
Earlier this week, I took a male friend of mine out for a belated birthday lunch. We both work in media, so we always have a lot — and I mean, A LOT — to talk about. Anyway, since we both were in our 20s in the 90s, we found ourselves discussing how blessed—yes, BLESSED—we were to have had the kind of R&B that that decade provided. Chile, I would provide a list of examples; however, there is not enough time or space, plus, I don’t want y’all yelling at me in the comments because I inadvertently left someone out.
Anyway, as we were also talking about how, let’s go with ho-hum, a lot of R&B is right now, especially when it comes to the lack of seduction that the genre used to have back in the day, I shared with him a joke that I once heard from comedian Deon Cole as he was comparing After 7 to today’s music. I’m actually going to post it below, so that you can get the full effect. LOL.
Video credit: @netflixisajoke
And that made me think of The Whispers and their throwback song, “In the Mood.” The real ones recall the lyrics: “Let me rub your shoulders (just relax)/Just let go/Slip on somethin' sexy/It's all right, baby, let me take control, hoo/ Step into the shower/I'll wash your back and you'll wash mine/Please stay for one more hour/I just want to make sweet love to you and feel you one more time….This is what I do to get you in the mood…Baby, I do it all to get you in the mood.” Ah, yes, music that sounds like intimacy instead of getting banged out.
And that made me want to ask a few women about what gets them in the mood as it directly relates to bedroom action, along with what, well, doesn’t. Check out what they said and then hop in the comments to share your own thoughts.
It’s always fascinating to hear about women’s sexual turn-ons and turn-offs.
*Middle names are always used, so that people can speak freely*
1. Areyla. Single. 34.
GiphyTURN ON: “I’ve always been drawn to two things: how a man smells and how crisp his line-up is. You bring a man to me who smells earthy and sexy whenever I hug him, and then he has the nerve to have a fresh haircut — girl, I am all over him! I think that it mostly has to do with those things being a sign of self-care, in a meticulous way. And if you’re into the details of you, I have no question that you will be into the details of me.”
TURN OFF: “Dirty fingernails. I have a natural curve in my own nails, so I get that it’s not always about a lack of hygiene or that he’s negligent. I just know that if you want your hands to go into certain places and spaces, you’ve got to get up under those nails, babe. I keep metal files and nail brushes in my bathroom because of it.”
2. Dachelle. Dating. 29.
GiphyTURN ON: “There are dirty talkers, then there are sensual speakers. I don’t need you to sound like you transcribed a porn video during sex. I do like when a man drops his voice an octave, speaks barely above a whisper, and asks me questions like, ‘So, what do you want me to do to you tonight? Be specific.’ And don’t let him have a strong vocabulary! I am definitely a sapiosexual, so the more intentional he is with his words, the better.”
TURN OFF: “Men who don’t cuddle. Maybe that sounds obvious, but some of my friends couldn’t care less about that. To me, if you don’t want to be close to me unless you are inside of me, that feels like we only have a physical connection, and sex means more to me than that. A man who spoons me right after sex because he wants to is gonna get another round from me. A man who doesn’t doesn’t, he also doesn’t have to worry about seeing me ever again.”
Shellie here: If you’re unfamiliar with what a sapiosexual is, check out “Tap Into What It Means To Be A Sapiosexual.”
3. Chayla. Engaged. 27.
GiphyTURN ON: “This might sound weird, but I like a man who doesn’t ‘come in hot.’ You know — guys who go down on you and act like they know just how you like it, or guys who immediately put you in a sex position and go ham like I should immediately be impressed. For me, that translates that they are doing to me what they’ve done with some woman before me, and we might not like the same things. That’s why I enjoy sexual conversations before sexual experiences. Ask me how I like to be touched and licked. Ask me what my favorite sex position is. Get to know me before you get to know me. My fiancé is like that — and that’s a big part of why he’s about to be my husband.”
"Ask me how I like to be touched and licked. Ask me what my favorite sex position is. Get to know me before you get to know me."
TURN OFF: “There’s nothing wrong with some hair pulling during sex; I’m all for it. What I need you to not do is pull my head into your stomach while I’m giving you head. There is already too much going on during that time and a sistah needs to breathe!”
Shellie here: We actually tackled the hair-pulling topic before on this platform. Check out “Contrary To Popular Assumption, Black Women LOVE Getting Their Hair Pulled During Sex” when you get a chance.
4. Indigo. Married. 41.
GiphyTURN ON: “I know I sound married when I say this, but — clean this house, baby. In our home, we have a chores chart, kind of like what some of us grew up with. My husband and I each have days when we do certain things, so when he takes the initiative to do what’s on my list? That’s less work for me, which gives me more energy for him. And don’t let that man cook and clean up the kitchen more than twice in a week. How do you want it? How do you freaking want it, my love?’
TURN OFF: “My husband does his own laundry. We’re all grown and just like we have periods, men have fluids ‘n stuff in their drawers too. That’s fine. But anyone who says that keeping some mystery in a marriage isn’t needed, that’s somebody who doesn’t want to have a lot of sex. Just sayin’.”
Shellie here: There’s actually something to that chore thing. Studies say that couples who share chores end up having more sex. You can read about it here, here, and here.
5. Twyla. Dating. 25.
GiphyTURN ON: “Hickeys turn me on. Two things that I can’t do are whistle and give hickeys, so I’m amazed when others can do it — and yes, when I see…what do the older folks call it, love bites, on my breasts or tummy, that makes me feel desired on another level and it puts me in the mood pretty quick.”
TURN OFF: “Hickeys where you can see them are a turn-off, though. I don’t need people all up in my business. Also, guys who don’t let you know when they’re about to cum when they’re in your mouth. Not everyone’s taste and flow are the same down there, and I have a gag reflex. Announce the rainstorm, sir. I appreciate it.”
6. Essence. Married. 31.
GiphyTURN ON: “Kissing every part of me like you kiss my mouth is always gonna get him just what he wants. You ever had a man tongue down, not just your neck but your wrists, tummy, and even behind your knees? A good kisser is one thing. A good all-over-the-place one? I ain’t going no damn where.”
" Kissing every part of me like you kiss my mouth is always gonna get him just what he wants."
TURN OFF: “Stubble. On the face and down there. It puts me in a bind because I think my husband is sexy with a salt and pepper stubble beard, but when we do a lot of kissing, it gives me beard burn, and when I’m giving him head, stubbly pubes irritate my forehead. I mean, you asked.”
7. Queen. Divorced (and Dating). 33.
GiphyTURN ON: “Men who know that there is more to us than T&A is a huge turn on for me. Kiss my forehead. Lick my neck. When you’ve got my legs on your shoulders, kiss my legs. Suck on my fingers. Help me find new spots that turn me on. Sh-t. Is it hot in here? Damn.”
TURN OFF: “My turn off is the opposite of my turn on. It’s not even so much that I want a lot of foreplay — I just want you to act like you don’t just have to play with my kitty kat to get me going. Men who don’t learn how to enjoy all of a woman are lazy lovers — and that is going to turn me dry every time.”
8. Eleena. Single. 46.
GiphyTURN ON: “If you want to get me in the mood, call me to ask what kind of sex I want to have with you. Maybe it’s just me, but my mood can determine what I’m in the mood for. One day, I might want a lot of romance. One day, we might need a safe word. One day, a quickie is what I have in mind. Pre-gaming the sex by discussing gets me in the mood because it gets us both on the same page before anything happens — and that can already make sex hot as hell.”
TURN OFF: “I don’t like it when men have sex with themselves. I don’t mean masturbating — I mean, when you are nothing more than the audience to whatever they have in mind. It’s like they get off on themselves: looking in the mirror, asking 'Do you like that?' when they aren’t really doing anything. If we’re having sex, I need you present and into me. Otherwise, you can do whatever you had in mind…by yourself…at your house.”
9. Reveeda. Married. 43.
GiphyTURN ON: “A lot of times, it’s not the sex itself that makes sex boring — it’s the predictableness of it. Take me while I’m washing my face in the bathroom. Go down on me in the driveway of our home. Shoot me a text and tell me to meet you at the first hotel where we had sex. My husband is the best that I’ve ever had because, yes, he’s good in bed, but more than that, he’s spontaneous and that gets me in the mood — and keeps me in the mood.”
TURN OFF: “69’ing turns me off. It’s awkward, uncomfortable, and it’s hard for me to concentrate. Plus, I can’t get the right angle while doing him, and I can’t put his head where I want it to be while he’s doing me. Y’all can keep that position. Sex shouldn’t be so complicated.” (She laughed while she said it.)
10. Umi. Divorced (and Single) 36.
GiphyTURN ON: “I like to be flung around like I only weigh 10 pounds. I like to be choked. I like a man who stares me dead in the eyes while eating me up. Sexual confidence is gonna get me every time.”
TURN OFF: “Men who bring their ego into the bedroom. You might think that confidence and an ego are the same thing, but they’re not. Men who want to be rated, who want to know if I think their penis is the best ever or who assume that they are doing me right without consulting me — that’s not confidence; that’s peak insecurity and a total waste of my time. From the bottom of my heart, check your ego at the door.”
____
There you have it — 10 women who are crystal clear about what gets them going and what stops them dead in their tracks. What can you relate to? What makes little to no sense to you at all?
At the very least, forward this on to your girlfriends and hold your own unofficial polls the next time that y’all meet up. You never know what you might learn to get you even more in the mood — and what to do about the things that get you out of that same headspace.
After all, knowledge is power. Even in that bedroom of yours.
Straight up.
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Featured image by Giphy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









