Cancer on January 6th, and this Full Moon is occurring in a zone that directly connects to the heart. Your heart is seeing clearly in January, and you like what you are seeing right now. Allow yourself to be loved the way you deserve to be, and trust that this love is here to stay. Before the month ends Venus enters Pisces, and relationship growth takes place. Venus in your sign makes everyone a little more emotional than usual, and you are leaving the month feeling seen, heard, and understood.
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Featured image by Kyra Jay for xoNecole
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023