A mirage of pink and purple balloons come into focus as I step into the building. I can faintly make out the beats of "Before I Let Go" and muffled laughter as I walk up to the counter. Suddenly I hear an empowering, Kiki-filled "Courtney!" behind me. An overwhelming sense of comfort comes over me and, at this point, I have to check myself. I'm in Atlanta at a business networking conference with my cards in hand and my elevator pitch memorized. So, why does it feel like I just walked into my favorite hair salon on an early Saturday morning?
It's Saturday morning but I'm not at the salon, I'm at xoNecole's first annual ElevateHER presented by Toyota Corolla and I'm already in love.
Artist Melissa Mitchell giving us life.Photo by Carol Lee Rose for xoNecole
The first 300 attendees received custom tote bags
Black women are the fastest growing economic force in the United States and that's a fact Necole Kane understands like the back of her hand. It could be argued that Necole is one of the biggest pioneers of that entrepreneurial spirit in the digital space, both personally and through xoNecole.
xoNecole's SHEeo vibing out at the ElevateHER entrance.Photo by Carol Lee Rose for xoNecole
Boss Babes Link Up was a perfect networking wall where attendees wrote out what they needed and what they offered.
This one-of-a-kind marketplace was a community of digital and traditional business women who are, above all else, enthusiastic to see other women win. An expertly curated space with Instagram-worthy backdrops and an extraordinary DJ who understands how to get a party started were merely exciting add-ons to the empowering experience of ElevateHER. Over 700 women filled Mason Fine Art Gallery to shop a varied array of 25+ black women-owned vendors like Melissa Butler's The Lip Bar, LaKeasha Brown's 1987 Juices, Candice Cox's CanDid Art, Charline Shelby's Fabulina Designs, and Tay Watts' Posh Candle Co. to name a few.
Swank Blue
Bask & Bloom
Play Pits
As attendees we got even more bang for our buck as we were able to listen to panelists give testimonies and real-life advice for propelling women forward. The speakers included host Dana Blair, Ezinne Kwubiri (the Head of Inclusion and Diversity for H&M), Pauleanna Reid (a Forbes.com Senior Contributor), Tamisha Harris (a CNN/HLN producer), Janell Stephens (the founder of Camille Rose Naturals), Alicia Scott (the founder of RANGE Beauty), Christina Rice (the founder of OMNoire), and Shavonne Riggins (the founder of Curlkalon) as well as a surprise appearance by Hollywood producer Will Packer.
Dana Blair moderating the Elevator Pitch panel featuring Christina Rice, Tamisha Harris, Pauleanna Reid, and Ezinne Kwubiri.Photo by Carol Lee Rose for xoNecole
To top all of that off, we were even treated to free palm and tarot readings, henna, drinks with the "you can sip with us" slogan served by Crown Royal and Baileys, and musical stylings by the ever-talented lady spinners DJ OHSO and DJ Traci Steele.
DJ Traci Steele had the crowd bumpin' on the 1s and 2s. Photo by Carol Lee Rose for xoNecole
VIP attendees enjoying complimentary drinks from the Crown Royal bar.Photo by Carol Lee Rose for xoNecole
Attendees were able to kickback in the Crown Royal lounge complete with cocktails, Vegan bites, henna, palm readings and astrologists.
The Real Queens fix each other's crowns walls was an attendee favorite and reminded us of the Queens that we are.
An underlying theme throughout the event was the idea of timing.
It wasn't your usual "trust timing" mantra we see on Instagram but instead, a diligent lesson on how timing works with the power of intention to progress towards your goals. It takes more than perfect timing for an idea to come to fruition. Timing is nothing without intentional execution and dedicated hard work.
From Necole's keynote about her career pivot and being acquired by Will Packer Media to each panelist on the Elevator Pitch panel co-signing to this theme in one way or another, this message wasn't the only one received all day. In fact, below are a few more key takeaways.
1. Your trajectory is yours to own.
Photo by Carol Lee Rose for xoNecole
Necole delivered a beautiful keynote on the power of understanding and leaning into your journey, especially when you're just starting out. One of the key points touched on was the pressures from the outside world on where you're supposed to be or who you're supposed to be. Oftentimes we internalize the pressures and opinions of others and allow it to direct the trajectory of our careers. A big moment in the room happened after Necole described the feeling of people telling her how moving to Phoenix wouldn't advance her career. Her response? "Will Packer found me in Phoenix." Sis, yes. Hello. The moment was received by so many in the room who feel limited by circumstances like location, and shed a light on the facts that location isn't what's important.
Throughout her chat, she stressed the importance of listening to your inner voice and moving towards your personal happiness; a sentiment that was echoed other times at the conference. The aha-moment was when Necole shared why she was so determined to execute this event perfectly. "This event is the epitome of my new direction," she says.
"Young girls are watching and this has to be a success. This is the only way I can push forward with this acquisition."
Support is excellent but without execution, it's just an idea.
2. Us supporting Us.
Photo by Carol Lee Rose for xoNecole
By now, we've all seen the stats on how long the black dollar lives in the black community. It's more important than ever to cultivate real spaces for the black community to invest in one another. We aren't readily found in the aisles of Target, the racks at Saks 5th Avenue, or the counters of top retailers (yet). Awareness and information are needed to build this financial community and ElevateHER Crawl was a giant step in that direction.
When Will Packer took the pink stage, the energy was amplified by a thousand. Will understood the importance of investing in the community that helped me to his billion-dollar successes, and he made it clear at every turn.
"I have made over a billion dollars at the box office. You know who drove me to that billion-dollar success? Black women. You did that. So when the time came for me to put my money and my resources where my mouth was, guess who I wanted to invest in? A black girl, you damn right."
The message: We are enough. A message that wasn't only present in Will's speech, but seen in every aspect of the event. From the 25 shop owners on Vendor Row, to the team Necole invested in for the day, it was all manifestation of this sentiment. ElevateHER showed what can happen when passion, community, and resources come together. We are enough and we have enough to build this community.
3. Substance over Flash.
Photo by Carol Lee Rose for xoNecole
The key to any great event is substance.
The pretty colors and photo-ready corners are nice, but the heart of any conference lies in the information. Each panel was expertly chosen and perfectly crafted to fulfill the needs of real, working women. Panelists focused on tangible and actionable pieces of advice needed to propel women forward in business. The industries were far-ranging and each speaker brought a unique perspective to the subject at hand.
For those hoping to produce an event similar to ElevateHER, I encourage you to take this advice to heart. A conference is more than a place for a cute photo. It's about crafting a unique and extraordinary experience for whatever community you support. This also applies to the work you're doing; it's more than the aesthetic of your Instagram. The real work happens in boardrooms, on conference calls, and in the hours of labor that aren't captured on video. It was a common trope from almost every panelist (including Necole herself) that your primary focus should be crafting and creating a quality product/service, not how many followers or likes you get.
I have never been in a space so uplifting, encouraging, and dynamic as ElevateHER Crawl. I've never left an event feeling so motivated and confident in my abilities as a woman. Above all else, the community presence was real. A slew of women loving other women is always my jam, and the foundation of ElevateHER. For those looking for a conference to call home, I also encourage you to attend ElevateHER next year.
We can only get bigger and better from here.
Photo by Carol Lee Rose for xoNecole
Want a peek at more of ElevateHER? Check out some of the event's highlights in the slideshow below:
Photo by Carol Lee Rose for xoNecole
Featured image by Carol Lee Rose
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As I quickly ran down my “Christmas list” of desires, as I came towards the end and then looked him in the eyes (because we were walking), he calmly and simply said, “I can be that.” Chile…CHILE. It took me close to a year of discovering so many cryptic things about him for me to realize that there is a really big difference between what someone “can be” vs. who they actually are — and that oversharing can set you up for dating a character more than a genuine individual. Lesson learned. Lesson freakin’ learned.
I can’t lie, though — when I recently read about a current dating trend known as “floodlighting,” from my own personal experience, that’s probably the closest that I’ve ever come to it. I think it’s because, since I’m so open with damn near everyone and also, since my past pattern has mostly consisted of taking friendships into something more (as opposed to dating people who I barely know), I’ve never really taken the classic floodlighting approach to try and connect with someone else.
I do have clients who have, though — and the trend is concerning enough that I definitely thought that it was worth writing about; mostly as a PSA to not floodlight and also to be cautious if you sense that someone is currently in the process of trying to floodlight you.
And just what do I mean when I say that? Read on, sis. Read on.
Floodlighting. According to Author Brené Brown.
GiphyBest-selling author, podcaster, and professor Brené Brown is a pretty popular person. Since quotes are my thing, that’s probably how I “connect” with her most because I like things that she has been credited for saying like “Maybe stories are just data with a soul,” “The dark does not destroy the light; it defines it” and “Shame corrodes the very part of us that believes we are capable of change.”
And since self-reflection is such a big part of her platform, it didn’t really surprise me when I found out that she is actually credited for coming up with the term “floodlighting.” It would seem that in her audiobook, The Power of Vulnerability: Teachings of Authenticity, Connections, and Courage, she stated this:
“Oversharing? Not vulnerability; I call it floodlighting. ... A lot of times we share too much information as a way to protect us from vulnerability, and here's why.
I'm scared to let you know that I just wrote this article and I'm under total fire for it and people are making fun of me and I'm feeling hurt — the same thing that I told someone in an intimate conversation. So what I do is I floodlight you with it — I don't know you very well or I'm in front of a big group, or it's a story that I haven't processed enough to be sharing with other people — and you immediately respond ‘hands up; push me away’ and I go, ‘See? No one cares about me. No one gives a s*** that I'm hurting. I knew it.'
It's how we protect ourselves from vulnerability. We just engage in a behavior that confirms our fear.”
If that was a bit challenging to follow, what Brené is basically saying is…well, you know how sometimes you will watch a post on social media by someone you don’t know, your first reaction is something like “Ugh. TMI.” and then you may actually say some form of that in their comment section? If others join in with your sentiment, the poster may follow up with a second video about that being why they don’t share their lives — it’s because people only take shots at them for doing so. Yeah, social media? Oh, there is PLENTY of floodlighting that goes on up in there, chile.
Okay, but what would be the strategy for floodlighting if it proves to be such a risky approach to connecting with other people? According to Brené, by sharing too much information about ourselves only to then receive some level of rejection for it — it’s kind of a “hurt you before you hurt me” kind of thing.
Meaning, “I’m not the best at cultivating intimacy and so, if I overshare and you pull back, I can make you be the ‘bad guy’ for rejecting me which makes all of this a test that you failed instead of my choosing to create an authentic connection and owning my part if things don’t end up working out.”
And yes, many people do this because, at the end of the day, they aren’t very comfortable with genuine intimacy. They also do it because they don’t really get that, when it comes to intimacy, another word should be the goal instead of vulnerability anyway.
I’ll explain.
It’s Important to Remember What Vulnerability Means
GiphyAsk pretty much any of my clients about what I think about the word “vulnerable” when it comes to marriage and they’ll tell you that I am not a fan. That’s because I lean into being pretty word-literal (as far as original definitions go) and I am aware that vulnerable means things like “capable of or susceptible to being attacked, damaged, or hurt,” “open to moral attack, criticism, temptation, etc.”
And y’all, for the life of me, I don’t know why anyone would choose to vow to spend their lives with an individual who they would need to be vulnerable with because, if your partner is susceptible to damaging you or they leave you open to attack or temptation — does that sound healthy to you? Yeah, me neither.
So, what word do I prefer then? Dependent. And what’s so wild to me is the fact that our culture is so used to the word “vulnerable” that many, even when it comes to their close connections, are far more uncomfortable with the word “dependent” — and boy, ain’t that a damn shame. Dependent is all that I want to be with my intimate dynamics because that’s all about “relying on someone or something else for aid, support, etc.” — and that is what you should do with your closest friends and definitely who you are in a romantic relationship with.
In fact, if the relationship is solid, it should be interdependent: “mutually dependent; depending on each other.” However, the thing to keep in mind with getting to the point where you can rely on someone is it takes time. While vulnerability, on some levels, can be rushed and semi-forced, dependency is an organic experience that occurs from life simply…happening.
Now keep all of this in mind as we explore how floodlighting reveals itself in a dating situation.
Floodlighting. When It Comes to Dating.
GiphyOnce I processed floodlighting, as far as dating is concerned, it actually made me think of people who have sex very quickly in the beginning of a relationship. I’m pretty sure that at least 70 percent of us know of someone who has raved about a person who they’ve only gone out on a couple of dates with. However, because they’ve already had sex with them and it was really good, suddenly, they believe that they’ve met the one.
Y’all, it truly can’t be said enough that “an oxytocin high” does not true intimacy make — oh, but because it feels amazing, it can have you out here thinking that something lasting and real has transpired when really, there hasn’t been enough moments shared or experiences had to know that for sure. However, since the sex was rushed, it can cause you to want to speed up the relationship too. It can tempt you to be like, “I mean, if we’re great in bed, surely we will be amazing in other rooms of the house too.” Floodlighting is a lot like this.
If you meet someone and you like the potential of what it could be, you might be tempted to want to, like Brené said in her book: OVERSHARE. It could be oversharing as it relates to some personal traumas that you’ve experienced. It could be oversharing as it relates to intimate details about your past relationships. It could be oversharing as it relates to your mistakes and flaws. It could be oversharing as it relates to your sex life. It could be oversharing as it relates to all of the expectations and demands (along with why) that you have.
The reason for doing this? It could be that you’re hoping the person will take it all in without any pushback which will cause you to believe that you both are immediately on the same page or it could be that you are attempting to fast-track the relationship by believing that if you share all of who you are during date one or two (or even four), they will do the same and — ding — an instant relationship.
See, more than anything else, floodlighting is a test. It’s a bit manipulative. It’s potentially stressful. And, more times than not, it ends up backfiring. And then, if it backfires, because it was a test, you can blame them for not rising up to the occasion.
Please tell me that you get how toxic this all is. For one thing, no one wants to be tested like this. Secondly, it’s unfair to expect someone to be “all in” with a person who they are just getting to know. Third, you have layers to you — all of us do — and it can be overwhelming for someone to be expected to learn, retain, and even accept all of the layers at once. Yeah, one thing that I like about the term floodlighting is it has the word “flood” in it. Water? We’re made up of mostly water, so of course, it’s good for us. Being flooded by water, though? That could harm or even destroy us.
In many ways, trying to force intimacy onto another person…it manifests in a similar way. Of course, you should share what makes you…you. A bit at a time, though, while letting time do its thing. Too much too soon is…exactly that.
How to Cultivate Healthy Intimacy in the Beginning Stages of a Relationship
GiphySo, what are some things that you can do to avoid being a floodlighter?
See your intel as privileged information.
Everything about you is special and special things should be earned. That said, as you get to know someone, OVER TIME, you’ll be able to see if they can be trusted with your thoughts, feelings and ultimately your heart — and no, that can’t happen on the first couple of dates. Y’all, it really can’t be said enough that instant chemistry doesn’t mean that intimacy should be expected to happen overnight.
In other words, just because you see the potential for something awesome with another person, that doesn’t mean you shouldn’t wait to see if the individual’s words and actions, consistently so, can complement the elation that you feel. Share a little. See how they respond. At another time, share a little bit more. See how they react. Rinse and repeat. Patiently and intentionally so.
Stop trying to pull stuff out of people.
There are all kinds of ways to be manipulating and controlling — and deciding that someone should move at your pace in a relationship is a way to be both things. In other words, not everyone is emotionally unavailable or immature simply because they don’t want to share every childhood experience or their relationship stories with you by date three.
No doubt, a lot of people self-sabotage something that could’ve been good because they were rushing someone to move outside of their comfort zone — knowing damn well that they would’ve had a problem with that if the shoe was on the other foot. Chill…what someone wants to tell you, they will. If they don’t? All you can — and should — do is decide if you want to move forward or not. That doesn’t require force on your part to come to that conclusion.
Nervousness is one thing. Being fearful is something else.
If the reason why you’re floodlighting is because you’re scared that people will not accept you or that they will abandon you, it really is best to put dating aside for a season and get into some therapy. Because, while being nervous about a potentially new relationship is completely understandable, being afraid of organic intimacy and then doing things that can hinder or prevent it is something completely different.
Put the tests away.
Listen, if you recall the tests that you took back in school, I have no clue why you’d want to put others through tests now that you’re a big-time adult. Tests are stressful, pressuring and sometimes, no matter how smart you are, you’re not going to perform well on them because you’re simply not a good test-taker (some of y’all will catch that later). There’s no need to “test” someone to see if they can take all of who you are. Again, time will reveal that on its own.
___
Personally, I think that floodlighting is so common that folks don’t even realize that they’re doing it or how problematic it actually is. Hopefully, this helps to shed some light.
Vulnerability tests? Uh-uh.
Seeing if someone can be depended on to care for you as you are? Relax. Time. Will. Reveal.
Now go on your date(s) and have fun. Damn. #winkLet’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
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