Why I Use The Word 'Monogamous' In Marriage And 'Exclusive' In Dating

A few days ago, while watching a particular live on YouTube, I chuckled as someone on the live used the word “Googleable” and then folks in the chat proceeded to try and clown them. After about the 10th response, I chimed in (under a different name because I like to be low-key on socials) and said, “Actually, that word is in some dictionaries now. Google it.”
Those of us who remember when (thanks to Destiny Child’s now throwback song) bootylicious made it into the dictionary can certainly vouch for the fact that “made up words” can find their way into the dictionary — and not just the Urban Dictionary either. And yes, as much as I frown upon it, society and culture can also misuse words so much over time that words can change from their original meaning as well.
Take the word “nice,” for example. Did you know that, once upon a time, it used to mean foolish? Or that hussy actually used to mean wife or spinster was simply a woman who spun things? Oh, but look at those words now — pretty much because their original meaning wasn’t respected and so they shifted into other ones.
For me, as someone who writes for a living, I can’t even begin to tell you how many times in a week that I find myself saying that I am “word-literal” when it comes to many things that I say or write — and by that, I mean that I still like to give the origin of certain words the respect and honor that I feel they deserve. One reason is because I agree with research when it says that words have power as they relate to our thoughts and actions and so, we should put thought into what words were created to mean from their inception, not just what they’ve transitioned into.
Another is because, if we’re not careful, we can be using a word thinking that it should “act” one way in our lives when really…it should react totally different.
In my opinion, monogamous is one of those words and, over the course of the next few minutes, I’m going to explain why it’s like fingernails on the chalkboard to me whenever I hear anyone who isn’t married use it to describe non-marital dynamic.
Monogamous. Explained.

If someone were to ask you to define the word “monogamous” what would you say?
If it’s something along the lines of being in a one-on-one relationship, I get why that would be the case. People have been using monogamous in that context for so long at this point that I doubt most even get that the word originally meant “the practice of marrying only once in a lifetime.” In fact, certain researchers say that the word monogamous comes from the Greek one monógamos which means “marrying only once” because mono means “single” or “one” and gamy means “marriage” (hence polygamous originally meaning being married to more than one person at a time).
So y’all, if you really take all of this in, I’m hoping that you caught two things: First, monogamous is a word that was designed to be used for marriage dynamics ONLY, and second, the actual original definition didn’t even make room for people who divorce and then marry a different person.
Nope, if you are traditionally monogamous, you get married to one person and remain with that individual for the rest of your life — which yes, that means that very few people are truly and authentically…monogamous.

So, how did we get so far away from this to the point where folks who are merely dating will say that they are in a monogamous relationship?
I’d venture to say that, for one thing, over time, the sacredness of marriage and marriage vows have been lost. Perhaps now, more than ever, people are comfortable with promising to stay with someone until death parts them, only to leave and then say the exact same thing to someone else (which actually only increases the chances of divorcing again according to many cited findings). Why?
Well, some experts on the topic say that it’s because folks, more than ever, seem to “fall out of love” (I can’t stand that saying, by the way; it removes the personal accountability that comes with choosing who you love and how you act once you make the decision) with marriage about as much as they do with the person who they married.
Case in point, where it currently stands, some data says that 41 percent of first-time marriages will end in divorce and 66 percent of women are the ones who initiate it. And while there are literally dozens of things that could cause people to “fall out,” as it relates to the topic that we’re discussing today, I want to pose a very specific one: the misuse and/or abuse of the word “monogamous.”
i want your sex monogamy GIF by George MichaelGiphyI believe I’ve shared before (probably more than once at this point) that I once had a friend who was really on the edge of separating from his spouse. They were about seven years into their marriage at the time (she was a woman who ultimately ended with a shut up ring, by the way, whether she realizes it/wants to accept it or not) and he simply wasn’t happy.
As he was going into some of the reasons why, I said, “You sound like you’re bored” to which he barely hesitated before replying, “I’ve been married since I was 14.” What did he mean by that?
Well, because so many people, in my opinion, date like they are married, a lot of them end up not really valuing marriage — not at the level that marriage truly deserves, anyway. Since they’ve been in the habit of falling in love (Albert Einstein once said, “Gravitation cannot be held responsible for people falling in love;” some of y’all will catch that later), saying that they are monogamous with someone, falling out of love and then “rinsing and repeating” multiple times with other individuals — it has literally “programmed” them to see monogamy with a “fall in and then fall out” perspective.
Another way to look at it: as I oftentimes say, the way that this culture chooses to date, actually teaches people how to divorce NOT marry — and misusing the word “monogamous,” in my opinion, plays a huge role in that. I mean, if you’re dating and you say you’re monogamous with someone, what makes being married and saying the same thing really any different? What gives the word any higher value?
@therealrabbimanis Why are open marriages on the rise? #rabbimanisfriedman #rabbisoftiktok #relationshiptips #relationshipadvice #relationshiptiktok #openmarriages #fyp #foryou
And that is why I’m actually rocking with the rabbi here. It will never cease to amaze me how society is forever trying to act like the act of sex (including who you choose to participate in the act with) is no big deal — oh, but get a boyfriend and find out that he had sex with someone other than you and now all hell breaks loose. If sex is “no biggie” before dating, why are you acting like infidelity happened during dating? Why are you treating him like he’s basically your husband when he absolutely is not?
And if you want him to be, why are the two of you not putting plans into place to get married? And if you’re not ready for that, why are you ready to be in the type of relationship that basically mimics it? ‘Cause lawd, if there is one thing that social media is absolutely obsessed with, on the Lifetime Television level, it’s cheating (by the way, even in marriage, it reportedly happens 20 percent among men and 13 percent among women; not nearly as much as folks act like it does).
And you know what, whether you fully agree with the rabbi or not, you’ve got to admit that he’s made some points to at least seriously ponder. Okay, so what if you don’t ever want to get married yet you’re in a serious relationship? Or what if you and your partner are living together right now (divorce stats increase after marriage if that is the case; you can read more about that here), you’ve both decided to not see anyone but each other yet you’re not sure when marriage is coming. Does that not mean that you are basically monogamous?
Well, if you let the fickleness of culture determine the answer for you, "monogamous" has gotten to the point that many believe that it’s about having one sexual partner at a time. However, because I think that the word deserves to be highly esteemed, in your case, I would much rather prefer to use the word “exclusive.”
Exclusive. Explained.
@tonightsconversation Is this true about dating with “intention”? 👀 #dating #relationships @trippfontane @Ace Metaphor
Okay, so I had to throw Tripp Fontane’s commentary (via the video above) in first because, if you’re not in something serious yet, what he said provides some really good food for thought: initial dating should be about discerning if your intentions (whatever those intentions may be) are actually aligned with the person’s intentions who you are seeing.
Unfortunately, far too many people find themselves weeks or months into dating (and perhaps even being sexually involved with someone), all the while assuming that if some chemistry is there, a future must be there too — and that is not always or automatically the case. Tripp just proved that point.
@kingdommen23 The world may have its reasons to date but in the Kingdom we have 2 main reasons why we date!! #kingdommen #following #followers #friends #priorities
Okay, beyond that, though, the pastor in this video is definitely onto something that is relevant and necessary. When you’re dating and you want to get into an exclusive relationship (more on that in just a sec), assessing the individual’s character and seeing how well they complement you, your life’s purpose, and your goals (check out “If He's Right For You, He Will COMPLEMENT Your Life”) should be the main focus.
And what if the guy checks those boxes, you both don’t want to see other people and yet you’re not ready for marriage (or perhaps don’t even want to be married and he is on the same page about that — check out “Single-Minded: So, What If You Like Dating But DON’T Desire Marriage?” and “12 Couples Reveal Why They're Happy With A Long-Term Commitment Instead Of Marriage”)? Isn’t that more than just casual or light dating? Sure it is. And the word that I like for that is exclusive.
Exclusive: not admitting of something else; omitting from consideration or account (often followed by of); shutting out all others from a part or share; disposed to resist the admission of outsiders to association, intimacy, etc.
And why is exclusive the word that I can vibe with?

Well, for one thing, it gives credence to one-on-one relationships where marriage isn’t involved without compromising what monogamous was designed to mean. Also, it shows that you can be with just one person although nowhere in any of the definitions do you see marriage ever mentioned — and that’s because you can be exclusive with someone and not be married to them….very much so.
And y’all, perhaps if more people thought the way that I do about all of this, marriage would be treated as the sacred union that it is and people who are in serious dating relationships would still feel like they are getting the respect that they want without mocking marriage in the process — and maybe that would cause people to “reprogram” themselves (and society) from seeing and treating marriage as “basically being” the same thing as being in a serious dating relationship…because that couldn’t be further from the truth.
Marriage is so much more than dating; even serious dating.

Okay, and what about some of y’all who can’t even take in all of what I’m saying right now because you’re still stuck on what the rabbi said about there being no such thing as cheating when you are dating — even when it comes to seriously dating? Although I rock with him 1000 percent, again, because I am word-literal, I do think that infidelity and cheating apply to marriage because a part of the marriage vow is to be faithful to your spouse only.
HOWEVER, I do think that if you and someone come to the agreement that intimacy will only be shared between the two of you and they don’t stick to that agreement, they lied to you — lying is an integrity issue and you should take that under very serious consideration before contemplating marrying them.
Again, at the same time though, if sex is just recreational or something fun to do when you’re not in a relationship, I’m still not sure how it’s so life-shattering if the person you’re dating has sex with someone else?
Is that really about the sex? Is it because they weren’t honest with you? Or is it more of a bruised ego? Or could it be that you’re acting like you’re married when you’re not — and so you see him as a husband and you as a wife when…he’s not and you’re not? (Hmm…) Again, just something to think about.
Season 1 Dating GIF by The Roku ChannelGiphy____
Do I expect everyone who just read all of this to (automatically) agree with me? C’mon now. This way of thinking is so countercultural that it’s going to ruffle more than a few feathers, I’m sure. And that is why the title of this says that I use "monogamous" for marriage and "exclusive" for dating.
However, at the same time, I do think that if you would consider my perspective, even just a little bit, it could take a lot of pressure off of dating and prepare you for marriage in some ways that you never saw coming because it can help you to look at dating as preparation for marriage and not “practice run” for marriage itself (because dating isn’t “play marriage;” dating is its own thing entirely).
Now excuse me while I listen to more of what the rabbi has to say about marriage, in general, because his thoughts continue to remind me that marriage ain’t a game. Not by a long shot.
And you know what? The words that we use to define and explain marriage shouldn’t be treated as one…either. Not. At. All.
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Featured image by Delmaine Donson/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









