Tameka Foster-Raymond Creates New Animated Series & Shares Why Black Women Should Be Unafraid To Ask For Help
The start of a new career offers a fresh perspective and new possibilities. Yet, it goes without saying that charting a new path is scary. Terrifying actually. Yes, there will be naysayers, doubters, learning curves, failures and more but perhaps the most challenging of them all is staying dedicated to your big vision despite it all.
Tameka Foster-Raymond is no stranger to mastering the art of resilience. While she has experienced life's many highs as a celebrity stylist, mother and entrepreneur - working with high profile figures in the industry, from legendary soul singers Patti Labelle and Mary J. Blige to hip-hop mogul Jay-Z. She also knows what it takes to persevere despite the unexpected lows – a very public divorce and the tragic death of her late son, Kile Glover, who died in a boating accident in 2012.
Flipping this heartbreaking experience into a mission, Tameka is launching an animated series called, The Odd Life of Kile Lyles. As a dedication to her son who had dreams of becoming an actor, the series is also movement to create content for our community that matters. Amplifying black voices and showing that positive black families is the norm, the series follows the life of a black kid protagonist who is a superhero.
I chatted with Tameka about why television programs like hers are vital to the representation of the black community, the importance of owning your vision, and why she now believes in the power of raising your hand to ask for help. Check out her advice on how to take a leap of faith while navigating new territories.
Don’t just talk, say something.
Taking a big leap is not easy but having an unwavering faith in your mission makes it palpable to persist. While it would have made sense for Tameka's next business move to be something within the fashion industry, as the mother of young boys, she recognized a gap that she was no longer willing to ignore. She describes, "We don't have enough black programming for kids that shows them in a positive light. For that age group of 7-12 years old." Positive black imagery missing from pop culture for that age group is why she chose to cross lanes and venture into television and animation.
Of all the things to create, Tameka is introducing The Odd Life of Kile Lyles to improve representation. Kile Lyles may be a superhero, but there is nothing about his family unit that is out of the norm. He's a regular black boy, growing up in a nuclear family as a middle child that gets picked on and antagonized by his older and younger siblings. The significance of this series helps dispel the false and overly promoted trope of the broken black family.
Jack Bali
Drive your vision.
Although stepping into the world of animation comes with its difficulties, Tameka is thrilled about the process and encourages other entrepreneurs to break out of their comfort zone as well. "This has been a learning curve for me, but it's been exciting. I love challenges and I've been studying everything I can get my hands on," she reflects. With powerhouse companies such as Disney and Pixar dominating the animation game, it is not a space as well known for black people to be within.
"I'm an Outlier. I'm embarking into a space where no one in my circle or even my previous career knows anything about," she describes.
Not deterred by this reality, she looks to the professionals of this field to help execute her vision. She worked with an illustrator from Atlanta, Andre Harris, who collaborated with her to develop the characters. Selecting everything from the characters' eyebrows to fashionable wardrobe, Tameka ensured that she was very hands-on with the creative process. She also hired an animator from Toronto, Canada who is teaching her about the process of animation.
Be unafraid to ask for help.
Asking for help is a lesson she learned the hard way as she rose through the ranks as a fashion stylist. As she remembers, "In my career in fashion I didn't have a lot of mentors. I had to take a lot of bumps and bruises in learning the whole fashion business." Succumbing too often to the "superwoman syndrome", many women (especially black women) are afraid to raise their hand and ask for the help that they require. Which keeps them from accessing the mentorship and potential opportunities that others are granted who are unafraid to clearly state their requests.
Armed with the wisdom of this early lesson, Tameka has learned to ask for assistance in all aspects of her life. Help for her comes in many forms. One way is appreciating the healthy co-parenting dynamic she has with her ex-husband Usher Raymond so that she can schedule as much as she can for her business ventures while the boys are away with their dad. This equal parenting allows her to practice better time-management and help accelerate her goals. The other way is in leaning on her network to not only spread the word about The Odd Life of Kile Lyles, but in asking her community to help support this positive project that will widen the exposure of positive images for black children. As she declares, "Hitting the like button is helpful, but hitting the donation button is a blessing. Even $5 helps."
Her ask overall is simple – for us to use projects like these to invest back in our communities. To give parents the opportunity to introduce their children to diversity, spark the imagination and possibilities of our youth, while creating a new norm.
To get involved and support Tameka's animated series The Odd Life of Kile Lyles, you can donate to her Indiegogo crowdfunding campaign at www.indiegogo.com/projects/the-odd-life-of-kile-lyles#.
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Sheila Rashid's Androgynous Approach To Unisex Clothing Is A Lesson In Embracing Individuality
The ItGirl 100 List is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
For Sheila Rashid, it all started with some free-hand drawings and a few strokes of paint.
The Chicago-based clothing designer and creative director of Sheila Rashid Brand recalls using her spare time in high school to hand paint designs on t-shirts and distressed hoodies, distributing them to classmates as walking billboards for her art.
Rashid sought to pursue fashion design at Columbia College in Chicago but eventually took the self-taught route to build upon her knack for crafting one-of-a-kind, androgynous pieces.
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Thanks to the mentorship of local designers taking her under their wings, Rashid was able to gain valuable experience in putting together collections and creating patterns; equipping her with them with the necessary skills to pursue her own collections.
After two years of living in New York, Rashid returned home to the Chi and uncovered the unique flair she could offer the city. “I moved to New York after that because I wanted to be in the fashion capital world,” she tells xoNecole. “That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
For the Midwest native, inspiration comes from her time around creative peers and the city’s notorious winters — known to be a main character in many Chicagoans stories. “It's a different perspective and mindset when I'm making stuff because of the weather here,” she explains. “When we get summer, it’s ‘Summertime Chi’ — it's amazing. It's beautiful. Still, I find myself always making clothes that cater to the winter.”
"I moved to New York after that because I wanted to be in the fashion capital world. That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
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Many designers have a signature aesthetic or theme in their creations. In Rashid’s design story, dancing between the lines of femininity and masculinity is how she’s been able to distinguish herself within the industry. Her androgynous clothing has garnered the eye of celebrities like Zendaya, Chance the Rapper, WNBA star Sydney Colson, and more — showing her range and approach to designs with inclusivity in mind.
“I think I do reflect my own style,” she says. “When I do make pieces, I'm very tomboyish, androgynous. My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes.” From denim to overalls, and color-drenched outerwear, Rashid has mastered the structure of statement pieces that tell a story.
“Each collection, I never know what's going to be the thing I'm going to focus on. I try to reflect my own style and have fun with the storytelling,” she shares. “I look at it more like it's my art in this small way of expressing myself, so it's not that calculated.”
"My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes."
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Still, if you were able to add up all the moments within Rashid’s 20-year career in design, one theme that has multiplied her into becoming an “ItGirl” is her confidence to take up space within the fashion industry as a queer, Black woman. “Being an ItGirl is about being yourself, loving what you do, finding your niche, and mastering that,” she says.
No matter where you are on your ItGirl journey, Rashid says to always remain persistent and never hesitate to share your art with the world. “Don’t give up. Even if it's something small, finish it and don't be afraid to put it out,” she says, “It's about tackling your own fear of feeling like you have to please everybody, but just please yourself, and that's good enough.”
To learn more about the ItGirl 100 List, view the full list here.
Featured image Courtesy