12 Black Women Financial Gurus You Need To Follow
Black women financial gurus are breaking barriers in the personal finance realm. They serve as role models to women everywhere, especially women of color. There's something inspirational about seeing someone who looks like you achieve the same goal that you want to achieve. Their visibility consistently gives me the motivation to meet my own financial goals because if they can, why can't I?
As a finance major who has worked in the financial services sector, I look up to personal finance experts that are women. It takes guts to break into such a monolithic industry. I can relate because the financial services industry is the same way, so I've personally suffered from imposter syndrome. I understand the courage it takes to break into an industry where the majority of people don't resemble you.
These Black women in finance have helped me in more ways than one because they've helped change my money habits and serve as inspiration. I am a regular on their sites, a fan of their books, and a member of some of their Facebook groups. Surrounding myself with role models, resources, and other women interested in reaching financial goals will surely feed your ambition for financial independence, as it does for me.
1. Michelle Singletary, The Color of Money
Michelle Singletary is a personal finance columnist. She pens The Color of Money, a recurring column in The Washington Post on Wednesdays and Sundays. She is also the author of three personal finance books, a television host, and has appeared on NPR. Subscribe for weekly newsletters to learn how to spend well and live rich!
2. Kara Stevens, The Frugal Feminista
Kara Stevens is determined to help black women step into their financial confidence and eradicate their debt. She has worked with thousands of women as a consultant, speaker, writer, and coach. Be happy. Be healthy. Be brave with Kara!
3. Tonya Rapley, My Fab Finance
Tonya Rapley is a millennial money expert who is dedicated to breaking the typical millennial paycheck-to-paycheck cycle. She is also a co-founder of a FinTech app (FOAM), and provides workshops for clients throughout the U.S. Sign up for her fabulous newsletter!
4. Patrice Washington, Chase Purpose, Not Money
Patrice Washington is a financial expert who is redefining wealth. She helps women to live their life's purpose, find fulfillment, and earn more without chasing money. Patrice is a number one best-sellingauthor and has appeared on dozens of popular media outlets, such as the Steve Harvey Show and Dr. Oz. Subscribe to her newsletter and podcast to live in your purpose!
5. Bola Sokunbi, Clever Girl Finance
Bola Sokunbi is a certified financial education instructor, money expert, and best-sellingauthor of Clever Girl Finance. Her main goal is to help women save money, build real wealth, maintain accountability, and ditch debt. Bola offers a financial education program that provides financial guidance and empowers women. Join Bola at Clever Girl Finance!
6. Tiffany Aliche, The Budgetnista
Tiffany Aliche is an award-winning financial educator whose mission is to empower women and provide them with resources to create a better life. Her financial movement has helped over 800,000 women and eradicated $75 million in debt. She is a blogger, podcaster, and she has even helped change the legislature in New Jersey (The Budgetnista Law). Join her Live Richer Academy!
7. Marsha Barnes, The Finance Bar
Marsha Barnes is a certified financial social worker, financial educator, and financial commentator. Marsha aims to build your financial confidence. She believes in financial education for all and she even has a financial literacy bus! Join her Members Club!
8. Dominique Broadway, Finances Demystified
Dominique Broadway is an award-winning financial planner, personal finance coach, speaker, finance expert, entrepreneur, and the founder of Finances De·mys·ti·fied & The Social Money Tour. She has a passion for helping young professionals, entrepreneurs, and people of all ages achieve their dreams. Join her Bootcamp!
9. Kendra James, The Finance Femme
Kendra James is a virtual CFO and business manager. Kendra specializes in building a structure and financial strategies for businesswomen that are ready to take their business to the next level. She offers a podcast, consultations, coaching for accounting professionals, and a virtual CFO service. Sign up for her services!
10. Melissa Boutin, Your Money Worth
Melissa Boutin is both a certified financial education instructor (CFEI) and a money coach. She specializes in helping the Caribbean and American millennials rid themselves of debt, so they can live the life of their dreams! Join her Money Massive Crew for financial hacks, money tips, scholarship alerts, and more!
11. Carrie Pink, Motherly
Carrie Pink is a personal finance blogger who teaches her audience how to look fly and raise children while on a budget. She is a podcaster and an author of the book, This Is Motherhood. Subscribe for inspiration and mother empowerment!
12. Dasha Kennedy, The Broke Black Girl
Dasha Kennedy is a millennial financial coach who is helping women of color get ahead. She is the founder of the Broke Black Girl Facebook group, filled with over 60,000 women. She consults with clients about money management, women's entrepreneurship, and empowerment. Dasha aims to improve Black financial literacy within the community. Keep up with Dasha here!
Featured image by Shutterstock.
Originally published on January 24, 2020
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Aaliyah Sydonie Williams is a lover of pomegranates, intimate concerts, fluffy socks and all things R&B. She's a founder of a college advice blog, Her Little Corner, where she dishes helpful advice for college students to slay their college experience. When Aaliyah isn't eating at Starbucks, she's studying for her courses in finance, discovering new spots in the city, and brushing up on her photography skills. Keep up with her at Aaliyah Williams (@aaliyahsydonie).
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED