
How To Be ‘90s Fine: The Ultimate Guide To The Black Girl Look That Defined An Era

Black women were front and center of beauty and fashion trends throughout the '90s, unequivocally setting standards that would have lasting impressions for generations to come. From artists to supermodels and actresses, Black women were introduced to the world through high fashion, culture, and entertainment for their boundless talent, striking beauty, creativity, and unique style that would trickle down, inspiring the rest of the world.
Their influence is documented throughout Black cinema, red carpets, music videos, and magazine covers as Black women began to break barriers and set the tone for the '90s bombshell. Iconic Black women of that era displayed undeniable femininity, confidence, and sex appeal through a variety of natural elements such as soft glam, sexy silhouettes, and God-given beauty.
As we coast through the final months of 2024, the ’90s revival shows no sign of slowing down. 21st-century social media platforms such as Instagram, TikTok, and Pinterest have made it easier than ever to replicate elements of our favorite ’90s bombshells. Reliving the stylistic contributions of Black women during the era of dramatic eyes, neutral lips, and voluminous, bouncy blowouts has been instrumental in the latest "clean girl aesthetic" trend.
Along with hair and makeup influences, ’90s style icons have also made their way back to high fashion runways with the resurgence of supermodels such as Naomi Campbell and Tyra Banks, while designer brands such as Gap and Calvin Klein have featured nostalgic campaign references. Follow along as we break down elements of the quintessential ’90s bombshell and how to implement the timeless elements into your everyday looks.
The Elements of Being '90s Fine: Makeup
‘90s supermodel glam will never go out of style.
From Naomi's statement lip to Iman’s fresh, flawless skin and Tyra Banks’ striking statement eye, decades later, ‘90s glam continues to make its way onto mood boards and TikTok feeds as inspiration. The allure of less is more finally made its way through the mainstream after the heavy blush and neon color craze of the ‘80s.
Tyra Banks in 1999
Steve Azzara/Corbis via Getty Images
Makeup evolved into fresh, lightweight skin, with more subtle but impactful lined lips, thin brows, frosted colors, and a wearable playfulness that makeup prior to this time didn’t have,” celebrity makeup artist Taylour Chanel told Vogue of the era. Black makeup artists such as Sam Fine and Pat McGrath were the artists leading the memorable makeup trends that graced countless designer runways, campaigns, and makeup covers.
British top model Naomi Campbell in the '90s.
Mick Hutson/Redferns
Balancing bold and natural, there was an emphasis on defining features such as sculpted cheeks, and neutral lined lips, along with enhancing eye shapes while adding a touch of drama with shimmery frosted eyeshadows and dark-hued or neutral lips.
The Elements of Being '90s Fine: Hair
Throughout the ‘90s there were a variety of hairstyles that dominated the decade, but much like fashion, hair trends eventually ease their way back into mainstream culture. Many are on the rise yet again because they're fun, chic, low maintenance, and some are even staples for protecting your natural hair.
‘90s R&B divas such as Brandy’s signature micro braids, Sade’s sleek ponytail, and Lauryn Hill embracing her beautiful locs are examples of timeless beauty that have endured throughout the years.
Portrait of R&B singer Lauryn Hill in 1998.
Anthony Barboza/Getty Images
While there were many beautiful hairstyles in the ‘90s, the iconic pixie cut was a stand-out signature style that was equal parts tough and sexy. Famously worn by Nia Long, Halle Berry, and Toni Braxton, these women made short hair the thing to have in the ‘90s.
Toni Braxton in 1994
Vinnie Zuffante/Getty Images
As of late, blowouts with voluminous curls complimented with a dramatic side part have been one of the most influential hairstyles making their way back to our For You Pages. Songstress Aaliyah, along with iconic Black actresses such as Angela Bassett, Lynn Whitfield, Robin Givens, and Tisha Campbell, have been famous for the body and fullness of their hair.
The Elements of Being '90s Fine: Nails
Before nail art became adopted into mainstream culture, Black women pioneered the long nail trend, which continues in the modern day. Long abstract nails were seen on Olympic gold medalist Flo Jo in the ‘80s and soon adopted by hip-hop legends such as Lil Kim and Foxy Brown and R&B divas Mary J. Blige and SWV's lead vocalist Coko as they paved the way for decorated square-shaped curved nails in bold, colorful shades, adding jewels and gems for extra flair.
Mary J. Blige backstage at the Fox Billboard Awards in 1994.
Jeff Kravitz/FilmMagic, Inc
Today, you don’t even need a salon to achieve this look. With the ease of press-on nails and the invention of Gel-X, this ‘90s nail trend can be achieved through a variety of methods.
While abstract art was thriving in ‘90s culture, there was also the conservative It girl who preferred sheer nude polishes with a subtle shine finish, Ferrari red monotone sets, and the classic French manicure tips.
The Elements of Being '90s Fine: The Fashion
Black media and entertainment television played a vital role in showcasing the diverse fashion trends of the ’90s, bringing unique styles into the mainstream and setting the tone for cultural expression. Iconic Black films and television shows introduced us to characters whose style we still admire, capturing the essence of the era through vibrant and memorable fashion moments. Music artists were equally influential, creating some of the decade’s most iconic style statements.
Together, these cinematic and musical representations of ’90s culture cemented a lasting legacy in fashion, embodying creativity, identity, and self-expression that remains relevant today.
In 2024, '90s fashion trends are re-emerging with a focus on classic silhouettes and minimalist aesthetics, offering a breath of fresh air to modern wardrobes. Inspired by iconic entertainers like Janet Jackson, whose edgy style influenced streetwear, and Halle Berry, whose elegance and poise redefined red carpets, the aesthetic remained effortlessly sexy for both day and night.
Halle Berry attending the MTV Movie Awards in 1993.
Vinnie Zuffante/Getty Images
Key pieces like low-rise jeans, crop tops, chokers, and slip dresses define laid-back yet stylish looks reminiscent of Aaliyah's iconic tomboy-chic vibe and Naomi Campbell's runway glamour. Tailored suits, sheer tights, and playful skirts also took center stage, capturing the chic, feminine flair of '90s fashion with a conservative yet bold aesthetic.
Janet Jackson at the album release party for 'The Velvet Rope' in 1997.
SGranitz/WireImage
While the unforgettable sitcoms, movies, and red-carpet moments of the decade continue to influence today’s high-fashion aesthetics, this revival captures the era’s signature ease and allure, reimagined for a new generation.
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Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by xoNecole/YouTube
Ashley Versher is known for her work in the Tyler Perry's Beauty In Black series and more recently, she starred alongside Taraji P. Henson in the Netflix film Straw. But she is more than just her acting credits and stunning looks (her hair alone is everything). In an xoNecole exclusive, Ashley dishes on her first celebrity crush, how she spends her downtime, and her go-to haircare products because we need the deets.
Get to know Ashley below.
xoNecole: Where are you from?
Ashley Versher: San Francisco - BAY AREAAAAAA!!!!
xoN: What was your first major acting role?
AV: A 49ers Super Bowl commercial - I think I was 3.
Ashley Versher
Johnny Marlow
xoN: Have you ever had an embarrassing or funny audition story? If so, what happened?
AV: Yes! I was doing a self-tape once and I forgot to take off my bonnet. But the tape was so good I sent it in anyway.
xoN: Your hair is gorgeous. What has it been like navigating Hollywood with natural hair?
AV: Thank you so much! Navigating Hollywood with natural hair has definitely been a journey of self-discovery. Early on, I had to make a conscious decision about how I wanted to show up—not just in this industry, but for myself. Once I fully embraced my natural hair and committed to the journey, everything else began to align. It’s been nothing short of empowering.
Navigating Hollywood with natural hair has definitely been a journey of self-discovery. Early on, I had to make a conscious decision about how I wanted to show up—not just in this industry, but for myself.
xoN: What are your favorite go-to hair products?
AV: Ooooooo, right now I’m loving Camille Rose’s Jai Twisting Butter—it’s super moisturizing and gives me a fun, bouncy twist-out! I’ve also recently gotten into oils, and I’m especially loving sweet almond oil.
xoN: We know you as an actress, but what is another special talent you have that most people don't know about?
AV: I trained as a classical violinist for 13/14years.
xoN: Who is your hero?
AV: My mom. She’s incredible - full stop.
Ashley Versher
Johnny Marlow
xoN: How do you like to spend your down time?
AV: Ha! What’s that!? Jk jk, I love to travel, that’s honestly my favorite thing.
xoN: Who was your first celebrity crush?
AV: Prince.
xoN: What is your dream role?
AV: One day I will play a witch with Harry Potter-like powers!
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Feature image by Johnny Marlow