Vaginas. When it comes to the act of sex, have you ever really stopped to think about all that it goes through? Just think about it — when you’re not having sex, your vagina is just minding its business while in a relatively state of perfect peace. When you are having sex, though, suddenly it’s getting penetrated, at different levels of pressure and speeds, for minutes on end. And based on how the night is going — wink, wink — it might experience that over…and over…and over again.
I’m not saying that your vagina doesn’t like it. I’m simply saying that it goes through a lot during those moments of copulation — and sometimes, it’s without the pre- (check out “15 Pre-Sex Rituals That Could Make Sex A LOT More Pleasurable”) and post-care that it not only needs but truly deserves.
So, in honor of all that our vagina’s go through during coitus, I wanted to shout out four things that you should do for “her” before you have sex and four other things that you should do once the get down is over — things that will make her (and ultimately you) feel so much better about what transpires…during.
Before Sex Tip #1: Your Vagina Wishes You Wouldn’t Shave
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My waxer and I are going to come to low-key blows in a minute if she doesn’t keep trying to take more and more hair away from my pubic mound. LOL. Me? I’m someone who likes my bikini line to be cleaned up; however, I prefer to not go completely bald. If you’re someone who is on the fence, something that may sway you over to my side of things is the fact that there is plenty of data out here that says pubic hair can help to decrease your chances of contracting an STI/STD.
One reason is that hair (everywhere) helps to protect you. Another is because, if you happen to shave or wax and then have sex 12-24 hours later, and your partner does have an STI/STD, there could be mild abrasions or cuts that could make it easier for what they have to be transmitted to you.
Listen, I’m all about a well-manicured treasure box happening — just make sure that you “handle that” a couple of days before sex…not mere hours before.
Before Sex Tip #2: Your Vagina Wishes You Wouldn’t Avoid Washing Your Hands
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It’s kind of hard to have sex without using your hands. That said, if fingers are gonna be all up and around “her,” they need to be as clean as possible, so that bacteria doesn’t end up pissing her off. This means that if your nails are long, you need to use a nail brush to dig up underneath them. This means that if he goes to the bathroom right before coming into the bedroom, he should wash his hands.
This also means that if you like to be on the adventurous side and bring “sex condiments” into the picture during foreplay (check out “12 'Sex Condiments' That Can Make Coitus Even More...Delicious”), and there is stuff all over your fingers, hands should be washed then too. The main reason for the last one is food has a way of throwing off your vagina’s pH balance — and, whenever that happens, it can lead to an infection. And who the hell wants that, chile?
Before Sex Tip #3: Your Vagina Wishes You Wouldn’t Drink Too Much
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When you get a chance, do your vagina a favor and check out “Turns Out Sober Sex Might Be The Underrated Secret To Better Orgasms.” When you’ve got too much alcohol in your system, not only could it potentially cloud your judgment, but it can also tank your libido, decrease how much natural lubricant your body produces, and it can make it harder for you to climax as well.
As far as the lube part goes, the issue with that is alcohol dehydrates you, and let me tell you, there are few things worse than trying to have great sex with a dry va-jay-jay. All of that friction damn near feels like broken glass (not exactly but…close). Ugh. So, a glass of wine or a shot of Casamigos? Cool. Throwin’ back an entire bottle? Yeah, let’s not.
Before Sex Tip #4: Your Vagina Wishes You Wouldn’t "Forget" to Use Condoms
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If you want to significantly decrease your chances of experiencing an unwanted pregnancy or an STI/STD, you need to use a condom — not sometimes, not partly during sex…each and every time and from start to finish when it comes to copulation. To this day, when used flawlessly, condoms continue to be 98 percent effective (around 87 percent effective otherwise). Not only that but if you are having sex with a new partner for the first time, his sperm/semen has the potential to throw your vagina’s pH off and that could lead to itchiness, irritation and/or some type of infection.
Look, I don’t know one person on this planet who thinks that wearing a condom feels better than “going raw.” Still, unless you want to get pregnant or you want to do a crap shoot with your health (at a time when STIs/STDs are on the rise, by the way), do you and your vagina a favor and bring condoms into the mix. Speaking of condoms (and your vagina), check out “These Are The Kinds Of Condoms Your Vagina Would Actually Prefer,” so that using them can be as pleasant of an experience as possible.
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After Sex Tip #1: Your Vagina Wishes You Wouldn’t “Mingle” with Sex Toys
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Okay, so when it comes to “after sex,” I think that pretty much all of us can vouch for the fact that sometimes sex doesn’t stop so much as it…pauses. And during that refractory period, it can be common for one or both partners to do things that will help to keep the juices flowing (umm, so to speak). Thing is, if your sex toys have been moving around from place to place, this means that bacteria, fungi, or even viruses can be transmitted.
So, after the first sex romp, please wash your sex toys before inserting them, umm, elsewhere. Then, once you’re completely done, thoroughly clean and dry them and put them away. For tips on how to do this, based on the material that they are made out of, check out Self’s “How to Clean Your Sex Toys So You Can Use Them Safely.”
After Sex Tip #2: Your Vagina Wishes You Wouldn’t Hold Your Pee In
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Although I am a childhood sexual abuse survivor, when I stepped onto my college’s campus for the first time, I was pretty green about a lot of things when it came to sex. That’s why it threw me off when my freshman year suite mates were trying to convince me that holding urine in during sex intensifies orgasms. Chile…if y’all are out here doing that, that explains why there seems to be an uptick in squirting (some of y’all will catch that later — LOL).
Anyway, what I do know, as far as pee goes, is you should definitely release it after intercourse. According to science, making sure to use the bathroom after sex can help to push out germs and bacteria that may try to get caught up in your urethra, ones that could ultimately lead to a urinary tract infection (UTI).
After Sex Tip #3: Your Vagina Wishes You Wouldn’t Use Harsh Cleansing Products
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It can never be said enough that vaginas are self-cleaning — this means that, even after sex, yours does not need the assistance of douching or you attempting to “clean it out” with some sort of over-the-top body wash or heavily fragranced soap. All that will do is disrupt the pH of your vagina. As far as your vulva — the outer part of your vagina — goes, even that doesn’t need you to go overboard.
Some warm water and a mild, unscented soap are really all that you need, especially since you may have some mild abrasions due to the friction of the sexual experience. Oh, and if you are doing the most, thinking that you can get sperm/semen out of you — that’s not how it works. Once it enters your body, it’s gotta leave in its own time (which tends to be no longer than 5-7 days).
After Sex Tip #4: Your Vagina Wishes You Wouldn’t Put Panties (Back) On
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Even though men have told me that they feel more comfortable with putting a pair of drawers on after having sex, that doesn’t mean that you should automatically follow suit. I mean, unless you plan on getting right into the shower (and fully drying off afterwards), there is probably sweat and other fluids that could be a breeding ground for an infection if you decide to immediately put on panties, lingerie, or some other type of tight-fitting clothing on.
So, stay naked — at least from the bottom down. It’ll give your vagina (and vulva) some time to catch its breath and actually breathe. Yes, literally.
___
Without your vagina, sex would suck. LOL. And so, the least you could do is implement these eight tips as a way to show your appreciation. They’re simple things that can make a big difference in how your vagina feels — about sex and you before, during and after it. #wink
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff