Since my "big chop" in early 2018, I've fully committed to wearing natural hairstyles as a way to maintain healthy hair. As a self-proclaimed naturalista, wearing protective styles have been a great alternative to my wash-and-go routine, allowing my hair to remain tucked away while minimizing manipulation and breakage.
Rotating hairstyles such as braids, wigs, and twists gives my hair a break from nasty seasonal weather conditions while also allowing me to save so much time from not styling each and every morning. Although my intentions of wearing protective styles to save my hair from damage are effective, wearing these styles alone isn't enough to ensure that I'm reaping 100 percent of the benefits.
As a Black woman with tight coils, I was never taught how to take care of my natural hair, let alone how to keep my scalp happy while living an active lifestyle. Now that I am older and have more responsibilities, including a weekly workout routine, it's even more important to have the right products that assist in the protection of my hair and scalp while not solely relying on protective styles to give me healthy hair results that I desire.
Maintaining Your Natural Hair While Working Out
As an active naturalista, it's even more vital that I protect my strands, cleansing my hair of sweat that damages my scalp, especially with gym closures, and working out regularly outdoors. To combat the damage from outdoor elements, I took it upon myself to find the best products that will not only nurture my strands but are created by women who know and understand the natural hair struggle.
While it's easy to protect our hair in the spirit of hair growth, according to Natalya Moosa of Afrocenchix, "Prepping your hair in anticipation of wearing a protective style is key in your hair routine. This starts with ensuring the hair is clean and free of any prior product buildup which otherwise could lead to breakage."
As a general rule, we should begin any and every protective hairstyle with freshly cleansed and moisturized hair but it's maintaining that clean and healthy hair underneath that adds to the benefit of each style, meaning daily and weekly care is still required especially when working out.
Sunday II Sunday Haircare
Shahirah Ahmed for xoNecole
While there are so many products in the "Ethnic Hair Care" section at my local Target claiming to relieve that annoyingly severe dry itchy scalp when my hair is in braids, I've never stumbled upon products that are effective, lasting throughout the day. To combat my post-gym hair and calm my itchy scalp, I decided to try Sunday II Sunday's Moisture Balance Kit for the first time, and what a great decision it was.
Known as the athleisure of haircare, this black-owned company has created a wide range of products to benefit the active woman by removing excess sweat and restoring the moisture our hair so desperately needs.
The Moisture Balance Kit is the ultimate collection created to protect hair against unwanted moisture such as sweat while relieving uncomfortable itch, transforming the scalp within minutes. The kit attests to a fully transformed scalp guaranteed within 28 days of use for all hair types. Even for those less active, this is a great kit for all of us struggling to control the irritating scalp itch that is so common when wearing protective hairstyles.
Sunday II Sunday Review: The Moisture Balance Kit
Shahirah Ahmed for xoNecole
Sunday II Sunday Root Refresh Micellar Rinse Review
I've never experienced instant long-lasting relief until using the ROOT REFRESH Micellar Rinse infused with apple cider vinegar and micellar water. The dry shampoo replacement is a lightweight cleansing breakthrough product that revives, renews, and refreshes your hair and scalp. It's perfect in between wash days with no shower required. I love using this spray after a workout as well as a cleansing spray every other day to refresh my scalp.
With an amazing smell described as "fresh crisp apples", my review of the Root Refresh Micellar Rinse is that the apple cider vinegar is not overpowering and offers a perfect balance to cleanse while providing a fresh scent, removing unwanted odors from outside elements.
Sunday II Sunday Revive Me Daily Moisturizing Spray
Along with the Root Refresh Rinse, the addition of the Revive Me Daily Moisturizing Spray is absolutely necessary to combat dry itchy scalp. This award-winning lightweight moisturizing mist calmed my hair and revived my scalp adding shine and nourishment. I instantly felt relief using this product directly after the Root Refresh Rinse.
I use this spray once a day in the morning after showering or at night throughout the week. This product can also be used to refresh curls and is a universal moisturizing spray perfect for any natural hairstyle.
Courtesy of Sunday II Sunday
Sunday II Sunday Soothe Me Daily Scalp Serum Review
One-fourth of the moisturizing kit, Soothe Me Daily Scalp Serum is everything I've ever needed in my life when it comes to scalp relief. I'm convinced the addition of this serum is what locks in the moisturizer needed to cool and soothe my inflamed scalp. As a wig-wearer, the itch can feel uncontrollable however this extremely lightweight yet effective cooling serum is infused with peppermint oil relieving my dry scalp within minutes when paired with the Revive Me Spray and Root Refresh.
Used in the morning or at night, pre-or post-workout, as a daily refresher or to calm dry scalp due to protective styles, this is a must-have serum for women looking for a product that actually works to relieve itch all day long.
Sunday II Sunday Edge Flourish Daily Nourishing Serum
Last but certainly not least, EDGE FLOURISH Daily Nourishing Serum, is the perfect serum to bring my edges back to life. With sensitive skin, I'm always skeptical of products that are for my edges because it's used so close to my face and I fear breakouts but this edge serum is lightweight with the perfect consistency that doesn't feel too heavy or clogs the pores. With natural ingredients and a silicone-free formula, this serum consists of biotin, coconut oil, sunflower seed oil, and safflower seed oil to deliver healthier and stronger edges.
It's suggested to apply directly to your edges and nape, gently massaging the serum into your edges with your fingertips to nourish and protect before and after styling. When in need of a serum to repair damaged edges that are sometimes caused by our protective hairstyles, my review of this product is that the formula completely nourishes, moisturizes, refreshes, and renews to help keep your edges fully intact.
Overall, the Sunday II Sunday Moisturizing Kit is complete with everything you need for daily haircare.
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Featured image by Shahirah Ahmed for xoNecole
Originally published on December 18, 2020
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff