Affirmations have the power to change everything around you if you just believe. With your words, you can immediately tap into a new belief system that can shift your life like never before. Creative director J. Ivory is a self-proclaimed Affirmations Queen who is known for being a visual storyteller and manifesting the life God has for her. In doing so, she has learned there is so much power in words and even more so in spoken words.
“The words we speak can either hurt us or heal us. I believe that your words are the most powerful weapon that our humanity has. Believe it or not, you are the very result of the words you have spoken over your life. Positive words have the power to change your life," she told xoNecole.
When it comes to manifesting your destiny, J. Ivory proclaims that you should think of affirmations as the pathway in which you want your actions to go. “You manifest affirmations best by doing the work and some of it is really hard work. I often tell my clients, 'If you see it, you can have it.' Visualize and write out how you see your highest/best self and start showing up as that person every day. Get to know the person you want to become. Be specific. What do they eat? How do they dress?” she asked. J. Ivory went on to say, “What books are they reading? If the person you want to become is financially free and wealthy, and that’s what you are affirming, then you need to ask yourself, 'How does my current spending habits and mindset align with the wealthy and financially-free person I want to become? What are some changes I can make today that I can be consistent at that will get me closer to my desired outcome?'"
Above all, she wanted to make sure folks realize that affirming the life you deserve calls for you to be unafraid of the specifics. “Sometimes, I find that people think that affirmations are some type of magic trick.” One thing to take away from J. Ivory's knowledge about affirmations is the importance of your actions aligning with your words.
In 2023, we want to be intentional about how we speak in every way. Since being about the action is a part of the beauty of manifesting affirmations, we rounded up 23 women to share the biggest affirmation they are speaking over themselves this year. Here’s what they had to say.
Tasha McCaskiel, Social Media Strategist and Creator of Black Girls in Media
@tashjmackk
Courtesy of Tasha McCaskiel
"I affirm a new and long-lasting love because 2022 was such a self-love year for me, and it was great. I also thrived professionally. [This] year I affirm room for a lifelong romantic partner! God has plans to prosper me, not to harm."
Terrica M. Wright, Founder and Co-Owner of The High Esteem Society
@terricatalks
Courtesy of Terrica M. Wright
"I give myself permission to be all that God has called me to be. An affirmation that got me through 2022 was 'Know who you are and whose you are.'"
Kimberlee Ward, CEO and Founder of Eternal Balance Candles
@theekward
Courtesy of Kimberlee Ward
"I am enough and worthy of the life I desire. I am speaking this affirmation over 2023 because this is the year to not only sit in a place of healing but recognize I deserve to enjoy and revel in what is on the other side of that healing. I want my awareness of what I know to be possible to expand toward the life I desire. I do not intend to act small or be small in my wants.
"As a 31-year-old Black woman, I deserve to have the luxuries of life and for my business, Eternal Balance Candles to become a six-figure business. I am speaking this affirmation over my life in 2023 to let myself know that I am enough and I can be in a place where I am thriving and not just surviving. I want myself to know that the survival mode I have been in served a purpose, to thank my physical body and mind for the changes it made through the hardships, and for me to know now is the time to shine being authentically me."
Mercedes Matthews, Meditation Instructor
@mercedesm7
Courtesy of Mercedes Matthews
“'It’s not what it cost, it’s what it’s worth.' This is my affirmation for 2023 because it reminds me to get comfortable making investments in my life that bring ease. The affirmation that got me through 2022 is 'Here I am, so here I’ll be.' A gentle reminder to be completely present in every moment possible."
Rechelle Dennis, ESSENCE Girls United Lead
@YungChelly
Courtesy of Rechelle Dennis
"'Take more fucking risks and love being uncomfortable!' It is important not to fear the power that resides within you. Find allies and people who can help you harvest your talents. How can you grow to the best that you can be without optimistically facing the unknown? 'Believe in yourself' is the corniest phrase known to mankind but it really got me through 2022. If you don’t believe in yourself and who you are, you can’t expect anyone else to. Everything starts within."
Kimberly Ndubizu, Founder and Host, Rich Little Brokegirls
@sliimkim
Courtesy of Kimberly Ndubizu
"'There are no limits to what women can achieve because there are no bounds to what women can dream.' For years women have slept the wildest dreams— today we are rested, determined, and will stop at nothing to see them true. Never doubt your intuition, it knows exactly where you are meant to be."
Rocquelle Porch, Podcaster of Black Style Anecdotes and Content Creator
@considermelovely
Courtesy of Rocquelle Porch
"'I can do hard things!' There are some things I want to accomplish in 2023, financially, professionally, and creatively. Doing so won’t be easy…requiring some sacrifice and grit, so I will be reminding myself of this daily, as I strive to reach my goals. The grass is green wherever I am."
Chasity Hart, Theater Teacher, Singer and Actress
@Iamchasityhart
Courtesy of Chasity Hart
"'Weight doesn’t determine my worth. Even if I’m afraid, I will do it. If I can dream it, I can have it. No one is me, and that is my power. I will thrive outside of my comfort zone. I will face resistance with action and faith. I am not what I’ve been through. I am who God made me.'"
Rasheda Crockett, Actress
@RashedaCrockett
Courtesy of Rasheda Crockett
"'God loves me and in love there’s no fear.' 'All things are possible' was the affirmation that got me through 2022."
Cashmiyr, Mompreneur
@cashthecre8tve
Courtesy of Cashmiyr
"'My intuition is clear and powerful.' 2022 was an extremely transformative year for me. Through the difficulties I’ve faced I came to realize that when I challenged or ignored my inner voice, I struggled the most. Fortunately, with the help of these lessons, I’ve arrived at a place where I don’t dare question the power of my intuition or the validity of my experiences. I know and feel that implementing this affirmation into my life will be incredibly beneficial, and I’m looking forward to meeting the woman I’ll be this time next year because of it. I believe in my strength and in life’s generosity."
Roberta Tabb, Digital Designer and Author
@therobertashow
Courtesy of Roberta Tabb
"I am only getting better. If I want it, I will get it. Last year’s mantra was, 'I am wealthy, emotionally, mentally and financially.'”
Kenniqua Howell, Content Creator, Storyteller and Social Strategist
@kenniquamona
Courtesy of Kenniqua Howell
"'I am worthy of all the good life has to offer, and I will continue to climb higher because there are no limits to what I can achieve.' Why? I’m so quick to question why I receive good things and in 2023, I am stepping into my full potential. I am no longer allowing people, things, jobs, etc. decide what I am capable of. In 2023, I am ready to wow myself and show myself that I am my wildest dreams and can achieve so much more than I think. I am no longer doubting myself, getting everything I deserve, and accepting every single thing… because I am worthy of it all."
Jennifer Francis-Smikle, Digital Media Strategist and Video Production
@MySpicedLife
Courtesy of Jennifer Francis-Smikle
"'I choose joy.' I want to do things that make me happy, make me smart and also serve ME. Oftentimes, I noticed that we are doing things to make others happy or doing things that will cause the least amount of turmoil with others. I am on the path to changing that for 2023. I celebrate all wins, big and small."
Daphine Bush, Influencer
@Simplydaph
Courtesy of Daphine Bush
"'I have the nature of love. All that I encounter will flourish in love.' This is my mantra this upcoming year because [the] God I love can and will empower us to lead our lives with love. We can spread love, walk in love, and abide in love despite what we experience and this new year, I’m always determined to love others and myself with the love of God. Last year's affirmation was, 'Be intentional.' I was determined to be intentional in all things. I was focused on my family, on my health, and on my relationship with God."
Shanika Graham-White, Content Creator and Cookbook Author
@orchidsnsweettea_
Courtesy of Shanika Graham-White
"'My year of restoration is unfolding. Every seed that was planted shall harvest in every form of my life.' This is what I'll be speaking over 2023 because it reminds me that my sowing in faith, perseverance, and patience will all reap something plentiful beyond what I could ask or think. 2022’s mantra was, 'Just keep going. Persevere, be consistent, and remain focused.'"
Bethany Everett-Ratcliffe, Content Creator
@twentysomethingplus
Courtesy of Bethany Everett-Ratcliffe
"I am worthy of all that comes my way. I don’t want to doubt any of my blessings. What I’ve hoped and prayed for is rightfully mine. Show me how good it can get."
Abigail Ogun, Digital Marketer and Travel Creator
@ladiestakenotes
Courtesy of Abigail Ogun
"2023 is a year of intentional growth and execution. I say this because I've spent a lot of time learning more about the content creator industry and how to turn it into a profitable business, as well as testing different methods to see what works for me and my audience. In 2023, I'm excited to jump into the deep end, implement everything I've learned and grow into my goals. I will take life as it comes and see the lessons in everything."
Marie Zoumanigui, Actress and Content Creator
@PetiteMarieNyc
Courtesy of Marie Zoumanigui
"'My thoughts become my reality.' I did a lot of trusting my abilities in 2022, it’s time for me to believe those abilities will get me to where I want to be as long as I keep working on them and putting the work in. 'I trust in my abilities' helped me get through 2022."
Tanisha Cherry, Influencer and Content Creator
@tanisha.cherry
Courtesy of Tanisha Cherry
"'My ambition and drive for success are balanced, healthy and in alignment with my highest good.' I'm dedicating 2023 to being locked into accomplishing the goals that will get me to that next level professionally. But at the same time, I am going to do it by remaining true to who I am and trusting my intuition along the way. Around the middle of 2022, I found myself being sad about not showing up for myself the way I need to and not having a support system to lean into. During these times, I had to remind myself that although I am feeling this, I am going to be okay."
Devana Turner, Technical Recruiter and Content Creator
@devanaturner
Courtesy of Devana Turner
"Nothing is more important than my mental and physical health. I will say no and say no often. No matter what your intentions are, take accountability for the impact."
Anita Aloys, Digital Content Creator
@auneetuh
Courtesy of Anita Aloys
"'I can accomplish everything I set out to achieve because fear is not a trait of a bad bitch.' This affirmation is so important to me because my goals for 2023 are huge and a little scary but I am determined to face them fearlessly as I'd love 2023 to be my best year yet! In 2022, I affirmed, 'I am receiving everything I deserve and the universe is aligning for my good!'"
Melissa Chanel Carnegie, Entrepreneur and Content Creator
@melissachanel
Courtesy of Melissa Chanel
"'I’m only going to get better!' I saved an Issa Rae TikTok this summer and it has stuck with me! [This] a reminder of where I’ve been and if I continue being my best self, I’m only going to get better! 2022 taught me that asking for help is a sign of self-respect and self-awareness. Asking for help has always been hard for me! This year I was able to practice and understand that asking for help isn’t a sign of weakness. This affirmation helped me with that!"
Klarke Foreman, Model, Graphic Designer and Business Owner
@kweenklarke
Courtesy of Klarke Foreman
"'I can do hard things.' Adulting, pursuing a dream, nurturing relationships, and establishing healthier habits internally and externally are all challenging (and that's just to name a few). But what's even harder is staying the same. I am choosing my hard, especially if it's for the betterment of myself. The affirmation that got me through 2022 was 'I am conquering my fears and becoming stronger each day.'"
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Featured image courtesy of Marie Zoumanigui
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
FatCamera/ Getty Images
xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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