Being a new mom can really get to your head. It definitely wasn't what I was expecting (to say the very least). Not that I thought it would be easy peasy, but any mom knows that you can never really prepare for motherhood. We all have different stories of bringing life into the world. Mine included having a baby 10 weeks early, and being in the hospital myself after being diagnosed with preeclampsia that reached severe status within two days.
After my C-section, my room was suddenly full of strangers from a lactation consultant to a hospital social worker consuming me with a checklist of tasks that I had to complete before I could even think about bringing me and my baby home. At that point, I had a breakdown thinking, This is overwhelming. This is stressful. How am I going to do this? This is just... a lot.
Six months later, those thoughts really haven't gone away.
You wonder if you're doing a good job while you try to provide cruise ship-like entertainment for your little one 24/7 - and the nagging "mommy guilt" is more than difficult to shake. Sometimes all it takes is hearing someone say, "You're a great mom" to give us the strength we need to keep going. But when we don't get that reassurance from others, what stops us from giving it to ourselves?
We spend a lot of alone time with little humans who can't communicate back with us. This leaves plenty of room for self-deprecating thoughts. A turning point for me came when I was scrolling through Instagram stories and saw a set of affirmations from fellow new mom Aisha Howard, who welcomed her beautiful baby girl in December (can we just salute the moms that are super vulnerable with their journey? It's so brave!).
As much as I love affirmations, I never thought about doing them for myself and my life as a mom. Ever since, I've been doing my best to replace negative, self-consuming thoughts with positive statements that are true. With these affirmations, we can all start to conquer motherhood like the super-sheroes we really are.
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1. "I'm doing a great job."
Because you are. You will never be perfect, but that's the beauty of it all. It's so tempting to scroll on Instagram and see other moms with their capes on doing it ALL and wonder if you're depriving your child. You're not *insert air hug here*. The most they need from you is love, compassion, and affection. You're giving them that, so give yourself a break.
And no matter what you (and your little one) look like at the end of the day (because let's be real, it can get rough), just know you did your best, and that's more than good enough.
2. "I deserve grace and compassion."
"..And I'll give it to myself first." Working from home with a baby is more than challenging. From spit-ups to diaper blowouts between emails and to-do lists, it can be overwhelming. But whether you're balancing life between loving on baby and Zoom meetings, a stay-at-home mom, or a full-on working woman, motherhood is not for the faint at heart.
You deserve grace, you deserve compassion, you deserve a break, and it's OK to provide it to yourself before anyone else does (or even knows to). Remind yourself that you were made for this and that you can do it with this affirmation.
3. "I'm an amazing mom."
That's it. That's the affirmation. Like the others, it's short and sweet, but powerful enough to switch the ongoing gears in your mind to a positive mindset instead of a negative, self-defeating one. Ultimately, it all boils down to the fact that you're such an amazing mom. Even though it might mean the world to hear that compliment and affirmation from others, sometimes we have to channel our inner mirror-rapper Issa Dee and tell ourselves with confidence and certainty that we are simply amazing mothers.
We give everything, including our actual selves, to our child(ren) as we pour out our energy and love daily. It might not always look the way we hoped and dreamed during our pre-motherhood life, but it's still nothing short of amazing.
4. "Needing a break doesn't make me a bad mom."
I think most new moms are realizing that a break is needed sooner than we're ready to take one. I'm literally in talks with my husband right now about putting our little one in daycare a couple of days a week. At the same time, there's this tugging feeling of whether I'm really ready to put her in someone else's care (especially a stranger *cringe*) for hours at a time.
But whether it's all day or just for an hour or two, you have to give yourself permission to need and take a break. It doesn't mean that you're careless, it means that you understand you have can't pour from an empty cup. So take the break, sis. Your mind, body, and soul will thank you for it. And you'll be refreshed and recharged to continue being an amazing mom.
5. "I'm the best mom for my child(ren)."
You were made to mother the children you have. It's one of the handful of purposes you were born for. However you became a new mom, through childbirth, adoption, surrogacy, you name it, you are the best person God has chosen to serve as the miraculous role of being their mom. No one else can do it but you. No one else is graced to do it.
Each child has their own story, challenges, and the journey that they'll experience, and God saw fit for you to be the one to help lead and guide them through it all. It really changes the perspective when you realize you were made for each other and gives you the confidence and strength to live, think, and speak accordingly.
6. "I cherish this time."
Because it goes so fast... so I've heard a million times. When we first brought our daughter home from the NICU, we received compassionate and empathetic eyes from every parent who noticed how exhausted we looked from sleepless nights and early mornings. But in hindsight, those first couple of months flew by.
As tiring as it can be, I know I'll miss these days that she actually wants me to hold and kiss her and overwhelm her with affection. So in the overwhelming times, I'm reminded with this affirmation to cherish it (and every phase of life we get to experience), because once it's gone, we can't get it back.
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7. "I understand that to be my best, I have to take care of myself."
It seems impossible. Days go by before you think, "Wait.. when was the last time I showered?" Taking time to enjoy a long bath or a trip to the nail salon seems like it's out of the question, but like the flight attendants tell you on the airplane, you have to put on your own oxygen mask first before trying to help anyone with theirs.
I remember our first flight with our little one, they made sure I knew that I had to help myself before I could try to help her. That was a tough pill to swallow in the rare event a mask would be needed. But the reality is, we can't pour from an empty well. And there's nothing wrong with taking time to fill up.
8. "I am strong."
Motherhood can make us feel like we're falling apart. Before venturing on this lifelong journey, we had it all together or at least felt like we did. We didn't have another human life to constantly look after and protect. Now, we find ourselves feeling inadequate as we try to balance it all. But the truth is, your strength is what helps you.
No matter how little of it you have, you use it daily to be the mother and woman you were born to be. It doesn't always feel like it, but you're strong and capable. On those days your strength is depleted, speak this affirmation and hang on to your second wind.
9. "I can do this."
Take a look back over your journey of motherhood. No matter how long it's been, you'll realize that not only can you do this, but you have been doing it. Life can be a blur as you learn to take care of your little one, yourself, and everyone in your household. But you can do it because you already are.
Remember that you were literally made for this. It's one of the amazing reasons you were born. And after you reflect (and give yourself an "I did that!") and say your affirmation, take a well-deserved break.
10. "I'm not alone."
You can also add, "It's OK to ask for help." Motherhood can be a lonely journey, but the truth is you're not by yourself. The more I talk to moms, whether they're new in the game or have years of battle scars, the more I realize we're all in this together. If you don't have family or friends you feel like you can lean on, I feel for you.
Still, there are ways you can connect with other moms from local Facebook groups to apps like Peanut that help you build relationships. You might feel lonely at times, but just know you're not alone. You got this!
11. "I am exactly what he/she needs."
If (and when) you find yourself wondering if you're fit to be their mom, know that you are, and this affirmation helps you remember that. As new moms, and as moms in general, we can easily obsess over every small decision that we believe will determine their long-term path. We question if we're doing the right thing, if we're the best thing for them, and even if there's someone else who could do the job better.
You are the best thing, and there's not someone else. You're the woman who is most fitting to nurture and care for your child as their mom. Yes, they will have other influences in the forms of aunts, friends, cousins, etc., but there's nothing like the bond they'll have with you.
12. "I'm more than a mom."
Life doesn't stop when you become a mom. Yes, your time is entangled with diaper changes, feedings, and going through multiple baby outfits a day, but you're still more than that. Being a mom is a major part of your life, but it doesn't have to be your life. Whatever your job or career is, it's vital to keep pursuing your passions so you don't lose yourself.
I'm not an expert (and already see my six-month-old as my new BFF), but I feel like part of the reason we get overwhelmed is that we don't take time to indulge in things that excite us. It might be because we don't think it's OK or mom guilt is on 100. It's perfectly normal to be consumed with your children, but you need a life of your own too.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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