Affirmations have the power to change everything around you if you just believe. With your words, you can immediately tap into a new belief system that can shift your life like never before. Creative director J. Ivory is a self-proclaimed Affirmations Queen who is known for being a visual storyteller and manifesting the life God has for her. In doing so, she has learned there is so much power in words and even more so in spoken words.
“The words we speak can either hurt us or heal us. I believe that your words are the most powerful weapon that our humanity has. Believe it or not, you are the very result of the words you have spoken over your life. Positive words have the power to change your life," she told xoNecole.
When it comes to manifesting your destiny, J. Ivory proclaims that you should think of affirmations as the pathway in which you want your actions to go. “You manifest affirmations best by doing the work and some of it is really hard work. I often tell my clients, 'If you see it, you can have it.' Visualize and write out how you see your highest/best self and start showing up as that person every day. Get to know the person you want to become. Be specific. What do they eat? How do they dress?” she asked. J. Ivory went on to say, “What books are they reading? If the person you want to become is financially free and wealthy, and that’s what you are affirming, then you need to ask yourself, 'How does my current spending habits and mindset align with the wealthy and financially-free person I want to become? What are some changes I can make today that I can be consistent at that will get me closer to my desired outcome?'"
Above all, she wanted to make sure folks realize that affirming the life you deserve calls for you to be unafraid of the specifics. “Sometimes, I find that people think that affirmations are some type of magic trick.” One thing to take away from J. Ivory's knowledge about affirmations is the importance of your actions aligning with your words.
In 2023, we want to be intentional about how we speak in every way. Since being about the action is a part of the beauty of manifesting affirmations, we rounded up 23 women to share the biggest affirmation they are speaking over themselves this year. Here’s what they had to say.
Tasha McCaskiel, Social Media Strategist and Creator of Black Girls in Media
@tashjmackk
Courtesy of Tasha McCaskiel
"I affirm a new and long-lasting love because 2022 was such a self-love year for me, and it was great. I also thrived professionally. [This] year I affirm room for a lifelong romantic partner! God has plans to prosper me, not to harm."
Terrica M. Wright, Founder and Co-Owner of The High Esteem Society
@terricatalks
Courtesy of Terrica M. Wright
"I give myself permission to be all that God has called me to be. An affirmation that got me through 2022 was 'Know who you are and whose you are.'"
Kimberlee Ward, CEO and Founder of Eternal Balance Candles
@theekward
Courtesy of Kimberlee Ward
"I am enough and worthy of the life I desire. I am speaking this affirmation over 2023 because this is the year to not only sit in a place of healing but recognize I deserve to enjoy and revel in what is on the other side of that healing. I want my awareness of what I know to be possible to expand toward the life I desire. I do not intend to act small or be small in my wants.
"As a 31-year-old Black woman, I deserve to have the luxuries of life and for my business, Eternal Balance Candles to become a six-figure business. I am speaking this affirmation over my life in 2023 to let myself know that I am enough and I can be in a place where I am thriving and not just surviving. I want myself to know that the survival mode I have been in served a purpose, to thank my physical body and mind for the changes it made through the hardships, and for me to know now is the time to shine being authentically me."
Mercedes Matthews, Meditation Instructor
@mercedesm7
Courtesy of Mercedes Matthews
“'It’s not what it cost, it’s what it’s worth.' This is my affirmation for 2023 because it reminds me to get comfortable making investments in my life that bring ease. The affirmation that got me through 2022 is 'Here I am, so here I’ll be.' A gentle reminder to be completely present in every moment possible."
Rechelle Dennis, ESSENCE Girls United Lead
@YungChelly
Courtesy of Rechelle Dennis
"'Take more fucking risks and love being uncomfortable!' It is important not to fear the power that resides within you. Find allies and people who can help you harvest your talents. How can you grow to the best that you can be without optimistically facing the unknown? 'Believe in yourself' is the corniest phrase known to mankind but it really got me through 2022. If you don’t believe in yourself and who you are, you can’t expect anyone else to. Everything starts within."
Kimberly Ndubizu, Founder and Host, Rich Little Brokegirls
@sliimkim
Courtesy of Kimberly Ndubizu
"'There are no limits to what women can achieve because there are no bounds to what women can dream.' For years women have slept the wildest dreams— today we are rested, determined, and will stop at nothing to see them true. Never doubt your intuition, it knows exactly where you are meant to be."
Rocquelle Porch, Podcaster of Black Style Anecdotes and Content Creator
@considermelovely
Courtesy of Rocquelle Porch
"'I can do hard things!' There are some things I want to accomplish in 2023, financially, professionally, and creatively. Doing so won’t be easy…requiring some sacrifice and grit, so I will be reminding myself of this daily, as I strive to reach my goals. The grass is green wherever I am."
Chasity Hart, Theater Teacher, Singer and Actress
@Iamchasityhart
Courtesy of Chasity Hart
"'Weight doesn’t determine my worth. Even if I’m afraid, I will do it. If I can dream it, I can have it. No one is me, and that is my power. I will thrive outside of my comfort zone. I will face resistance with action and faith. I am not what I’ve been through. I am who God made me.'"
Rasheda Crockett, Actress
@RashedaCrockett
Courtesy of Rasheda Crockett
"'God loves me and in love there’s no fear.' 'All things are possible' was the affirmation that got me through 2022."
Cashmiyr, Mompreneur
@cashthecre8tve
Courtesy of Cashmiyr
"'My intuition is clear and powerful.' 2022 was an extremely transformative year for me. Through the difficulties I’ve faced I came to realize that when I challenged or ignored my inner voice, I struggled the most. Fortunately, with the help of these lessons, I’ve arrived at a place where I don’t dare question the power of my intuition or the validity of my experiences. I know and feel that implementing this affirmation into my life will be incredibly beneficial, and I’m looking forward to meeting the woman I’ll be this time next year because of it. I believe in my strength and in life’s generosity."
Roberta Tabb, Digital Designer and Author
@therobertashow
Courtesy of Roberta Tabb
"I am only getting better. If I want it, I will get it. Last year’s mantra was, 'I am wealthy, emotionally, mentally and financially.'”
Kenniqua Howell, Content Creator, Storyteller and Social Strategist
@kenniquamona
Courtesy of Kenniqua Howell
"'I am worthy of all the good life has to offer, and I will continue to climb higher because there are no limits to what I can achieve.' Why? I’m so quick to question why I receive good things and in 2023, I am stepping into my full potential. I am no longer allowing people, things, jobs, etc. decide what I am capable of. In 2023, I am ready to wow myself and show myself that I am my wildest dreams and can achieve so much more than I think. I am no longer doubting myself, getting everything I deserve, and accepting every single thing… because I am worthy of it all."
Jennifer Francis-Smikle, Digital Media Strategist and Video Production
@MySpicedLife
Courtesy of Jennifer Francis-Smikle
"'I choose joy.' I want to do things that make me happy, make me smart and also serve ME. Oftentimes, I noticed that we are doing things to make others happy or doing things that will cause the least amount of turmoil with others. I am on the path to changing that for 2023. I celebrate all wins, big and small."
Daphine Bush, Influencer
@Simplydaph
Courtesy of Daphine Bush
"'I have the nature of love. All that I encounter will flourish in love.' This is my mantra this upcoming year because [the] God I love can and will empower us to lead our lives with love. We can spread love, walk in love, and abide in love despite what we experience and this new year, I’m always determined to love others and myself with the love of God. Last year's affirmation was, 'Be intentional.' I was determined to be intentional in all things. I was focused on my family, on my health, and on my relationship with God."
Shanika Graham-White, Content Creator and Cookbook Author
@orchidsnsweettea_
Courtesy of Shanika Graham-White
"'My year of restoration is unfolding. Every seed that was planted shall harvest in every form of my life.' This is what I'll be speaking over 2023 because it reminds me that my sowing in faith, perseverance, and patience will all reap something plentiful beyond what I could ask or think. 2022’s mantra was, 'Just keep going. Persevere, be consistent, and remain focused.'"
Bethany Everett-Ratcliffe, Content Creator
@twentysomethingplus
Courtesy of Bethany Everett-Ratcliffe
"I am worthy of all that comes my way. I don’t want to doubt any of my blessings. What I’ve hoped and prayed for is rightfully mine. Show me how good it can get."
Abigail Ogun, Digital Marketer and Travel Creator
@ladiestakenotes
Courtesy of Abigail Ogun
"2023 is a year of intentional growth and execution. I say this because I've spent a lot of time learning more about the content creator industry and how to turn it into a profitable business, as well as testing different methods to see what works for me and my audience. In 2023, I'm excited to jump into the deep end, implement everything I've learned and grow into my goals. I will take life as it comes and see the lessons in everything."
Marie Zoumanigui, Actress and Content Creator
@PetiteMarieNyc
Courtesy of Marie Zoumanigui
"'My thoughts become my reality.' I did a lot of trusting my abilities in 2022, it’s time for me to believe those abilities will get me to where I want to be as long as I keep working on them and putting the work in. 'I trust in my abilities' helped me get through 2022."
Tanisha Cherry, Influencer and Content Creator
@tanisha.cherry
Courtesy of Tanisha Cherry
"'My ambition and drive for success are balanced, healthy and in alignment with my highest good.' I'm dedicating 2023 to being locked into accomplishing the goals that will get me to that next level professionally. But at the same time, I am going to do it by remaining true to who I am and trusting my intuition along the way. Around the middle of 2022, I found myself being sad about not showing up for myself the way I need to and not having a support system to lean into. During these times, I had to remind myself that although I am feeling this, I am going to be okay."
Devana Turner, Technical Recruiter and Content Creator
@devanaturner
Courtesy of Devana Turner
"Nothing is more important than my mental and physical health. I will say no and say no often. No matter what your intentions are, take accountability for the impact."
Anita Aloys, Digital Content Creator
@auneetuh
Courtesy of Anita Aloys
"'I can accomplish everything I set out to achieve because fear is not a trait of a bad bitch.' This affirmation is so important to me because my goals for 2023 are huge and a little scary but I am determined to face them fearlessly as I'd love 2023 to be my best year yet! In 2022, I affirmed, 'I am receiving everything I deserve and the universe is aligning for my good!'"
Melissa Chanel Carnegie, Entrepreneur and Content Creator
@melissachanel
Courtesy of Melissa Chanel
"'I’m only going to get better!' I saved an Issa Rae TikTok this summer and it has stuck with me! [This] a reminder of where I’ve been and if I continue being my best self, I’m only going to get better! 2022 taught me that asking for help is a sign of self-respect and self-awareness. Asking for help has always been hard for me! This year I was able to practice and understand that asking for help isn’t a sign of weakness. This affirmation helped me with that!"
Klarke Foreman, Model, Graphic Designer and Business Owner
@kweenklarke
Courtesy of Klarke Foreman
"'I can do hard things.' Adulting, pursuing a dream, nurturing relationships, and establishing healthier habits internally and externally are all challenging (and that's just to name a few). But what's even harder is staying the same. I am choosing my hard, especially if it's for the betterment of myself. The affirmation that got me through 2022 was 'I am conquering my fears and becoming stronger each day.'"
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Featured image courtesy of Marie Zoumanigui
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023